Cherry Hill Dental

What Cherry Hill Dental does

Cherry Hill Dental is a privately held, family-owned dental practice founded in 1999 and headquartered in Columbia, Missouri, with a second location in Jefferson City. Operated by the Gadbois family — Dr. Tony Gadbois, Dr. Mary Gadbois, and Dr. Adam Gadbois — the practice employs 11–50 staff across clinical, hygiene, assisting, and administrative functions and serves individual consumers and families in the Mid-Missouri region. Its core offering is comprehensive general and family dentistry (exams, cleanings, fillings, extractions, root canals, wisdom teeth removal, sleep apnea appliances) augmented by a high-margin cosmetic and restorative vertical including Invisalign orthodontic treatment, porcelain veneers, professional teeth whitening, dental implants, and CEREC same-day crowns and bridges. The practice also operates an in-house dental laboratory and employs advanced clinical technology including 3D CBCT imaging, iTero digital impressions, DIAGNOdent laser decay detection, CAD/CAM milling, and 3D printing, which together enable single-visit crown placement and digitally guided implant surgery. Adjacent offerings include Botox and Viora radiofrequency skin tightening as on-site spa services.

Cherry Hill Dental generates revenue through three distinct streams: fee-for-service dental care paid via patient out-of-pocket, PPO insurance reimbursements (all PPO plans except Medicaid), and in-house financing through a CareCredit partnership; recurring SmileSaver dental discount membership subscriptions across Child ($326/year), Adult ($450/year), Couples ($855/year), and Family ($1,294/year) tiers with no deductibles, copays, or waiting periods; and tuition from a 10-week, $3,400 in-house Dental Assisting Program preparing students for the Missouri Dental Assisting Skills exam. The practice's go-to-market is sales-led and locally rooted: a brick-and-mortar direct-to-consumer model supplemented by content marketing (educational blog, social media on Facebook/Instagram/Twitter/YouTube), SEO targeting Mid-Missouri dental searches, and patient testimonials driving referrals. Key differentiators are clinical — Dr. Tony Gadbois's Invisalign Elite Advantage Provider status (top 1% worldwide), American Academy of Cosmetic Dentistry accreditation (one of only two in Missouri), and Invisalign National Speaker's Bureau membership — combined with operational advantages from the on-site lab enabling same-day restorations and a multi-generational family ownership model signaling long-term continuity.

Name

Cherry Hill Dental

Legal name

Cherry Hill Dental

Website

https://cherryhilldentalonline.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Cherry Hill Dental is a family-owned, multi-location dental practice in Mid-Missouri offering general, cosmetic, and restorative dentistry — including Invisalign, implants, and same-day CEREC crowns — plus adjacent spa services, a subscription discount plan, and a dental assisting training program for individual consumers and families.

Ownership category

akta.pro rank

Product category

General Dentistry

NAICS

Offices of Dentists (6212)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC), Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care) (HLABAAAJ)

Keywords

• General dentistry services
• Cosmetic dental procedures
• Dental implant services
• Orthodontic aligner treatment
• Family dental care

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Dental Services Revenue: Fee-for-service dental care including routine exams, cleanings, restorative procedures (fillings, crowns, bridges), extractions, root canals, implants, and cosmetic procedures. Revenue generated through patient payments, dental insurance reimbursements, and in-house financing.
2. Dental Discount Plan Memberships: Annual membership programs (SmileSaver) offering discounted rates on dental services. Membership fees: Child Plan $326/year, Adult Plan $450/year, Couples Plan $855/year, Family Plan $1294/year.
3. Dental Assisting Program: Educational program tuition revenue. 10-week dental assisting program with tuition of $3400. Additional revenue through exam prep and certification preparation services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Cherry Hill Dental is a multi-location dental practice providing comprehensive general, cosmetic, and restorative dentistry services to individuals and families across central Missouri. Its service mix spans preventive care, dental implants, CEREC same-day crowns and bridges, Invisalign orthodontic treatment, porcelain veneers, teeth whitening, root canals, extractions, sleep apnea treatment, emergency dental care, and aesthetic add-ons such as Botox and Viora skin tightening. The practice also runs a SmileSaver membership dental discount plan and a dental assisting training program.

Product overview

Cherry Hill Dental is a multi-location dental practice offering comprehensive oral healthcare services across two offices in Columbia and Jefferson City, Missouri. The practice operates as a unified dental care platform providing general/family dentistry, cosmetic procedures, restorative treatments, and spa services. Core dental services include dental implants, CEREC same-day crowns and bridges, dental fillings, extractions, wisdom teeth removal, root canals, and sleep apnea treatment. Cosmetic offerings encompass porcelain veneers, professional teeth whitening, and Invisalign orthodontic treatment. The practice also provides Botox and Viora skin tightening as aesthetic spa services. Financial accessibility is supported through the SmileSaver dental discount plan (child, adult, couples, and family tiers), and the practice operates an in-house dental assisting school program for career training.

Differentiator

Problem solved

Functional benefit

Brands

• SmileSaver: A dental discount plan membership program offering discounted rates on dental services for individuals and families.

Quantifiable outcome

• 10% discount on all treatment for discount plan members
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

One partnership is on record.

• Align Technology (Invisalign)coreTechnology or IntegrationProvider of Invisalign clear aligner technology. Dr. Tony Gadbois is Elite Advantage Provider (top 1%) and member of National Speaker's Bureau.

Scale indicators4 records

Recent moves1 record

Expansion highlights6 records

Broad incumbents

• Western Dental & Orthodontics: Western Dental & Orthodontics is a large dental practice chain operating across the western and southern U.S. with general dentistry, orthodontics including clear aligners, and specialty services. Comparable to Cherry Hill Dental in the multi-location dental practice segment offering general, cosmetic, and orthodontic services to a similar patient demographic.
• Mortenson Dental Partners: Mortenson Dental Partners is a large dental support organization operating practices across multiple U.S. states, particularly in the Midwest and Southeast. Comparable to Cherry Hill Dental as a regional DSO operating in similar Midwest geographies with overlapping general and cosmetic dentistry services.
• Pacific Dental Services: Pacific Dental Services is a leading DSO supporting hundreds of dental practices across the U.S. with comprehensive general, cosmetic, and specialty services. Comparable to Cherry Hill Dental as a scaled dental practice operator offering similar service breadth including implants, Invisalign, and same-day restorations.
• Heartland Dental: Heartland Dental is the largest dental support organization (DSO) in the U.S., supporting thousands of dentist offices across general, cosmetic, and specialty dentistry. Comparable to Cherry Hill Dental as the dominant scaled platform in the same multi-location dental practice category, though Cherry Hill is an independent practice rather than DSO-affiliated.
• Aspen Dental: Aspen Dental operates a large network of independently owned-but-branded dental offices across the U.S., offering general dentistry, dentures, implants, and clear aligners. Comparable to Cherry Hill Dental in the multi-location private dental practice segment with overlapping service lines including implants, crowns, and cosmetic work.
• MB2 Dental: MB2 Dental is a dental partnership group supporting hundreds of dentist-owned practices across multiple U.S. states. Comparable to Cherry Hill Dental in the multi-location private practice model, offering practice management support while preserving clinical autonomy—relevant as an alternative growth/scale model.

Emerging players

• ClearCorrect (Straumann Group): ClearCorrect, owned by Straumann Group, manufactures clear aligners directly competing with Invisalign in orthodontic treatment. Comparable to Cherry Hill Dental's Invisalign offering as the primary competing clear aligner brand; relevant for understanding aligner market dynamics that affect Cherry Hill's orthodontic revenue.

Regional players

• Jefferson City Dental Care: Jefferson City Dental Care is an independent multi-doctor dental practice serving the Jefferson City, MO market with general and cosmetic dentistry. Directly comparable to Cherry Hill Dental as a local competitor in the same Mid-Missouri geography with overlapping services including family dentistry and cosmetic procedures.
• Columbia Dental Care: Columbia Dental Care is an independent dental practice serving the Columbia, MO market with general and cosmetic dental services. Directly comparable to Cherry Hill Dental as a local competitor sharing the same primary service area with similar service offerings and target patient demographics.

Direct peers

• Affordable Dentures & Implants: Affordable Dentures & Implants operates a national chain of dental practices specializing in tooth replacement services including dentures and implants. Directly comparable to Cherry Hill Dental in the implant and restorative dentistry segment, with a more focused service menu and value positioning.

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/CherryHillSmile
• YouTubeyoutube.com/@CherryHillDental
• Facebookfacebook.com/cherryhilldental
• Instagraminstagram.com/cherryhilldental
• LinkedInlinkedin.com/company/cherry-hill-dental

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cherry Hill Dental