Mahlo America

What Mahlo America does

Mahlo America Inc. is the Spartanburg, South Carolina-based North American sales and service subsidiary of the German family-owned measurement and control specialist Mahlo GmbH + Co. KG. Established in 1968, the subsidiary markets and supports a portfolio of online measurement and control systems for continuous web processes in textile, nonwoven, coating and converting, extrusion, paper, and battery manufacturing. Core offerings include sensors for thickness, basis weight, density, moisture, air permeability, temperature, distortion, thread density, and dwell time, using optical, beta gauge, X-ray, infrared, microwave, and laser triangulation methods, together with weft straighteners for skew and bow correction, process control systems, quality control systems, pattern detection, and the mLog and mPilot data management software.

The company's technology architecture pairs non-contact sensors with closed-loop control and data visualization, allowing manufacturers to maintain profile uniformity across cross-direction and machine-direction during production. A fully operational pilot line at the Spartanburg facility processes webs up to 75 inches wide and is used for product testing, sample evaluation, and technical training, complementing same-day spare parts dispatch for orders placed before 12:00 CET. Mahlo America serves customers across the United States and Canada through a combination of direct Area Sales Managers (David Jillson, Chris Vierra), a Service and Parts Manager (John Flynn), and a network of regional agency partners covering specific geographies such as US and Canadian carpet and flooring, the upper Midwest, New England, and the Mid-Atlantic.

Revenue is generated primarily through one-time equipment sales, replacement parts, and professional services such as operator and technical training, with quote-based pricing that is not publicly disclosed. The US entity is small (reportedly 1 to 10 employees) and is led by CEO Alan Lavore. There is no disclosed external institutional ownership, no public ticker, and no AI or software-platform monetization layer; the business remains fundamentally an industrial hardware, sensor, and service franchise tied to the parent's global brand and German engineering base.

Name

Mahlo America

Legal name

Mahlo America Inc.

Website

https://mahloamerica.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

1–10 employees

Short description

Mahlo America is the Spartanburg, South Carolina sales and service arm of German measurement specialist Mahlo GmbH, selling online sensors, weft straighteners, and quality control systems for continuous web processes to textile, nonwoven, coating, extrusion, paper, and battery manufacturers across the US and Canada.

Ownership category

akta.pro rank

Headquarters

HQ city

Spartanburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Measurement Equipment Sales: Sale of measurement and control systems including sensors, weft straighteners, process controllers, and quality control systems for web processing industries. Products are sold directly through field sales and through channel partners.
2. Spare Parts and Replacement Components: Genuine spare parts for Mahlo equipment. Orders received before 12:00h CET are processed same day.
3. Service and Technical Training: Operator training and technical training services for system operation and maintenance. Training offered at customer sites and at the Mahlo America facility in Spartanburg, SC.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Mahlo America manufactures and supplies online measurement and control systems for continuous web processes across textile, nonwoven, coating and converting, extrusion, paper, and battery industries. The product range includes non-contact sensors for thickness, basis weight, density, moisture, air permeability, temperature, distortion, thread density, and dwell time; weft straighteners for distortion correction; process and quality control systems; pattern detection systems; and mLog and mPilot data management software. The company complements its equipment with operator and technical training, spare parts, and field service through its Spartanburg, South Carolina headquarters.

Product overview

Mahlo America offers a comprehensive portfolio of measurement and control systems for continuous web processes across textile, nonwoven, coating, converting, extrusion, film, paper, and battery industries. The product architecture consists of measurement sensors (thickness, basis weight, density, moisture, temperature, air permeability, distortion, thread density, and dwell time) utilizing various measurement methods (optical, beta gauge, X-ray, infrared, microwave, and laser triangulation). These sensors integrate with core control products including weft straighteners for distortion correction, process control systems for parameter management, and quality control systems for online measurement and profile control. Data management is handled through mLog and mPilot software for logging, analysis, archiving, and visualization. The company also provides hand-held meters for portable applications and equipment upgrades. A web pilot line is available at the Spartanburg facility for product testing, sample evaluation, and technical training.

Differentiator

Problem solved

Functional benefit

Products and services

• Thickness Measurement Sensors

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• Mahlo GmbH + Co. KGflagshipStrategic or Co-development PartnerMahlo America is the North American subsidiary of Mahlo GmbH + Co. KG, headquartered in Saal/Donau, Germany. Founded in 1945 by Dr. Heinz Mahlo, the parent company is the world leader in measurement and control systems for running webs. Mahlo America was established in 1968 to provide direct support to customers in the United States and Canada.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Siemens (Process Industries): Broad incumbent: provides SIMATIC PCS 7 and integrated quality-control/sensor packages for process manufacturing. Competes at the plant-systems level for measurement & control of continuous web processes.
• Honeywell Process Solutions: Broad incumbent: delivers process control and online measurement solutions across refining, chemicals, pulp & paper, and continuous manufacturing. Competes with Mahlo where plant-wide automation budgets are awarded to a single supplier.
• Endress+Hauser: Broad incumbent: large industrial measurement instrument manufacturer (flow, level, moisture, analytical) serving process industries. Adjacent competitor for moisture/analytical measurement portions of Mahlo's portfolio.
• Trützschler: Broad incumbent in textile machinery: supplies spinning, nonwoven, and carding equipment with integrated quality monitoring. Sells into Mahlo's textile/nonwoven customer base through plant-level packages rather than standalone measurement systems.
• ABB (Measurement & Analytics): Broad incumbent: offers an extensive process-measurement and analyzer portfolio (moisture, basis weight, thickness) used across paper, metals, and chemicals. Larger scale and broader portfolio compete for shared process-control budgets.

Direct peers

• ISRA VISION (Coesia): Direct peer: offers surface inspection, web gauging, and quality-control systems for flat glass, metal, paper, film and printing. Competes with Mahlo's quality-control product family for coating, converting, and extrusion lines.
• Erhardt+Leimer: Direct peer: provides web-guiding, web-tension, and surface inspection/measurement systems for textile, nonwoven, paper, film, and converting lines. Overlaps with Mahlo in web process measurement and correction on the same equipment types (e.g., stenter frames).
• NDC Technologies: Direct peer: manufactures online gauging and process control systems for basis weight, moisture, thickness, and coating weight on continuous webs serving nonwovens, film, paper, and converting - the exact industries Mahlo serves. Closest head-to-head competitor in web gauging.
• Voith: Direct peer in paper segment: supplies process technology and online quality control for paper mills. Mahlo's paper-industry quality-control product line competes head-to-head with Voith's MillSpec and papermaking automation offerings.
• BTG Group: Direct peer: provides online measurement, control, and consistency products for pulp and paper mills. Directly competes with Mahlo for paper-industry moisture, basis weight, and coating-weight measurement applications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/mahlogmbh
• Facebookfacebook.com/MahloGmbh
• LinkedInlinkedin.com/company/mahlo
• Instagraminstagram.com/mahlo_germany

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mahlo America