Jura Tourism

What Jura Tourism does

Jura Tourisme & Attractivité, doing business as Jura Tourisme, is the official tourism promotion body for the Jura department in the Bourgogne-Franche-Comté region of France. Headquartered in Lons-le-Saunier and dated to 1947 in firmographic records, the organization is a public institutional entity fully financed by the Conseil Départemental du Jura. It is not a commercial enterprise; rather, it operates as the government's mandated voice for promoting the Jura as a four-season destination, consolidating fragmented information about accommodations, activities, events, gastronomy, natural heritage, and cultural sites into a single authoritative platform serving domestic and international visitors.

The organization's core product is a digital tourism platform comprising an integrated online booking system (resa.jura-tourism.com), an interactive territory map built on IrisiT software, a magazine-style editorial hub, and supporting utilities including live webcams, 360° panoramic media, and a comprehensive events agenda. The platform catalogues over 150 marked outdoor trails and hundreds of regional events organized across four geographic territories: the Doloise plain, the Vignoble, the Pays des Lacs/Petite Montagne, and the Montagnes du Jura. Distribution is hybrid, combining the website, a network of physical tourist offices across the territories, group and seminar booking services, and an e-commerce boutique (boutique.jura-tourism.com) that sells physical guides, maps, and gift vouchers.

Jura Tourisme's business model is institutional rather than commercial: operating revenue derives from departmental government funding rather than direct commercial sales, with pricing on the platform varying by individual accommodation, activity, or excursion provider. Marketing is executed through editorial content (seasonal articles, destination guides), organic social media across Facebook, Instagram, TikTok, YouTube, and LinkedIn under the #juratourisme hashtag, and an email newsletter. The served customer base spans families and individual leisure travelers, gastronomy and wine enthusiasts, outdoor sports and nature visitors, and wellness and cultural tourists, with strategic partnerships linking the organization to the Parc naturel régional du Haut-Jura, the Chambre de Commerce et d'Industrie du Jura, the Chambres d'agriculture du Jura, and the broader Bourgogne-Franche-Comté regional tourism body.

Name

Jura Tourism

Legal name

Jura Tourisme & Attractivité

Website

https://jura-tourism.com

Company type

Public

Founded year

1947

Operating status

Operating

Headcount range

1–10 employees

Short description

Jura Tourisme & Attractivité is the government-funded official tourism promotion body for the Jura department in France, operating a digital platform that consolidates accommodations, activities, events, and visitor information across four geographic territories.

Ownership category

akta.pro rank

Product category

Regional Tourism Services

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (561520), Tour Operators (56152)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Tour/Activities/Attractions Reservation Systems (THALADAG)

akta.pro secondary industries

Cultural, Heritage & Arts Travel Agencies (THAKAFAK), Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC)

Keywords

• Regional tourism promotion
• Accommodation booking platform
• Outdoor activity information
• Gastronomy and wine tourism
• Events and festival calendar

Headquarters

HQ city

Lons-le-saunier

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Public Funding / Institutional Financing: Jura Tourisme & Attractivité is financed by the Conseil Départemental du Jura. It operates as a government-funded regional tourism promotion body, not a commercial revenue-generating entity.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Jura Tourisme operates a comprehensive regional tourism digital platform that allows visitors to discover and reserve accommodations (gîtes, hotels, campsites, B&Bs, holiday villages), activities, and stays across the Jura department in France. The platform combines an interactive territory map, an online booking engine, a comprehensive events agenda, an editorial magazine, a gift voucher program, a group and seminar booking service, and an e-commerce boutique selling physical guides and merchandise. The organization is funded by the Conseil Départemental du Jura and serves as the official promotional body for the four-season Jura destination.

Product overview

Jura Tourisme operates a comprehensive regional tourism digital platform consisting of a central online booking system for accommodations, activities, and holiday packages, complemented by an interactive territory map, an e-commerce boutique, gift vouchers, dedicated group and seminar services, live webcams, a media gallery (photos, videos, 360° panoramas), and a full events calendar. The platform is organized around five main content pillars: L'essentiel du Jura (territory overview), Vivre le Jura (visit, practice, taste), Réserver (booking), En ce moment (current events), and Vivre et entreprendre (live and invest). The booking platform connects directly to a reservation system (resa.jura-tourism.com), the interactive map uses IrisiT software to display accommodations, restaurants, circuits, and sites across multiple territories, and the boutique sells physical guides and souvenirs.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Booking Platform (Réserver mes vacances) Central online booking platform enabling visitors to reserve accommodations (gîtes, campings, hotels, bed & breakfasts, group gîtes, holiday villages, collective accommodations, motorhome areas), activities, and holiday packages across the Jura region.
• Carte Interactive (Interactive Map) Interactive digital map covering the entire Jura territory, allowing users to search and explore accommodations, restaurants, circuits, itineraries, and visit-worthy sites and attractions by territory. Powered by IrisiT software.
• Boutique Jura Tourisme Online shop selling physical guides, brochures, maps, and souvenirs related to Jura tourism.
• Bons Cadeaux Jura (Gift Vouchers) Gift vouchers available for purchase, redeemable toward Jura tourism experiences and stays.
• Groupes et Séminaires (Group & Seminar Services) Dedicated service for organizing group travel, group stays, and corporate seminars in the Jura region.
• Agenda du Jura (Events Calendar) Comprehensive events listing covering fireworks, flea markets, children's activities, cultural events, sports events, markets, and festivals across the Jura region.
• Jura en Photos, Vidéos et 360° Photo gallery, video collection, and 360-degree panoramic imagery showcasing Jura's landscapes and attractions.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Parc naturel régional du Haut-JuracoreStrategic or Co-development PartnerThe Haut-Jura Regional Nature Park is a key partner in promoting nature-based tourism in the mountain territories, sharing outdoor activity content and joint initiatives for sustainable tourism development.
• Chambre de Commerce et d'Industrie du JuraminorStrategic or Co-development PartnerThe Jura Chamber of Commerce and Industry partners with Jura Tourisme on business tourism, seminars, and economic development initiatives in the region.
• Chambres d'agriculture du JuraminorStrategic or Co-development PartnerThe agricultural chambers partner on gastronomic tourism initiatives, connecting visitors with local farm producers, Comté cheese routes, and farm stays.
• Artisanat BFCminorStrategic or Co-development PartnerArtisanat BFC (Burgundy-Franche-Comté craft chamber) partners on showcasing artisan savoir-faire and craft-based tourism experiences in the Jura.
• Bourgogne-Franche-Comté Tourism RegionminorStrategic or Co-development PartnerThe regional tourism body (Franche-Comté) coordinates cross-departmental tourism promotion, including the Jura, within the larger Burgundy-Franche-Comté region.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bourgogne-Franche-Comté Tourisme: Regional tourism body that oversees cross-departmental tourism promotion including Jura within the larger Burgundy-Franche-Comté region. Functions as a higher-tier peer in the same institutional tourism hierarchy, with overlapping mandate and content shared with Jura Tourisme.
• Gîtes de France: France's leading network of independently-labeled rural accommodations, including gîtes, chambre d'hôtes, and camping. Comparable as a French accommodation booking/distribution brand that competes for the rural tourism audience Jura also targets.
• Savoie Mont Blanc Tourisme: Official departmental tourism board for Savoie/Haute-Savoie in France with a similar regional destination marketing, accommodation booking, and event platform model. Directly comparable as a French departmental DMO offering year-round tourism promotion, booking integration, and content-driven digital marketing.
• Comité Régional du Tourisme de Bretagne: Regional tourism board for Brittany that promotes a French region with strong cultural identity, coastal/offering diversity, and digital content investment. Comparable as a peer regional DMO in the French governmental tourism promotion ecosystem.
• Visit Alsace: Regional tourism organization for Alsace that similarly promotes a French region with a strong gastronomic and heritage identity (wines, cuisine, villages). Comparable as a peer departmental/regional tourism DMO with similar content, booking, and event aggregation scope.

Broad incumbents

• Booking.com: Global online travel agency dominating accommodation distribution. Comparable as a competitor on the booking/reservation system layer where Jura Tourisme's integrated reservation platform addresses overlapping traveler needs.
• Tripadvisor: Global travel information and reviews platform with destinations, attractions, and restaurants listings. Comparable as a peer tourism content aggregation platform where Jura's content depth competes for traveler discovery and inspiration.
• Atout France: France's national tourism development agency that operates at the country-wide level. Comparable as the national umbrella institutional tourism body under which Jura Tourisme's mandate falls, providing context on funding structures and shared marketing initiatives.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/JuraTourisme
• Facebookfacebook.com/juratourism
• LinkedInlinkedin.com/company/3224918
• Instagraminstagram.com/juratourisme
• TikToktiktok.com/@juratourisme
• Xx.com/JuraTourism

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jura Tourism