Lakesurf
Lakesurf is a privately held US direct-to-consumer brand that designs and sells wakesurfing equipment, patent-pending multi-season inflatables, and wake shapers (licensed to Liquid Force) to recreational boat owners and water sports enthusiasts through its lakesurf.com storefront.
- Company typePrivate
- Founded2020
- HeadquartersWinchester, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Lakesurf firmographics
Firmographics- Name
- Lakesurf
- Legal name
- Lakesurf
- Website
- https://lakesurf.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lakesurf is a privately held US direct-to-consumer brand that designs and sells wakesurfing equipment, patent-pending multi-season inflatables, and wake shapers (licensed to Liquid Force) to recreational boat owners and water sports enthusiasts through its lakesurf.com storefront.
- Ownership category
- akta.pro rank
Lakesurf industry classification
Industry- Product category
- Water Sports Equipment (Wakesurf & Towboat)
- akta.pro primary industry
- Water Sports Equipment Retail (Wake, Ski, Tow, Tubes) (CRAMAIAC)
- akta.pro secondary industry
- Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI)
Keywords
Where Lakesurf is headquartered
LocationHeadquarters
- HQ city
- Winchester
- HQ country
- United States
- HQ region
- North America
Markets served
Lakesurf business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Product Sales: Direct e-commerce sales of water sports equipment including balance boards, wakeshapers, inflatables, ballast bags, surf ropes, boards, and apparel. One-time hardware purchases with free US shipping.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Various water sports equipment products |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Lakesurf product offering
Product offeringCore offering
Lakesurf is an e-commerce business selling water sports equipment, including wakesurf boards, balance boards, wake shapers, inflatables, ballast bags, surf ropes, life jackets, and apparel. The catalog combines Lakesurf's own branded products with partner offerings, including a co-developed wake shaper line in partnership with Liquid Force. Customers purchase directly through the company's online store with free U.S. shipping.
Product overview
Lakesurf is an e-commerce company offering innovative wakesurfing and water sports gear for boats. The product portfolio centers around three main categories: the Wakesurf Balance Board System (which includes the balance board and phone mount), innovative inflatables (including Slide Island, Airboggan, and Skookum Tube), and wakesurf equipment (boards, ropes, wake shapers, and ballast). The Wakesurf Balance Board is designed specifically for wakesurf training and comes with a companion mobile app and games. The Wakesurf Edge wake shapers are award-winning products designed by Lakesurf engineers and licensed to Liquid Force. Lakesurf also offers complementary products including life jackets, apparel, and replacement parts, with a focus on competitive pricing.
Differentiator
Problem solved
Functional benefit
Products and services
- Wakesurf Balance Board Lakesurf-branded wakesurf balance board designed for individual riders to use as a training/balance aid for wakesurfing and towboat water sports.
- Slide Island Lakesurf inflatable towable designed for recreational use behind a wakeboat.
- Airboggan Inflatable towable water sports product from Lakesurf designed to be pulled behind a boat for recreational riding.
- Skookum Tube Inflatable towable tube from Lakesurf intended for recreational water sports use behind a wakeboat.
- Wakesurf Edge Pro 100 Lakesurf wake shaper / wave-edge hardware (Pro 100) designed to modify a wakeboat's wake for wakesurfing.
- Wakesurf Edge Pro 145 Lakesurf wake shaper hardware (Pro 145) for shaping a wakeboat's wake to enable wakesurfing.
- Wakesurf Edge Inline Pro 145 Lakesurf inline-format wake shaper hardware (Inline Pro 145) for wakeboat wake shaping to support wakesurfing.
- Wakesurf Edge Folding Mega 250 Lakesurf folding, large-format wake shaper hardware (Folding Mega 250) for shaping a wakeboat's wake for wakesurfing.
- Wake Hero Named Lakesurf water sports product offered to individual recreational users.
- Roc Sac Ballast Bags Lakesurf ballast bags used to add weight to a wakeboat to enlarge and shape the wake for wakesurfing and other towboat water sports.
- Lakesurf High Pressure Air Pump Lakesurf-branded high-pressure air pump intended for inflating towables and other water sports inflatables.
- Lakesurf Phone Mount Lakesurf-branded phone mount accessory marketed to watersports users.
Companies that use Lakesurf
Customer profileSegments1 record
Ideal customer profiles1 record
Lakesurf technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Lakesurf partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Liquid ForcecoreThe award-winning Wakesurf Edge line of wakeshapers was designed by engineers at Lakesurf and Licensed to Liquid Force. The shapers are designed to make a bigger wave than other wakeshapers available on the market.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Lakesurf competitors and assessment
Company assessmentDirect peers
- Slingshot Sports: Wakeboard, wakesurf and kiteboarding brand with boards, shapers and accessories. Comparable across wakesurf boards, ropes and wake-shaping product categories.
- Liquid Force: Major global wakeboard, wakesurf and water sports brand. Direct comparable because Lakesurf engineers its Wakesurf Edge wake shaper line and licenses it to Liquid Force, and the two compete in the same wakesurf gear category.
- Connelly Skis: Water ski, wakeboard and towable manufacturer serving boat owners. Comparable across the towable/rope/wake categories where Lakesurf competes.
- Jobe Sports: Water sports brand covering towables, SUP, wakesurf boards and accessories. Comparable product mix and boat-owner target customer.
- Ronix Wakeboards: Specialist wakesurf and wakeboard brand selling boards, ropes, ballast and shapers. Closely comparable to Lakesurf's wake-specific product portfolio and target customer (boat owners and wakesurfers).
- Airhead: Specialist in towables, tubes and boat-based water toys. Directly comparable to Lakesurf's Skookum Tube and Slide Island inflatable product lines for the boat-recreation customer.
- Hyperlite: Established wakeboard and wakesurf equipment brand with boards, ropes, ballast and accessories. Comparable because it competes head-to-head across most of Lakesurf's product catalog and shares the same boat-owner customer base.
- O'Brien: Legacy water sports brand with deep range in towables, tubes, wakesurf boards and life jackets. Directly comparable to Lakesurf's Skookum Tube, life jacket and wakesurf board categories.
Emerging players
- Inland Surfer: Specialist wakesurf board and shaper maker. Highly comparable on wakesurf-specific hardware (boards and wake shapers) but narrower in scope than Lakesurf's multi-category catalog.
Broad incumbents
- Body Glove: Diversified water sports and marine accessories brand. Comparable to Lakesurf on life jackets, ropes and accessories, though it operates across a much broader product portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Lakesurf social profiles
Digital presenceLakesurf financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lakesurf leadership team
Management profileNumber of profiles
Profiles1 record
Lakesurf funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lakesurf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lakesurf
What does Lakesurf do?
Lakesurf is an e-commerce business selling water sports equipment, including wakesurf boards, balance boards, wake shapers, inflatables, ballast bags, surf ropes, life jackets, and apparel. The catalog combines Lakesurf's own branded products with partner offerings, including a co-developed wake shaper line in partnership with Liquid Force. Customers purchase directly through the company's online store with free U.S. shipping.
Is Lakesurf a public or private company?
Lakesurf is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lakesurf founded?
Lakesurf was founded in 2020. It employs 1 to 10 people.
Where is Lakesurf based?
Lakesurf is headquartered in Winchester, United States, in the North America region.
How does Lakesurf make money?
One revenue line is on record: product Sales.
Who are Lakesurf's main competitors?
Direct peers on record are Slingshot Sports, Liquid Force, Connelly Skis, Jobe Sports, Ronix Wakeboards, Airhead, Hyperlite and O'Brien. Inland Surfer is listed as an emerging player. Body Glove is listed as a broad incumbent.
Does Lakesurf have an API?
No public API is recorded for Lakesurf.
What industry is Lakesurf in?
Lakesurf's product category is Water Sports Equipment (Wakesurf & Towboat). Its primary akta.pro industry code is CRAMAIAC, Water Sports Equipment Retail (Wake, Ski, Tow, Tubes), with a secondary code of CRAMABAI, Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories).