Lakesurf

Name

Lakesurf

Legal name

Lakesurf

Website

https://lakesurf.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Lakesurf is a privately held US direct-to-consumer brand that designs and sells wakesurfing equipment, patent-pending multi-season inflatables, and wake shapers (licensed to Liquid Force) to recreational boat owners and water sports enthusiasts through its lakesurf.com storefront.

Ownership category

akta.pro rank

Product category

Water Sports Equipment (Wakesurf & Towboat)

akta.pro primary industry

Water Sports Equipment Retail (Wake, Ski, Tow, Tubes) (CRAMAIAC)

akta.pro secondary industry

Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI)

Keywords

• Water sports equipment
• Wakesurf accessories
• Wake shapers
• Towable inflatables
• Ballast bags

Headquarters

HQ city

Winchester

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Product Sales: Direct e-commerce sales of water sports equipment including balance boards, wakeshapers, inflatables, ballast bags, surf ropes, boards, and apparel. One-time hardware purchases with free US shipping.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Lakesurf is an e-commerce business selling water sports equipment, including wakesurf boards, balance boards, wake shapers, inflatables, ballast bags, surf ropes, life jackets, and apparel. The catalog combines Lakesurf's own branded products with partner offerings, including a co-developed wake shaper line in partnership with Liquid Force. Customers purchase directly through the company's online store with free U.S. shipping.

Product overview

Lakesurf is an e-commerce company offering innovative wakesurfing and water sports gear for boats. The product portfolio centers around three main categories: the Wakesurf Balance Board System (which includes the balance board and phone mount), innovative inflatables (including Slide Island, Airboggan, and Skookum Tube), and wakesurf equipment (boards, ropes, wake shapers, and ballast). The Wakesurf Balance Board is designed specifically for wakesurf training and comes with a companion mobile app and games. The Wakesurf Edge wake shapers are award-winning products designed by Lakesurf engineers and licensed to Liquid Force. Lakesurf also offers complementary products including life jackets, apparel, and replacement parts, with a focus on competitive pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Wakesurf Balance Board Lakesurf-branded wakesurf balance board designed for individual riders to use as a training/balance aid for wakesurfing and towboat water sports.
• Slide Island Lakesurf inflatable towable designed for recreational use behind a wakeboat.
• Airboggan Inflatable towable water sports product from Lakesurf designed to be pulled behind a boat for recreational riding.
• Skookum Tube Inflatable towable tube from Lakesurf intended for recreational water sports use behind a wakeboat.
• Wakesurf Edge Pro 100 Lakesurf wake shaper / wave-edge hardware (Pro 100) designed to modify a wakeboat's wake for wakesurfing.
• Wakesurf Edge Pro 145 Lakesurf wake shaper hardware (Pro 145) for shaping a wakeboat's wake to enable wakesurfing.
• Wakesurf Edge Inline Pro 145 Lakesurf inline-format wake shaper hardware (Inline Pro 145) for wakeboat wake shaping to support wakesurfing.
• Wakesurf Edge Folding Mega 250 Lakesurf folding, large-format wake shaper hardware (Folding Mega 250) for shaping a wakeboat's wake for wakesurfing.
• Wake Hero Named Lakesurf water sports product offered to individual recreational users.
• Roc Sac Ballast Bags Lakesurf ballast bags used to add weight to a wakeboat to enlarge and shape the wake for wakesurfing and other towboat water sports.
• Lakesurf High Pressure Air Pump Lakesurf-branded high-pressure air pump intended for inflating towables and other water sports inflatables.
• Lakesurf Phone Mount Lakesurf-branded phone mount accessory marketed to watersports users.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Liquid ForcecoreOEM/ Whitelabel/ Licensing PartnerThe award-winning Wakesurf Edge line of wakeshapers was designed by engineers at Lakesurf and Licensed to Liquid Force. The shapers are designed to make a bigger wave than other wakeshapers available on the market.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Slingshot Sports: Wakeboard, wakesurf and kiteboarding brand with boards, shapers and accessories. Comparable across wakesurf boards, ropes and wake-shaping product categories.
• Liquid Force: Major global wakeboard, wakesurf and water sports brand. Direct comparable because Lakesurf engineers its Wakesurf Edge wake shaper line and licenses it to Liquid Force, and the two compete in the same wakesurf gear category.
• Connelly Skis: Water ski, wakeboard and towable manufacturer serving boat owners. Comparable across the towable/rope/wake categories where Lakesurf competes.
• Jobe Sports: Water sports brand covering towables, SUP, wakesurf boards and accessories. Comparable product mix and boat-owner target customer.
• Ronix Wakeboards: Specialist wakesurf and wakeboard brand selling boards, ropes, ballast and shapers. Closely comparable to Lakesurf's wake-specific product portfolio and target customer (boat owners and wakesurfers).
• Airhead: Specialist in towables, tubes and boat-based water toys. Directly comparable to Lakesurf's Skookum Tube and Slide Island inflatable product lines for the boat-recreation customer.
• Hyperlite: Established wakeboard and wakesurf equipment brand with boards, ropes, ballast and accessories. Comparable because it competes head-to-head across most of Lakesurf's product catalog and shares the same boat-owner customer base.
• O'Brien: Legacy water sports brand with deep range in towables, tubes, wakesurf boards and life jackets. Directly comparable to Lakesurf's Skookum Tube, life jacket and wakesurf board categories.

Emerging players

• Inland Surfer: Specialist wakesurf board and shaper maker. Highly comparable on wakesurf-specific hardware (boards and wake shapers) but narrower in scope than Lakesurf's multi-category catalog.

Broad incumbents

• Body Glove: Diversified water sports and marine accessories brand. Comparable to Lakesurf on life jackets, ropes and accessories, though it operates across a much broader product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/lakesurfing
• Facebookfacebook.com/lakesurfing
• LinkedInlinkedin.com/company/lakesurf

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lakesurf