Naturfrisk

What Naturfrisk does

Naturfrisk is a Danish producer of certified organic carbonated soft drinks, juices, smoothies, cordials, cocktail mixers, syrups, ginger shots, and non-alcoholic mulled wine mixes, operating as a subsidiary of Naturfrisk Group from the historic Ørbæk Bryggeri site in Ørbæk, Denmark. Founded in 1997 by Nicolai Rømer and his father Niels Rømer after they acquired the closed Ørbæk Bryggeri (originally built in 1906) in 1996, the company positions itself as the world's first producer of organic soft drinks. Its portfolio spans more than 50 SKUs across sparkling sodas (including sugar-free variants sweetened with stevia and erythritol), pressed juices, smoothies, traditional and spiced lemonades, cordials, a cocktail mixer range, syrups, ginger shots, and seasonal gløgg mixes. All products except Sparkling Mineral Water carry the EU ØKO organic certification, indicating compliance with standards prohibiting pesticides, artificial colorings, and flavor enhancers. Distinctive label artwork depicts protected Danish wildlife, and the company operates a sustainability initiative restoring 1 m² of Danish nature for every 100 bottles sold in Denmark.

The underlying technology is conventional organic beverage production: water is sourced from the Funen subsoil near Ørbæk Spring for sparkling and mixer SKUs, and organic fruit juices, plant extracts, and natural flavorings are combined across categories (Brus, Frugtdrik, Smoothie, Limonade, Sødsaft, Mixere, Sirup, Ingefær shot, Gløggmiks). The company has received multiple industry recognitions, including Organic Gold medals for Mint (2002) and Ginger Beer (2012), and was named Politiken's Ginger Beer test winner in 2016.

Commercially, Naturfrisk generates revenue through one-time product sales distributed via Danish retail and wholesale channels, the Naturfrisk Group distribution network, and direct-to-consumer sales through an on-site farm shop at the Ørbæk headquarters open Monday–Thursday. The customer base consists of health-conscious Danish consumers — including families, environmentally conscious individuals, and cocktail enthusiasts — buying across everyday refreshment, mixology, and seasonal occasions. Pricing is not publicly disclosed; there is no app, no e-commerce storefront on the company website, and no public digital ordering infrastructure, so all sales flow through physical retail or the farm shop channel.

Name

Naturfrisk

Legal name

Naturfrisk A/S

Website

https://naturfrisk.dk

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Naturfrisk is a Danish producer of certified organic soft drinks, juices, smoothies, cordials, and cocktail mixers, founded in 1997 as the world's first organic soda brand, serving Danish consumers through retail channels and an on-site farm shop at Ørbæk.

Ownership category

akta.pro rank

Product category

Organic Beverages

NAICS

Soft Drink Manufacturing (312111), Flavoring Syrup and Concentrate Manufacturing (311930), Beverage Manufacturing (3121)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)

akta.pro primary industry

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

akta.pro secondary industry

Soft Drink & Carbonated Beverage Syrups (AFAFAGAA)

Keywords

• Organic soft drinks
• Carbonated beverages
• Fruit juices
• Cocktail mixers
• Smoothie production

Headquarters

HQ city

Ørbæk

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Product Sales: Revenue generated from the sale of organic soft drinks, carbonated beverages, juices, smoothies, cordials, mixers, ginger shots, and mulled wine mixes. Products are sold through retail channels and direct farm shop sales.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Naturfrisk produces and supplies certified organic soft drinks, fruit juices, smoothies, cordials, cocktail mixers, syrups, ginger shots, and mulled wine mixes from the historic Ørbæk Bryggeri on Funen, Denmark. The portfolio spans sparkling sodas (Brus), fruit drinks (Frugtdrik), lemonades, and mixers made with natural ingredients free from pesticides, artificial colorings, and flavour enhancers. Products are sold via an on-site farm shop and through Danish retail channels.

Product overview

Naturfrisk is the world's first producer of organic carbonated soft drinks, founded in 1997 at Ørbæk Bryggeri on Funen, Denmark. The company offers a comprehensive portfolio of organic beverages across multiple categories: sparkling sodas and mineral water (Brus), fruit drinks (Frugtdrik), smoothies, lemonades, cordials (Sødsaft), cocktail mixers, syrups, ginger shots, and mulled wine mixes. All products (except Sparkling Mineral Water, which cannot be organically certified) are certified organic, featuring natural ingredients without pesticides, artificial colorings, or flavor enhancers. The company emphasizes environmental responsibility, donating to Danish nature restoration and featuring protected animal motifs on product labels. The product range includes over 50 distinct organic beverage products.

Differentiator

Problem solved

Functional benefit

Products and services

• Danskvand (Sparkling Mineral Water) Refreshing sparkling mineral water sourced from the Funen subsoil near Ørbæk Spring and infused with carbonic acid. The only product in the Naturfrisk range that is not organic because water cannot be certified organic.
• Danskvand Citrus (Citrus Sparkling Mineral Water) Refreshing sparkling water with citrus notes, made from water pumped from the Funen subsoil with added lemon juice and natural citrus flavor.
• Indian Tonic (Brus) Dry tonic soda with bitter and tart taste from quassia and citrus fruits, suitable for cocktails and non-alcoholic drinks.
• Sportsbrus (Sport) Refreshing, fruity and sweet organic soda with citrus and grape sugar, designed as a thirst-quenching sports drink.
• Hyldebrus (Elderflower) Sparkling soda made with organic elderflowers, apple juice, and water from the Funen subsoil near Ørbæk Spring, with a sweet taste of hope and sunshine.
• Citronbrus (Lemonade) Tart, sweet and refreshing organic soda made from organic lemons sweetened with organic cane sugar.
• Myntebrus (Mint) Organic soda with refreshing, fruity taste made primarily from apple juice with natural mint flavor. Won organic gold medal in 2002.
• Lemonbrus (Bitter Lemon) Refreshing, slightly bitter thirst-quencher infused with grapefruit and lemon, works well as a mixer or enjoyed on its own.
• Ananasbrus (Pineapple) Classic pineapple soda made from organic ingredients with plenty of fruit juice, sweet yet refreshing.
• Æblebrus (Apple) Fresh, fizzy, slightly frothy organic soft drink made from the finest sun-ripened organic apples with sparkling water.
• Ginger Ale Organic ginger ale with an exquisitely sharp taste of ginger that is sweet and easy to drink, suitable as accompaniment to spicy food or as a mixer.
• Appelsinbrus (Orange) Delicious organic fizzy drink with sun-ripened oranges and a summery, fresh and fruity taste.
• Rosenbrus (Rose) Sweet and floral sparkling soda with rose flavor that is as refreshing as a rose garden in a glass.
• Rabarberbrus (Rhubarb) Refreshing, tart yet sweet organic soda made with the best organic rhubarb, perfect for summer days.
• Hindbærbrus (Raspberry) Simple, summery organic fizzy drink with a beautiful red color and natural, intense raspberry aroma.
• Cola Cool Organic cola with classic cola taste from natural plant extracts and malt extract, aromatic, refreshing and energizing.
• Hindbærbrus Sukkerfri (Raspberry Sugar-free) Sugar-free, refreshing raspberry soda made with organic tea extract, natural flavors, and sweetened with stevia and erythritol.
• Colabrus Sukkerfri (Cola Sugar-free) Sugar-free, sparkling cola drink made from organic tea and plant extracts, sweetened with stevia and erythritol with extra carbonation.
• Ginger Beer Organic ginger beer with a warm, intense taste of organic ginger and fresh citrus acidity. Winner of Økologisk Guld 2012 and Politiken test winner 2016.
• Hyldeblomst (Elderflower Drink) Flowery, sweet organic fruit drink made with elderflowers, gently rounded off with apple and lemon.
• Ingefær (Ginger Juice) Revitalizing and fresh organic juice with strong ginger taste, balanced with apple and lemon.
• Æblemost (Apple Juice) Pure organic apple juice pressed from the finest organic apples without filtering, preserving the intense, pure apple taste.
• Gulerod (Carrot Juice) Tasty and juicy organic juice made primarily from Yellowstone carrots with apple and lemon, gentle sweetness and refreshing tang.
• Havtorn (Sea Buckthorn) Organic juice with sweet-and-sour taste of organic sea buckthorn berries, packed with antioxidants, blended with apple and orange.
• Rabarber (Rhubarb Juice) Tart, aromatic and fresh organic juice made from the best organic rhubarb.
• Passion Orange Fruity, exotic organic juice with apples, oranges, passion fruit and elderberries.
• Blodappelsin (Blood Orange) Organic juice packed with sun-ripened blood oranges with deep, exotic taste, gently rounded with elderberry.
• Solbær (Blackcurrant) Organic juice packed with rich, dark organic blackcurrants complemented by sun-ripened apples.
• Mango Smoothie Organic multifruit smoothie filled with the finest organic fruits including orange, apple, banana, and mango with exotic and sweet taste.
• Raspberry Smoothie Fresh and fruity organic smoothie filled with organic apples, raspberries, bananas, and elderberries.
• Lemon & Lime Lemonade Traditional lemonade based on citrus fruits, juicy, fresh and tangy, made primarily with organic lemon and lime.
• Lemon & Ginger Lemonade Rich and sharp organic lemonade with apple, lemon, ginger, and a hint of chili, refreshing and sophisticated.
• Lemon & Elderflower Lemonade Mild, sweet and flavorful organic lemonade with lemon and elderflower, easy to drink as a thirst-quencher.
• Ingefær & Citron (Ginger & Lemon Cordial) Organic sweet cordial with best organic ginger and lemons, providing a piquant taste that is hot, sweet and refreshing. Dilution 1:5.
• Lime & Citron (Lime & Lemon Cordial) Sparkling combination of citrus freshness and gentle sweetness, delightful fruit drink that brings sunshine to lunch. Dilution 1:5.
• Indian Tonic Mixer Classic organic tonic mixer with good bitterness from quassia and fresh citrus taste, pairs well with classic gin and tonic.
• Elderflower Tonic Mixer Delightful organic tonic mixer with flavors of elderflower, apple, citrus fruit and bitter notes, elegant and suited for sun and summer drinks.
• Aromatic Tonic Mixer Spiced and aromatic organic tonic mixer with notes of fennel, thyme and lemongrass, well suited to clean-tasting gins.
• Ginger Beer Mixer Fresh, non-alcoholic organic ginger mixer with lemon, grapefruit, ginger and a hint of chili, perfect for cocktails like Dark 'n' Stormy.
• Pink Grapefruit Mixer Fruity and tangy organic mixer soda with grapefruit and lemon, pairs well with Pink Paloma, Greyhound or Grapefruit Gin Fizz.
• Sugar Sirup Organic sugar syrup used to sweeten cocktails, desserts, tea and other drinks, or as a base for other syrup variations.
• Mango Sirup Rich organic syrup with delicious taste of ripe mangoes, can be mixed with water or used in desserts, yogurts and cocktails.
• Ginger Shot Strong and invigorating organic drink made exclusively from ginger, apple, and lemon juice containing 70% ginger juice.
• Rød Gløggmiks (Red Mulled Wine Mix) Non-alcoholic Christmas drink with traditional taste and aroma of fruit and Christmas spices, based on organic blackcurrant juice and apple juice with Christmas spices.
• Hvid Gløggmiks (White Mulled Wine Mix) Fresh and aromatic non-alcoholic Christmas drink full of organic fruit and spices, mixed with hot water; can be enhanced with wine or spirits.

Quantifiable outcome

• 1 m² of Danish nature restored per 100 bottles sold in Denmark

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Nyborg DestilleriminorOthersNyborg Destilleri produces FROST Gin made from peppermint, eucalyptus, and juniper. Their gin is recommended to mix with Naturfrisk Mint for a refreshing cocktail. Naturfrisk products are also sold at their farm shop alongside Nyborg Destilleri products.
• Ndcocktails.dkminorOthersRecipe website recommended for cocktail recipes featuring Naturfrisk Ginger Shot, including Bloody Mary and Gin Gin Gin cocktail suggestions.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Britvic: Established UK soft drinks major (PepsiCo bottler plus own brands like J2O, Tango) competing in the same broad CPG soft drink and mixer categories as Naturfrisk across European retail channels.
• Fever-Tree: Global premium mixer leader with a tonic/ginger beer portfolio that directly overlaps Naturfrisk's mixer range; though much larger and listed, it defines the premium-mixer occasion Naturfrisk targets and benchmarks pricing.
• Royal Unibrew: Major Nordic beverage group (Faxe Kondi, Faxe, Albani) that competes directly in Denmark across carbonated soft drinks and energy; the most relevant broad incumbent competing for the same Danish retail and HoReCa customers.

Direct peers

• Lemonaid Beverages: Germany- and UK-based organic fair-trade soft drink maker with a similar certified-organic, premium positioning across sodas, juices, and mixers; directly comparable product ethos and European specialty-retail distribution model.
• Luscombe Drinks: Devon-based organic soft drinks producer with a similarly craft, certified-organic positioning across premium sodas and mixers; a direct niche peer for organic CPG beverage benchmarking.
• Three Cents: Greek premium mixer brand with a curated tonic/ginger/soda range designed for high-end cocktails; competes with Naturfrisk's mixer line for premium bar and HoReCa placements across Europe.
• Karma Cola: UK-based organic fair-trade cola brand with a comparable certified-organic, ethical-sourcing narrative and small-batch premium positioning overlapping Naturfrisk's Cola Cool and broader soda range.
• Double Dutch: UK-based premium mixer challenger with a similar SKU strategy (unique flavor tonics and ginger beers) targeting the same on-trade and at-home cocktail consumer as Naturfrisk's mixer range.
• Fentimans: UK premium botanical soft drinks and mixers brand with a similarly heritage-driven, natural-ingredient positioning and broad mixer portfolio directly overlapping Naturfrisk's mixer and soda lines.
• Thomas Henry: German premium mixer brand (tonics, ginger beer, soda) targeting the same on-trade cocktail occasion and premium at-home segment as Naturfrisk's mixer portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/naturfrisk
• LinkedInlinkedin.com/company/naturfrisk-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naturfrisk