BonVito

What BonVito does

bonVito GmbH is a Münster-based software company and wholly-owned subsidiary of Vectron Systems AG that operates a modular multichannel marketing platform connecting Vectron POS systems to online customer-engagement services. The platform offers customer retention modules (digital stamps, coupons, direct discounts, points collection, email/SMS coupon campaigns), e-payment with prepaid and gift cards, an online table reservation system, physical and digital customer cards including the bonVito 2 Go mobile web app, and a white-label option for branded consumer portals. Architecture is cloud-based with a modular design, enabling customers to activate only the functions they require and to integrate loyalty actions directly with point-of-sale transactions for fraud prevention and real-time monitoring. The company serves small and medium-sized businesses in four primary verticals: hospitality/gastronomy, bakeries, butchers, and general retail.

bonVito monetizes through three tariff models — SOLO subscription contracts (€29-€59 per branch per month, 24-month terms), COMFORT multi-year enterprise contracts (60-month terms for 25+ branches with Vectron POS hardware provision), and TRANS usage-based pricing (per-transaction fees on stamps, coupons, discounts, points, e-payment top-ups, and reservations). Additional revenue streams include hardware sales through the dealer network and White Label licensing. Go-to-market is executed primarily through Vectron's qualified specialist POS dealer network across 16 countries in Europe and North America, supplemented by direct enterprise sales via the website. Sales-led motion targets each vertical with tailored use cases (e.g., real-time occupancy for hospitality, fraud-resistant digital stamps for bakeries, voucher management for butchers).

The company originated as a 2002 concept inside Vectron Systems AG, was launched commercially in 2010 as 'bonVito by Vectron', and was carved out as a separate GmbH subsidiary in 2012 to allow each entity to focus on its core competence. The platform has issued more than 12.5 million customer cards and processes approximately 200 million transactions per year across more than 6,000 active branches. Leadership comprises Prof. Dr. Dr. Claudius Schikora as Chairman of the Supervisory Board, with Thomas Stümmler and Dr. Ralf-Peter Simon as authorized board representatives. Revenue is not publicly disclosed.

Name

BonVito

Legal name

bonVito GmbH

Website

https://bonvito.net

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

bonVito GmbH, a wholly-owned subsidiary of Vectron Systems AG, operates a modular multichannel marketing platform that integrates with Vectron POS systems to deliver digital loyalty, e-payment, online reservations, and customer cards to SMBs in hospitality, bakeries, butchers, and retail across Europe and North America.

Ownership category

akta.pro rank

Headquarters

HQ city

Munster

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Supply Chain, Operations

Revenue model

1. Subscription Licensing: Monthly subscription fees under SOLO and COMFORT tariff plans. SOLO ranges from €29-€59/month per branch with 24-month terms. COMFORT is for 25+ branches with individually calculated pricing.
2. Transaction-based Billing: TRANS tariff charges per transaction: stamps €0.015 each, coupons 3% of net merchandise value, direct discounts 2%, points collection 1% of turnover, e-payment 2% of top-up amount, table reservations €0.70 each.
3. Hardware Sales: POS hardware sold through dealer network. COMFORT tariff includes hardware subsidy options. Hardware can be ordered through bonVito webshop.
4. White Label Licensing: White label branding option for enterprise customers wanting to use bonVito consumer portal under their own brand identity.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

BonVito is a modular multi-channel marketing platform that integrates with Vectron POS systems to deliver customer loyalty (digital stamps, coupons, points, direct discounts), e-payment with gift/prepaid cards, online table reservation management, and real-time reporting. The platform is sold through three tariff models (TRANS, SOLO, COMFORT) primarily to hospitality, bakery, butcher, and retail SMBs across Europe and North America.

Product overview

BonVito is a modular multichannel marketing platform by Vectron Systems AG, consisting of a core platform integrated with optional add-on modules. The platform connects POS systems with online services to enable customer loyalty management. The product portfolio includes Customer Retention modules (Coupons, Digital Stamps, Direct Discounts, Points Collection), E-Payment (gift/prepaid cards), Customer Card (physical/digital including bonVito 2 Go app), Online Reservation System, and White Label customization. The platform is offered through three tariff plans: TRANS (transaction-based), SOLO (term contract), and COMFORT (with hardware provision). Primary target industries are hospitality, bakeries, butchers, and retail.

Differentiator

Problem solved

Functional benefit

Brands

• bonVito: The multichannel marketing platform brand of Vectron Systems AG, offering customer retention functions, e-payment, online table reservation, and live reporting.

Products and services

• bonVito Multichannel Marketing Platform A modular multi-channel marketing platform connecting POS systems with online services, enabling customer loyalty programs, e-payment, online reservation management, and real-time reporting for hospitality, bakery, butcher, and retail businesses.
• Customer Card Physical and digital customer loyalty cards available as credit card format, key ring, smartphone app (bonVito 2 Go), or QR code, supporting anonymous, registerable, and personalized card types for mobile couponing and payment at POS.
• Coupons POS-integrated coupon management supporting barcodes, percentage discounts, free products, credit amounts, or fixed pricing options for promotional campaigns.
• Coupons via Email or SMS CRM-enabled coupon delivery via email or SMS with personalization and automatic birthday coupon scheduling, redeemed via customer card or QR code.
• Digital Stamps Electronic stamp collection integrated directly into POS transactions, eliminating paper stamps and preventing misuse by ensuring stamps are only issued when corresponding items are booked.
• Direct Discounts Instant discount campaigns delivered through the POS system with percentage, free product, credit amount, or fixed price options, including time-controlled happy hour campaigns.
• Collect Points Sales-based bonus points system where customers earn points (one cent per point) redeemable as payment at POS, with branch-specific and cross-branch redemption and real-time campaign analytics.
• E-Payment Electronic payment module enabling gift cards, voucher management, and prepaid card systems with restrictions for different customer groups, integrated with PayPal for top-ups.
• Online Reservation System Real-time table reservation system with POS integration, automatic occupancy consideration, email confirmations, blacklist management, and detailed occupancy analytics.
• White Label Customization option that lets businesses integrate the bonVito consumer portal under their own brand identity and corporate design for branded customer experiences.
• bonVito 2 Go Mobile Customer Card Web app optimized for iOS and Android that lets customers view their accounts and display QR codes for loyalty and payment functions on their smartphones.

Quantifiable outcome

• 50% fewer stamp redemptions after switching to electronic stamps (Sternenbäck Bakery case study)
• +2 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Vectron Systems AGcoreStrategic or Co-development PartnerVectron Systems AG is the parent company that developed the bonVito concept since 2002 and launched the product in 2010. bonVito was transferred as a 100% subsidiary to bonVito GmbH in 2012. Vectron provides the POS systems that integrate with bonVito's marketing platform.
• Trigonum GmbHminorOthersExternal data protection officer (Datenschutzbeauftragter) for Vectron. Located at Notkestraße 9, 22607 Hamburg, Germany.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Thanx: Thanx is a restaurant-focused loyalty and digital marketing platform that captures transaction data at the POS to power personalized offers. Its feature set (stamps, points, coupons, mobile app) closely mirrors bonVito's customer retention suite and addresses the same SMB-to-enterprise restaurant segment.
• Lightspeed Restaurant: Lightspeed offers cloud POS with integrated marketing and loyalty features for restaurants, cafes, and hospitality businesses globally, including Europe. It competes for the same multi-location restaurant and hospitality customers that bonVito targets via Vectron dealers.
• Orderbird: Orderbird is a German and European restaurant POS provider with marketing and loyalty add-ons for SMB hospitality. It is a directly comparable regional peer competing for the same German-speaking restaurant customer base that bonVito serves through Vectron dealers.
• Paytronix: Paytronix (which absorbed Punchh) is a restaurant loyalty and customer engagement platform used by large chains. Its guest CRM, digital offers, and POS-integrated loyalty map directly to bonVito's customer retention modules and serve a comparable hospitality customer profile.
• Toast: Toast is a leading US-based restaurant POS platform with built-in marketing, loyalty, and online ordering. Like bonVito, it serves SMB and chain restaurants with POS-integrated customer engagement tools, making it the most direct functional analog despite its North American geographic focus.

Broad incumbents

• HubSpot: HubSpot is a broad CRM and marketing automation platform used by SMB and mid-market customers. While not hospitality-specific, its email, coupon, and customer data tools compete for the same marketing budget bonVito customers allocate to retention campaigns.
• SumUp: SumUp is a European SMB-focused payments and POS provider expanding into broader business software including loyalty and marketing features. Its geographic focus on the same European SMB segments makes it an adjacent competitor for bonVito's customer base.
• Square (Block): Square offers SMB-focused POS and integrated marketing tools for restaurants and retail globally. While broader than bonVito, it competes for the same small business customer wallet and increasingly bundles loyalty and email marketing functionality into its platform.
• Odoo: Odoo is an open-source all-in-one business suite that includes POS, CRM, email marketing, and loyalty modules. It competes for the same SMB and chain customers seeking integrated front-of-house and marketing software, often at lower price points due to its open-source model.

Emerging players

• Customer.io: Customer.io is a SaaS marketing automation platform that powers lifecycle messaging, segmentation, and campaigns for SMB and mid-market businesses. It overlaps with bonVito's email/SMS coupon and CRM functionality, particularly for customers seeking channel-agnostic marketing tools.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bonVito
• Instagraminstagram.com/bonvito_gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BonVito