Isometric Studio

What Isometric Studio does

Isometric Studio is a Brooklyn-based design consultancy that integrates graphic design and architecture to produce visual identities, exhibition architecture, spatial design, custom typography, signage and wayfinding, publication design, illustration, packaging, and website/digital experiences. Founded in 2013 and operating with 1-10 employees, the firm explicitly positions itself as serving cultural institutions and mission-driven organizations, with marquee engagements for Google, IKEA, Cooper Hewitt/Smithsonian, Princeton, Cornell, Columbia, Toledo Museum of Art, The Jewish Museum, Museum of the City of New York, the American LGBTQ+ Museum, Arlo Hotels, Motto by Hilton, and Function of Beauty. The studio's signature craft outputs include bespoke typefaces (NBT Visionary, Lambda Sans, Filament) co-developed with named typographers, multi-gallery exhibition architecture, and building-wide wayfinding systems, distinguishing it from purely identity-only or purely environmental-graphics shops. Its technical differentiator is the unified treatment of graphic and spatial design under a single practice rather than through subcontracted partners.

The studio operates on project-based professional services engagement: clients procure work through direct outreach, referrals, RFP processes, and invited competitions, with fees varying by scope, scale, and complexity. There is no publicly disclosed pricing, no subscription or retainer model, and no productized recurring revenue. Primary customer segments are cultural institutions and museums, universities and academic institutions, hospitality and lifestyle brands (each tagged as primary), with secondary segments in technology companies/startups and nonprofits/social enterprises. Co-development partnerships with named architects and curators (SHoP Architects, Marvel Architects, Frida Escobedo, Superflux) and fabrication partners (Noble Signs, Parz Designs) extend delivery capacity for large-scale commissions, while the studio retains authorship of identity, spatial, and typographic work.

The firm's value proposition centers on advancing equity and inclusion through design for marginalized communities, an explicit theme of its published journal, primer (Confronting Unjust Policing), and project selection (National Black Theatre, Lewis Latimer House Museum, LGBTQ+ Museum). Marketing is conducted principally through the firm's portfolio website and knowledge resources, supplemented by industry awards (Society of Typographic Arts 2019, SEGD Finalist 2019, Times Square Heart Finalist 2020) and design-press coverage. Geographic operations are concentrated in New York City with project-based engagements extending nationally (touring exhibitions, Princeton, Cornell, Smithsonian) and selectively internationally (Seoul Garden Show 2020, IKEA Climate Week 2023).

Name

Isometric Studio

Legal name

Isometric Studio

Website

https://isometricstudio.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Isometric Studio is a Brooklyn-based design consultancy that unifies graphic design and architecture to deliver visual identities, exhibition design, custom typefaces, signage, and digital experiences for cultural institutions, universities, hospitality brands, and mission-driven organizations.

Ownership category

akta.pro rank

Product category

Design Services

NAICS

Interior Design Services (54141), Interior Design Services (541410)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

akta.pro secondary industry

Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD)

Keywords

• Visual identity design
• Exhibition architecture
• Graphic design services
• Signage and wayfinding
• Brand identity systems

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Design Services: Project-based professional design services including visual identity, exhibition architecture, spatial design, signage and wayfinding, website design, publication design, and illustration. Engagements range from brand identity projects to large-scale museum exhibitions and multi-site signage programs. Revenue is generated through project fees, which vary based on scope, scale, and complexity of the engagement.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Isometric Studio is a New York City-based design consultancy that unites graphic design and architecture to produce visual identities, exhibition architecture, spatial graphics and wayfinding, custom typography, signage programs, websites, publications, and packaging for cultural institutions, universities, hospitality brands, technology companies, and nonprofits. Engagements are sold as integrated, multi-disciplinary projects ranging from logo systems and brand guidelines to multi-gallery museum exhibitions and campus-wide wayfinding programs.

Product overview

Isometric Studio is a design studio that offers a unified portfolio of creative services combining graphic design and architecture. The core offerings include Visual Identity Design, Exhibition Architecture and Design, Website Design and Development, Publication Design, Signage and Wayfinding, Illustration Services, and Packaging Design. The studio also provides ancillary Photography Services to support their primary design work. Rather than a platform-plus-modules architecture, Isometric Studio functions as a service-based practice where projects typically combine multiple disciplines—such as pairing visual identity with website design or exhibition architecture with publication design—to deliver comprehensive brand experiences for cultural institutions, universities, hospitality brands, and nonprofit organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Visual Identity Design
• Exhibition Architecture and Design
• Website Design and Digital Experience Design
• Signage and Wayfinding Design
• Custom Typeface Design
• Publication Design
• Illustration Services
• Packaging Design
• Photography Services

Quantifiable outcome

• Function of Beauty achieved $1 billion valuation and raised over $165M within six years of founding after rebranding with Isometric Studio.
• +3 more outcomes

Named customers44 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

28 partnerships are on record, tiered core and minor.

• SuperfluxcoreStrategic or Co-development Partner · 1 January 2023Collaborated with London-based studio Superflux to design a large-scale, multi-sensory exhibition space for IKEA's Action Speaks Climate Summit at New York Climate Week 2023. Superflux provided experience design vision and concept while Isometric delivered architectural and graphic design.
• New Project (Exhibition Fabrication)minorImplementation/ SI/ Consulting Partner · 1 January 2023Served as exhibition fabrication and installation partner for the IKEA Action Speaks Climate Summit at New York Climate Week 2023.
• Project DrawdownminorStrategic or Co-development Partner · 1 January 2023Partner organization for IKEA Action Speaks Climate Summit at New York Climate Week 2023, contributing climate science expertise to the exhibition's content.
• Ingka Group (IKEA)coreChannel Partner/ Reseller/ Distributor · 1 January 2023Conceived and commissioned the Action Speaks Climate Summit by Ingka Group (IKEA) for New York Climate Week 2023. Isometric provided architectural and graphic design for the immersive summit space.
• Brett D.H. LeeminorStrategic or Co-development Partner · 1 January 2020Collaborated with landscape architect Brett D.H. Lee on Urban Retreat, a competition entry for the Seoul International Garden Show 2020—an intimate garden designed to foster connection with people and nature during the COVID-19 pandemic.
• SHoP ArchitectscoreStrategic or Co-development PartnerCollaborated on the Company — 335 Madison project, a 350,000 sq. ft. vertical innovation campus in Midtown Manhattan connected to Grand Central Station. SHoP Architects served as the primary architectural firm while Isometric designed the brand identity, signage, wayfinding, and environmental graphics.
• Museum of the City of New YorkcoreStrategic or Co-development PartnerCollaborated on Germ City: Microbes and the Metropolis, a 4,400 sq. ft. three-gallery exhibition examining the history of contagious disease in NYC. The museum served as the primary institutional client and exhibition host.
• New York Academy of MedicineminorStrategic or Co-development PartnerPartnered with the New York Academy of Medicine on the Germ City exhibition, contributing scholarly expertise on the intersection of public health and urban history.
• Wellcome CollectioncoreStrategic or Co-development PartnerCollaborated with the Wellcome Collection on the Germ City exhibition as part of a multi-city initiative highlighting the social and scientific interplay between people and pathogens in urban environments. The Wellcome Collection's Reading Room model influenced the exhibition's interactive reading room design.
• Lambda LegalcoreStrategic or Co-development PartnerCollaborated with Lambda Legal and The American LGBTQ+ Museum to create Queer Justice: 50 Years of Lambda Legal and LGBTQ+ Rights, a traveling exhibition to six major U.S. cities in 2024. Lambda Legal provided the legal case history and content for the exhibition.
• The American LGBTQ+ MuseumcoreStrategic or Co-development PartnerPartnered on the inaugural exhibition for the new American LGBTQ+ Museum, which will travel to cultural centers in six major American cities in 2024. The museum served as the primary institutional client.
• The Jewish MuseumcoreStrategic or Co-development PartnerCollaborated with The Jewish Museum in New York City on Draw Them In, Paint Them Out: Trenton Doyle Hancock Confronting Philip Guston exhibition. The museum served as the primary institutional host and curator.
• Morcos KeyminorImplementation/ SI/ Consulting PartnerCollaborated with design studio Morcos Key who created the graphic design for the Draw Them In, Paint Them Out exhibition at The Jewish Museum. Isometric handled exhibition architecture while Morcos Key provided accompanying graphic design.
• KASA CollectiveminorStrategic or Co-development PartnerCollaborated with KASA Collective to create four interactive stations within the Lewis Latimer House Museum exhibition: an invention machine, poetry machine, heroes wall, and children's magazine customization station.
• Brocade StudiominorStrategic or Co-development PartnerBrocade Studio created the comprehensive strategic plan for the Lewis Latimer House Museum that identified the goal of making the house a space of inspiration and learning, which informed Isometric's exhibition design approach.
• South Side Design & BuildingminorImplementation/ SI/ Consulting PartnerServed as exhibition fabrication and installation partner for the Germ City: Microbes and the Metropolis exhibition at the Museum of the City of New York.
• Parz DesignsminorImplementation/ SI/ Consulting PartnerServed as exhibition fabrication and installation partner for the Queer Justice: 50 Years of Lambda Legal and LGBTQ+ Rights traveling exhibition.
• Marvel ArchitectscoreStrategic or Co-development PartnerCollaborating with Marvel Architects and Frida Escobedo on comprehensive interior and exterior signage for the National Black Theatre's new multi-disciplinary cultural arts facility set to open in 2026.
• Nonpareille / Matthieu CortatminorStrategic or Co-development PartnerCollaborated on custom typeface design for the Company — 335 Madison project, developing a bespoke typeface in partnership with independent type designer Matthieu Cortat.
• Sophie Ong (Curator)coreStrategic or Co-development PartnerWorked closely with curator Sophie Ong on the Ethiopia at the Crossroads exhibition at Toledo Museum of Art, reorganizing 225 historic and contemporary works into thematic sections and developing the exhibition's visitor pathway.
• Sunday Hospitality (Rule of Thirds)coreChannel Partner/ Reseller/ DistributorSunday Hospitality, parent company of Rule of Thirds restaurant, commissioned Isometric for Bin Bin Sake visual identity. George Padilla, co-founder of Rule of Thirds, pursued the sake pop-up project.
• Noble SignsminorImplementation/ SI/ Consulting PartnerServed as signage fabrication partner for multiple Isometric projects including Bin Bin Sake mural painting, Foxtail neon signage, and Lindens window gilding and signage.
• Rebecca Shaykin (Curator)coreStrategic or Co-development PartnerCollaborated closely with curator Rebecca Shaykin on the Draw Them In, Paint Them Out exhibition at The Jewish Museum, which brought together Trenton Doyle Hancock and Philip Guston.
• Yatreda (Ethiopian Art Collective)minorStrategic or Co-development PartnerBrooklyn-based Ethiopian art collective Yatreda was invited as artist in residence for the Ethiopia at the Crossroads exhibition, creating original digital portraits. Isometric designed the monumental, immersive, multi-sensory presentation for this work.
• Lindens (Restaurant)minorChannel Partner/ Reseller/ DistributorDesigned visual identity, signage, and illustrations for Lindens modern American restaurant at Arlo SoHo, owned by Renwick Hospitality.
• Frida EscobedocoreStrategic or Co-development PartnerCollaborating with internationally renowned architect Frida Escobedo alongside Marvel Architects on the National Black Theatre's new multi-disciplinary cultural arts facility, designing comprehensive interior and exterior signage.
• Lori Evelyn (Typography Designer)minorStrategic or Co-development PartnerLori Evelyn originally adapted the National Black Theatre's original signage into a monochromatic, scalable vector wordmark, which Isometric further updated and expanded into the NBT Visionary custom typeface.
• A/D/O by MINI (BMW)minorChannel Partner/ Reseller/ DistributorCreated a modular display framework for the BMW-supported A/D/O by MINI design space in Greenpoint, Brooklyn, adapting the framework to multiple physical and digital exhibition needs.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MGMT Design: Design consultancy working at the intersection of brand, spatial, and exhibition design for cultural and institutional clients. Comparable in combining identity, exhibition architecture, and signage for museums and universities.
• Studio Joseph: NYC studio at the intersection of architecture, exhibition design, and graphic identity, with museum and cultural-institution clients comparable to Isometric's core segment. Direct overlap in exhibition architecture and integrated brand+spatial work.
• Pentagram: The world's largest independent design consultancy, structured as a partnership of equals. Most directly comparable to Isometric's multi-disciplinary studio model serving cultural, institutional, and commercial clients with brand identity, environmental graphics, and digital design.
• Local Projects: Design studio focused on interactive museum exhibitions, narrative environments, and place-based experiences. Comparable to Isometric's exhibition architecture work for Cooper Hewitt, Jewish Museum, and other cultural institutions.
• Hyperakt: Boutique NYC design studio focused on brand identity and digital design for mission-driven organizations including nonprofits, foundations, and cultural institutions. Closely comparable in segment focus and small-team boutique model.
• C&G Partners: Design firm specializing in wayfinding, exhibition, and identity work for museums, transit, and cultural institutions. Comparable in signage/wayfinding depth and museum-sector client roster.
• 2x4: NYC-based design studio specializing in brand strategy, exhibition design, and editorial work for cultural institutions, museums, and universities. Strong overlap with Isometric's museum and higher-education client base and exhibition architecture practice.
• Sagmeister: Boutique NYC design studio with a similar prestige-client model spanning cultural, commercial, and institutional work. Comparable as a small-team creative studio known for identity, custom typography, and high-profile collaborations.

Emerging players

• Civic Practice: Design studio serving civic, cultural, and mission-driven clients with brand, exhibit, and wayfinding work. Comparable in DEI-centered positioning and cultural-institution project portfolio.
• MASS Design Group: Architecture and design practice with explicit social-justice mission, comparable to Isometric's equity-centered positioning. While more architecture-led, the shared values-driven mission and cultural-institution clients create meaningful overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/isometricstudio
• Facebookfacebook.com/isometricstudio
• LinkedInlinkedin.com/company/isometric-studio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Isometric Studio