Salt & Soul

Name

Salt & Soul

Legal name

Salt and Soul

Website

https://saltandsoul.com.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Holistic Wellness Services

NAICS

Other Personal Care Services (81219), Personal Care Services (8121)

SIC

Services-Nursing & Personal Care Facilities (8050), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Salt Therapy (Halotherapy) (HSADAKAJ)

akta.pro secondary industries

Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC), Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work) (THAJAHAF), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Mindfulness & Mental Wellbeing Experiences (Stress Management, Sleep Retreats, Coaching) (THAJAHAH)

Keywords

• Holistic wellness center
• Salt cave therapy
• Therapeutic massage services
• Energy healing
• Psychic medium readings

Headquarters

HQ city

Jimboomba

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wellness Services and Treatments: Revenue generated from offering various holistic wellness services including massage therapy, psychic/medium readings, tarot readings, astrology, energy healing, aura photography, Bowen therapy, hypnotherapy, past life regression, and salt cave sessions. Services are booked individually with varying durations and price points.
2. Retail Products (Soaps, Candles, Crystals): Sale of handmade products including vegan soaps (from $10), soy candles, bath products, crystals, books, and wellness products. Products are made on-site by owner Kat and sold both in-store and through their online shop.
3. Workshops and Events: Revenue from hosting workshops such as Tarot workshop ($149), sound healing events, afternoon tea events, breathwork sessions, and private events like Salt and Sip gatherings.
4. Gift Cards: Sale of gift cards for services and products, providing flexible gifting options for customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Salt & Soul operates a single-location holistic wellness center in Jimboomba, Queensland, offering salt cave therapy via a Halo generator system alongside practitioner-led services including massage therapy, psychic/medium readings, energy healing, Bowen therapy, hypnotherapy, and past life regression. The business also retails handmade soaps, soy candles, crystals, bath products, and gift cards made on-site by the owner.

Product overview

Salt and Soul is a holistic wellness center located in Jimboomba, Queensland, operating as a single-location alternative holistic health business. The company offers a diversified portfolio of services centered around a salt cave therapy space, complemented by multiple practitioner-led services including massage therapy (remedial, Swedish, hot stone, lymphatic, pregnancy, deep tissue, intuitive, and sport massage), psychic and medium readings (tarot, oracle cards, astrology, crystal ball, tea leaf), energy healing modalities (Reiki, Pranic healing, Shamanic Reiki, Chakra Balancing, Access Bars), Bowen therapy, past life regression and hypnotherapy, guided meditation, sound healing, and breathwork sessions. The business also operates a retail shop selling handmade vegan soaps and soy candles (manufactured on-site by owner Kat), crystals, bath products, and gift cards. The services are delivered through a team of independent practitioners who operate under the Salt and Soul brand, with bookings managed through the company's Wix-powered website.

Differentiator

Problem solved

Functional benefit

Products and services

• Salt Cave Therapy A 45-minute session in a dedicated salt cave where a Halo generator grinds salt into fine particles dispersed in the air, providing therapeutic benefits for respiratory and skin conditions including asthma, eczema, COPD, allergies, and stress. Sessions start at A$30 per person, with group rates for 7+ people.
• Massage Therapy Services Remedial, Swedish, deep tissue, hot stone, lymphatic drainage, pregnancy, intuitive, and sport massage therapies delivered by multiple practitioners including Anna Collis, Elena, Yvonne, Tracey, and Helen. Services target individual consumers seeking stress relief, pain management, and relaxation.
• Psychic and Medium Readings Psychic and mediumship readings offered by Jason, Witchymoon, Kasey, and Jan, including tarot, oracle cards, astrology, crystal ball readings, tea leaf readings, and feather readings. Sessions range from 15 minutes to 90 minutes.
• Energy Healing Reiki, Pranic healing, Shamanic Reiki, Chakra Balancing, and Access Bars services offered by multiple practitioners for holistic mind-body-spirit healing, targeting individual consumers.
• Bowen Therapy A gentle form of soft tissue therapy offered by Keshia, helpful for conditions including back pain, sciatica, neck/shoulder problems, migraines, IBS, and sporting injuries. Priced at A$100 per session.
• Hypnotherapy and Past Life Regression Past life regression hypnotherapy sessions offered by Tash and Julie Ann, along with rapid transformation hypnotherapy, weight loss hypnotherapy, and quit smoking hypnotherapy. Prices range from A$200 to A$395.
• Aura Photography Aura photography service offered as part of the alternative holistic health services to help clients understand their energy field.
• Astrology Readings Astrology readings and chart breakdowns offered by Tracey, combining planetary aspects with intuition to provide guidance on various life aspects.
• Guided Meditation Sessions Saturday morning guided meditation sessions held in the salt cave, offering a 1-hour relaxation experience priced at A$30.
• Sound Healing Sessions

Quantifiable outcome

• Salt therapy reported to reduce symptoms of eczema, asthma, stress, hay fever, allergies, and COPD
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Endota Spa: Largest Australian day spa chain offering massage, facials, and wellness treatments across 100+ locations. Comparable as a broad incumbent in the Australian spa/wellness services space that overlaps with Salt & Soul's massage and relaxation services, but lacks the salt cave and spiritual/psychic offerings.
• Fernwood Fitness (Wellness Services): Australia-wide women's fitness and wellness chain with massage, nutrition, and wellbeing services. Comparable as a broad incumbent addressing women's wellness needs, but competes only tangentially with Salt & Soul's spiritual/psychic and halotherapy offerings.

Regional players

• Australian Health & Wellbeing Centre: Australian holistic health and wellness clinic offering massage, naturopathy, and energy healing. Comparable because its service menu mirrors several of Salt & Soul's holistic offerings, though it is positioned more clinically than Salt & Soul's lifestyle-spiritual mix.

Emerging players

• Halotherapy Australia Group: Australian distributor/operator network for halotherapy equipment and salt rooms. Comparable because it sits at the salt-therapy niche that anchors Salt & Soul's differentiation; relevant as a potential partner, supplier, or category consolidator.

Direct peers

• The Salt Room (Australia): Australian salt therapy and wellness center chain offering halotherapy rooms, massage, and relaxation services. Directly comparable as a salt cave-centric wellness operator serving similar respiratory/relaxation use cases, though operating at a larger multi-location scale.
• Kiva Spa: Multi-location Brisbane/South East Queensland day spa offering massage, beauty treatments, and wellness packages. Comparable because it operates in the same regional catchment as Salt & Soul and competes for the same mass-market massage and relaxation customer.
• City Cave Float & Wellness: Australian wellness center chain offering float therapy, infrared sauna, and massage services. Comparable as a multi-modal alternative wellness operator targeting similar stress-relief and recovery use cases as Salt & Soul's salt cave and massage lineup.
• Salt Cave Australia: Australia-based operator of salt cave therapy rooms. Directly comparable because it offers the same Halo-style halotherapy experience that is Salt & Soul's core differentiator, targeting customers seeking respiratory and stress relief.
• Bodhi J Wellness Spa & Retreats: Australian wellness spa and retreat operator offering massage, energy healing, and holistic treatments. Comparable because its energy-healing and holistic-services menu overlaps directly with Salt & Soul's Reiki, chakra balancing, and Bowen therapy offerings.

Others

• Wix.com (Booking/Storefront Platform): Website builder platform that powers Salt & Soul's online booking and e-commerce storefront. Included as an ecosystem enabler rather than a competitor — Salt & Soul's digital operations and product sales run on this infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/saltandsoul
• Instagraminstagram.com/saltnsoul

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salt & Soul