The salt room
The Salt Room is a founder-led Las Vegas wellness center operating three locations that deliver halotherapy (salt cave therapy), massage, facials, body treatments, Reiki, corporate wellness programs, and experiential retreats to individual consumers and corporate clients in the Las Vegas/Henderson metro.
- Company typePrivate
- Founded2014
- HeadquartersLas Vegas, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The salt room does
The Salt Room is a privately-held, founder-led wellness center headquartered in Las Vegas, Nevada, founded in 2014 by Ava Mucikyan and operating three physical locations across the Las Vegas/Henderson metro area (Summerlin, Henderson, and Stripside). The company's core offering is halotherapy — the dispersal of pharmaceutical-grade Himalayan salt as a dry aerosol in purpose-built salt cave rooms — supplemented by a full-service spa menu including therapeutic massages (signature, deep tissue, hot stone, aromatherapy, couples), signature facials, body treatments (Himalayan Salt Glow, Dead Sea Mud Wrap, Maderotherapy), and Reiki/quantum energy healing. Around this service core, the company has built an experiential layer comprising the Conscious Women's Circle (bi-weekly gatherings), Conscious Leadership coaching, and the multi-day Salt & Soul Retreat, alongside a Corporate Wellness vertical and event-hosting business.
Underlying the service is specialized physical infrastructure (specially engineered salt rooms with controlled halogenerators), inventory of Himalayan salt products and skincare for retail, and the MindBody Online platform for scheduling, membership management, and gift card fulfillment. No proprietary software, patents, or AI/ML systems are disclosed; technology differentiation is operational and physical rather than digital.
Revenue is generated through multiple streams: per-session service pricing ($39–$529 per visit), subscription membership plans ($129–$179/month with multi-month pre-paid options), corporate wellness packages ($150–$399/hour, on-site), event and salt cave rentals ($250–$1,200+/hour), retail product sales, and digital gift cards ($50–$444). Go-to-market is hybrid: direct-to-consumer across three storefronts with online booking, supplemented by enterprise field sales into corporate HR/wellness buyers and an event-driven channel for private bookings. Customer mix is anchored on individual wellness seekers (primary), with corporate wellness and event hosting as secondary segments. No external funding, M&A, or institutional investors have been disclosed.
The salt room firmographics
Firmographics- Name
- The salt room
- Legal name
- The Salt Room, Inc.
- Website
- https://saltroomlv.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Salt Room is a founder-led Las Vegas wellness center operating three locations that deliver halotherapy (salt cave therapy), massage, facials, body treatments, Reiki, corporate wellness programs, and experiential retreats to individual consumers and corporate clients in the Las Vegas/Henderson metro.
- Ownership category
- akta.pro rank
The salt room industry classification
Industry- Product category
- Holistic Wellness Services
- NAICS
- Other Personal Care Services (81219), Hair, Nail, and Skin Care Services (81211)
- SIC
- Services-Health Services (8000), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Salt Therapy (Halotherapy) (HSADAKAJ)
- akta.pro secondary industries
- Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC), Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD)
Keywords
Where The salt room is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
The salt room business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Halotherapy Sessions: Salt cave therapy sessions offered as individual sessions, packages, or add-ons to other services
- Massage Services: Therapeutic massages including signature, deep tissue, hot stone, aromatherapy, and couples massages
- Facial Treatments: Custom facials, deluxe facials, and soothing facials for skin rejuvenation
- Reiki and Energy Healing: Traditional and quantum reiki sessions for energy balance and emotional healing
- Membership Plans: Monthly and pre-paid membership plans offering massage/facial bundles with halotherapy sessions
- Gift Cards: Digital gift cards available in various denominations ($50-$444) redeemable at all locations
- Retail Products: Sale of wellness products including salt lamps, Himalayan salt items, skincare, and books
- Event Hosting: Salt cave rental and facility rental for private events including corporate wellness
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Massage/Facial Membership - Monthly |
| Subscription | Multi-year contract | Massage/Facial Membership - 3-Month Pre-Paid |
| Subscription | Multi-year contract | Massage/Facial Membership - 6-Month Pre-Paid |
| Subscription | Monthly | Unlimited Halotherapy - Monthly |
| Subscription | Multi-year contract | Unlimited Halotherapy - 3-Month Pre-Paid |
| Subscription | Multi-year contract | Unlimited Halotherapy - 1-Year Pre-Paid |
| Unit Pricing | Pay-as-you-go | Adult Halotherapy Single Session |
| Unit Pricing | Pay-as-you-go | 10 Adult Halotherapy Sessions |
| Unit Pricing | Pay-as-you-go | Massage Services |
| Unit Pricing | Pay-as-you-go | Facial Treatments |
| Unit Pricing | Pay-as-you-go | Reiki Services |
| Unit Pricing | Pay-as-you-go | Body Treatments |
| Unit Pricing | Pay-as-you-go | Salt Cave Rental |
| Other | Multi-year contract | Corporate Wellness Packages |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
The salt room product offering
Product offeringCore offering
The Salt Room operates a multi-location wellness center providing halotherapy (Himalayan salt cave therapy) as its signature service, complemented by therapeutic massages, signature facials, body treatments, and Reiki/energy healing. The business also runs corporate wellness programs, private event hosting, wellness retreats and workshops, and sells related retail products such as salt lamps and skincare items at three Las Vegas-area locations.
Product overview
The Salt Room is a holistic wellness center offering a comprehensive suite of therapeutic services centered around halotherapy (salt therapy) and complementary wellness treatments. The core offering includes Halotherapy Sessions, Healing Massages, Signature Facials, Rejuvenating Body Treatments, and Reiki/Energy Healing. The company has expanded into experiential programs including the Conscious Women's Circle (bi-weekly gatherings), Conscious Leadership coaching, and the Salt & Soul Retreat (3-day immersive experience). Corporate Wellness and Event Hosting services extend the brand to businesses and private events. The service portfolio is supported by retail products (salt lamps, wellness items, skincare) and Membership Plans offering subscription access to services. Gift Cards provide gifting options across all services and locations. The company operates three Las Vegas-area locations (Summerlin, Henderson, Stripside) with booking managed through MindBody Online.
Differentiator
Problem solved
Functional benefit
Products and services
- Halotherapy Sessions
Quantifiable outcome
- 25% reduction in absenteeism and health costs for companies investing in corporate wellness
- +2 more outcomes
Companies that use The salt room
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
The salt room technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
The salt room partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LagraphiacorePartnered with Lagraphia, an inclusive marketing and DEIB consulting firm, to ensure practices align with company values. Lagraphia helped implement inclusive rebranding incorporating ADA compliance principles and developed DEIB policy distributed to all staff.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
The salt room competitors and assessment
Company assessmentBroad incumbents
- Woodhouse Spa: Upscale day spa chain offering massage, facials, and body treatments in a tranquil retail-style environment. Comparable premium spa positioning, multi-service menu, and gift card / membership economics.
- Spavia Day Spa: Membership-based neighborhood day spa franchise offering massage, facials, and body treatments. Comparable subscription model, multi-location strategy, and focus on recurring guest relationships.
- Elements Massage: National therapeutic massage franchise emphasizing wellness outcomes. Comparable target customer (wellness-focused adults) and recurring membership pricing structure, though without the halotherapy differentiator.
- Massage Envy: Largest U.S. membership-based massage and skincare franchise chain. Directly comparable to The Salt Room's recurring massage/facial subscription model and multi-location footprint, though it does not specialize in halotherapy.
- Hand & Stone Massage and Facial Spa: National membership-based spa franchise offering massage, facial, and skincare services. Comparable subscription pricing model and multi-location operating structure; competes for the same wellness-seeking consumer wallet.
- Burke Williams Spa: Premium day spa chain offering massage, facials, and wellness programming. Comparable premium pricing tier and gift card / membership revenue model; overlaps in target customer demographic.
Direct peers
- The Salt Cave: Specialty halotherapy/salt cave operator offering salt therapy sessions as core service with supplementary wellness offerings. The most direct product-level peer to The Salt Room's Himalayan salt cave halotherapy positioning.
- Salt Suite Franchise: Franchised salt therapy studio chain offering halotherapy in dedicated salt rooms. Directly comparable core modality and subscription-style session packages; a primary competitive threat in any new market.
Others
- Halotherapy Solutions: B2B provider of halotherapy equipment, salt rooms, and salt-related products. Enabling/ecosystem participant supplying the salt dispersion technology The Salt Room uses, and an indicator of low barriers to new halotherapy entrants.
Emerging players
- SALT Chamber: Provider of salt therapy products, equipment, and turnkey salt room installations for wellness operators. Comparable in category leadership around halotherapy, relevant as both potential supplier and indicator of category commoditization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The salt room social profiles
Digital presenceThe salt room financial estimates
Financial estimateRevenue estimate
Valuation estimate
The salt room leadership team
Management profileNumber of profiles
Profiles2 records
The salt room funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The salt room M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The salt room
What does The salt room do?
The Salt Room operates a multi-location wellness center providing halotherapy (Himalayan salt cave therapy) as its signature service, complemented by therapeutic massages, signature facials, body treatments, and Reiki/energy healing. The business also runs corporate wellness programs, private event hosting, wellness retreats and workshops, and sells related retail products such as salt lamps and skincare items at three Las Vegas-area locations.
Is The salt room a public or private company?
The salt room is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The salt room founded?
The salt room was founded in 2014. It employs 1 to 10 people.
Where is The salt room based?
The salt room is headquartered in Las Vegas, United States, in the North America region.
How does The salt room make money?
Eight revenue lines are on record. Halotherapy Sessions are the primary driver. The others are massage Services, facial Treatments, reiki and Energy Healing, membership Plans, gift Cards, retail Products and event Hosting.
Who are The salt room's main competitors?
Broad incumbents on record are Woodhouse Spa, Spavia Day Spa, Elements Massage, Massage Envy, Hand & Stone Massage and Facial Spa and Burke Williams Spa. Direct peers are The Salt Cave and Salt Suite Franchise. Halotherapy Solutions is listed as an others. SALT Chamber is listed as an emerging player.
Does The salt room have an API?
No public API is recorded for The salt room.
What industry is The salt room in?
The salt room's product category is Holistic Wellness Services. Its primary akta.pro industry code is HSADAKAJ, Salt Therapy (Halotherapy), with a secondary code of THAJAHAC, Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages). Its NAICS code is 81219 and its SIC code is 8000.