911 Supply
911 Supply Inc. is a privately held, Oregon-based specialty retailer operating two stores (Keizer, OR and Burien, WA) and a SellersCommerce-powered e-commerce site that sells uniforms, tactical gear, footwear, and public safety equipment from authorized brands such as 5.11 Tactical, Safariland, Blauer, and Streamlight to law enforcement, military, industrial, and hospitality buyers.
- Company typePrivate
- Founded2007
- HeadquartersKeizer, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What 911 Supply does
911 Supply Inc. is a privately held specialty retailer founded in 2007 and headquartered in Keizer, Oregon, that sells uniforms, footwear, outerwear, and tactical gear primarily to law enforcement, public safety, military, and adjacent industrial and hospitality buyers. The company operates a dual-channel model: a SellersCommerce-powered e-commerce storefront serving the broader U.S. (with strongest Pacific Northwest orientation) and two physical retail locations in Keizer, OR (4101 River Road N) and Burien, WA (136 SW 152nd St). Its catalog aggregates authorized retail offerings from a deep bench of tactical and uniform brands including 5.11 Tactical, Safariland, Blauer, Streamlight, Blackhawk, ASP, Smith & Warren, Bianchi, Damascus, Hatch, Hero's Pride, Motorola, and Pelican, organized across public safety, industrial, hospitality, and medical categories.
The company monetizes through standard unit-priced retail e-commerce and in-store sales, with individual items ranging from approximately $7 (accessories) to $495 (WristLight tactical gear) on a pay-as-you-go basis. Two value-add services differentiate the offering: an in-house Embroidery Services capability for personalizing garments and gear, and a Smith & Warren custom Badge Builder that lets customers design and order personalized law enforcement badges online. Go-to-market is direct-to-consumer via the website, two retail showrooms, and minimal marketing presence (Facebook listed; no LinkedIn, no disclosed paid acquisition channels).
Customer segmentation is vertical, with law enforcement/public safety as the primary segment and military, industrial, and hospitality as secondary. The company has at least one named institutional customer, the Honolulu Police Department, which maintains a dedicated uniform order form. 911 Supply Inc. is a privately held corporation with no disclosed venture capital, private equity, or parent ownership, no published financials, and no disclosed headcount or funding history in the source material.
911 Supply firmographics
Firmographics- Name
- 911 Supply
- Legal name
- 911 Supply Inc.
- Website
- https://911supply.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Short description
- 911 Supply Inc. is a privately held, Oregon-based specialty retailer operating two stores (Keizer, OR and Burien, WA) and a SellersCommerce-powered e-commerce site that sells uniforms, tactical gear, footwear, and public safety equipment from authorized brands such as 5.11 Tactical, Safariland, Blauer, and Streamlight to law enforcement, military, industrial, and hospitality buyers.
- Ownership category
- akta.pro rank
911 Supply industry classification
Industry- Product category
- Public Safety & Tactical Apparel Retail
- NAICS
- Hardware Retailers (44414)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Public Safety & Law Enforcement Uniforms (CRAAALAC)
- akta.pro secondary industries
- Uniforms & Workwear Specialty Department Stores (CRAGAGAH), Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG)
Keywords
Where 911 Supply is headquartered
LocationHeadquarters
- HQ city
- Keizer
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
911 Supply business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail E-commerce Sales: Direct retail sales of tactical gear, uniforms, footwear, accessories, and related public safety equipment through the company's e-commerce website and two physical store locations in Oregon and Washington.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing per product |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
911 Supply product offering
Product offeringCore offering
911 Supply retails uniforms, tactical gear, footwear, outerwear, and public safety equipment from leading brands such as 5.11 Tactical, Blauer, Safariland, Streamlight, Blackhawk, and ASP, primarily to law enforcement, military, industrial, and hospitality customers. The company operates a SellersCommerce-powered e-commerce website complemented by two physical retail showrooms in Keizer, Oregon and Burien, Washington, and offers value-added services including custom embroidery and a Smith & Warren custom badge builder.
Product overview
911 Supply operates as an e-commerce retail platform selling tactical gear, uniforms, and public safety equipment. The offering consists of a SellersCommerce-powered online store with two retail locations in Oregon and Washington. Additional services include custom embroidery and a Smith & Warren badge builder tool. The product portfolio centers on distributing established tactical brands including 5.11 Tactical, Blauer, and Safariland, along with Streamlight flashlights and other public safety equipment. Categories span public safety (accessories, eyewear, footwear, outerwear, pants, shirts), industrial/military, hospitality (bags, caps, t-shirts), and medical apparel.
Differentiator
Problem solved
Functional benefit
Products and services
- Embroidery Services Custom embroidery service that adds personalized text, logos, or emblems to garments and gear for law enforcement, public safety, and other customers.
- Smith & Warren Badge Builder Online tool for designing and ordering custom Smith & Warren badges, allowing law enforcement and public safety customers to personalize badge configurations and place orders through 911 Supply.
- 5.11 Tactical Brand Storefront Authorized retailer storefront carrying 5.11 Tactical tactical apparel and gear including menswear, womenswear, footwear, bags, and accessories for law enforcement and military professionals.
- Blauer Brand Storefront Authorized retailer storefront for Blauer performance apparel, established in the 1930s, specializing in outerwear, rainwear, and uniforms for law enforcement and public safety.
- Safariland Brand Storefront Authorized retailer storefront for Safariland holsters, duty gear, and tactical equipment serving law enforcement, military, and competitive shooting industries since 1964.
- Streamlight Brand Storefront Authorized retailer storefront for Streamlight flashlights and illumination tools for tactical and professional use.
- 911 Supply E-Commerce Retail Platform Online retail storefront selling tactical gear, uniforms, footwear, and public safety equipment from multiple brands to law enforcement, military, industrial, and hospitality customers.
Companies that use 911 Supply
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
911 Supply technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
911 Supply partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- 5.11 TacticalcoreMajor brand partnership - authorized retailer of 5.11 Tactical tactical apparel, footwear, and gear including pants, shirts, outerwear, bags, and accessories.
- SafarilandcoreAuthorized retailer of Safariland holsters, duty gear, and tactical equipment serving law enforcement professionals.
- BlauercoreAuthorized retailer of Blauer performance apparel, outerwear, and uniforms for law enforcement and public safety.
- StreamlightcoreAuthorized retailer of Streamlight flashlights and tactical lighting equipment.
- Smith & WarrencoreOffers Smith & Warren custom badge building service allowing customers to design personalized badges online.
- BlackhawkcoreAuthorized retailer of Blackhawk tactical gear, holsters, and duty equipment.
- ASPcoreAuthorized retailer of ASP tactical batons, restraints, and training equipment for law enforcement.
Recent moves6 records
Expansion highlights4 records
911 Supply competitors and assessment
Company assessmentBroad incumbents
- Amazon Business: Amazon Business is a broad B2B procurement platform that increasingly serves government and public-sector buyers, including catalogs of tactical gear and uniforms stocked by brands 911 Supply also carries. It competes for both individual officer and small department purchases.
- Safariland: Safariland is a major manufacturer of holsters, duty gear, and body armor serving law enforcement. It is a key brand partner of 911 Supply and also sells directly, representing both a channel partner and a competitive threat.
- 5.11 Tactical: 5.11 Tactical is the largest specialty tactical apparel brand sold by 911 Supply and operates its own direct-to-consumer e-commerce and retail stores. While a key brand partner, 5.11's growing direct channel competes with 911 Supply for end-customer purchases.
- Blauer Manufacturing: Blauer is a long-standing US manufacturer of public safety uniforms and outerwear. 911 Supply is an authorized retailer of Blauer products, and Blauer's direct sales channel competes with 911 Supply's offering in the same category.
Others
- Police1: Police1 is a leading law enforcement media and marketplace platform that connects officers to product vendors, training, and news. While not a direct retailer, it functions as a competitive acquisition channel for the public safety buyer that 911 Supply targets.
Direct peers
- LA Police Gear: LA Police Gear is a leading online retailer of police uniforms, duty gear, and tactical equipment, carrying many of the same brands (5.11, Blackhawk, Safariland). It is a direct competitor focused almost exclusively on the same primary customer segment as 911 Supply.
- Galls: Galls is the largest US retailer of public safety uniforms, footwear, and tactical gear, operating a multi-channel model (e-commerce + catalogs + stores). It directly competes with 911 Supply for the same law enforcement, fire, and EMS customers and is the most comparable direct peer in scale and assortment.
- TacticalGear.com: TacticalGear.com is an online retailer of law enforcement and military tactical equipment, holsters, and duty gear. It overlaps directly with 911 Supply's tactical equipment offerings for the same end customers.
- OfficerStore.com: OfficerStore is an e-commerce retailer of law enforcement uniforms, badges, duty gear, and accessories. It targets the same public safety professional buyer and is a direct online competitor to 911 Supply.
- Uniforms and More: Uniforms and More is a multi-brand public safety uniform retailer with both e-commerce and physical store presence. It serves a similar customer base and product category as 911 Supply, making it a direct comparable.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
911 Supply social profiles
Digital presence911 Supply financial estimates
Financial estimateRevenue estimate
Valuation estimate
911 Supply leadership team
Management profileNumber of profiles
911 Supply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
911 Supply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 911 Supply
What does 911 Supply do?
911 Supply retails uniforms, tactical gear, footwear, outerwear, and public safety equipment from leading brands such as 5.11 Tactical, Blauer, Safariland, Streamlight, Blackhawk, and ASP, primarily to law enforcement, military, industrial, and hospitality customers. The company operates a SellersCommerce-powered e-commerce website complemented by two physical retail showrooms in Keizer, Oregon and Burien, Washington, and offers value-added services including custom embroidery and a Smith & Warren custom badge builder.
Is 911 Supply a public or private company?
911 Supply is a private company. It is classified as unknown and is currently operating.
When was 911 Supply founded?
911 Supply was founded in 2007.
Where is 911 Supply based?
911 Supply is headquartered in Keizer, United States, in the North America region.
How does 911 Supply make money?
One revenue line is on record: retail E-commerce Sales.
Who are 911 Supply's main competitors?
Broad incumbents on record are Amazon Business, Safariland, 5.11 Tactical and Blauer Manufacturing. Police1 is listed as an others. Direct peers are LA Police Gear, Galls, TacticalGear.com, OfficerStore.com and Uniforms and More.
Does 911 Supply have an API?
No public API is recorded for 911 Supply.
What industry is 911 Supply in?
911 Supply's product category is Public Safety & Tactical Apparel Retail. Its primary akta.pro industry code is CRAAALAC, Public Safety & Law Enforcement Uniforms, with a secondary code of CRAGAGAH, Uniforms & Workwear Specialty Department Stores. Its NAICS code is 44414 and its SIC code is 5600.