Talea Group

What Talea Group does

Talea Group S.p.A. (formerly Farmaè S.p.A.) is an Italian digital group listed on the Euronext Growth Milan market of Borsa Italiana since July 2019, headquartered in Viareggio with 240+ employees. It operates a two-area model: an Area Consumers that runs the largest Italian online multichannel distribution platform in Health, Wellness and Beauty, comprising the consumer brands Farmaè (the online leader), Amicafarmacia (#2 online), Farmaeurope, Sanort (orthopedic), Beautè (beauty), and four additional niche e-retail sub-brands (DokiDaki, Gooimp, Doc Peter, Mood Concept Store), supported by 11 physical Farmaè stores, the interactive Beautè concept store in Viareggio, and the Farmacia Madonna della Neve pharmacy; and an Area Industrial that provides media and digital transformation services to enterprises through Talea Media (consulting, data analysis, creativity, digital marketing, Data Economy) and Valnan Communications (Google Premier Partner agency, with the Zip Strategy brand strategy division). Revenue is generated primarily through direct online product sales (transaction-based across 14 categories and more than 100,000 SKUs), complemented by B2B media/agency fees and co-marketing/advertising revenue (€4.2M reported in 2022). The group is led by founder and CEO Riccardo Iacometti and has grown predominantly through acquisitions (Sanort 2019, Valnan 2020, Amicafarmacia October 2021, Farmaeurope May 2022) rather than external funding rounds, with €116M in 2022 revenues and 49.3% compound annual growth between 2018 and 2021.

The group monetizes its 1+ million active customers and approximately 44 million annual visitors across platforms through the Data Economy model, selling audience insights and media inventory to enterprise brand partners. Distribution technology is built around proprietary eCommerce platforms, a Group logistics unit in Vecchiano and an automated hub in Nichelino, a Scalapay-integrated BNPL payment layer (announced December 2023), and a phygital infrastructure including Beautè's in-store touch totems connected to the eCommerce platform. The group has emphasized ESG as a brand differentiator, achieving Carbon Neutral certification in 2022 in collaboration with B Corp Up2You (compensating 285 tonnes CO2e in 2021 and 361.70 tonnes in 2022), being admitted to the ESG ITA Growth Index in 2023, and publishing a second voluntary sustainability report approved in November 2024.

Name

Talea Group

Legal name

Talea Group S.p.A.

Website

https://taleagroupspa.com

Company type

Public

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

Talea Group S.p.A. is an Italian Euronext Growth Milan-listed digital group operating the country's largest online multichannel platform for Health, Wellness and Beauty (Farmaè, Amicafarmacia, Farmaeurope, Sanort, Beautè) alongside B2B media and digital transformation services (Talea Media, Valnan) serving enterprise clients.

Ownership category

akta.pro rank

Product category

Online Health, Wellness and Beauty Retail

NAICS

Health and Personal Care Retailers (456)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Gourmet & Fine Food Stores (CRAHAGAG)

Keywords

• Online pharmacy retail
• Health and wellness ecommerce
• Digital marketing services
• Beauty and perfumery retail
• Orthopedic medical supplies

Headquarters

HQ city

Viareggio

HQ country

Italy

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. E-retailing (Area Consumers): Direct online sales of health, wellness, beauty, parapharmaceutical, OTC, orthopedic and beauty products through proprietary eCommerce platforms Farmaè, Amicafarmacia, Farmaeurope, Sanort, Beautyè and others, complemented by 11+ physical stores in Italy.
2. Media and digital transformation services (Area Industrial): Revenue from Talea Media and Valnan Communications providing consulting, data analysis, creativity, digital marketing, brand strategy (Zip Strategy division) and Data Economy services to enterprise clients across Pharma, Beauty, Food&Beverage, Tech, Fashion and BtoB/BtoC sectors.
3. Co-marketing and media platform revenue: Sale of media/audience inventory on Talea Group's eCommerce platforms to industry brand partners; €4.2 million in co-marketing revenue reported in 2022 on top of €116 million in revenues.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Talea Group is an Italian digital group that sells health, wellness, beauty, parapharmaceutical, OTC and orthopedic products directly to consumers through proprietary eCommerce platforms (Farmaè, Amicafarmacia, Farmaeurope, Sanort, Beautyè) and 11+ physical stores in Italy. It also provides B2B digital marketing, consulting, creativity, data analysis and Data Economy services to enterprises through its Valnan Communications agency and Talea Media division.

Product overview

Talea Group S.p.A. is an Italian digital group operating in the multichannel Health, Wellness and Beauty macro-sector, listed on the Euronext Growth Milan market of Borsa Italiana and rebranded from Farmaè S.p.A. The Group operates a two-area business model: an Area Consumers dedicated to e-retailing, with consumer brands including Farmaè (the flagship Health & Wellness e-commerce and physical retail network), Amicafarmacia (online pharmacy), Farmaeurope (online-only Health & Wellness), Beautyè (beauty and professional products with an interactive omnichannel store), Sanort (medical and orthopedic products), and additional sub-brands DokiDaki, Gooimp, Doc Peter, and Mood Concept Store; and an Area Industrial providing media and digital transformation services for businesses through Talea Media (consulting, data analysis, creativity, digital marketing, and data economy services) and Valnan Communications (digital communication and marketing agency), along with Valnan's Zip Strategy division. The Group's brands run proprietary e-commerce platforms, complemented by the in-house Valnan marketing agency (Google Premier Partner 2022 and 2023) and the Talea Media consulting division, with more than 240 professionals serving consumers and businesses through integrated digital solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Farmaè: Leading Italian online retail platform in the Health, Beauty and Wellness sectors, founded 2014 by Riccardo Iacometti in Viareggio.
• Amicafarmacia
• Farmaeurope
• Beautyè
• Sanort
• Valnan
• Talea Media

Products and services

• Farmaè Online retail platform in Italy for parapharmaceutical, OTC, cosmetics, supplements, medical devices, infant, homeopathic, herbal, orthopedic and pet products, with delivery within 48 hours, pharmacist-led customer service, 11 physical stores in Italy, and the group's first consumer brand.
• Amicafarmacia Second-largest online player in Italy in the Health and Wellness sector; operates amicafarmacia.com selling OTC drugs, supplements, electromedicals, cosmetics, nutrition, homeopathic and pet care products, plus the physical pharmacy Farmacia Madonna della Neve with online pharmacist consultation.
• Farmaeurope Online-only e-commerce platform at farmaeurope.eu offering a generalist range of cosmetics, supplements, hygiene & wellness, mother & child, pet, sanitary aids and natural products, with niche solutions for European consumers.
• Beautyè Beauty and professional products platform offering skincare, make-up, fragrances and hair products, integrating an online portal with an interactive physical store in Viareggio (LU) that includes a perfumery and aesthetic salon, with in-store touch totems connected to the eCommerce platform.
• Sanort Online-only platform at sanort.com selling medical and orthopedic products including mobility and hospital aids, orthopedic footwear, clinic furniture and electromedical products, addressing chronically ill patients and major convalescence needs.
• Valnan (Valnan Communications) Italian digital communication and online marketing agency offering four integrated units (Digital Crea, Digital Tech, Digital Marketing, Digital Data) to help medium and large companies execute digital growth strategies. Google Premier Partner 2022 and 2023; Netcomm Award 2022 in Digital Marketing (shared with Farmaè).
• Talea Media B2B media and digital transformation services brand managing an ecosystem of digital opportunities for businesses across five pillars: Consulting, Data Analysis, Creativity, Digital Marketing and Data Economy, leveraging the group's proprietary eCommerce platforms and millions of active customers.
• Zip Strategy Brand strategy division of Valnan, dedicated to the creation and relaunch of brand strategies from visual construction to strategic communication, with its own dedicated website at zipstrategy.it.

Quantifiable outcome

• Revenues more than tripled from €24.8M (2018) to €82.5M (2021), reaching €116M in 2022
• +5 more outcomes

Named customers5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

14 partnerships are on record, tiered minor, core and flagship.

• Giulia Biondi / Bilanciamo.itminorGTM or Marketing Partner · 19 February 2024Omnichannel strategic collaboration announced 19 February 2024 in which Valnan supports Giulia Biondi and Bilanciamo.it in shifting from a social-only approach to an integrated digital strategy.
• ScalapaycoreStrategic or Co-development Partner · 18 December 2023Strategic synergy announced 18 December 2023 to bring Scalapay's buy-now-pay-later payment solution to Talea Group's eCommerce platforms, improving payment flexibility and security for consumers and supporting made-in-Italy e-retail.
• D'Alessandro e Galli (Di&Gi)minorGTM or Marketing Partner · 14 June 2023Farmaè was Powering Partner of the La Prima Estate festival organised by Di&Gi (16-18 and 23-25 June 2023 at Parco Bussoladomani, Lido di Camaiore), with a 60 sqm branded area dedicated to makeup, sun/integrators, and sexual wellness.
• SDA Bocconi School of Management (Repair Lab), CRIF and AmbromobiliareminorStrategic or Co-development Partner · 19 April 2023These institutions jointly created the ESG ITA Growth Index on which Talea Group was admitted (announced 19 April 2023), the first ESG-specific index for SMEs listed on Euronext Growth Milan.
• TucanominorGTM or Marketing Partner · 24 October 2022Tucano supplied branded backpacks as prizes for the 'Vinci con Amica Avventura' contest run by Amicafarmacia (October-November 2022).
• OgyreminorStrategic or Co-development Partner · 8 June 2022Sustainability partnership with the Ogyre start-up for the 'fishing for litter' initiative; Farmaè committed to collecting 1,000 kg of marine litter from the sea with the help of fishermen and promoted the initiative on World Oceans Day 2022.
• Google (Google Partners program)flagshipTechnology or Integration · 9 February 2022Long-standing Google partnership; Valnan Communications has been a Google Premier Partner since 2022 and confirmed in 2023, placing it in the top 3% of Italian Google Ads agencies and accessing beta products, exclusive insights and Google events.
• Up2YoucoreStrategic or Co-development PartnerCollaboration with B Corp greentech Up2You that supported Farmaè's path to Carbon Neutrality in 2022; jointly published the Climate Page showing 285 t CO2e compensated in 2021 and 361.70 t in 2022, and structured the carbon-neutral Dolomiti prize in the Amicafarmacia contest.
• RegustominorStrategic or Co-development PartnerPartnership cited in Talea Group's 2023 sustainability report as a strategic initiative to combat food waste.
• Italian universities (Agorà Talea programme)minorImplementation/ SI/ Consulting PartnerAgorà Talea is a collaboration project with leading Italian universities, referenced in the 2023 sustainability report alongside meetings at the University of Pisa's Department of Pharmacy for career orientation.
• MSC CrociereminorGTM or Marketing PartnerMSC Crociere prize partner providing a Mediterranean cruise for two as the final prize of the 'Sogna con Farmaè' contest (summer 2022).
• Harvard Business School (Institute for Strategy and Competitiveness) / LIUC Università CattaneominorOthersParticipation of Professor Fernando G. Alberti (Director, Institute for Entrepreneurship and Competitiveness at LIUC and Affiliate Faculty at HBS) as keynote speaker at Farmaè Group's first corporate convention in August 2022.
• AryelminorStrategic or Co-development PartnerCo-founder & CEO Mattia Salvi (Forbes Italia Top 100 Under 30) presented Augmented Reality marketing concepts at Farmaè Group's first convention, demonstrating Aryel's AR Marketing platform capabilities.
• SEC Newgate (Media Relations agency)minorImplementation/ SI/ Consulting PartnerSEC Newgate handles Media Relations for Talea Group (Farmaè S.p.A.), supporting press communications.

Scale indicators13 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Redcare Pharmacy (formerly Shop Apotheke Europe): Leading European online pharmacy listed in Germany, operating across multiple countries with focus on OTC, beauty and parapharmaceutical products. Closely comparable to Talea in business model (online health retail) and category mix, but at significantly larger scale.
• 1000Farmacie: Italian online pharmacy marketplace aggregating independent pharmacies onto a single eCommerce platform. Directly comparable to Talea's Amicafarmacia and Farmaè in selling OTC, parapharmaceuticals and beauty products to Italian consumers online.
• DocMorris: Swiss-headquartered pan-European online pharmacy operating across Germany, Switzerland, Italy and other markets. Directly comparable to Talea as an online health/wellness retailer selling OTC, parapharmaceuticals and beauty products through proprietary eCommerce platforms.
• Zur Rose Group: Swiss-based online pharmacy and B2B pharmaceutical distributor with operations across German-speaking Europe. Comparable to Talea as an online health retail platform with integrated logistics and pharmacist-led services, though serving different primary geographies.
• eFarma: Italian online pharmacy selling OTC drugs, supplements, cosmetics and parapharmaceutical products. Directly comparable to Amicafarmacia and Farmaè as a domestic Italian competitor in the same online health/wellness category.
• PromoFarma: Online pharmacy marketplace originally founded in Italy and now operating across Spain and other European markets. Comparable to Talea in selling parapharmaceutical, beauty and wellness products through proprietary eCommerce storefronts targeting Mediterranean consumers.
• DocPharma (Hippocrates Holding): Italian online pharmacy and parapharmacy retailer operating across multiple product categories including OTC, supplements and beauty. Closely comparable to Amicafarmacia and Farmaè as a domestic Italian e-retail competitor in parapharmaceuticals and health/wellness.

Regional players

• Dr.Max Group: One of the largest pharmacy chains in Central and Eastern Europe with growing Italian retail and online presence. Comparable to Talea as a multi-channel health/wellness retailer combining physical pharmacies with eCommerce in the European market.

Broad incumbents

• Walgreens Boots Alliance: Global pharmacy and health retail conglomerate operating thousands of stores and online platforms across the US and Europe. Relevant as a broad incumbent benchmark for Talea's multichannel health/wellness retail ambitions, though at vastly different scale and scope.
• Amazon Pharmacy: Global eCommerce incumbent's prescription and OTC pharmacy offering. Competes with Talea in the broader online health/wellness space with vastly superior scale, logistics and buying power, though it does not offer Talea's Italian phygital or pharmacist-led consultation model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Talea-Group
• LinkedInlinkedin.com/company/taleagroup
• Instagraminstagram.com/taleagroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Talea Group