What BRB Storage Technology does

BRB Storage Technology, operating under the brand BRB-Lagertechnik, is a privately held German e-commerce retailer of industrial storage, warehousing, and material handling equipment. Founded in 1997 and headquartered in Gerlingen with operational offices in the Siegerland region of North Rhine-Westphalia, the company maintains a catalog of more than 35,000 stocked SKUs across four core categories: containers and boxes (Behälter und Kästen) in plastic, aluminum, and steel; shelving systems (Regale) including pallet, cantilever, and bolt-together modular configurations; transport equipment (Transportgeräte) such as hand trucks, pallet trucks, and platform carts; and industrial workplace equipment (Betriebseinrichtung). The firm also offers value-added services including custom engraving/embossing, shelf safety inspection (Regalprüfung), and personalized consultation via a callback service.

The business runs on a self-serve, product-led GTM model: customers browse and purchase directly through the brb-shop.de storefront, with telephone and contact-form support for product selection. Pricing is per-unit across a wide range (€22 to €1,190 examples cited), with free shipping on German orders over €50 net and multiple payment options including PayPal, credit card, SEPA, invoice (subject to credit check), and leasing. The company does not disclose any proprietary technology; the platform is a standard e-commerce stack.

Revenue is generated entirely through hardware sales across five horizontal customer segments: logistics and industrial (primary), gastronomy and food service, trade and handcraft, office and administration, and private consumers. The company employs 51-100 people, operates more than 20,000 m² of warehouse space supporting same-day shipping on most items, and markets via its e-commerce site, email newsletter (offering a €15 new-subscriber discount), and trade fair participation. Geographic scope is restricted to Germany, with no indication of cross-border expansion, third-party investor backing, or M&A activity in the source data.

Name

BRB Storage Technology

Legal name

BRB Storage Technology

Website

https://brb-lagertechnik.de

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

BRB Storage Technology (BRB-Lagertechnik) is a privately held German e-commerce retailer founded in 1997, selling more than 35,000 SKUs of containers, shelving, transport equipment, and industrial workplace products to logistics, gastronomy, trade, office, and consumer customers across Germany.

Ownership category

akta.pro rank

Product category

Industrial Storage Equipment

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Shelving & Racking Retail (Wall, Freestanding, Garage/Utility) (CRAIAJAB)

akta.pro secondary industry

Moving, Packing & Seasonal Storage Retail (Boxes, Totes, Ornament Storage) (CRAIAJAJ)

Keywords

• Warehouse storage equipment
• Industrial shelving systems
• Material handling equipment
• Plastic storage containers
• Pallet racking systems

Headquarters

HQ city

Gerlingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Product Sales: The company generates revenue through the direct sale of physical storage, warehouse, and industrial equipment via their e-commerce platform. They offer various payment methods including PayPal, credit card, bank transfer, SEPA, invoice (subject to creditworthiness), and leasing options.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

BRB Storage Technology is an online retailer that sells more than 35,000 industrial and warehouse storage articles directly to customers in Germany via its own e-commerce shop (brb-shop.de). The assortment covers containers and boxes (plastic, aluminum, steel), shelving and racking systems, transport equipment such as hand trucks, pallet trucks, carts and loading ramps, and workplace/office equipment, supported by value-added services including engraving, shelf inspection, and leasing.

Product overview

BRB Storage Technology operates as an e-commerce retailer offering a comprehensive portfolio of storage and warehouse equipment through its BRB-Lagertechnik brand. The product lineup is organized into four main categories: (1) Behälter und Kästen (Containers and Boxes) featuring Euro containers, small parts containers, and pallet/large boxes in plastic, aluminum, and steel; (2) Regale (Shelving Systems) including pallet racking, cantilever racks, and shelf systems available as bolt-together and plug-in modular configurations; (3) Transportgeräte (Transport Equipment) encompassing hand trucks, pallet trucks, platform trucks, and specialty carts such as baking tray trolleys; and (4) Betriebseinrichtung (Industrial Equipment) covering workplace furniture, storage cabinets, and safety equipment. The company also offers value-added services including custom engraving/embossing for branding, shelf inspection, and personalized consultation through a callback service. Products are available in various materials (steel, aluminum, stainless steel, plastic) with modular configurations and can be customized with company branding.

Differentiator

Problem solved

Functional benefit

Products and services

• Containers and Boxes (Behälter und Kästen) Storage and transport containers and boxes including Euro containers, multi-purpose containers, food containers, small parts containers, folding containers, and pallet boxes, available in plastic, aluminum, and steel. Sold to logistics, manufacturing, gastronomy, and trade customers.
• Shelving and Racking Systems (Regale) Shelves and racking systems for industry, warehouses, offices, and workshops, including shelving units (bolt-together, plug-in, basic/flex/pro), cantilever racks for boards and pipes, and pallet racking systems. Sold as modular systems with various load capacities for warehouse and workshop use.
• Transport Equipment (Transportgeräte) Material handling and transport equipment including table and tiered carts, platform trucks, hand trucks (steel or aluminum, capacity up to 200 kg), pallet trucks (capacities 1000–2500 kg), specialty baking tray and tray trolleys in stainless steel (for 600x400 mm trays and GN containers), and mobile/adjustable crossing bridges and loading ramps. Sold to logistics, industrial, gastronomy, and trade buyers.
• Industrial Workplace Equipment (Betriebseinrichtung) Industrial and workplace equipment including lockers, steel cabinets, stainless steel furniture, workbenches, workshop equipment, safety products, and cleaning supplies, targeted at workshops, industrial operators, and offices.
• Office Furniture (Büromöbel) Office furniture including ergonomic office chairs such as the "Agilis AG10" with adjustable armrests and headrest options (load capacity up to 120 kg) and related office furnishing, targeted at office and administration buyers.
• Custom Engraving and Embossing Service (Namensprägung und Gravur) Customized engraving and embossing on containers and transport equipment, enabling customers to add company names and logos for branding and theft prevention.
• Shelf Inspection Service (Regalprüfung) Professional inspection of racking systems to ensure safety and compliance, supporting customers who have purchased shelving products.
• Callback Consultation Service (Rückrufservice) Customer callback service where buyers leave a message with their request and phone number for personalized consultation on product selection and orders.

Quantifiable outcome

• Products typically available immediately from stock; shipping often same day as order

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Würth: Global leader in assembly and fastening materials with a broad German e-commerce catalog that includes workshop, storage and transport equipment adjacent to BRB's portfolio.
• Jungheinrich: Large global intralogistics OEM that produces pallet trucks, racking and warehouse systems — competing with BRB on the transport-equipment and pallet-racking lines while also serving much larger enterprise contracts.
• SSI Schäfer: Global provider of intra-logistics solutions including pallet racking, shelving and containers. Competes with BRB on racking/containers but operates primarily in large-scale warehouse projects.
• Hoffmann Group: Major German industrial-supplies distributor with a deep e-commerce catalog covering tools, workshop equipment and storage — adjacent to BRB's Betriebseinrichtung category.

Direct peers

• Manutan: Pan-European B2B e-commerce/distributor of workplace, warehouse and industrial equipment. Closely comparable in business model (multi-segment catalog e-tailer) and product mix to BRB.
• KAISER+KRAFT: Pan-European catalog/e-commerce retailer of industrial, warehouse and office equipment. Overlaps directly with BRB's shelving, transport and workplace equipment categories.
• Denios: German manufacturer and retailer of industrial storage, containment and workplace safety products. Overlaps with BRB's containers, hazardous-material storage and safety equipment categories.
• BITO-Lagertechnik: Direct German competitor selling containers, shelving, racking and order-picking systems to industrial buyers via catalog and online channels. Most comparable peer in product mix and customer base.

Emerging players

• Reuter (Möbel Reuter): German online retailer spanning home, office and contract furniture. Overlaps with BRB's office-furniture and shelving categories for both B2C and small-business buyers.
• Contorion: Germany-focused online MRO/industrial supplies marketplace (backed by Hoffmann). Direct competitor to BRB's self-serve e-commerce motion for SMB industrial buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/brb-lagertechnik-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BRB Storage Technology