CuisineAZ

What CuisineAZ does

CuisineAZ is a French-language digital recipe platform owned by Digital Prisma Players, a diversified media group. Founded in 1998 and headquartered in La Madeleine, France, the platform hosts what it describes as 93,463 recipes — one of the largest French-language recipe libraries online — organised by category, ingredient, occasion, dietary preference, and cooking appliance (Thermomix, Cookeo, Companion, Monsieur Cuisine, KitchenAid, Airfryer). It also publishes weekly meal-planning menus (batch cooking, student, family, budget, vegetarian, balanced) and editorial content tied to French TV cooking shows such as Cyril Lignac's 'Tous en Cuisine' on M6 and Laurent Mariotte's 'Petits plats en équilibre' on TF1.

The platform is built on a standard web CMS with search, filtering, and newsletter capture. The team is small (11-50 employees) and comprises chefs, editors, SEO specialists, UX, social media, and a developer. CuisineAZ makes money primarily through advertising placements on recipe and article pages, complemented by a recurring print magazine subscription sold through boutique.cuisineaz.com and a free email newsletter (with a free ebook incentive) used as a lead-capture and retention channel. Brand partnerships with French retailers (Magasins U) and appliance makers (LG) provide sponsored editorial inventory. The primary customer is the French home cook, with secondary segments including families, students, and consumers with dietary restrictions (vegetarian, vegan, gluten-free, lactose-free, diabetic-friendly). Geographic focus is France, with no evidence of meaningful international expansion.

Name

CuisineAZ

Legal name

CuisineAZ

Website

https://cuisineaz.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

CuisineAZ is a French-language digital recipe platform with 93,000+ recipes, owned by Digital Prisma Players. It serves French home cooks with free ad-supported content, weekly meal planning tools, and a paid print magazine subscription.

Ownership category

akta.pro rank

Headquarters

HQ city

La Madeleine

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Content & Advertising: The platform generates revenue through advertising placements on recipe pages and article content. The high traffic volume (implied by extensive content library and Coupe du Monde 2026 coverage) suggests significant ad revenue potential.
2. Magazine Subscriptions: Premium magazine subscription available through boutique.cuisineaz.com offering additional content beyond the free web platform.
3. Newsletter/Email Marketing: Newsletter subscription with free ebook incentive for new subscribers, used for customer engagement and potentially driving subscriptions/purchases.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

CuisineAZ is a French-language digital recipe platform hosting over 93,000 recipes with filtering by category, ingredient, dietary preference, and cooking appliance (Thermomix, Cookeo, Companion, KitchenAid, Airfryer). It offers weekly meal planning menus (batch cooking, student, family, vegetarian, budget), culinary news and TV chef content (Cyril Lignac, Laurent Mariotte), and a print magazine subscription sold through its boutique storefront.

Product overview

CuisineAZ is a French digital recipe platform operated by Digital Prisma Players, offering a comprehensive recipe database of over 93,000 recipes alongside weekly meal planning services. The platform provides specialized dietary recipe collections (vegetarian, vegan, gluten-free, lactose-free, sugar-free, anti-cholesterol, diabetic, and light recipes), cooking robot-specific recipes for Thermomix, Cookeo, Companion, Monsieur Cuisine, KitchenAid, and Airfryer appliances, and seasonal/ingredient-based recipe browsing. The platform also offers newsletter subscription with free e-book downloads and a print magazine subscription service. The core offering is the unified recipe database and meal planning service, with specialized collections and subscription services as complementary features.

Differentiator

Problem solved

Functional benefit

Products and services

• CuisineAZ Recipe Database

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• U (Magasins U)minorGTM or Marketing PartnerBrand partnership featuring U supermarket products in recipes and editorial content. Includes sponsored recipe collections like 'Bien manger sans se ruiner' (Eating well on a budget) and specific product features in recipes.
• LGminorGTM or Marketing PartnerAppliance brand partnership featuring LG ovens and kitchen appliances in recipe content and editorial features. 'L'apéro maison réinventé' article sponsored by LG.
• Cyril LignaccoreGTM or Marketing PartnerFeature of Tous en Cuisine TV show recipes on the platform. Daily recipes from the M6 show 'Tous en Cuisine' are published on CuisineAZ, including signature dishes like smash burgers, ceviche, cookies, and pasta dishes.
• Laurent MariottecoreGTM or Marketing PartnerFeatured recipes from TF1 show 'Petits plats en équilibre'. Healthy and balanced recipe collections including houmous, gaspacho, and seasonal dishes.
• Digital Prisma PlayerscoreOthersParent media company owning CuisineAZ and other lifestyle brands. Copyright notice states 'Digital Prisma Players' as the parent entity since 1998.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Yummly: Digital recipe platform with meal planning, smart appliance integration, and personalized recommendations. Comparable as a digital-first recipe destination with appliance-tied content, though primarily US-focused.
• Cuisine Actuelle: French cooking magazine and website combining editorial recipes with a digital platform and subscription offerings. Comparable cross-format (print + digital) recipe media business targeting French consumers.
• Meilleur du Chef: French culinary content and kitchenware e-commerce site combining recipes, chef tutorials, and cookware sales. Comparable as a French recipe-plus-commerce business targeting home cooks and culinary enthusiasts.
• Marmiton: One of France's largest recipe and cooking platforms, offering a comparable free, ad-supported recipe library, meal planning tools, and community-driven content. Direct head-to-head competitor for French home-cook audiences and the same SEO/display advertising model.
• 750g: Major French-language recipe and culinary content site owned by Webedia, with celebrity chef partnerships, recipe videos, and editorial content. Competes for the same French household cook audience and advertising budgets.

Broad incumbents

• Food Network Kitchen: Major US food media brand combining celebrity chef content, recipes, and digital cooking tools. Comparable as a TV-chef-anchored culinary content and recipe platform with multi-format monetization.
• Allrecipes: One of the world's largest recipe platforms, with a deep user-generated recipe library, meal planning tools, and strong SEO presence. While English-language and broader in scope, it competes for the same global recipe-search intent and represents the upper-bound scale benchmark.
• BBC Good Food: Established media-backed recipe platform combining editorial authority, celebrity chef content, and subscription features. Comparable as a multi-revenue-stream (ads, subscription, ecommerce) culinary content business.

Regional players

• Recettes du Chef (Ricardo): French-language recipe platform from Switzerland/Quebec with editorial recipes, videos, and appliance-specific content. Comparable as a francophone recipe destination, but with a different geographic focus.

Emerging players

• Thermomix (Vorwerk) Recipe Platform: Appliance maker that operates its own recipe ecosystem, including Cookidoo for Thermomix. Comparable as a recipe platform tightly integrated with a specific kitchen appliance - directly overlapping CuisineAZ's robot culinaire content strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cuisineaz
• YouTubeyoutube.com/c/CuisineAZ
• Facebookfacebook.com/CuisineAZ
• LinkedInlinkedin.com/company/cuisineaz
• Instagraminstagram.com/cuisineaz
• Pinterestpinterest.com/cuisineaz
• TikToktiktok.com/@cuisineaz

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CuisineAZ