What Namoa Digital does

Namoa Digital, operating under the legal name Namoa Inteligência Digital Ltda (CNPJ 26.309.537/0001-21), is a Brazilian software company founded in 2016 and headquartered in São Caetano do Sul, São Paulo. The company provides a cloud-based SaaS platform for operational process optimization, asset management, maintenance, inspections, audits, and facilities management, serving enterprise and mid-market customers managing physical assets and field service teams. The platform is built around three vertical solution areas — Asset Maintenance, Inspections and Audits, and Facilities — and includes an Android mobile application with offline capability and intelligent data synchronization, a web-based configuration portal, and modular components (N-Form intelligent forms, intelligent service orders with maintenance plans, customizable workflow and measurements manager, and a customer-facing web portal). Technical infrastructure runs on AWS with QR-Code/NFC asset identification, IoT sensor integration, API-based ERP connectivity, and multi-language support covering Portuguese, English, German, and 80+ additional languages.

The product is differentiated by high no-code customization (allowing customers to configure workflows, forms, and automation rules without IT involvement), an active push-notification system that summons field teams to tasks in their own language, and support for unlimited registered users under a concurrent user licensing model. Go-to-market is exclusively direct sales, combining inbound website lead capture with specialist-led diagnostic engagements targeting enterprise and mid-market accounts in Brazil, Germany, the USA, and Malaysia. Named enterprise customers include Grupo Dikma (industrial holding), Hella Automotive (automotive lighting/electronics manufacturing at the Indaiatuba factory), Verzani & Sandrini (facilities management across four Renault do Brasil factories since 2019), and MTC Log (automotive logistics, achieving Volkswagen Group VDA Grade 'A' audit in November 2021 with NAMOA cited as an innovation highlight).

Namoa Digital generates revenue primarily through monthly SaaS subscriptions priced on a concurrent user licensing basis, supplemented by professional services revenue from implementation and training. Pricing is not publicly disclosed; commercial contact is via website forms and direct outreach. The company is privately held, founder-backed (led by founder/CEO Stephan Gruner and CTO/co-founder Jhonatan Yudice), with no institutional investors, no funding rounds, and no disclosed M&A activity in the source material. The platform holds LGPD compliance certification under Brazilian data protection law (Lei nº 13.709/2018) with a formal data protection officer appointed.

Name

Namoa Digital

Legal name

NAMOA INTELIGÊNCIA DIGITAL LTDA

Website

https://namoadigital.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Namoa Digital is a Brazilian SaaS company founded in 2016 that provides an asset management and operational process optimization platform for enterprises managing physical assets, field service teams, and facilities across Brazil, Germany, USA, and Malaysia.

Ownership category

akta.pro rank

Product category

Enterprise Asset and Maintenance Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

IT Asset Management (ITAM) Platforms (HDAEALAD)

Keywords

• Asset management software
• Maintenance management software
• Field service management
• Inspection management software
• Facilities management software

Headquarters

HQ city

São Caetano Do Sul

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription (Monthly/Annual Licensing): The primary revenue model is a SaaS subscription, with a monthly fee paid for a pool of concurrent user licenses (usuário concorrente) allowing simultaneous access by multiple users. Unlimited users can be registered within the pool.
2. Professional Services (Implementation & Training): Consulting and training services provided during initial implementation, with rapid configuration completed in few hours of consultancy. Ongoing support and consulting for specialized segment needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Namoa Digital sells the NAMOA platform, a cloud-based SaaS suite for operational process digitalization covering asset management, preventive/corrective maintenance, field inspections and audits, and facilities management. The platform is delivered through a web portal and an Android mobile application (with offline mode), combining configurable smart service orders, intelligent forms/checklists (N-Form), a workflow and measurement manager, QR-Code/NFC asset identification, IoT sensor integration, and ERP APIs for industrial, logistics, equipment rental, and multiservice customers.

Product overview

Namoa Digital oferece a plataforma NAMOA — um software de gestão de ativos e processos operacionais composto por solução modular com aplicativo Android (offline-capaz), portal web e módulos de formulários inteligentes (N-Form), ordens de serviço com planos de manutenção, gerenciador de workflow e medições, dashboards e portal do cliente final (Webapp). A plataforma é organizada em três áreas de solução vertical: Manutenção de Ativos (frotas e industriais), Inspeções e Auditorias, e Facilities. A arquitetura integra QR-Codes e sensores IoT para captação de dados em campo, com automações de processos e convocação ativa de equipes de trabalho.

Differentiator

Problem solved

Functional benefit

Products and services

• NAMOA Platform (Asset and Operational Process Management) Cloud-based SaaS platform for digitalizing and optimizing operational processes, covering asset management, maintenance, inspections, audits, and facilities management. Includes Android mobile app, web portal, intelligent forms, smart service orders, workflow and measurement manager, customizable dashboards, and IoT/QR-Code integration for field teams. Sold to enterprise and mid-market industrial, logistics, equipment rental, and multiservice companies.
• NAMOA Asset Maintenance Solution (Fleet and Industrial) Vertical NAMOA solution for equipment rental companies, heavy vehicle and agricultural fleets, transport carriers, and industrial equipment operators. Includes measurement control, cycle-based preventive maintenance, recurrence-based preventive maintenance, corrective maintenance, operator inspections, KPI tracking (MTTR, MTBF, availability), and QR-Code-based service call opening.
• NAMOA Inspections and Audits Solution Vertical NAMOA solution for quality management, logistics operations, product rework control, and occupational health and safety. Includes weighted-score audits, 5S/gemba walk program, final product inspection, receiving records, controlled shipping, risk management, and QR-Code-based workflows.
• NAMOA Facilities Solution Vertical NAMOA solution for multiservice cleaning and maintenance companies, large-scale heritage/asset management organizations, and field technical maintenance teams. Includes digital checklists, active team convocation, consumables usage tracking per environment, inventory control, supervisor fly-by checklists with GPS verification, operational dashboards, and SLA monitoring.

Quantifiable outcome

• Inspection time reduction of approximately 10 to 20 times compared to previous paper-based processes, per MTC Log case study
• +3 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature12 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Asset Panda: Asset Panda is a configurable asset tracking and management platform with mobile apps, QR/NFC tagging, and customizable workflows for IT and operational assets. Its configurability and asset-centric design align with Namoa's form builder and asset identification approach.
• Fiix (by Rockwell Automation): Fiix is a cloud-based maintenance and asset management platform now part of Rockwell Automation, serving mid-market and enterprise customers with work orders, preventive maintenance, and asset tracking. Overlap with Namoa is high in core CMMS functionality and target manufacturing customers.
• EZOfficeInventory: EZOfficeInventory is a cloud-based asset tracking and management platform with QR/NFC tagging, mobile check-in/out, and reservations. It overlaps with Namoa's asset identification and inspection workflows for facilities and equipment use cases.
• UpKeep: UpKeep is a mobile-first CMMS/EAM platform for maintenance, asset management, and facility operations with QR-code-based work orders and offline mobile functionality. Its feature set, target mid-market customer base, and emphasis on ease-of-use closely mirror Namoa's positioning.
• Fracttal One: Fracttal is a cloud-based CMMS/EAM platform founded in Latin America (with strong Brazilian and Mexican presence) serving asset and maintenance management for industrial customers. Like Namoa, it offers mobile-first maintenance workflows, IoT integrations, and focuses on Spanish/Portuguese-speaking markets, making it the closest direct regional competitor.
• Limble CMMS: Limble is a cloud-based CMMS focused on maintenance, work orders, and asset management for mid-market manufacturers and facility operators, with strong mobile workflows. Its product scope and target customer overlap substantially with Namoa.

Broad incumbents

• SAP Plant Maintenance (S/4HANA PM): SAP PM is the maintenance module within SAP's enterprise ERP suite, widely used by large manufacturers (including Hella and MTC Log's broader ecosystem) for preventive and corrective maintenance. It represents the large-enterprise alternative Namoa displaces when winning mid-market accounts.
• ServiceNow Field Service Management: ServiceNow FSM is a broad enterprise workflow platform extending into field service and asset management, often deployed in large multinationals. It is a credible incumbent competitor for the upper end of Namoa's enterprise pipeline.
• IBM Maximo Application Suite: IBM Maximo is the enterprise incumbent in EAM/CMMS, used by large industrial, utilities, and transportation organizations worldwide. It competes with Namoa at the high end of the market for asset-intensive enterprises, particularly in industries like automotive and manufacturing where Namoa already operates.

Regional players

• K2 Sistemas (Brazilian CMMS): K2 Sistemas is a Brazilian CMMS/asset management software provider focused on industrial maintenance, serving the Brazilian market. It is a domestic incumbent that Namoa competes against for Brazilian enterprise maintenance deals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/namoadigital

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Namoa Digital