eGenie

What eGenie does

eLignum (the business name under which eGenie appears to operate, per the doing-business-as record) is a specialist web analytics consultancy headquartered in Southend-on-sea, United Kingdom. Its core function is the administration of Google Analytics implementations across a portfolio of more than 350 client websites worldwide, operated through approximately 200 Google Tag Manager containers. The firm frames itself as enabling 'fact-based decisions' by advising clients on goal-setting, dashboard design, and ROI evaluation of their web properties.

The product surface is service-led rather than software-led. The flagship 'Web Analytics Consultancy' offering covers the full lifecycle of analytics administration, from tracking implementation through goal configuration and dashboard design to ROI assessment. A complementary managed service administers Google Tag Manager containers across the same client base, and a 'Google Analytics Report Viewer Training' course extends the offering into repeatable enablement revenue. Underlying technology is the standard Google Analytics and Google Tag Manager SaaS stack; there is no indication of proprietary tooling, patents, or in-house ML/AI components. The firm logo and primary web presence are at elignum.co.uk, with an additional firmographic reference to egenie.biz.

The business model is professional services: revenue is generated from consulting fees, managed-service retainers for GA/GTM administration, and training fees. Pricing is not publicly disclosed. Go-to-market is primarily direct to organizations with websites needing analytics management, supplemented by a structured public-sector channel — eLignum is a Crown Commercial Supplier listed on the UK Government Digital Marketplace under G-Cloud 13, which gives relevant UK public sector bodies a pre-vetted procurement pathway. Geographic reach is described as worldwide, though the firm itself is UK-based with 1–10 employees, implying delivery is consultant-led and remote rather than locally staffed across markets.

Name

eGenie

Website

https://egenie.biz

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

eLignum (eGenie) is a UK-based specialist web analytics consultancy administering Google Analytics across 350+ websites via ~200 Google Tag Manager containers, advising clients on goal-setting, dashboards, and ROI evaluation, with Crown Commercial Supplier status enabling UK public sector sales via G-Cloud 13.

Ownership category

akta.pro rank

Product category

Web Analytics Consultancy

SIC

Services-Management Services (8741)

akta.pro primary industry

Data Engineering, Integration & ETL/ELT Services (BPAEAHAB)

Keywords

• Web analytics consultancy
• Google analytics management
• Google tag manager administration
• Analytics training services
• Data-driven consulting

Headquarters

HQ city

Southend-on-sea

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Distribution channels1 record

Core offering

eGenie (trading as eLignum) is a specialist web analytics consultancy that administers Google Analytics across 350+ websites worldwide through approximately 200 Google Tag Manager containers. The firm advises clients on all aspects of web analytics, from setting goals and designing dashboards to evaluating return on investment. It also delivers Google Analytics Report Viewer training and is listed as a Crown Commercial Supplier on the UK Government Digital Marketplace under G-Cloud 13.

Product overview

eGenie is a specialist web analytics consultancy offering a unified set of services rather than a modular software product. The core offering is Web Analytics Consultancy, which encompasses Google Analytics management (over 350 websites) and Google Tag Manager administration (around 200 containers). Supplementary services include Google Analytics Report Viewer Training. All services are accessible to relevant organizations through G-Cloud 13 procurement.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Analytics Consultancy Advisory and management services covering all aspects of web analytics — including setting goals, designing dashboards, and evaluating return on investment — for organizations that need professional management of their Google Analytics implementations. Manages Google Analytics on over 350 websites worldwide.
• Google Tag Manager Administration Ongoing administration of Google Tag Manager containers for client websites, currently managing around 200 containers across multiple organizations.
• Google Analytics Report Viewer Training Training course designed to help users understand and effectively navigate Google Analytics reports.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Blast Analytics & Marketing: Digital analytics consultancy specializing in Google Analytics, Google Tag Manager, and Adobe Analytics implementations. Closely comparable to eGenie in its focus on web analytics administration and dashboarding, though typically serving larger enterprise clients.
• Loves Data: Australia-based specialist consultancy focused on Google Analytics training, implementation, and reporting services. Directly comparable to eGenie in its narrow GA/GTM focus and combination of training plus managed services for SMB and mid-market clients.

Broad incumbents

• Cardinal Path: Long-standing Google Analytics specialty consultancy (acquired by Deloitte). Historically directly comparable to eGenie in GA-focused services, now operating as part of a global professional services firm serving enterprise clients.
• Analytics8: Analytics consultancy providing Google Analytics implementations, data strategy, and BI advisory. Comparable in core GA services, with additional depth in data warehousing and advanced analytics that positions it as a larger-scale incumbent.
• Search Discovery: US-based analytics and digital marketing consultancy delivering Google and Adobe analytics implementations. Comparable in offering Google Analytics and Tag Manager services to mid-market and enterprise clients, but with a broader digital media and martech practice.
• Bounteous: Large North American digital experience and analytics consultancy with deep Google Analytics and Tag Manager practices. Comparable as a specialist-grade analytics services provider, but operating at significantly greater scale and offering a broader digital strategy portfolio.

Emerging players

• Measure School: Google Tag Manager and Google Analytics education platform run by Julius Fedorovicius. Comparable to eGenie's training-led model and GTM specialization, with overlapping target audience of marketers and analysts, though primarily a content/training business rather than a managed-service consultancy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/egeniebiz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eGenie