Loves Data
Loves Data is an Australian digital marketing and analytics training company that sells self-paced online courses, team training, and one-on-one sessions in Google Analytics 4, Google Tag Manager, Google Ads, and Looker Studio, serving marketers, analysts, business owners, and corporate teams globally.
- Company typePrivate
- Founded2006
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Loves Data does
Loves Data Pty Limited is an Australian proprietary limited company founded in 2006 and headquartered in Mosman, New South Wales (Sydney). It operates as a digital marketing and analytics training provider, specialising in self-paced online courses and bespoke training services focused exclusively on Google's marketing and analytics stack: Google Analytics 4 (GA4), Google Tag Manager, Google Ads, and Looker Studio (formerly Google Data Studio). Its founder, Benjamin Mangold, is a published author and 15-year practitioner who is the public face of the brand and the primary instructor across course, team, and one-on-one formats.
The core product is a catalog of hosted video courses delivered via the company's own learning platform at courses.lovesdata.com, built on a Thinkific-style hosted LMS. Each course bundles video lessons, practical exercises, quizzes, a graded assignment, a certificate of completion, lifetime access with free updates, and access to a private student community. The Looker Studio course ships with 14 pre-built dashboards. The technology stack is intentionally light: no public API or developer surface, no proprietary software product, and no mobile app. Distribution is through a self-serve e-commerce flow on the company website, a free Analytics Essentials lead-magnet course, an extensive topical blog used for long-tail SEO, an email newsletter on Flodesk, embedded YouTube tutorials, and paid acquisition across Google Ads, Bing Ads, Facebook Ads, and Microsoft Advertising.
The business model combines one-time course sales (e.g., the Looker Studio course at $125 USD or a 3 x $45 USD payment plan), bespoke corporate team training and one-on-one sessions with unlisted pricing, and a free freemium course as a top-of-funnel acquisition vehicle. Customer segments are horizontal and persona-driven — digital marketers, data and digital analysts, business owners, beginner to advanced individual learners, and corporate teams — served globally online with no geographic or reseller channel constraints. The company is privately held, has no disclosed funding, no parent company, and a small team in the 11-50 range.
Loves Data firmographics
Firmographics- Name
- Loves Data
- Legal name
- Loves Data Pty Limited
- Website
- https://lovesdata.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Loves Data is an Australian digital marketing and analytics training company that sells self-paced online courses, team training, and one-on-one sessions in Google Analytics 4, Google Tag Manager, Google Ads, and Looker Studio, serving marketers, analysts, business owners, and corporate teams globally.
- Ownership category
- akta.pro rank
Loves Data industry classification
Industry- Product category
- Digital Marketing and Analytics Training
- NAICS
- Computer Training (611420), Computer Training (61142), Professional and Management Development Training (61143), Exam Preparation and Tutoring (611691)
- SIC
- Services-Educational Services (8200), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Membership Communities with Learning (Community-Led Education) (MPACALAF)
- akta.pro secondary industry
- Corporate/L&D Course Licensing from Creators (B2B Upskilling) (MPACALAH)
Keywords
Where Loves Data is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Loves Data business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Online course sales (one-time): Self-paced online courses (e.g., Looker Studio Course at $125 USD one-time payment) sold directly through courses.lovesdata.com; includes lifetime access, certificate, and free updates.
- Course payment plans: Installment billing option (e.g., 3 monthly payments of $45 USD for Looker Studio Course) allowing customers to spread the cost over multiple months instead of paying in full.
- Custom team and 1-on-1 training: Custom team training for organizations and one-on-one personalized sessions taught by co-founder Benjamin Mangold; bespoke engagements with non-listed pricing.
- Free lead-magnet course: Free Analytics Essentials course used as a top-of-funnel acquisition vehicle to convert visitors into paying course students and email subscribers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Annual | Looker Studio Course — one-time purchase |
| Subscription | Monthly | Looker Studio Course — 3-month payment plan |
| Freemium | Pay-as-you-go | Free Analytics Essentials course |
Go-to-market motion4 records
Distribution channels3 records
Marketing channels7 records
Loves Data product offering
Product offeringCore offering
Loves Data sells self-paced online video courses teaching Google's digital marketing and analytics platforms — Google Analytics 4 (GA4), Google Tag Manager, Google Ads, and Google Data Studio / Looker Studio — delivered through its own hosted course platform at courses.lovesdata.com. It also offers custom team training and one-on-one personalized instruction for organizations, taught by co-founder Benjamin Mangold. A free Analytics Essentials course is offered as a top-of-funnel lead magnet.
Differentiator
Problem solved
Functional benefit
Products and services
- Google Analytics 4 (GA4) Course Self-paced online course covering Google Analytics 4 features and reports, designed for beginners through experienced users, with practical exercises, quizzes, certificate of completion, and lifetime access.
- Google Ads Course Self-paced online course providing practical, step-by-step training to create and optimise Google Ads campaigns, with exercises, quizzes, certificate, and lifetime access.
- Google Tag Manager Course Self-paced online course covering Google Tag Manager tag setup, templates, and triggers, with practical exercises, certificate, and lifetime access.
- Looker Studio (Google Data Studio) Course Self-paced online course on Looker Studio (formerly Google Data Studio) covering fundamentals, reports, customization, dashboards, management, and advanced topics; includes 14 pre-built dashboards, video lessons, exercises, quizzes, certificate of completion, and lifetime access with free updates.
- Free Analytics Course (Analytics Essentials) Free introductory self-paced course on Google Analytics essentials, used as a top-of-funnel lead magnet to convert visitors into paying course students and email subscribers.
- Custom Team and One-on-One Training Bespoke group team training and personalised one-on-one training sessions in GA4, GTM, Google Ads, and Looker Studio, taught by co-founder Benjamin Mangold for organizations that need tailored instruction; pricing is custom and non-listed.
Quantifiable outcome
- Helped 'thousands of marketers, analysts, and business owners around the world' master Google's marketing and measurement tools
- +2 more outcomes
Companies that use Loves Data
Customer profileSegments6 records
Ideal customer profiles2 records
Loves Data technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature4 records
Loves Data partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- UsercentricscoreFeatured integration partner for managing consent (Consent Mode) and hosting Meta Signals Gateway in Loves Data tutorials. The company publishes detailed guides on using Usercentrics with Google Tag Manager server-side tagging and Meta Signals Gateway setup.
- Meta (Facebook)coreMeta is the destination platform for Meta Signals Gateway setup tutorials; Loves Data covers Meta Pixel integration, Signals Gateway Pixel implementation via GTM, and Meta Ads data import into Google Analytics.
- CookiebotcoreCookiebot is featured as a recommended consent management platform; Loves Data publishes tutorials on setting up Cookiebot with Consent Mode v2 in Google Tag Manager.
- FlodeskcoreEmail marketing service provider used by Loves Data to manage the 'Get the inside scoop' newsletter subscriber list and audience-ideas email capture.
- Google (Analytics, Ads, Adsense)coreGoogle platforms (Analytics, Ads, Adsense) are listed as third-party service providers in the Privacy Policy and are the central subject matter of all Loves Data courses and tutorials.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Loves Data competitors and assessment
Company assessmentBroad incumbents
- Udemy: Marketplace for self-paced video courses with thousands of Google Analytics, Google Ads, and Looker Studio offerings from third-party instructors. Competes on price and breadth, not on specialist depth or instructor credibility.
- Simplilearn: Large paid digital marketing and analytics bootcamp provider with enterprise and individual tiers. Overlaps on the digital marketing upskilling category but at a heavier, higher-priced cohort/bootcamp model versus Loves Data's self-paced specialist courses.
- Coursera: Large MOOC platform offering Google, Meta, and university digital-marketing and analytics courses. It overlaps with Loves Data on customer persona (marketers/analysts) and digital-delivery model, but at much broader scale and with no niche specialization in the Google stack.
- HubSpot Academy: HubSpot's free certification platform for inbound marketing, content marketing, and analytics. Adjacent to Loves Data's marketing-training niche and serves the same SMB/marketer persona with free credentials.
- LinkedIn Learning: Subscription-based professional development platform owned by Microsoft/LinkedIn with extensive marketing and analytics course libraries. Targets the same professional upskilling need as Loves Data but as a horizontal subscription play.
Others
- Thinkific: Hosted course/LMS platform used by many creator-led training businesses. Loves Data runs its course platform on a Thinkific-style hosted LMS, making Thinkific an enabling infrastructure peer rather than a direct competitor.
Emerging players
- Semrush Academy: Free SEO and digital marketing certifications offered by Semrush, an SEO tool vendor. Adjacent to Loves Data's marketing training niche with overlap on the marketer persona and SEO/PPC curriculum.
Direct peers
- Measure School: Measure School sells self-paced and cohort-based courses in Google Analytics, Google Tag Manager, and Looker Studio, plus a YouTube channel. It competes head-to-head with Loves Data in the same Google-tools training niche, targeting the same digital marketer and analyst personas globally.
- Google Skillshop: Google's official free training and certification platform for Google Ads, Analytics, and other Google products. It is the dominant free alternative to Loves Data's paid courses and sets the baseline expectation for credentialing in the space.
- Analytics Mania: Founded by Simo Ahava, Analytics Mania sells specialist online courses and blog content in Google Tag Manager, GA4, and server-side tagging. It is the most directly comparable specialist Google-stack training business, sharing Loves Data's niche focus, course-plus-blog model, and founder-led delivery.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Loves Data social profiles
Digital presenceLoves Data financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loves Data leadership team
Management profileNumber of profiles
Profiles2 records
Loves Data funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loves Data M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loves Data
What does Loves Data do?
Loves Data sells self-paced online video courses teaching Google's digital marketing and analytics platforms — Google Analytics 4 (GA4), Google Tag Manager, Google Ads, and Google Data Studio / Looker Studio — delivered through its own hosted course platform at courses.lovesdata.com. It also offers custom team training and one-on-one personalized instruction for organizations, taught by co-founder Benjamin Mangold. A free Analytics Essentials course is offered as a top-of-funnel lead magnet.
Is Loves Data a public or private company?
Loves Data is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Loves Data founded?
Loves Data was founded in 2006. It employs 11 to 50 people.
Where is Loves Data based?
Loves Data is headquartered in Sydney, Australia, in the Oceania region.
How does Loves Data make money?
Four revenue lines are on record. Online course sales (one-time) is the primary driver. The others are course payment plans, custom team and 1-on-1 training and free lead-magnet course.
Who are Loves Data's main competitors?
Broad incumbents on record are Udemy, Simplilearn, Coursera, HubSpot Academy and LinkedIn Learning. Thinkific is listed as an others. Semrush Academy is listed as an emerging player. Direct peers are Measure School, Google Skillshop and Analytics Mania.
Does Loves Data have an API?
No public API is recorded for Loves Data.
What industry is Loves Data in?
Loves Data's product category is Digital Marketing and Analytics Training. Its primary akta.pro industry code is MPACALAF, Membership Communities with Learning (Community-Led Education), with a secondary code of MPACALAH, Corporate/L&D Course Licensing from Creators (B2B Upskilling). Its NAICS code is 611420 and its SIC code is 8200.