Swedish Hill

What Swedish Hill does

Swedish Hill Winery + Cider Co. is a family-owned winery and craft hard cider producer located at 4565 NY-414 in Romulus, New York, within the Finger Lakes wine region on the shores of Cayuga Lake. Originally founded in 1986 by the Peterson family as one of the first wineries to open on Cayuga Lake, the business was recently acquired by Martin Family Wineries & Distilleries, a multi-property Finger Lakes operator, and now operates under the Swedish Hill Winery + Cider Co. brand. The company produces a small portfolio of wines — including Blanc De Blanc sparkling wine ($22.00), Blue Waters Riesling ($17.00), and Mooscato ($14.00) — plus craft hard cider, using traditional winery production methods.

The company sells direct-to-consumer through two channels: an on-site tasting room in Romulus that offers six-sample wine tastings, wine by the glass, craft hard cider, local cheese and snacks, outdoor seating, and a pet- and family-friendly environment; and an e-commerce storefront shipping wine in 12-bottle increments at a flat $25 rate to most US states (excluding Alaska and Hawaii). Group reservations accommodate parties larger than eight. Marketing is driven by a newsletter, the Cayuga Lake Wine Trail membership (including events such as the Holiday Shopping Spree), and the parent company's MF Rewards Club and MF Wine Explorer Pass, which drive cross-property visitation across Martin Family's portfolio.

The current customer base consists of wine enthusiasts, families, and group visitors to the Finger Lakes tourism corridor, with no disclosed wholesale or B2B accounts. The company is in active renovation of its primary tasting room, currently operating from a temporary adjacent space. Revenue figures are not publicly disclosed; headcount is reported at 51–100 employees, consistent with a small regional winery.

Name

Swedish Hill

Legal name

Swedish Hill Winery + Cider Co.

Website

https://swedishhill.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Swedish Hill Winery + Cider Co. is a family-owned Finger Lakes winery and craft hard cider producer in Romulus, NY, selling direct-to-consumer through its on-site tasting room and a US-wide e-commerce store, now part of Martin Family Wineries & Distilleries.

Ownership category

akta.pro rank

Product category

Winery / Wine Production

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (445320), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Cider & Perry Production (AFAFAAAD), Wine Bars (CRANACAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Wine production
• Craft hard cider
• Winery tasting room
• Finger Lakes wines
• Direct-to-consumer wine

Headquarters

HQ city

Romulus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-Consumer Wine Sales: Direct sales of wines including Blanc De Blanc, Riesling, and Mooscato through the tasting room and online store with shipping to customers.
2. Tasting Room Experiences: Revenue from wine tastings (6 samples per tasting), wine by the glass, and craft hard cider served at the tasting room.
3. E-commerce/Online Sales: Online wine purchases with flat rate shipping on 12-bottle increments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Swedish Hill Winery + Cider Co. produces and sells wines (including Blanc De Blanc, Blue Waters Riesling, and Mooscato) and craft hard cider. Products are sold directly to consumers through its Finger Lakes tasting room (with wine tastings, wine by the glass, and cider service) and through an online store shipping 12-bottle increments at a flat rate.

Product overview

Swedish Hill Winery + Cider Co. is a winery and cider producer operated by Martin Family Wineries & Distilleries. The company offers a portfolio of wines including sparkling wines (Blanc De Blanc), Riesling (Blue Waters Riesling), and Moscato (Mooscato), as well as craft hard cider. These products are available for purchase online with $25 flat rate shipping on 12 bottle increments and can be experienced at the tasting room through guided wine tastings featuring 6 samples.

Differentiator

Problem solved

Functional benefit

Products and services

• Swedish Hill Blanc De Blanc A sparkling white wine from Swedish Hill, priced at $22.00 per bottle, available online and at the tasting room.
• Swedish Hill Blue Waters Riesling A Riesling wine from Swedish Hill, priced at $17.00 per bottle, available online and at the tasting room.
• Swedish Hill Mooscato A Moscato-style wine from Swedish Hill, priced at $14.00 per bottle, available online and at the tasting room.
• Craft Hard Cider Craft hard cider offered at the Swedish Hill tasting bar for on-premise consumption.
• Wine Tastings Wine tasting experience that includes 6 samples, available at the Swedish Hill tasting bar for walk-in visitors and group reservations.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and flagship.

• Cayuga Lake Wine TrailcoreGTM or Marketing PartnerSwedish Hill is a proud member of the Cayuga Lake Wine Trail, participating in joint marketing events and activities that promote the wine trail and its member wineries to visitors. The winery participates in trail events such as the Holiday Shopping Spree.
• Martin Family Wineries & DistilleriesflagshipOthersAfter being neighbors on the Cayuga Lake Wine Trail for over 20 years, the Martin Family acquired Swedish Hill Winery & Vineyards from the Peterson family (who operated it since 1986). Swedish Hill is now part of the Martin Family Wineries & Distilleries portfolio alongside other Finger Lakes wineries.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hosmer Winery: Family-owned Cayuga Lake Wine Trail member producing estate wines with a tasting room focus. Comparable in scale, location (same trail), and DTC-oriented business model to Swedish Hill.
• Buttonwood Grove Winery: Cayuga Lake Wine Trail member with tasting room and estate-grown wines; directly comparable in geography (same trail), product mix, and visitor-oriented DTC model.
• Glenora Wine Cellars: Seneca Lake Finger Lakes winery with tasting room, inn, and restaurant; produces still and sparkling wines plus cider. Overlaps with Swedish Hill on Finger Lakes DTC wine tourism, varietal focus, and on-premise tasting experience.
• Hazlitt 1852 Vineyards: Long-established Finger Lakes winery on Seneca Lake known for Red Cat and other nationally distributed wines. A peer in varietal mix and regional position, though with broader wholesale distribution than Swedish Hill.
• Dr. Konstantin Frank Winery: Established Finger Lakes winery on Keuka Lake known for Riesling and sparkling wines; operates a tasting room, wine club, and DTC shipping. A direct competitor for regional wine tourism dollars and DTC e-commerce share in the New York wine market.
• Heron Hill Winery: Finger Lakes winery on Keuka Lake with a tasting room focus and award-winning Rieslings; operates DTC channels similar to Swedish Hill and competes for the same regional wine tourism customers.
• Montezuma Winery: Sibling property under Martin Family Wineries & Distilleries on the Cayuga Lake Wine Trail; produces a similar portfolio of Finger Lakes wines, hard ciders, and spirits through a tasting room and e-commerce channel. Operates on the same GTM motion and shares back-office, rewards, and shipping infrastructure.

Broad incumbents

• Woodchuck Hard Cider: Established national hard cider brand; relevant for the craft hard cider component of Swedish Hill's portfolio and for benchmarking DTC versus grocery/wholesale go-to-market in the cider category.
• Angry Orchard Cider House: National craft hard cider brand owned by Boston Beer Company with a Finger Lakes (Walden, NY) cider house. Comparable to Swedish Hill's craft hard cider line at the tasting bar, though operates at significantly larger scale and broader distribution.

Regional players

• Wölffer Estate Vineyard: Long Island, NY winery and tasting room with DTC focus and estate-grown wines. Relevant New York-state peer in DTC wine tourism and e-commerce, though based in a different (Long Island) region than Swedish Hill's Finger Lakes base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swedish Hill