ROKT

What ROKT does

ROKT Limited operates a single-site indoor and outdoor climbing and adventure centre in a converted former flour mill in Brighouse, West Yorkshire, alongside a portfolio of adjacent activity brands and an affiliated charity. Core physical assets include multiple indoor bouldering zones, Yorkshire's highest indoor lead climbing wall, an indoor caving system, and ROKTFACE — the UK's tallest man-made outdoor climbing wall at 36 metres with routes from 28m–36m suitable for ages 5+. Adjacent operations under the ROKT umbrella include Project Breakout escape rooms, Yodha Yoga studio, The Millers Bar pub, ROKTAGON 3D outdoor climbing play equipment, and the ROKT Foundation charity.

The company serves four primary customer segments: schools and educational institutions (sessions from ~£10 per child, with NICAS Climbing and Bouldering qualifications available to students aged 7+), corporate groups (team-building and group experience packages from £28+VAT per person for a half-day), youth and activity groups (scouts, guides, pupil referral units), and charity partners (open-day fundraising events for the ROKT Foundation and external charities including Forget Me Not Children's Hospice and Overgate Hospice). Go-to-market is sales-led and pre-booking-driven, with segment-specific email channels ([email protected], [email protected]) supplementing the website and social channels.

The business model is service-led and operates on a pre-booked, by-appointment basis (Monday–Friday) following the post-2022 restructuring that ended general public walk-in climbing. ROKT has disclosed that the venue has never achieved consistent profitability due to rent, utilities, rates, and at least four separate flood events. ROKTAGON provides an additional productised revenue stream through external sale and installation of outdoor climbing play structures.

Name

ROKT

Legal name

ROKT Limited

Website

https://rokt.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

ROKT Limited runs a single-site indoor and outdoor climbing centre in Brighouse, West Yorkshire, offering pre-booked climbing, bouldering, caving, abseiling, escape rooms, and yoga primarily to schools, corporate groups, and youth organisations across West Yorkshire.

Ownership category

akta.pro rank

Product category

Indoor Adventure / Climbing Activity Centre

akta.pro primary industry

Rock Climbing, Via Ferrata & Mountaineering (THAJABAE)

akta.pro secondary industry

Via Ferrata & Adventure Climbing Parks (THAAACAE)

Keywords

• Indoor climbing facility
• Outdoor climbing wall
• Escape room entertainment
• Corporate team building
• School climbing programs

Headquarters

HQ city

Brighouse

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Others, Marketing or Sales

Revenue model

1. Pre-bookable Group Experiences: Structured instructor-led activities for corporate groups, schools, and private parties including rope climbing, bouldering, abseiling, and escape rooms. Sessions are pre-booked only (Monday-Friday) with known costs and income for financial planning.
2. Corporate Team Building Packages: Half day or full day team building packages at £28+VAT per person for half day mix of activities. Includes climbing, abseiling, and escape room experiences for work teams.
3. School/Education Sessions: Educational climbing sessions for schools starting from around £10 per child. Includes NICAS Climbing and NICAS Bouldering scheme qualifications for students aged 7+.
4. Youth and Activity Groups: Sessions for youth groups, guide/scout groups, pupil referral units with tailored packages.
5. Charity Open Days: Brand new charity open days for rope climbing, bouldering and other activities to raise money for ROKT Foundation charity and partner organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

ROKT is an adventure activity centre in Brighouse, West Yorkshire, operating pre-bookable indoor and outdoor climbing experiences set in a converted former flour mill. The centre provides bouldering, rope climbing on Yorkshire's highest indoor lead wall, the UK's tallest man-made outdoor climbing wall (ROKTFACE at 36m), indoor caving, abseiling, escape rooms (Project Breakout), yoga, and dedicated corporate team-building and school educational sessions including NICAS climbing qualifications.

Product overview

ROKT is an adventure activity centre in Brighouse, West Yorkshire, offering a portfolio of experiential products. The core offerings include indoor climbing at Yorkshire's highest indoor lead wall, the 36m ROKTFACE outdoor climbing wall (UK's tallest man-made outdoor wall), and award-winning Project Breakout escape rooms. ROKT also operates ROKTAGON (3D outdoor climbing play equipment for sale/installation) and supports the ROKT Foundation charity. Partner offerings include Yodha Yoga and The Millers Bar pub. The centre shifted from daily public operations to pre-bookable group experiences, corporate team building packages, school educational sessions, and charity open days. ROKTAGON outdoor climbing structures are also sold and installed at other locations.

Differentiator

Problem solved

Functional benefit

Brands

• ROKT Foundation: Charity that makes a difference in the lives of children and adults through climbing and urban adventure
• Project Breakout
• ROKTAGON
• Yodha Yoga

Quantifiable outcome

• Students gain NICAS Climbing and NICAS Bouldering nationally recognized qualifications
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core, supporting and minor.

• ROKT FoundationcoreStrategic or Co-development PartnerCharity arm of ROKT dedicated to engaging, empowering and inspiring children and adults who need help the most across West Yorkshire. Makes a difference in lives through climbing and urban adventure. Also offers dedicated disability climbing courses.
• Project BreakoutcoreStrategic or Co-development PartnerAward-winning escape rooms operating on-site at ROKT. Four different escape rooms to test brains and nerves. Remained open even when indoor climbing operations were suspended.
• The Millers BarsupportingStrategic or Co-development PartnerPub located opposite ROKT main building, voted one of Yorkshire public's favourites. Features open fires, changing ales, world lagers and homemade food. Hosts a ROKTAGON outdoor climbing structure. Operates as sister establishment.
• Yodha YogasupportingStrategic or Co-development PartnerYoga studio operating on ROKT premises. Offers stretch, strengthen, relax services for greater mind, body and spirit.
• Association of British Climbing Walls (ABC)supportingOthersIndustry body membership providing standards and best practices for climbing wall operations.
• British Mountaineering Council (BMC)supportingOthersAssociate member of the BMC, the national governing body for mountaineering and climbing in England and Wales.
• NICAS (National Indoor Climbing Award Schemes)coreOthersPartnership to deliver NICAS Climbing and NICAS Bouldering award schemes - nationally recognized qualifications that track progression and achievement through various levels of climbing for students aged 7+.
• Forget Me Not Children's HospiceminorGTM or Marketing PartnerCharitable cause supported by ROKT through donations and community engagement.
• Overgate HospiceminorGTM or Marketing PartnerCharitable cause supported by ROKT through donations and community engagement.
• Climbers Against CancerminorGTM or Marketing PartnerCharitable cause supported by ROKT through fundraising activities.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Awesome Walls: UK indoor climbing centre operator running multiple facilities across the north of England with rope, bouldering and group sessions. Directly comparable in offering and target customer segments.
• Rock Over Climbing: Manchester-based indoor climbing operator offering bouldering, lead climbing and group sessions for schools, corporate and casual climbers. Directly comparable in target customers and product.
• Manchester Climbing Centre: Long-established indoor climbing centre in the North of England with rope, bouldering and instructional offerings. Comparable on geography (Northern England) and product mix including schools and group sessions.
• Boulders (Indoor Climbing Group): Chain of indoor climbing centres in the UK serving casual climbers, schools and corporate groups. Direct peer on indoor climbing operations, pricing model, and group-booking GTM.
• The Climbing Hangar: UK-based indoor bouldering and climbing gym chain operating multiple sites with similar instructor-led group sessions and school programmes. Closest comparable in business model and customer mix (schools, corporate, casual climbers).
• Beacon Climbing Centre: Welsh indoor climbing centre offering bouldering, roped climbing, caving and group experiences — a multi-activity comparable most similar to ROKT's bundled offering.
• The Boardroom Climbing: UK-based indoor climbing centre with a strong corporate team-building focus, comparable to ROKT's pre-bookable corporate group motion and B2B pricing structure.
• Eden Rock: Indoor climbing centre in Carlisle offering bouldering, roped climbing, and coached sessions. Comparable multi-discipline climbing centre serving schools and groups in a UK regional market.

Broad incumbents

• Go Ape: UK-wide operator of aerial adventure, high-ropes and outdoor activity experiences. Broader incumbent serving schools, corporate and families across multiple sites — relevant as a scaled multi-site adventure competitor.
• Zip World: UK-wide adventure activity operator (zip lines, high-ropes, adventure courses). Broader incumbent in UK adventure experiences targeting families, schools and corporate groups at scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/roktclimbinggym
• Facebookfacebook.com/roktclimbinggym
• Instagraminstagram.com/roktclimbinggym
• LinkedInlinkedin.com/company/rokt-climbing-gym

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROKT