Safelink Internet
Safelink Internet (Anthem Broadband brand) is a privately held fiber and wireless ISP serving residential, business, and agricultural customers in rural communities across Idaho, Eastern Oregon, Montana, and Nevada, founded in 1998.
- Company typePrivate
- Founded1998
- HeadquartersRupert, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Safelink Internet does
Safelink Internet (operating under the Anthem Broadband brand per the underlying source data, with corporate website safelinkinternet.com) is a privately held regional internet service provider headquartered in Rupert, Idaho, and founded in 1998. The company delivers fiber and wireless internet connectivity to residential, business, and agricultural customers in rural communities across Idaho, Eastern Oregon, Montana, and Nevada. It self-describes as the largest locally owned and operated internet provider in Idaho, targeting markets that are structurally underserved by larger national carriers. Employee headcount is reported in the 101–250 range, consistent with a mid-sized regional operator.
The company's core technology combines owned fiber optic infrastructure with wireless broadband delivery, the latter used to serve rural areas where fiber buildout is uneconomical. Service offerings are organized around four product lines: residential internet, business internet, residential voice/phone services, and a specialized agricultural connectivity vertical. Differentiating technical and policy features include network-level parental controls, a published no-throttling commitment, no data caps, and no credit checks. Customer-facing infrastructure includes a mobile app suite for account and network management, a self-service My Account portal, and educational content on fiber technology and network redundancy. No public APIs, SDKs, developer platforms, or AI/ML capabilities are documented.
Safelink/Anthem operates a subscription-based revenue model with monthly recurring billing across residential, business, and voice services. Pricing is quote-based rather than publicly tiered, accessed via phone ((208) 677-8000) or website contact forms. The go-to-market motion is direct-to-consumer, layered with a Share & Save referral program offering first-month-free incentives for referred customers and a path to free internet for life for referrers. Customer acquisition channels include the company website (with content marketing and educational blog), active social media presence across Facebook, Twitter, LinkedIn, and Instagram, community engagement programs, and phone-based direct sales. Primary customer segments are rural residential families and small-to-mid-sized businesses, with agricultural operations as a secondary vertical. No revenue, funding rounds, M&A activity, or named enterprise customers are disclosed in the available data.
Safelink Internet firmographics
Firmographics- Name
- Safelink Internet
- Website
- https://safelinkinternet.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Safelink Internet (Anthem Broadband brand) is a privately held fiber and wireless ISP serving residential, business, and agricultural customers in rural communities across Idaho, Eastern Oregon, Montana, and Nevada, founded in 1998.
- Ownership category
- akta.pro rank
Safelink Internet industry classification
Industry- Product category
- Rural Broadband Internet Services
- NAICS
- Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Wired Telecommunications Carriers (517111), Wired and Wireless Telecommunications (except Satellite) (5171)
- SIC
- Telephone Communications (No Radiotelephone) (4813)
- akta.pro primary industry
- Rural & Regional ISPs (HDAIADAI)
- akta.pro secondary industries
- Fiber-to-the-Premises (FTTP/FTTH) Broadband Providers (HDAIABAC), Fiber ISPs (FTTH/FTTP Retail Providers) (HDAIADAE), Wireless ISPs (WISPs) & Fixed Wireless Access Providers (HDAIADAD), Rural & Universal Service Fixed Broadband Providers (HDAIABAJ)
Keywords
Where Safelink Internet is headquartered
LocationHeadquarters
- HQ city
- Rupert
- HQ country
- United States
- HQ region
- North America
Markets served
Safelink Internet business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Internet Service - Residential: Monthly subscription internet service for residential customers with no data caps, no throttling, and no credit checks
- Internet Service - Business: Business internet services including specialized agricultural connectivity solutions
- Voice Services: Phone and voice communication services for residential customers
- Security Services: Security technology services bundled with internet offerings
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Residential Internet - Quote-based service |
| Subscription | Monthly | Business Internet - Customized solutions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Safelink Internet product offering
Product offeringCore offering
Safelink Internet delivers fiber and wireless broadband connectivity to rural communities across southern Idaho, eastern Oregon, Montana, and Nevada. The company offers residential internet, business internet, voice services, and tailored agricultural connectivity solutions to households, businesses, and farms outside major metropolitan markets.
Product overview
Anthem Broadband offers a unified suite of internet, phone, and security technology services for residential and business customers. The core offerings include Residential Internet, Business Internet, Voice services, and Agricultural Services, all delivered without data caps or throttling. The company operates as a single-platform provider focused on rural connectivity, with an ancillary Share & Save referral program that rewards customer advocacy.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Internet
Quantifiable outcome
- No data caps - unlimited usage for customers
- +2 more outcomes
Companies that use Safelink Internet
Customer profileSegments3 records
Ideal customer profiles3 records
Safelink Internet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Safelink Internet partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Safelink Internet competitors and assessment
Company assessmentDirect peers
- Viasat: Viasat is a satellite broadband provider serving rural and remote households where terrestrial infrastructure is limited. Competes with Safelink for the same rural-customer wallet share where fiber/wireless cannot reach, and increasingly active in Idaho/Oregon/Montana markets.
- Hughes Network Systems (HughesNet): HughesNet is a satellite internet provider targeting rural U.S. households without reliable terrestrial broadband. Direct competitor in Safelink's rural service areas where geography or distance limits wired options.
- Rise Broadband: Rise Broadband is one of the largest fixed wireless (WISP) providers in the U.S., delivering broadband to rural and small-town customers across 20+ states. Highly comparable to Safelink's wireless internet arm and its rural-customer focus, competing head-to-head in underserved geographies.
Emerging players
- Starlink (SpaceX): Starlink is a LEO satellite broadband service rapidly gaining rural subscriber share across the entire U.S. Northwest. Represents the most disruptive emerging alternative to Safelink's fixed wireless and fiber services in truly remote areas.
Regional players
- Ziply Fiber: Ziply Fiber operates fiber-to-the-home networks across the Pacific Northwest (Washington, Oregon, Idaho, Montana). Direct geographic overlap in Idaho, Oregon, and Montana with a fiber-first buildout that competes with Safelink's fiber offering in shared rural and suburban markets.
- Range Telephone Cooperative: Range Telephone is a rural cooperative ISP serving parts of Idaho, Montana, and Wyoming with fiber and wireless broadband. Highly comparable rural-focused, locally-rooted operation in neighboring geographies to Safelink's Idaho core market.
Broad incumbents
- TDS Telecom: TDS Telecom is a regional incumbent providing broadband, voice, and video to rural and small-town communities across 30+ states. Similar product bundle (internet/voice/security), similar rural customer base, and publicly disclosed financial signals make it a relevant valuation comparable.
- Frontier Communications: Frontier is a major wireline carrier serving rural and suburban markets with fiber and copper broadband across the U.S., including Idaho and neighboring states. Overlaps with Safelink's footprint and customer profile, with similar voice plus broadband bundles and rural-focused service.
- Consolidated Communications: Consolidated Communications is a now-private regional ILEC/CLEC delivering fiber broadband to rural and mid-sized markets across 20+ states. Comparable business model (fiber build, rural focus, voice + broadband bundles) and similar mid-size scale profile to Safelink.
- Lumen Technologies: Lumen (formerly CenturyLink) is a major ILEC with substantial rural broadband holdings across the Mountain West and Pacific Northwest. Comparable scale-up M&A candidate profile and direct overlap with Safelink's serving territory for both residential and business customers.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Safelink Internet social profiles
Digital presenceSafelink Internet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Safelink Internet leadership team
Management profileNumber of profiles
Safelink Internet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Safelink Internet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Safelink Internet
What does Safelink Internet do?
Safelink Internet delivers fiber and wireless broadband connectivity to rural communities across southern Idaho, eastern Oregon, Montana, and Nevada. The company offers residential internet, business internet, voice services, and tailored agricultural connectivity solutions to households, businesses, and farms outside major metropolitan markets.
Is Safelink Internet a public or private company?
Safelink Internet is a private company. It is classified as unknown and is currently operating.
When was Safelink Internet founded?
Safelink Internet was founded in 1998. It employs 101 to 250 people.
Where is Safelink Internet based?
Safelink Internet is headquartered in Rupert, United States, in the North America region.
How does Safelink Internet make money?
Four revenue lines are on record. Internet Service - Residential is the primary driver. The others are internet Service - Business, voice Services and security Services.
Who are Safelink Internet's main competitors?
Direct peers on record are Viasat, Hughes Network Systems (HughesNet) and Rise Broadband. Starlink (SpaceX) is listed as an emerging player. Regional players are Ziply Fiber and Range Telephone Cooperative. Broad incumbents are TDS Telecom, Frontier Communications, Consolidated Communications and Lumen Technologies.
Does Safelink Internet have an API?
No public API is recorded for Safelink Internet.
What industry is Safelink Internet in?
Safelink Internet's product category is Rural Broadband Internet Services. Its primary akta.pro industry code is HDAIADAI, Rural & Regional ISPs, with a secondary code of HDAIABAC, Fiber-to-the-Premises (FTTP/FTTH) Broadband Providers. Its NAICS code is 51711 and its SIC code is 4813.