Russell Country

What Russell Country does

Russell Country is a regional tourism marketing and information portal for Judith Basin County in Central Montana, operated in partnership with the Judith Basin Chamber of Commerce. Founded in 2007 and headquartered at 91 3rd Street South in Stanford, Montana, the organization functions as a community-funded destination website that aggregates and promotes 11 local towns (Stanford, Denton, Geyser, Hobson, Judith Gap, Moccasin, Moore, Raynesford, Utica, Windham, Buffalo, plus Benchland and Sapphire Village), dozens of annual events, outdoor recreation opportunities across the Lewis & Clark National Forest and Ackley Lake State Park, lodging inventory (campgrounds, RV parks, motels, the historic Judith Guard Station), dining, arts organizations, and a curated C.M. Russell Auto Tour with 25 interpretive sites tied to Western artist Charlie Russell's legacy.

The core product is the russellcountry.com website itself — a static content portal without public APIs, SDKs, integrations, AI features, or a mobile application. It functions as a directory, event calendar, and interpretive guide rather than a technology platform. Supporting partnerships with Montana Fish Wildlife & Parks, the Lewis & Clark National Forest (Judith Ranger District), the C.M. Russell Museum, Ackley Lake Club, and Central Montana Sports extend content depth across recreation, wildlife, cultural, and sporting categories.

Revenue mechanics are limited to (a) Judith Basin Chamber of Commerce memberships at $25/year (individual), $30/year (small vendor), and $50/year (business) tiers and (b) local business sponsorships and advertising placements on the website (Stockman Bank, D's Supermarket, Waterhole Saloon, RV parks, motels). There are no funding rounds, no institutional investors, no parent company, and no disclosed financial figures; ownership is structured as a community-focused tourism promotion platform rather than a venture-backed commercial enterprise.

Name

Russell Country

Legal name

Russell Country

Website

https://russellcountry.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Russell Country is a community-funded regional tourism marketing portal for Judith Basin County, Central Montana, aggregating events, lodging, recreation, and local business listings across 11 towns since 2007.

Ownership category

akta.pro rank

Headquarters

HQ city

Stanford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Chamber Memberships: Annual membership fees from local businesses ($50) and individuals ($25) that support the Judith Basin Chamber of Commerce, which operates Russell Country as a regional tourism promotion platform.
2. Business Sponsorships and Advertising: Local businesses sponsor the website and promotional materials, with featured advertising placements for businesses like Stockman Bank, D's Supermarket, Waterhole Saloon, and local RV parks and motels.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Russell Country is a regional tourism information portal for Judith Basin County in Central Montana. It aggregates and publishes a comprehensive events calendar, business directory, lodging and dining listings, outdoor recreation guides, and interpretive content about Charlie Russell's Western heritage. The site is operated in partnership with the Judith Basin Chamber of Commerce, which sells business, individual, and small vendor memberships that fund the platform and feature member businesses.

Product overview

Russell Country is a regional tourism marketing platform and information portal for Central Montana's Judith Basin County. The platform operates as a single unified website that aggregates and showcases local events, outdoor recreation activities, lodging options (campgrounds, RV parks, motels, historic cabins), dining establishments, arts and cultural organizations, local businesses, and community resources. Key product offerings include the C.M. Russell Auto Tour (a self-guided historical driving tour), outdoor recreation sites (Ackley Lake State Park, Little Belt Mountains, Judith River), various lodging properties (Yogo RV Park, Double B RV Park, Dry Wolf Campground, Historic Judith Guard Station), arts venues (Montana Mid-State Arts Society, Basin Gallery), and the Judith Basin Chamber of Commerce membership service. The platform does not offer a technical product with APIs, integrations, or AI capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Russell Country Tourism Portal
• C.M. Russell Auto Tour
• Judith Basin Chamber of Commerce Membership

Quantifiable outcome

• Comprehensive coverage of 11 towns and communities in Judith Basin County

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• Judith Basin Chamber of CommercecoreStrategic or Co-development PartnerRussell Country operates in partnership with the Judith Basin Chamber of Commerce to promote local businesses and tourism. The Chamber has a business membership program ($50/year), organizes quarterly meetings, and publishes a Visitor/Business Guide. Chamber addresses: P.O. Box 223, Stanford, Montana 59479.
• Stockman BankmajorGTM or Marketing PartnerLocal community bank that sponsors Russell Country website. Major advertiser and supporter of local Montana communities. Stockman Bank has been operational for over 90 years with branches throughout Montana.
• Montana Fish, Wildlife & ParksmajorStrategic or Co-development PartnerState agency partnership providing information on hunting, fishing, wildlife management areas, and state parks including Ackley Lake. Contact: 4600 Giant Springs Road, Great Falls, Montana 59405.
• Lewis & Clark National ForestmajorStrategic or Co-development PartnerPartnership with Judith Ranger District for recreation promotion including Little Belt Mountains, campgrounds, trails, and wildlife areas. Address: Lewis & Clark National Forest, Stanford, Montana 59479.
• Ackley Lake ClubminorStrategic or Co-development PartnerCitizen-created organization established to sustain and improve recreational facilities at Ackley Lake State Park. Sponsors Ice Fishing Derby events and advocates for campsite expansion.
• C.M. Russell MuseumminorStrategic or Co-development PartnerMuseum in Great Falls dedicated to Western artist Charlie Russell. Russell Country promotes visits as part of the C.M. Russell Auto Tour, with interpretive sites throughout Judith Basin County.
• Central Montana SportsminorChannel Partner/ Reseller/ DistributorLocal sports events and activities organization covering archery, biking, camps, running events, swimming pools, and tournaments throughout the Russell Country area.

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Glacier Country Tourism: Regional tourism promotion organization for western Montana. Same operating model as Russell Country: regional DMO promoting lodging, dining, events and outdoor recreation to out-of-area visitors.
• Red Lodge Area Chamber of Commerce: Regional Chamber and visitor bureau for the Red Lodge, Montana area. Closely parallels Russell Country's combined Chamber of Commerce + visitor information portal model in a small Montana town with recreation-based tourism.
• Visit Whitefish: Destination marketing organization for Whitefish, Montana. Comparable as a regional tourism portal focused on outdoor recreation, lodging and events in a small Montana community.
• Visit Big Sky: Destination marketing organization for the Big Sky area of Montana. Closely comparable in function: regional visitor information, lodging promotion, recreation guides and event marketing in a rural Montana setting.
• Central Montana Sports: Local sports and recreation events organization covering the same Central Montana region. Listed as a channel partner of Russell Country and operates comparable event-driven community programming.
• Yellowstone Country Tourism: Regional tourism promotion organization in south-central Montana. Comparable structure: curated regional content, lodging directory, event calendar, and partnerships with state parks and federal lands.

Broad incumbents

• Travel Montana: Montana's statewide destination marketing organization. Operates a tourism promotion platform covering the entire state, of which Russell Country is effectively a regional sub-entity focused on Judith Basin County.

Others

• Montana Chamber of Commerce: Statewide chamber association. Comparable as the umbrella membership organization for local Montana chambers, of which Judith Basin Chamber (Russell Country's partner) is a member.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights12 records

Customer concentration

• Facebookfacebook.com/RussellCountryCentralMontana
• LinkedInlinkedin.com/company/sage-creek-sheep-co

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Russell Country