winshang.com
Winshang.com (赢商网) is a Guangzhou-based data and SaaS platform for China's commercial real estate sector, operating the country's largest retail commercial property database (40,000+ projects, 260,000+ brands) and four SaaS products for mall operations, marketing, site selection, and city mapping, serving developers, retail brands, and government commerce bureaus.
- Company typePrivate
- Founded2010
- HeadquartersGuangzhou, China
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What winshang.com does
Winshang.com (广东赢商网数据服务股份有限公司, operating brand 赢商科技) is a Guangzhou-headquartered Chinese commercial real estate data and SaaS company founded in 2010. It has built the country's largest vertical data asset in retail commercial real estate, covering 40,000+ commercial projects, 260,000+ chain brands, 5,000+ shopping centers, 1 billion+ geographic POI data points, and 209 tier-1 through tier-4 cities, refreshed monthly or quarterly. On top of this dataset the company operates a four-pillar SaaS matrix — 云商管 (CMiCloud) for commercial operations and BI analytics, MI闪购 for mall digital marketing and member management, 赢在选址 for chain-brand site selection, and 城市商业地图 for city entry, land evaluation, and project positioning — supported by 100+ proprietary algorithm models (10+ patented) and a media, events and research layer anchored by the Winshang portal (3M+ users, 2M+ WeChat followers) and 200+ annual industry events.
Winshang sells these products primarily through a 28-branch direct enterprise sales force targeting commercial real estate developers and operators, chain retail brands, government commerce bureaus, and financial institutions, with annual subscription pricing customized by modules and scale. Reported customer logos span top-tier developers (China Resources, Longfor, Vanke, Shimao, China Merchants Shekou), leading retail brands (Li-Ning, Lego, Guess, Yum China, LILANZ, 九牧王, Volvo), and 40+ municipal commerce bureaus, alongside a co-developed MOLLI (赢智科技) product with Alibaba and Amap. The company received growth investment led by Shenzhen Capital Group (深创投) in 2017 with a follow-on from Bright Venture Capital in 2018, is recognized as a Guangdong High-Tech Enterprise, and was certified by the Ministry of Industry and Information Technology in 2022 for excellence in cloud computing and big data practice cases. Operating subsidiaries cover data services, training, events, REITs research and government services, with research arm Zhongcheng Research Institute (中城研究院) producing industry indices and reports.
winshang.com firmographics
Firmographics- Name
- winshang.com
- Legal name
- 广东赢商网数据服务股份有限公司 (Guangdong Winshang Network Data Service Co., Ltd.)
- Website
- https://winshang.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Winshang.com (赢商网) is a Guangzhou-based data and SaaS platform for China's commercial real estate sector, operating the country's largest retail commercial property database (40,000+ projects, 260,000+ brands) and four SaaS products for mall operations, marketing, site selection, and city mapping, serving developers, retail brands, and government commerce bureaus.
- Ownership category
- akta.pro rank
winshang.com industry classification
Industry- Product category
- Commercial Real Estate Data & SaaS
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Management Services (8741), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)
Keywords
Where winshang.com is headquartered
LocationHeadquarters
- HQ city
- Guangzhou
- HQ country
- China
- HQ region
- Asia
Offices14 records
Markets served
winshang.com business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- SaaS Subscription (云商管): Annual subscription fees for the cloud-based commercial management system 云商管, providing digitised management tools for shopping malls and commercial properties. Sold on a per-project or enterprise license basis with tiered plans.
- SaaS Subscription (MI闪购): Annual subscription and usage fees for the MI闪购 digital marketing platform serving shopping malls. Includes member management, coupon distribution, and payment processing.
- SaaS Subscription (赢在选址): Annual subscription for the smart site selection SaaS system targeting chain retail brands. Provides data-driven location intelligence for store expansion decisions.
- Data Services & Market Research Reports: Custom research reports, market monitoring reports, and data analysis services sold to government bureaus, developers, and investors. Includes city commercial maps and investment opportunity studies.
- Event & Conference Services: Organizes 200+ industry events annually including the China Commercial Real Estate Festival, summits, and regional forums. Revenue from sponsorship, booth fees, and ticket sales.
- Media & Marketing Services: Content licensing, advertising on the Winshang portal and WeChat ecosystem (300万+ users), and branded content marketing services for developers and retail brands.
- Training Services (赢商培训): Commercial real estate training programs including public courses, enterprise in-house training, online courses, and consulting services for retail and commercial real estate professionals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | 云商管 - Enterprise commercial management SaaS with customizable modules |
| Subscription | Annual | MI闪购 - Digital marketing platform for shopping malls |
| Subscription | Annual | 赢在选址 - Smart location selection SaaS for chain brands |
| Subscription | Annual | 城市商业地图 - Commercial real estate research and monitoring system |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels11 records
winshang.com product offering
Product offeringCore offering
Winshang operates a cloud-based commercial real estate SaaS and big data platform serving shopping mall operators, commercial real estate developers, chain retail brands, and government commerce bureaus across China. Its core offerings include 云商管 (CMiCloud) for shopping mall digital management, MI闪购 for mall digital marketing, 赢在选址 for chain brand site selection, and 城市商业地图 for city-level commercial intelligence, all powered by a proprietary database of 40,000+ commercial projects and 260,000+ chain brands.
Product overview
赢商股份致力于为实体商业、第三方机构提供零售商业全域综合服务，形成了覆盖商业项目全生命周期的“数智化产品矩阵+整合营销平台”双轮驱动模式。核心数智化产品包括：云商管(CMiCloud)作为新一代数智化商管系统，驱动管理/招商/运营/推广全场景质效提升；MI闪购作为购物中心数字化营销平台，提供会员/卡券/社群/支付/商城/内容6大功能；赢在选址为连锁品牌提供精准选址和门店管理；城市商业地图提供全国209城商业大数据支撑投拓研策；赢商大数据则整合260000+品牌和40000+项目数据。各产品既可独立使用，也可组合部署，形成从城市进入、地块判断、项目定位、招商运营到会员营销的完整商业闭环。此外，赢商培训、中城研究院、赢商荟活动平台等提供知识与营销赋能。
Differentiator
Problem solved
Functional benefit
Brands
- 云商管 (Cloud Business Management / CMiCloud): Next-generation intelligent commercial management SaaS system for shopping malls covering leasing, operations, finance, and contract management.
- MI闪购
- 赢在选址 (Win选址)
- 城市商业地图 (City Commercial Map)
- 赢商大数据 (Winshang Big Data)
- 赢商通会员 (Winshang Tong Membership)
- 赢商培训 (Winshang Training)
- 赢商荟 (Yingshang Hui)
- 中城研究院 (Zhongcheng Research Institute)
- 赢招商
- 蒲公英招商平台
Products and services
- 赢商网 (Winshang Portal) Leading retail commercial real estate industry portal available on PC, mobile web, and APP, providing industry news, project, brand, and company information across 28 local sub-sites, serving millions of vertical industry professionals in China.
- 云商管 (CMiCloud) Cloud Business Management System Next-generation intelligent commercial management SaaS for shopping malls, covering digital 招商 (tenant recruitment), commercial operations, merchant services, contract management, and financial management across the full shopping mall lifecycle, powered by 40,000+ brand resources and BI analytics.
- MI闪购 Digital Marketing Platform Digital marketing platform purpose-built for shopping centers providing six core functions: member management, coupon distribution (50+ play modes, 20M annual coupons), community operations, payment integration with WeChat Pay/Alipay/UnionPay, online mall, and content marketing. Serves 300+ malls with 4M+ MAU.
- 赢在选址 Smart Site Selection System Chain brand big data solution providing precise site selection, competitor monitoring, market monitoring, store optimization, operation improvement, and asset management across 200+ cities, 3,000+ business districts, and 40,000+ projects with 100+ scoring dimensions.
- 城市商业地图 (City Commercial Map) Commercial real estate investment and monitoring system covering 209 cities (tier 1-4), 10,000+ districts, 3,000+ business districts, and 40,000+ commercial projects, applied across commercial real estate expansion, project positioning, 招商, and operations scenarios.
- 赢商大数据 (Winshang Big Data Service) Retail commercial big data service covering 260,000+ chain brands, 5,000+ shopping centers, and 1 billion+ geographic POI records, providing data assets, data technology, external data services, and data research deliverables.
- 赢商通 VIP Membership Premium VIP membership service for shopping centers providing brand promotion, tenant matchmaking, exclusive research reports, and priority services with 10+ premium benefits.
- 赢商培训 (Winshang Training) Commercial real estate training service providing public courses, enterprise in-house training, online courses, and commercial consulting, having delivered successful cases to 1,000+ enterprises nationwide.
- 赢商REITs研究 (Winshang REITs Research) Dedicated research service focused on commercial real estate REITs, providing asset-backed securities data monitoring and research reports for commercial real estate market participants.
- 赢商荟 (Yingshang Hui) Event Platform Leading retail commercial event integration marketing platform hosting 200+ industry events annually including the China Commercial Real Estate Festival, summits, and regional forums, with registration, ticketing, and VIP management services.
- 中城研究院 (Zhongcheng Research Institute) Professional research institution under Winshang providing deep insights and proprietary methodology on retail commercial data, covering the full retail commercial industry chain and producing professional industry reports.
- 赢商政务云 (Winshang Government Cloud) Government-facing SaaS/data service providing retail commercial market monitoring, city commercial market monitoring, and specialized topic research to PRC government commerce bureaus, with established cooperation with the national Ministry of Commerce and multiple municipal commerce bureaus.
Quantifiable outcome
- 300+ shopping malls using MI闪购 achieved over 4 million MAU with 200% annual growth
- +7 more outcomes
Companies that use winshang.com
Customer profileNamed customers20 records
Segments5 records
Ideal customer profiles4 records
winshang.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability8 records
Feature8 records
winshang.com partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- 微信支付 (WeChat Pay)coreMI闪购 is a deep WeChat Pay strategic partner and was among the first to jointly launch '商场付' (Mall Pay) product. Provides automatic fund splitting and real-time payment collection features for shopping mall merchants.
- 中国联通minorStrategic partner providing '闪联卡' joint membership benefits combining telecom and retail services for mall consumers.
- 阿里巴巴 (Alibaba)coreJointly developed MOLLI (赢智科技) with Alibaba and 高德地图, creating a big data-driven commercial real estate intelligent decision tool for shopping malls.
- 高德地图 (Amap / AutoNavi)coreData partnership providing geographic POI data, location services, and consumer mapping capabilities integrated into Winshang's commercial data platform for foot traffic and consumer behavior analysis.
- 广东财经大学coreJointly established '城市商业空间智能分析与大数据研究中心' (Urban Commercial Space Intelligent Analysis and Big Data Research Center) with Guangdong University of Finance and Economics, conducting academic research on urban commercial spatial analysis.
- 中华人民共和国商务部 (Ministry of Commerce)coreRegular data sharing and research cooperation. Winshang provides commercial real estate market data and analysis to support national commercial policy-making and urban commercial planning.
- 中国商业联合会 (China General Chamber of Commerce)coreJointly established the '城市商业综合评价指南' (City Commercial Comprehensive Evaluation Guide) group standard with CGLCC, setting industry standards for city commercial vitality evaluation.
- 各地商务局 (City Commerce Bureaus)coreCooperated with 40+ city commerce bureaus including Beijing, Shenzhen, Wuhan, Ningbo, Xi'an, Chongqing Yuzhong District, Shanghai Changning, Guangzhou Tianhe. Providing commercial monitoring platforms and research reports for international consumer center city initiatives.
- 高德软件 (Amap Software)coreAMap SDK providing location services and geographic data for the Winshang data platform and location-based features in apps.
- 广州金铂商业, 保利商业, 华联集团, 新城控股 (Mall Operator Clients)coreMajor mall operators serve as channel partners distributing MI闪购 platform to their portfolio of shopping malls, expanding the platform's reach across their property portfolios.
Scale indicators13 records
Recent moves9 records
Expansion highlights6 records
winshang.com competitors and assessment
Company assessmentEmerging players
- 优铺 (Youpu): Youpu is a Chinese commercial property leasing and intelligence platform connecting landlords, agents, and brands for shop and mall space transactions. It focuses on the matching/transaction layer that overlaps with Winshang's 蒲公英招商 platform, but with a more transactional focus rather than comprehensive data.
- Placer.ai: Placer.ai is a leading location intelligence and foot traffic analytics platform providing offline data insights for retail and commercial real estate. Its technology overlap with Winshang's 赢在选址 site selection and consumer profiling products makes it a comparable emerging player in retail location analytics.
Direct peers
- China Index Holdings (中指控股): China Index Holdings is a leading Chinese real estate data and analytics platform providing market intelligence, indices, and digital marketing tools to developers and financial institutions. While stronger in residential, its commercial property data and Fang.com portal overlap with Winshang's core market.
- CRIC (克尔瑞): CRIC is a leading Chinese real estate data and research services company under E-House, providing comprehensive commercial and residential property data, market intelligence, and SaaS tools. It directly competes with Winshang in commercial real estate data, market research, and developer-facing analytics platforms.
- 迈点网 (Meadin): Meadin is a leading Chinese commercial real estate and hospitality media, data, and SaaS platform covering hotels, malls, and retail brands. Its portfolio of industry rankings, research reports, and SaaS tools closely mirrors Winshang's offering to developers, brands, and operators.
Others
- 高德地图 (Amap): Amap, an Alibaba subsidiary, is China's leading mapping and location services platform and is both a strategic data partner and potential competitor to Winshang. Its underlying POI data, consumer mapping, and foot traffic capabilities overlap with Winshang's 城市商业地图 and 赢在选址 products, and Alibaba's deeper integration could threaten Winshang's data moat.
Broad incumbents
- Jones Lang LaSalle (JLL): JLL is a global commercial real estate services firm offering property research, investment advisory, and technology solutions. Its Asia Pacific research and technology offerings overlap with Winshang's market intelligence and consulting services for developers and institutional investors.
- 房天下 (Fang.com): Fang.com is one of China's largest real estate internet portals, providing property listings, market data, and advertising services primarily for residential but also commercial properties. It shares Winshang's media-driven, data-plus-portal approach but at much larger scale and broader residential focus.
- 乐居 (Leju): Leju is a major Chinese real estate services and e-commerce platform providing online property media, marketing services, and home furnishing solutions. It overlaps with Winshang's media and B2B marketing capabilities but operates across the broader real estate value chain.
- CoStar Group: CoStar Group is the dominant global commercial real estate data and analytics platform, offering similar property intelligence, market analytics, and tenant research tools. It serves as the global archetype for what Winshang is building in China, with substantially broader scale and an established data-driven subscription model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
winshang.com social profiles
Digital presencewinshang.com compliance and trust
Trust signalCompliance9 records
winshang.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
winshang.com leadership team
Management profileNumber of profiles
Profiles2 records
winshang.com subsidiaries and ownership
Company hierarchySubsidiaries7 records
winshang.com funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
winshang.com M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about winshang.com
What does winshang.com do?
Winshang operates a cloud-based commercial real estate SaaS and big data platform serving shopping mall operators, commercial real estate developers, chain retail brands, and government commerce bureaus across China. Its core offerings include 云商管 (CMiCloud) for shopping mall digital management, MI闪购 for mall digital marketing, 赢在选址 for chain brand site selection, and 城市商业地图 for city-level commercial intelligence, all powered by a proprietary database of 40,000+ commercial projects and 260,000+ chain brands.
Is winshang.com a public or private company?
winshang.com is a private company. It is classified as venture growth investor backed and is currently operating.
When was winshang.com founded?
winshang.com was founded in 2010. It employs 1 to 10 people.
Where is winshang.com based?
winshang.com is headquartered in Guangzhou, China, in the Asia region.
How does winshang.com make money?
Seven revenue lines are on record. SaaS Subscription (云商管) is the primary driver. The others are saaS Subscription (MI闪购), saaS Subscription (赢在选址), data Services & Market Research Reports, event & Conference Services, media & Marketing Services and training Services (赢商培训).
Who are winshang.com's main competitors?
Emerging players on record are 优铺 (Youpu) and Placer.ai. Direct peers are China Index Holdings (中指控股), CRIC (克尔瑞) and 迈点网 (Meadin). 高德地图 (Amap) is listed as an others. Broad incumbents are Jones Lang LaSalle (JLL), 房天下 (Fang.com), 乐居 (Leju) and CoStar Group.
Does winshang.com have an API?
No public API is recorded for winshang.com.
What industry is winshang.com in?
winshang.com's product category is Commercial Real Estate Data & SaaS. Its primary akta.pro industry code is BPAFAKAE, Lead Generation & List Building Services (Prospecting, Data Sourcing). Its NAICS code is 518 and its SIC code is 8741.