Laser Tag

What Laser Tag does

LaserTag Frankfurt is a single-location indoor leisure entertainment venue operated by Erlebnis Sport Frankfurt GmbH, a privately held German GmbH, in Frankfurt-Bornheim/Ostend. The facility houses two infrared-based laser tag arenas — Arena 1 with 30 vests and Arena 2 with 26 vests — plus a separate Pixel Games interactive room with LED floor tiles. LaserTag is appropriate from age 7 upward while Pixel Games has no age restriction. Operations run 10:00-22:00 Sunday-Thursday and 10:00-24:00 Friday-Saturday, with mandatory advance booking through the company's bookingfox online platform.

The core product portfolio spans individual game sessions (from €9 for 20 minutes), time cards (2-hour from €20, 3-hour from €24), and packaged events including children's birthday DIY (€24/person), VIP (€30/person), and Early Bird (€17/person) tiers, school class visits (€15/person weekday mornings), bachelor/bachelorette parties (€34/person), and corporate arena rental (€500/arena/hour, weekdays only). A Late Night Flatrate operates Fridays and Saturdays from 22:00 to midnight, and a Kombi-Paket bundles LaserTag with Pixel Games in a single visit. Payment processing is integrated through PayPal, Klarna, Visa, Mastercard, American Express, and Giropay.

The business is pure direct-to-consumer with no third-party distribution channels; customers book exclusively through the venue's website. Marketing is concentrated on the website and blog, geo-targeted landing pages for Wiesbaden, Hanau, Offenbach, and Darmstadt (positioning Frankfurt as the regional destination venue), and organic social media on Instagram, Facebook, and TikTok. The legal entity is led by Geschäftsführer (Managing Director) Linus Willers; no institutional investors, parent company, or M&A history is disclosed.

Name

Laser Tag

Legal name

Erlebnis Sport Frankfurt GmbH

Website

https://lasertag-frankfurt.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

LaserTag Frankfurt operates a single indoor laser tag and Pixel Games venue in Frankfurt, Germany, serving families, school groups, bachelor/bachelorette parties, and corporate clients with two 56-player arenas and packaged event bookings.

Ownership category

akta.pro rank

Product category

Leisure Entertainment / Indoor Family Entertainment Center

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes) (THAJAEAK)

akta.pro secondary industry

Party Games, Activities & Interactive Entertainment (HSACACAJ)

Keywords

• Laser tag entertainment
• Indoor leisure venue
• Birthday party events
• Corporate team building
• Family entertainment center

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Per-Play Game Sessions: Individual game sessions priced from €9 per person for 20 minutes (12 minutes net play time). Customers book specific time slots through the online booking system.
2. Package Bookings: Bundled packages for specific occasions including birthday parties (DIY from €24/person, VIP from €30/person, Early Bird from €17/person), school classes (€15/person), bachelor/bachelorette parties (€34/person), and team events (€500/arena/hour). Packages include game time, table reservations, and sometimes food/beverages.
3. Time-Based Cards: 2-hour and 3-hour cards available from €20 per person, offering multiple game rounds with guaranteed play time.
4. Late Night Flatrate: Special Friday and Saturday late-night flatrate sessions from 22:00 to midnight.
5. Beverage and Snack Sales: On-site sales of drinks and snacks during visits. Optional drink flatrates available for group bookings.
6. Gift Vouchers: Online and on-site sale of gift vouchers valid for 3 years from end of issue year. Vouchers can be redeemed for any service and partial redemption is possible.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

LaserTag Frankfurt operates an indoor leisure entertainment arena in central Frankfurt offering infrared laser tag games and Pixel Games (gamified digital play). The venue sells timed game sessions, packaged group/event experiences (birthday parties, school classes, bachelor/bachelorette parties, corporate events), and food/beverage add-ons directly to consumers on-site and via online booking.

Product overview

LaserTag Frankfurt is a leisure entertainment venue offering laser tag as its primary product across two separate indoor arenas (Arena 1 with 30 vests, Arena 2 with 26 vests) featuring infrared-based tag technology. The venue operates as a single-location facility in Frankfurt's Ostend district. Beyond core laser tag, it offers Pixel Games as a separate interactive gaming experience with LED floor tiles. The product portfolio includes various event packages: children's birthday parties (DIY, VIP, and Early Bird tiers ranging €17-30 per person), bachelor/bachelorette celebrations (€34 per person), school class visits (€15 per person on weekdays), and corporate team events (€500 per arena per hour). Additional offerings include single games, time cards (2-hour and 3-hour options), late-night flatrates, and a combined LaserTag & Pixel Games package. The venue operates Sunday-Thursday 10:00-22:00 and Friday-Saturday 10:00-24:00, requiring advance booking through their online system.

Differentiator

Problem solved

Functional benefit

Brands

• Pixel Games: An interactive gaming room featuring LED floor tiles that react to player movements, with various game modes. No age restriction applies.

Products and services

• LaserTag Frankfurt Arena Session Timed infrared laser tag game sessions for individuals and walk-in groups in a themed indoor arena located in central Frankfurt; intended for leisure players of varying ages.
• Single Game Session (Einzelspiel) One individual laser tag game for a single participant purchasing a single entry; aimed at walk-in individual players and casual visitors.
• Birthday Party Packages (DIY, VIP, Early Bird) Group birthday party experiences for children at the Frankfurt arena, offered in DIY (self-organized), VIP (full-service venue organization), and Early Bird (book-ahead) variants; targeted at families planning children's birthdays.
• School Class Package (Schulklassen) Group laser tag session arranged for school classes; intended for teachers booking end-of-year outings or class trips in Frankfurt.
• Bachelor / Bachelorette Party Package (Junggesellenabschied) Group laser tag package designed for stag/hen parties; targeted at wedding parties celebrating in Frankfurt and seeking an activity-based group event.
• Corporate Event / Firmenevent Package Group laser tag package for company outings and corporate events; targeted at HR/team leads arranging employee group activities in Frankfurt.
• Late Night Flatrate Flat-rate late evening laser tag session for adult groups; targeted at nightlife and after-hours adult groups seeking unrestricted play during evening hours.
• Multi-Hour Game Cards (2-Hour and 3-Hour Cards) Duration-based game passes allowing a player to play multiple games across a 2-hour or 3-hour window; intended for repeat/recreational players seeking extended play at a fixed price.
• Pixel Games Gamified digital play arena offering Pixel Games in addition to laser tag; targeted at families, youth groups, and casual visitors seeking a complementary indoor activity at the same Frankfurt venue.
• Combo Package LaserTag + Pixel Games Combined laser tag and Pixel Games package at a bundle price; intended for groups who want both activities in one venue visit.
• Team Building / Teamevents Structured team-building program delivered as a group session in the arena; targeted at team leads, HR managers, and corporate organizers seeking an interactive group activity.

Quantifiable outcome

• 12 minutes net play time per round with guaranteed game slots
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• TeamEscape Frankfurt: Frankfurt-based escape room operator. Comparable as a sibling experience-entertainment venue in the same city and overlapping customer base (groups, birthdays, corporate events, bachelor parties).
• iCombat: Specialist provider of tactical laser tag equipment and venue experiences. Comparable in product technology (realistic infrared tactical gameplay) and target use cases (team events, parties).
• Paintball Frankfurt: Regional paintball operator offering an alternative active group entertainment product. Competes for the same birthday, bachelor, and corporate group bookings with a different (higher-impact) format.
• LaserMaxx: German laser tag arena chain with multiple locations. Directly comparable in core product (infrared laser tag arenas), target market (group/family entertainment), and business model (per-play and event-package pricing).
• Schwarzlicht Arena Frankfurt: Frankfurt-area indoor entertainment venue offering comparable group-based activity experiences. Overlaps with LaserTag Frankfurt in indoor recreational venue positioning and group event hosting.

Broad incumbents

• LaserQuest: Long-running international laser tag franchise network. Comparable as a larger, brand-established incumbent offering the same core infrared laser tag experience to families and groups.
• LaserZone: Internationally established laser tag chain with a multi-venue footprint. Comparable as a broader incumbent operating in the same laser tag category with a wider geographic and operational portfolio.

Regional players

• Escape Game Frankfurt: Local Frankfurt escape room operator. Comparable as a regional indoor experience-entertainment competitor targeting the same group event and corporate team-building customers within the Rhein-Main area.
• Superfly Frankfurt: Frankfurt indoor trampoline and active entertainment park. Comparable as a regional family/group indoor leisure venue competing for birthday parties, school outings, and weekend family spend.

Others

• BookingFox: SaaS booking platform used by LaserTag Frankfurt. Included as an adjacent technology provider enabling the venue's direct-to-consumer online reservation infrastructure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LaserTag.Frankfurt
• Instagraminstagram.com/lasertagfrankfurt
• TikToktiktok.com/@lasertag.frankfurt
• Xx.com/LaserTag_FFM

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laser Tag