BookingForce
BookingForce is a New York-based hospitality technology company founded in 2015 that provides a booking engine integrated with "LIVE OS," enabling accommodation providers to accept direct reservations through their brand websites and mobile sites.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
BookingForce firmographics
Firmographics- Name
- BookingForce
- Website
- https://bookingforce.io
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BookingForce is a New York-based hospitality technology company founded in 2015 that provides a booking engine integrated with "LIVE OS," enabling accommodation providers to accept direct reservations through their brand websites and mobile sites.
- Ownership category
- akta.pro rank
BookingForce industry classification
Industry- Product category
- Hospitality Booking Software
- NAICS
- All Other Travel Arrangement and Reservation Services (561599), Other Travel Arrangement and Reservation Services (56159)
- akta.pro primary industry
- Booking Engines & Direct Web Booking (THALACAD)
- akta.pro secondary industries
- Hotel CRS & Booking Engines (THALADAA), White-Label Booking Engine Platforms (SaaS/Widget) (THALADAN)
Keywords
Where BookingForce is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
BookingForce business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
BookingForce product offering
Product offeringCore offering
BookingForce provides a next-generation booking engine integrated with LIVE OS that enables hospitality operators to accept direct reservations from their brand websites and mobile sites. The platform is designed to help hotels and accommodation providers drive direct bookings and reduce dependency on third-party distribution channels.
Differentiator
Problem solved
Functional benefit
Companies that use BookingForce
Customer profileIdeal customer profiles1 record
BookingForce technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BookingForce competitors and assessment
Company assessmentDirect peers
- Bookinglayer: Direct booking engine and commission-free booking software for hotels, hostels, and campsites. Closely comparable niche to BookingForce — focused direct-booking web and mobile experiences for independent properties.
- Little Hotelier: Booking engine and property management system targeted at small hotels, B&Bs, and guesthouses. Direct competitor to BookingForce in the small-property direct-booking engine category.
- SiteMinder: Market-leading hotel booking engine and channel manager platform used by tens of thousands of properties globally. Direct competitor to BookingForce in hotel direct-booking technology, with a much larger product suite and customer base.
- Bookassist: Direct booking engine, CRS, and digital marketing services for hotels and groups. Comparable to BookingForce in delivering direct-booking web and mobile technology with a focus on conversion optimization.
- Cloudbeds: All-in-one hospitality management suite including booking engine, PMS, and channel manager. Competes head-on with BookingForce in the hotel direct-booking engine layer and is significantly better capitalized.
- ThinkReservations: Booking engine and reservation software purpose-built for independent hotels, B&Bs, and inns. Direct overlap with BookingForce on direct booking web/mobile engine functionality for small independent properties.
- Net Affinity: Direct booking platform and hotel digital marketing services for hotels and groups. Comparable to BookingForce as a direct-booking engine provider focused on conversion and direct-channel revenue.
Emerging players
- HotelRunner: Cloud-based hotel sales channel manager and booking engine serving independent hotels and small chains. Direct competitor in the direct-booking engine category, particularly for smaller properties.
- SabeeApp: All-in-one hotel management software with integrated booking engine for small and medium independent hotels. Comparable niche focus and customer profile to BookingForce.
Broad incumbents
- SHR (Sceptre Hospitality Resources): Larger hospitality technology vendor offering CRS, booking engine, and revenue management for hotel groups and chains. Overlaps with BookingForce in the booking engine layer but addresses larger enterprise customers.
Market position
Customer concentration
BookingForce social profiles
Digital presenceBookingForce financial estimates
Financial estimateRevenue estimate
Valuation estimate
BookingForce leadership team
Management profileNumber of profiles
Profiles1 record
BookingForce funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BookingForce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BookingForce
What does BookingForce do?
BookingForce provides a next-generation booking engine integrated with LIVE OS that enables hospitality operators to accept direct reservations from their brand websites and mobile sites. The platform is designed to help hotels and accommodation providers drive direct bookings and reduce dependency on third-party distribution channels.
When was BookingForce founded?
BookingForce was founded in 2015. It employs 11 to 50 people.
Where is BookingForce based?
BookingForce is headquartered in New York, United States, in the North America region.
Who are BookingForce's main competitors?
Direct peers on record are Bookinglayer, Little Hotelier, SiteMinder, Bookassist, Cloudbeds, ThinkReservations and Net Affinity. Emerging players are HotelRunner and SabeeApp. SHR (Sceptre Hospitality Resources) is listed as a broad incumbent.
Does BookingForce have an API?
No public API is recorded for BookingForce.
What industry is BookingForce in?
BookingForce's product category is Hospitality Booking Software. Its primary akta.pro industry code is THALACAD, Booking Engines & Direct Web Booking, with a secondary code of THALADAA, Hotel CRS & Booking Engines. Its NAICS code is 561599.