Birger N. Haug

What Birger N. Haug does

Birger N. Haug is a privately held, family-owned Norwegian automotive retail group headquartered in Bærum (Rud), founded in 1947 by Birger Norman Haug with the acquisition of a small workshop on Bislett in Oslo. The group operates seven dealership and workshop locations across Oslo and Viken (Oslo, Asker, Bærum, Lillestrøm, Gardermoen, Drammen, Follo/Ski, plus the Røyken preparation center) and franchises new-vehicle sales for Nissan, Hyundai, MG, Subaru, and BYD (added in 2022), with the Haraldrudveien 9 site being the Nordic region's largest Nissan/Subaru dealership.

The business operates an integrated automotive platform spanning the full ownership lifecycle. New-vehicle sales are supported by an in-house preparation facility at Røyken that reconditions vehicles before dealer distribution. Used vehicles are sold through a two-tier platform: Bruktbil PLUSS (quality-assured, near-new, minimum one-year warranty) and Bruktbil Outlet (lower-priced, sold as-is). Seven workshops deliver scheduled service, EU inspection, paint and bodywork, glass repair, and tire fitting, with online booking via booking.bnh.no. Adjacent services include the wholly owned car rental subsidiary Birger N. Haug Bilutleie AS (500+ vehicles), home EV charging equipment sales and installation through partnership with Ladeeksperten (Wallbox, Zaptec, Defa, Easee units at NOK 14,990-17,990 installed), and affiliate placement for financing (DNB Finans, Drivalia, Santander Consumer Bank) and insurance (If, Gjensidige, Tryg, Enter).

Revenue is generated through one-time vehicle sales (new and used), transactional workshop fees, usage-based rental, hardware sales for EV chargers, and commissions from financing and insurance partners. Customer mix is predominantly individual Norwegian car buyers served through a sales-led retail motion across physical showrooms, complemented by Norway's first online car store (launched 2017) and a dedicated corporate fleet channel managed through the KAM Bedrift function. The group reports approximately 3 billion NOK in annual turnover, ~369-400 employees across 42 nationalities, and is Miljøfyrtårn and ISO certified.

Name

Birger N. Haug

Legal name

Birger N. Haug AS

Website

https://bnh.no

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

251–500 employees

Short description

Birger N. Haug is a family-owned Norwegian car dealership group founded in 1947, operating seven retail and workshop locations across Oslo and Viken. It sells new vehicles across Nissan, Hyundai, MG, Subaru, and BYD franchises alongside used cars, workshops, EV home charging, financing, and rental services to consumer and fleet customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New car sales: Sales of new vehicles from Nissan, Hyundai, MG, and Subaru brands through 7 dealership locations
2. Used car sales: Sales of used vehicles through Pluss (quality assured) and Outlet (budget) concepts. Includes trade-in services.
3. Workshop and service: Vehicle service, EU inspections, repairs, damage work, and maintenance services
4. Car rental: Car rental services through Birger N. Haug Bilutleie AS with over 500 rental vehicles
5. EV charging equipment and installation: Sale and installation of home EV chargers (Wallbox, Defa, Zaptec, Easee) through partnership with Ladeeksperten
6. Financing services: Commission from financing partnerships with DNB Finans, Drivalia, and Santander Consumer Bank
7. Insurance services: Partnership commissions from insurance providers (If, Gjensidige, Tryg, Enter)

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Birger N. Haug is a family-owned multi-brand car dealership that retails new vehicles (Nissan, Hyundai, MG, Subaru, BYD) and used cars across seven locations in Oslo and Viken, supported by in-house workshop services, a 500+ vehicle car rental subsidiary, home EV charger sales and installation, and financing/insurance placement. It targets both private consumers and small business fleet customers in Norway's Oslo region with a particular emphasis on electric vehicles.

Product overview

Birger N. Haug is a car dealership offering a comprehensive automotive ecosystem centered on new and used electric and conventional vehicles. The core product is new car sales across four franchises: Nissan, Hyundai, MG, and Subaru (plus BYD from 2022), supported by a two-tier used-car operation (Bruktbil PLUSS with warranty and Bruktbil Outlet sold as-is). The business extends the vehicle lifecycle with a seven-location workshop network offering service, EU inspections, accident repair, and paint/bodywork. Adjacent services include a car rental subsidiary (Birger N. Haug Bilutleie AS with 500+ vehicles), home EV charging equipment sales and installation (Wallbox, Zaptec, Defa, Easee), and financing/insurance placement through DNB Finans, Drivalia, Santander, If, Gjensidige, Tryg, and Enter.

Differentiator

Problem solved

Functional benefit

Products and services

• New car sales

Quantifiable outcome

• 14,000+ Nissan LEAF sold since 2010, making Birger N. Haug the world's most selling EV dealer multiple times
• +4 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered supporting and core.

• Røde Kors (Red Cross)supportingOthers · 1 January 2022Received NOK 100,000 donation for humanitarian aid to Ukraine, demonstrating corporate social responsibility
• Nissan Motor NorwaycoreChannel Partner/ Reseller/ DistributorAuthorised dealer for Nissan vehicles. Norway's largest Nissan dealer with the Nordic region's largest Nissan/Subaru dealership at Haraldrudveien 9 Oslo
• Hyundai Motor Norway NUFcoreChannel Partner/ Reseller/ DistributorAuthorised dealer for Hyundai vehicles since 2017, now with 4 stores selling the brand
• MG Motor NorwaycoreChannel Partner/ Reseller/ DistributorAuthorised dealer for MG vehicles including popular models like MG4 and MG Cyberster
• Subaru NorgecoreChannel Partner/ Reseller/ DistributorAuthorised dealer for Subaru vehicles. Norway's largest Subaru dealer
• If SkadeforsikringsupportingOthersInsurance partner offering vehicle insurance through the dealership
• Gjensidige ForsikringsupportingOthersInsurance partner offering vehicle insurance through the dealership
• Tryg ForsikringsupportingOthersInsurance partner offering vehicle insurance through the dealership
• Enter ForsikringsupportingOthersInsurance partner offering vehicle insurance through the dealership
• LadeekspertencoreImplementation/ SI/ Consulting PartnerPartner for home EV charger installation. Authorised electrical installer providing fixed-price installation services including 48-hour guarantee for the first 5 years
• WallboxcoreTechnology or IntegrationHome EV charger brand offered through Birger N. Haug including Pulsar Max model with smart charging features
• DefacoreTechnology or IntegrationNorwegian home EV charger brand offered through Birger N. Haug including Defa Power, a test-winning product
• ZapteccoreTechnology or IntegrationNorwegian home EV charger brand offered through Birger N. Haug. Zaptec Go was awarded Best in NAF test 2022
• EaseecoreTechnology or IntegrationHome EV charger brand offered through Birger N. Haug including Easee Charge Up with integrated 4G and load balancing

Scale indicators9 records

Recent moves18 records

Expansion highlights6 records

Emerging players

• Auto1 Group: Pan-European online used-car platform with operations in Norway. Competes with BNH's used-car business through digital sourcing, inspection, and direct-to-consumer sale of pre-owned vehicles.
• CarNext: Volkswagen Group's digital used-car retail platform with growing Norwegian presence. Competitor to BNH's Bruktbil PLUSS and Outlet concepts; an emerging digital-native player in the same used-car retail category.

Direct peers

• Bilia: Largest Nordic automotive dealer group with multi-brand retail, service, and car rental operations. Highly comparable to BNH's diversified dealership-rental-service model across the Scandinavian market.
• Bavaria (BMW/Mini dealer, Norway): Leading Norwegian BMW and Mini retailer with showrooms and workshops, full-service new and used car sales, financing, and integrated service operations — directly comparable to BNH's premium-leaning multi-brand retail model.
• Møller Mobility Group (Møller Bil): Norway's largest multi-brand automotive retailer (Volkswagen, Audi, Skoda, SEAT, Cupra). Directly comparable to Birger N. Haug as a full-service dealer group offering new and used cars, workshops, financing, and fleet services across Norway.
• RøhneSelmer: Established Norwegian automotive dealer group, Volvo and Polestar partner, with multi-site retail and service operations in the Oslo region. Direct competitor in the same catchment as BNH with comparable one-stop-shop offerings.

Regional players

• AutoSør / Auto-Huset: Regional Norwegian car retailer with multi-brand new and used car sales plus workshop services. Comparable as a mid-sized multi-brand dealership operating in the same Norwegian market.

Others

• Finn.no (Schibsted) – Bil section: Norway's dominant general/marketplace site where the vast majority of new and used cars are listed. Functions as a key indirect channel/competitor shaping the economics of BNH's used-car and online sales operations.
• Hertz Norway: Major car rental operator in Norway directly competing with BNH's 500+ vehicle Bilutleie subsidiary in the short- and long-term rental segment adjacent to the core retail business.

Broad incumbents

• Hedin Mobility Group: Large Nordic multi-brand mobility and dealership platform spanning vehicle retail, distribution, and aftersales. A broad incumbent whose wide portfolio competes with BNH's sales-and-service model across Northern Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/birger-n-haug-as
• Facebookfacebook.com/birgernhaug
• Instagraminstagram.com/birgernhaug
• YouTubeyoutube.com/@birgernhaug

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Birger N. Haug