FutureScape

What FutureScape does

FutureScape is a privately held product design, branding, and marketing services firm founded in 2018 and based in San Francisco. The company provides integrated end-to-end services across three capability areas: Product Design, Technology & Innovation, and Branding & Finance, targeting companies that need help shaping product designs, creating innovative technologies, and building brands to launch products and companies.

The firm's positioning rests on the prior credentials of its leadership team. Product Design is led by Nicolas Denhez, a former Director of Industrial Design at Microsoft who led the Microsoft Device Design Team on the HoloLens and Xbox S/X, with earlier tenures at Dell, Samsung, and Lunar Design. Technology & Innovation is led by Branden Spikes (former CIO of SpaceX for ten years, former CEO of Spikes Security, and former advisor at Tesla Motors) and Laurens Feenstra (former Product Manager at Waymo/Google and former consultant at McKinsey, positioned as an AI expert). Branding & Finance is led by Baran Dilaver (former COO/CMO of Firefly and CEO of United Brands Inc., designated as co-founder) and Denis McCarthy (former CFO/COO of United Brands and Pac-West Telecom). Baran Dilaver's prior venture Firefly Vapor was described as the 'iPhone of vaporizers' by Newsweek and was reportedly sold as part of a successful 2019 IPO story.

FutureScape operates as a boutique professional services firm with 1-10 employees and no publicly disclosed pricing, customer list, revenue, or funding history. The company website still indicates 'Projects in development. Stay tuned.' with copyright dates of 2018 and 2021, signaling an early-stage commercial posture. The firm delivers services directly to enterprise clients with no documented distribution or marketing channels, and holds no disclosed patents, certifications, partnerships, awards, or regulatory actions.

Name

FutureScape

Website

https://futurescape.us

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

FutureScape is a San Francisco-based product design, branding, and marketing services firm founded in 2018, serving companies seeking to launch products and brands through an integrated offering led by executives from Microsoft, SpaceX, Tesla, and Waymo.

Ownership category

akta.pro rank

Product category

Product Design and Branding Services

NAICS

Graphic Design Services (541430), Management Consulting Services (54161)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Product design services
• Branding strategy
• Marketing consulting
• Industrial design
• Technology innovation

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Core offering

FutureScape is a professional services firm that helps companies shape product designs, create innovative technologies, and build brands in order to launch products and companies. Its three practice areas are Product Design (industrial design), Technology & Innovation (AI, IT systems, and emerging technology advisory), and Branding & Finance (brand creation, marketing strategy, and financial advisory including M&A and capital raising). Engagements are delivered by senior professionals drawn from Microsoft, SpaceX, Tesla, Waymo, Google, Dell, and Samsung.

Product overview

FutureScape is a product design, branding, and marketing services firm that offers professional services across three core areas: Product Design (led by Nicolas Denhez, former Microsoft Device Design Team Director who worked on HoloLens and Xbox), Technology & Innovation (led by Branden Spikes and Laurens Feenstra, bringing experience from SpaceX, Tesla, and Waymo), and Branding & Finance (led by Baran Dilaver and Denis McCarthy). The company provides strategic consulting and execution services rather than a packaged software product or platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Product Design End-to-end industrial design service covering the full product development process from concept to creation, led by former Microsoft Device Design Team Director Nicolas Denhez. Targeted at companies launching or refining physical products, drawing on experience designing HoloLens and Xbox hardware.
• Technology & Innovation Technology and innovation advisory service covering AI, autonomous systems, enterprise IT, and emerging technology, led by former SpaceX CIO Branden Spikes and former Waymo Product Manager Laurens Feenstra. Targeted at companies needing senior technology strategy and execution support.
• Branding & Finance Integrated branding, marketing, and finance service spanning brand creation, marketing strategy, public accounting, auditing, M&A, investor communications, and capital raising. Led by co-founder Baran Dilaver (former Firefly COO/CMO) and Denis McCarthy (former CFO/COO at United Brands and Pac-West Telecom). Targeted at companies building or relaunching brands and seeking senior finance leadership support.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Direct peers

• IDEO: Pioneering human-centered product design and innovation consultancy. Closely comparable to FutureScape in offering integrated product design, technology, and strategy services to founders and corporates.
• Landor: Global brand consulting and design firm. Comparable because FutureScape's branding and company-launch work (led by Baran Dilaver) sits in the same category of brand strategy and identity creation Landor serves.
• Pentagram: Independent design studio organized as a partnership of principals, each leading identity, branding, and product design work. Comparable as a partner-led, brand-pedigree-driven creative firm competing for the same premium design clients.
• Ammunition Group: Design studio led by Robert Brunner, focused on brand and product design for consumer tech clients. Directly comparable in combining branding and industrial design for premium hardware and consumer products.
• Lunar Design: Industrial design and product innovation firm where FutureScape's Nicolas Denhez previously worked. Closely comparable in category (consumer/tech industrial design) and in serving hardware-forward startup and enterprise clients.
• frog (formerly Frog Design): Global design and strategy firm focused on product, brand, and experience design. Directly comparable because it sells the same kind of integrated industrial design + strategy + technology engagements FutureScape targets.
• RKS Design: Research- and design-driven consultancy delivering product, brand, and user-experience innovation. Directly comparable as a multidisciplinary design firm serving similar consumer/tech and social-impact clients.
• Smart Design: Design and innovation consultancy that blends industrial design, brand, and experience design. Comparable in offering end-to-end product design and brand work for consumer and tech clients.
• NewDealDesign: San Francisco-based product design and strategy studio known for hardware and consumer product work (e.g., FitBit, Lyft). Comparable in size, geography, and focus on integrated design + strategy for tech founders.

Broad incumbents

• R/GA: Larger global agency offering design, technology, and marketing services under one roof. Comparable as a broader incumbent that overlaps with FutureScape's integrated design + technology + brand positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FutureScape