The KiP Group
The KiP Group is a Palm Springs-based, founder-owned professional services firm providing venue scouting, location management, and event coordination for luxury brands, Fortune 500 companies, film/TV productions, and high-net-worth clients through its flagship Locations 760 brand.
- Company typePrivate
- Founded2011
- HeadquartersPalm Springs, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The KiP Group does
The KiP Group is a privately held, founder-owned professional services firm headquartered in Palm Springs, California, specializing in venue and location scouting, event management, relationship marketing, and investor/sponsor relations. Founded by Richard "Kip" Serafin, who has operated in the Coachella Valley art, architecture, design, events, and philanthropy community for approximately 15 years, the firm operates through a portfolio of four wholly-owned sub-brands: Locations 760 (the flagship worldwide location scouting, logistics, and consulting service), Venues 760 (a venue guide for meetings, retreats, weddings, and events), Events 760 (a vendor resource directory), and Arts 760 (a desert art guide). The firm mediates access to exclusive and iconic Palm Springs properties — including the Bob and Delores Hope Estate, William Holden Estate, Steve McQueen Estate, Kirk Douglas Tennis Estate, and The Lautner — for photo shoots, film and television production, brand activations, corporate events, and private celebrations.
The company has no proprietary technology platform; it is a service-based business in which the founder's personal reputation, relationships, and curated property inventory serve as the primary commercial assets. Revenue is generated through project-based professional services engagements (location scouting fees, on-site management, contract negotiation, permit and insurance coordination, compliance officer services) priced on a contact basis at no publicly disclosed rate. Its clientele includes luxury brands (Louis Vuitton, Chanel, BMW, Mercedes-Benz, Bentley, Audi, Lexus, Vogue) and Fortune 500 enterprises (Amazon, Microsoft, Disney, Netflix, Goldman Sachs, Bank of America, HBO, AT&T), with engagement delivered primarily in the greater Palm Springs/Coachella Valley area but with stated worldwide reach for major productions. The firm operates with 1–10 employees, has raised no external funding, and has no public listing or parent company.
The go-to-market motion is event-driven and relationship-driven rather than technology-driven: the firm relies on the founder's personal network, repeat clientele, and award visibility (Superstar Award from City of Palm Springs/Chamber of Commerce, Small Business of the Year, Location Manager of the Year, California On Location Awards finalist, 2018 Power Players of Palm Springs) to secure project flow. Distribution is exclusively direct enterprise sales, with marketing support from the corporate website, the four sub-brand portals, and an active social media presence across Facebook, Twitter/X, LinkedIn, Instagram, Pinterest, and YouTube. No public revenue, headcount trend, or pipeline disclosures are available, limiting visibility into commercial momentum.
The KiP Group firmographics
Firmographics- Name
- The KiP Group
- Legal name
- The KiP Group
- Website
- https://thekipgroup.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The KiP Group is a Palm Springs-based, founder-owned professional services firm providing venue scouting, location management, and event coordination for luxury brands, Fortune 500 companies, film/TV productions, and high-net-worth clients through its flagship Locations 760 brand.
- Ownership category
- akta.pro rank
The KiP Group industry classification
Industry- Product category
- Location Scouting and Event Management Services
- NAICS
- Convention and Trade Show Organizers (561920), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Locations Services (Scouting, Permits, Management) (MPADAFAE)
- akta.pro secondary industries
- Venue Sourcing & Site Coordination (HSACAAAD), Venue Sourcing & Contract Negotiation Specialists (THAHACAH), Venue & Facility Reservations (Private Rooms, Event Spaces) (HSACALAJ)
Keywords
Where The KiP Group is headquartered
LocationHeadquarters
- HQ city
- Palm Springs
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The KiP Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Location and Venue Scouting Services: Location scouting services for photo, film, television shoots, and events. Includes extensive and exclusive property listings, acting as liaison between homeowners, location agents, producers and site representatives.
- Venue/Location Management and Consulting: On-site management and consulting services from load-in to strike. Includes negotiating terms and fees, drafting contracts, coordinating permits and insurance, and compliance with city and state ordinances.
- Relationship Marketing and Investor/Sponsor Relations: Services include relationship marketing, investor sourcing, sponsor relations, and product placement for films, commercials, and events.
- Covid-19 Compliance Services: Certified Covid-19 Compliance Officer services for music, video, commercial, television and film production.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
The KiP Group product offering
Product offeringCore offering
The KiP Group provides location and venue scouting, on-site production management and consulting, contract/permit/insurance coordination, COVID-19 compliance, relationship marketing, investor and sponsor sourcing, and product/art placement services primarily in the greater Palm Springs/Coachella Valley area and worldwide for film, television, commercial, photo, corporate, and private event clients. Services are delivered principally through its flagship brand Locations 760 and complemented by sub-brands Venues 760, Events 760, and Arts 760.
Product overview
The KiP Group is a parent company providing location scouting, event management, and production services through its portfolio of related sub-brands. The flagship offering, Locations 760, serves as a worldwide venue/location scouting, logistics, and consulting service for photo/film/TV shoots and corporate/private events. This core product is complemented by three related sub-brands: Venues 760 (a guide to locations for meetings, retreats, parties, weddings, and events), Events 760 (a vendor resource guide for special events and shoots), and Arts 760 (a guide to art-related activities). Together, these offerings provide end-to-end services for world-class productions and events in the greater Palm Springs area and worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Locations 760 Worldwide venue and location scouting, logistics management, and consulting service for photos, films, television, catalogs, promotions, weddings, vacations, and corporate and private events; acts as liaison between homeowners, location agents, producers, and site representatives; handles venue management, contract drafting and negotiation, vendor vetting, permits, insurance compliance, and on-site representation from load-in to strike.
- Venues 760 A guide to superb locations for private and corporate meetings, retreats, parties, weddings, and events.
- Events 760 A resource guide featuring vendors for special events and photo/film/TV shoots.
- Arts 760 A desert guide to all things art and more.
Quantifiable outcome
- Award-winning location and event services recognized by City of Palm Springs and Chamber of Commerce
- +1 more outcomes
Companies that use The KiP Group
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
The KiP Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The KiP Group partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
The KiP Group competitors and assessment
Company assessmentDirect peers
- BPCM: Communications and public relations agency with strong fashion, luxury, and entertainment client base including brand activations and event-driven marketing. Overlaps with The KiP Group's relationship marketing and sponsor relations services.
- Colin Cowie Lifestyle: Luxury event planning and design firm serving high-net-worth and celebrity clients. Comparable in serving ultra-premium clientele with bespoke, full-service event and venue experiences similar to The KiP Group's offerings.
- Rafanelli Events: High-end event design and production firm serving luxury brands, Fortune 500 companies, and high-net-worth individuals. Overlaps with The KiP Group's corporate event, luxury brand activation, and relationship marketing services.
- LSA Production: Boutique event production company specializing in high-end corporate events, brand activations, and private celebrations. Comparable to The KiP Group's full-service event management and venue scouting for premium clients.
- Mark Sonder Productions: Event management and entertainment production firm focused on corporate, association, and luxury private events. Comparable in its full-service event execution and vendor coordination model.
- Location Connection: Long-established film and television location scouting agency with a nationwide database of properties. Directly comparable to Locations 760 in core service: scouting, permitting, and on-site management for photo, film, and TV shoots.
Broad incumbents
- Soho House: Global membership-based hospitality and venue operator with premium event spaces. Comparable in offering exclusive venue access for high-end brand activations, fashion shoots, and private corporate events, though at much larger scale and as part of a broader hospitality portfolio.
Others
- California Film Commission: State agency that supports film, television, and commercial production in California, including location permitting and resource guidance. Not a direct competitor but a complementary ecosystem player to The KiP Group's production location services.
- Film Florida / Palm Springs Film Office: Municipal film commissions providing permitting, location assistance, and production support in their regions. Functionally adjacent to The KiP Group's on-the-ground permitting and city ordinance compliance work for productions in Palm Springs.
Emerging players
- The Branded Agency: Boutique agency producing brand activations, immersive experiences, and event marketing for premium brands. Comparable to The KiP Group's luxury brand activation and event execution work, though younger and broader in scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
The KiP Group social profiles
Digital presenceThe KiP Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The KiP Group leadership team
Management profileNumber of profiles
Profiles1 record
The KiP Group subsidiaries and ownership
Company hierarchySubsidiaries4 records
The KiP Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The KiP Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The KiP Group
What does The KiP Group do?
The KiP Group provides location and venue scouting, on-site production management and consulting, contract/permit/insurance coordination, COVID-19 compliance, relationship marketing, investor and sponsor sourcing, and product/art placement services primarily in the greater Palm Springs/Coachella Valley area and worldwide for film, television, commercial, photo, corporate, and private event clients. Services are delivered principally through its flagship brand Locations 760 and complemented by sub-brands Venues 760, Events 760, and Arts 760.
Is The KiP Group a public or private company?
The KiP Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The KiP Group founded?
The KiP Group was founded in 2011. It employs 1 to 10 people.
Where is The KiP Group based?
The KiP Group is headquartered in Palm Springs, United States, in the North America region.
How does The KiP Group make money?
Four revenue lines are on record. Location and Venue Scouting Services are the primary driver. The others are venue/Location Management and Consulting, relationship Marketing and Investor/Sponsor Relations and covid-19 Compliance Services.
Who are The KiP Group's main competitors?
Direct peers on record are BPCM, Colin Cowie Lifestyle, Rafanelli Events, LSA Production, Mark Sonder Productions and Location Connection. Soho House is listed as a broad incumbent. Others are California Film Commission and Film Florida / Palm Springs Film Office. The Branded Agency is listed as an emerging player.
Does The KiP Group have an API?
No public API is recorded for The KiP Group.
What industry is The KiP Group in?
The KiP Group's product category is Location Scouting and Event Management Services. Its primary akta.pro industry code is MPADAFAE, Locations Services (Scouting, Permits, Management), with a secondary code of HSACAAAD, Venue Sourcing & Site Coordination. Its NAICS code is 561920 and its SIC code is 7819.