Mavi Pusula

Name

Mavi Pusula

Legal name

Mavi Pusula

Website

https://mavipusula.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Web Design and Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming Services (7371)

akta.pro primary industry

Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)

Keywords

• Web design services
• Digital marketing agency
• Corporate identity design
• Trademark registration services
• Search engine optimization

Headquarters

HQ city

Istanbul

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Web Design & Software Development: Design and development of dynamic, visually appealing, and user-friendly websites using Html, Css, jQuery, JavaScript, Php, SQL, and NodeJs. Includes hosting services on proprietary servers. Revenue is generated on a per-project basis as a one-time service fee.
2. Digital Marketing Services: Google AdWords campaign management, SEO (search engine optimization), social media advertising, and re-marketing services. Revenue appears to be generated through service fees for campaign management.
3. Corporate Identity & Printing: Design and production of printed materials including catalogs, brochures, business cards, letterheads, and promotional products. Revenue generated as one-time or project-based fees.
4. Brand & Patent Registration Services: Trademark research, filing, and geographic indication registration services to help clients protect their brand identity.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Mavi Pusula is a full-service digital agency that designs and develops websites using HTML, CSS, jQuery, JavaScript, PHP, SQL, and NodeJs, hosting them on its own high-speed servers. The company also provides digital marketing services (Google AdWords, SEO, social media advertising), corporate identity design and printing (logos, business cards, brochures, catalogs), and trademark/patent/geographical indication registration services for Turkish businesses.

Product overview

Mavi Pusula (Mavipusula) is a full-service digital advertising and web design agency based in Başakşehir, Istanbul. Its portfolio consists of six core service lines that function as both standalone offerings and a coordinated suite: Web Tasarım & Yazılım (professional web design and software development), Digital Pazarlama (paid digital advertising across Google and social platforms), Kurumsal Kimlik & Matbaa (corporate identity design and print production), Marka & Patent ve Coğrafi İşaret Tescil Hizmetleri (trademark and patent registration), Google AdWords & SEO (search engine marketing and organic optimization), and Sosyal Medya Reklamları (social media advertising). The agency also provides high-speed hosting on its own servers as part of the web design service. There is no unified platform product; services are delivered project-by-project to B2B and B2C clients across sectors including construction, healthcare, food, veterinary, automotive, and education.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Tasarım & Yazılım (Web Design & Software) Professional web design and software development using HTML, CSS, jQuery, JavaScript, PHP, SQL, and NodeJs technologies. Includes dynamic, visually appealing, user-friendly websites with sector-specific modules, high-speed hosting on the company's own servers, and post-launch support. Targeted at Turkish businesses seeking a professional online presence.
• Digital Pazarlama (Digital Marketing) Digital marketing campaign management including content-targeted advertising, Google Search Network ads, re-marketing, and Merchant ads. Managed by Google AdWords certified experts who identify target audiences and maximize return on investment for client businesses.
• Kurumsal Kimlik & Matbaa (Corporate Identity & Printing) End-to-end corporate identity design and printing production including logo design, business cards, letterheads, envelopes, invoices, ID badges, invitations, fax paper, catalogs, brochures, posters, fair materials, packaging, and boxes. Includes photography, color separation, and prepress-to-print workflow.
• Marka & Patent ve Coğrafi İşaret Tescil Hizmetleri (Brand, Patent & Geographical Indication Registration) Brand naming research and trademark registration services, including patent filing and geographical indication registration. Ensures that brands are distinctive, non-infringing, easily readable, hard to imitate, pleasant-sounding, and free of negative meaning in export-market languages.
• Google AdWords & SEO Google Ads campaign management enabling businesses to appear in Google Search and Maps for relevant queries, with payment per click or phone call. SEO (Search Engine Optimization) services improve organic search rankings by aligning websites with search engine criteria.
• Sosyal Medya Reklamları (Social Media Advertising) Social media advertising campaigns leveraging user demographic and interest data to deliver targeted ads. Positioned as the highest-ROI advertising format with lower customer acquisition costs compared to traditional marketing methods.

Quantifiable outcome

• Websites are hosted on high-speed proprietary servers and optimized for Google PageSpeed criteria, improving SEO and AdWords quality scores.
• +1 more outcomes

Named customers17 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Google (AdWords Certified Partner)coreTechnology or IntegrationMavi Pusula is a Google AdWords Certified Partner, having achieved official Google certification for its expertise in Google advertising products. This certification is displayed as a badge/logo on the website under 'Çözüm Ortaklarımız' (Solution Partners). The partnership provides access to Google's advertising platform and demonstrates certified competency in Google AdWords management.
• MasterCardminorOthersMasterCard is displayed as a partner logo, likely indicating acceptance of MasterCard as a payment method for the company's services.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Wix.com: Global SaaS website builder platform that enables SMBs to create websites themselves. Competes with Mavi Pusula's web design offering by addressing the same SMB target market with a do-it-yourself alternative at lower price points.
• Squarespace: Global SaaS website builder and hosting platform targeting SMBs, creators, and small businesses. Competes with Mavi Pusula's core web design offering as an established do-it-yourself alternative for the same customer segment.
• GoDaddy: Global domain registrar, hosting provider, and website builder with professional services for SMBs. Mavi Pusula lists GoDaddy as a 'Solution Partner' for domains, and GoDaddy competes indirectly through its website builder and marketing services.
• Web.com: Established US-based provider of website design, hosting, and digital marketing services for small businesses. Comparable to Mavi Pusula in targeting SMBs with bundled web and marketing services, though at much larger scale.

Direct peers

• Commencis: Major Turkish digital agency and technology company offering digital marketing, web/mobile development, and design services. Comparable to Mavi Pusula as a Turkish full-service digital player, though operating at a significantly larger scale and serving enterprise clients.
• SmartSites: US-based digital agency offering web design, Google Ads/PPC management, SEO, and social media advertising to SMB clients. Directly comparable to Mavi Pusula in service portfolio, Google Ads specialization, and SMB customer base.
• Thrive Internet Marketing Agency: US-based full-service digital marketing agency offering web design, SEO, PPC, and social media advertising. Comparable to Mavi Pusula in service mix and SMB-targeting full-service agency model, though operating at larger scale and in a different geography.
• Inomera: Istanbul-based digital agency providing web design, digital marketing, SEO, and corporate identity services. Closely comparable to Mavi Pusula in service mix, target market (Turkish SMBs), and full-service agency positioning.
• Adapt Dijital: Turkish digital agency offering web design, digital marketing, SEO, and social media services to SMBs and mid-market clients. Direct competitor to Mavi Pusula in the same Istanbul-based, full-service digital marketing space.

Regional players

• Mediaclick Turkey: Turkish digital marketing agency focused on Google Ads, SEO, and social media advertising for SMB and enterprise clients. Directly comparable to Mavi Pusula in PPC/SEO specialization and Turkish SMB target market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mavipusulaweb
• Facebookfacebook.com/Mavipusulaweb
• LinkedInlinkedin.com/company/mavipusula-bili%C5%9Fim-ve-kurumsal-kimlik-hizmetleri

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mavi Pusula