Magazine MCI

What Magazine MCI does

Magazine MCI is a Quebec-based B2B industrial media outlet that publishes a hybrid print-and-digital magazine covering manufacturing, mining, digital transformation, and economic policy for Quebec's industrial sector. Its product surface comprises a digital magazine edition accessible via a virtual viewer, a free subscription service (workplace print delivery plus email newsletter), a news section (Actualités), in-depth dossiers, and an events calendar promoting Quebec industrial trade shows and conferences. The audience consists of approximately 70,000 Quebec industrial decision-makers, distributed across 20,000 paper copies, 21,000+ monthly unique website visitors, and 6,000+ social media followers.

The publication operates an advertising-funded business model: readers receive free access while the company monetizes through print and digital advertising plus sponsorships targeting manufacturing executives, plant managers, and government stakeholders. Magazine MCI maintains annual partnerships with the major Quebec industrial organizations — Manufacturiers et Exportateurs du Québec (MEQ, 1,200+ manufacturers), STIQ Réseau manufacturier, FCEI, RTMQ, PRIMA Québec, Manufacturiers Mauricie Centre-du-Québec (MMCQ), Québec International, and Salons Industriels — which provide editorial content, co-marketing, and event promotion.

Magazine MCI is a division of Groupe Pageau, a Quebec media company, with Éric Pageau serving as President of Groupe Pageau and publisher of the magazine. Founded in 1980, the company operates with 11–50 employees as a private, Quebec-domiciled firm with no disclosed external funding, no app, no public API, and no proprietary technology stack beyond a standard website publishing platform.

Name

Magazine MCI

Legal name

Magazine MCI

Website

https://magazinemci.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Magazine MCI is a Quebec-based B2B industrial publication covering manufacturing, mining, digital transformation, and economic policy for 70,000+ Quebec industrial decision-makers, monetized via print and digital advertising and operating as a division of Groupe Pageau.

Ownership category

akta.pro rank

Product category

Industrial Trade Publication / B2B Media

NAICS

Periodical Publishers (513120), Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

akta.pro secondary industry

Newsletter Publishing Platforms (MPACAIAA)

Keywords

• Industrial trade publication
• B2B media advertising
• Quebec manufacturing news
• Trade magazine publishing
• Industrial sector coverage

Headquarters

HQ city

Quebec

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising and sponsorship: Magazine MCI generates revenue through advertising placements in its digital and print publications. The publication offers advertisers a targeted audience of over 70,000 readers in the industrial sector, including manufacturing leaders and government decision-makers. Advertisers can place ads across the magazine's various media channels including the website and print edition.

Distribution channels2 records

Marketing channels4 records

Core offering

Magazine MCI is a Quebec-based industrial trade publication that delivers news, in-depth features, and event coverage focused on the province's manufacturing, mining, forestry, and industrial sectors. It produces both a monthly print edition (20,000 copies) and a digital edition supported by a website, email newsletters, and social media channels, generating revenue through advertising and sponsorships sold to industrial businesses.

Product overview

Magazine MCI is a digital industrial publication platform offering a comprehensive suite of content products for Quebec's manufacturing and industrial sectors. The core offering is the digital magazine (Magazine MCI), supplemented by three content sections: Actualités (news articles), Dossiers (in-depth feature reports), and Événements (events coverage). The platform also provides free subscription services for weekly updates and new edition delivery. Revenue is generated through advertising services targeting industrial sector professionals. The publication covers manufacturing, mining, digital transformation, business management, and government/economic topics relevant to Quebec's industrial ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Magazine MCI (Monthly Print and Digital Edition) Monthly industrial trade magazine available in print and digital editions, delivering news, features, and event coverage to 70,000+ Quebec industrial professionals.
• Advertising and Sponsorship Services Paid advertising placements and sponsorships sold to industrial businesses seeking targeted reach among Quebec's manufacturing and resource-sector professionals.
• Free Professional Subscription Complimentary subscription service providing industrial professionals with access to the magazine's print and digital content.

Quantifiable outcome

• 70,000+ readers in Quebec's industrial sector
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered annual partner and core.

• Salons Industrielsannual partnerChannel Partner/ Reseller/ DistributorAnnual partner that collaborates with Magazine MCI for industrial trade show promotion. Salons Industriels organizes regional industrial trade shows across Quebec including Salon Industriel de Québec, Salon Industriel du Bas-Saint-Laurent, Salon Industriel de l'Estrie, Salon Industriel du Saguenay-Lac-Saint-Jean, and Salon Industriel de Terrebonne.
• STIQ Réseau manufacturierannual partnerChannel Partner/ Reseller/ DistributorSTIQ (Sous-traitance industrielle Québec) is an annual partner of Magazine MCI. STIQ represents Quebec's manufacturing subcontracting sector and organizes the annual Donneurs d'ordres/Fournisseurs event, which Magazine MCI promotes.
• MMCQ (Manufacturiers Mauricie Centre-du-Québec)annual partnerChannel Partner/ Reseller/ DistributorRegional manufacturing association representing manufacturers in Mauricie and Centre-du-Québec regions. Annual partner collaborating on content and industry promotion.
• MEQ (Manufacturiers et Exportateurs du Québec)annual partnerChannel Partner/ Reseller/ DistributorQuebec Manufacturers and Exporters association, representing over 1,200 manufacturing companies. Annual partner providing expert content on manufacturing sector issues including productivity, workforce, and trade policy.
• FCEI (Fédération canadienne de l'entreprise indépendante)annual partnerChannel Partner/ Reseller/ DistributorCanadian Federation of Independent Business, representing small and medium businesses. Annual partner providing data and perspectives on SME challenges including manufacturing sector.
• RTMQ (Réseau de transformation Métallique Québec)annual partnerChannel Partner/ Reseller/ DistributorQuebec metal transformation network and excellence cluster. Annual partner covering metal manufacturing and industrial subcontracting topics.
• PRIMA Québecannual partnerChannel Partner/ Reseller/ DistributorAdvanced Materials research and innovation cluster in Quebec. Annual partner providing expert content on advanced materials, defense applications, and strategic minerals.
• Québec Internationalannual partnerChannel Partner/ Reseller/ DistributorRegional economic development organization for Quebec City and surrounding region. Annual partner covering industrial development and economic news from the Capitale-Nationale region.
• Groupe PageaucoreOthersParent company of Magazine MCI. Éric Pageau is President of Groupe Pageau and Publisher of Magazine MCI. Groupe Pageau is a media company focused on Quebec industrial content.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• IndustryWeek: Established U.S.-based industrial B2B media brand covering manufacturing, digital transformation, and supply chain. Comparable B2B industrial trade model and audience, but operates at much larger scale and U.S./global scope.

Direct peers

• Les Affaires: Quebec's leading French-language business publication. Directly comparable as a Quebec business media brand monetizing B2B audiences, though with broader business (vs. industrial) coverage. Overlaps in advertiser base and Quebec decision-maker audience.
• Canadian Mining Journal: Canada's long-established B2B mining trade publication. Comparable as a specialized industrial trade magazine monetizing a vertical audience through advertising, with significant overlap in Magazine MCI's mining and critical minerals coverage.
• Canadian Manufacturing: Canada's flagship industrial/manufacturing trade publication, covering productivity, automation, and industrial policy. Directly comparable B2B industrial audience monetization model, though English-language and national in scope versus Quebec-focused.
• Manufacturing Automation: Canadian B2B publication focused on industrial automation, robotics, and digital transformation. Comparable niche B2B trade media business model and audience overlap with Magazine MCI's manufacturing and digital transition content.
• Plant Magazine: Canadian B2B publication serving manufacturing and industrial plant operations. Comparable in audience (manufacturing leaders, plant managers) and trade-magazine advertising business model, though broader Canadian reach rather than Quebec-only.

Regional players

• Industrie & Technologies: French B2B industrial media covering manufacturing technology, automation, and digital transformation. Comparable content verticals and French-language positioning, but serves the French industrial market rather than Quebec.
• L'Usine Nouvelle: France's leading industrial trade media brand. Comparable as a French-language industrial B2B publication covering manufacturing, digital transformation, and energy, but serves a French (not Quebec) audience and operates at national/international scale.

Emerging players

• Direction informatique: Quebec French-language B2B technology publication. Comparable in Quebec French-language B2B media positioning and overlapping advertiser base, though focused on IT rather than industrial manufacturing verticals.
• Affaires + Industries: Les Affaires' industrial vertical, covering Quebec manufacturing and industrial sectors. Comparable Quebec industrial audience and overlapping coverage of productivity, supply chain, and industrial policy, though Les Affaires is a much larger multi-vertical media group.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/MagazineMci
• Facebookfacebook.com/MagazineMCI
• LinkedInlinkedin.com/company/magazine-mci

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magazine MCI