Salons Industriels

What Salons Industriels does

Salons Industriels, operated by Groupe Pageau Inc., is a Quebec City-based organizer of six regional industrial trade shows that has operated continuously since 1984. The portfolio covers distinct Quebec industrial corridors including SIAT (Abitibi-Témiscamingue), SIQ (Québec), SIB (Beauce), SIE (Estrie), SIS (Saguenay), and the newer SIT (Terrebonne), with show footprints ranging from approximately 20,000 to 125,000 square feet and expected attendance ranging from roughly 1,250 to 6,000 visitors per event. The company reports that approximately 80% of visitors are qualified industrial buyers, positioning each show as a high-intent B2B demand generation venue for industrial manufacturers, equipment vendors, and service providers targeting Quebec's regional industrial economies.

The business model is a B2B event/exhibition model with three monetization layers: (1) exhibitor booth rental priced on a quote basis (no public price list), (2) tiered premium visibility plans and sponsorships layered on top of booth fees, and (3) media/channel partnerships that drive visitor traffic and exhibitor lead generation. Visitor admission is free, which reflects a publisher-style monetization in which the organizer captures revenue from exhibitors (the paying side) rather than attendees. The company operates with a lean team of approximately 18 employees and works with multiple regional GTM and media partners (including MCI Magazine) to amplify show reach.

Strategically, Salons Industriels is executing a measured geographic and product expansion: it launched the SIT Terrebonne show (third edition scheduled for 2027), expanded the SIB footprint by approximately 7,000 square feet, and productized premium visibility tiers across the portfolio. No acquisitions, funding rounds, leadership changes, or AI/technology initiatives are disclosed. The competitive position is built on 40+ years of incumbency, an established portfolio of regional brands, and an integrated exhibitor/media ecosystem in a Quebec regional industrial trade show market with limited scaled competition.

Name

Salons Industriels

Legal name

Groupe Pageau Inc.

Website

https://salonsindustriels.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Salons Industriels is a Quebec-based organizer of six regional industrial trade shows serving industrial manufacturers, equipment vendors, and service providers across Quebec since 1984, monetizing through exhibitor booth rentals, premium visibility plans, and sponsorships to a qualified-buyer audience.

Ownership category

akta.pro rank

Product category

Industrial Trade Show Event Management

NAICS

Convention and Trade Show Organizers (56192)

akta.pro industry

PRIMARYTHAHACAF

Exhibition & Trade Show Management (Conference-Adjacent)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Professional Conference Organizers (PCOs) & Meeting Planners

SECONDARYMPAGAGAM

Conferences & Conventions Operations Services (Registration, AV, Logistics)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Conventions & Conferences (Business Events)

SECONDARYHSACADAH

Exhibitions, Trade Shows & Booth Management

Home & Personal Services/Event & Personal Concierge Services/Corporate Event & Meeting Services

Keywords

• Industrial trade shows
• B2B event organization
• Exhibition management
• Manufacturing networking events
• Regional industrial exhibitions

Headquarters

HQ city

Quebec

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Exhibitor booth fees: Companies pay to reserve exhibition space at regional trade shows. Booth fees represent the primary revenue stream for organizing these industrial events.
2. Premium visibility plans: The company offers premium visibility plans to clients seeking enhanced exposure beyond standard booth space.
3. Event sponsorships: Regional partners and media sponsors support events, contributing to overall revenue alongside exhibitor fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Salons Industriels organizes and hosts a portfolio of six recurring regional industrial and manufacturing trade shows across Quebec, selling exhibitor booth space and premium visibility plans to industrial companies while offering free online visitor registration. Events cover metal processing, automation, robotics, packaging, plastics, energy, construction, transport, logistics, and food & beverage sectors, and are supported by the affiliated MCI Magazine media brand under the parent Groupe Pageau.

Product overview

Salons Industriels operates as a portfolio of six regional industrial and manufacturing trade shows across Quebec, organized by Groupe Pageau since 1984. Each event—SIAT (Abitibi-Témiscamingue), SIQ (Québec), SIB (Bas-Saint-Laurent), SIE (Estrie), SIS (Saguenay-Lac-Saint-Jean), and SIT (Terrebonne)—serves its respective regional market, bringing together industry professionals, decision-makers, exhibitors, and experts under one roof. The events feature technology showcases, live demonstrations, expert conferences, and networking opportunities, covering sectors including metal processing, automation, robotics, packaging, plastics, energy, construction, technology, transport, and food & beverages. Registration is free with badge delivery via email.

Differentiator

Problem solved

Functional benefit

Brands

• MCI Magazine: Magazine MCI is a reference publication in the industrial sector, published by Groupe Pageau.

Products and services

• SIAT - Salon Industriel de l'Abitibi-Témiscamingue Regional industrial and manufacturing trade show held in Rouyn-Noranda serving the Abitibi-Témiscamingue region, featuring live demonstrations, expert conferences, and networking opportunities for industrial professionals.
• SIQ - Salon Industriel de Québec The largest industrial and manufacturing event in Eastern Canada, held in Quebec City, bringing together decision-makers from across the province with 125,000 sq ft of exhibition space and 13 exclusive expert conferences.
• SIB - Salon Industriel du Bas-Saint-Laurent Regional industrial trade show held in Rimouski serving the Bas-Saint-Laurent region, connecting industry players to discover the latest innovations and establish partnerships that stimulate regional economic growth.
• SIE - Salon Industriel de l'Estrie Regional industrial trade show held in Sherbrooke serving the Estrie region, featuring 60,000 sq ft of exhibition space and strategic partnerships with the Industrial and Science Park.
• SIS - Salon Industriel du Saguenay-Lac-Saint-Jean Regional industrial trade show held in Chicoutimi serving the Saguenay-Lac-Saint-Jean region, operating since 1989 and bringing together key players from the industrial and manufacturing sectors.
• SIT - Salon Industriel de Terrebonne Regional industrial trade show held at Centre Expo Terrebonne serving the Lanaudière region and the greater Montreal area (Montreal, Laval, Lanaudière, and the Laurentians), featuring 80,000 sq ft of exhibition space.
• Premium Visibility Plans Premium visibility add-on plans offered to exhibitor clients seeking enhanced brand exposure beyond standard booth space, including promotion through the Groupe Pageau network and MCI Magazine.
• MCI Magazine (Magazine MCI) Reference print and digital magazine covering Quebec's industrial sector, published by Groupe Pageau as a sister brand to Salons Industriels, providing industry news, trend coverage, and event promotion.

Quantifiable outcome

• 80% of visitors are qualified buyers or have influence on purchases
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• Groupe PageaucoreStrategic or Co-development PartnerParent company and promoter of all Salons Industriels events. Groupe Pageau has been organizing industrial trade shows across Quebec for over 40 years and also publishes MCI Magazine, a reference in the industrial sector. All six Salons Industriels events are operated under this parent organization.
• MCI MagazinecoreGTM or Marketing PartnerIndustry magazine published by Groupe Pageau, serving as a media partner for Salons Industriels events. Provides industry content, trend coverage, and promotional support for regional trade shows.
• Metal MarquisminorGTM or Marketing PartnerPartner of SIAT 2026 event in Abitibi-Témiscamingue region.
• CLD de Rouyn-NorandaminorGTM or Marketing PartnerLocal development corporation partner for SIAT 2026, supporting regional economic development.
• CCIRN (Corporation de développement économique de Rouyn-Noranda)minorGTM or Marketing PartnerEconomic development corporation partner for SIAT 2026.
• ACQ AbitibiminorGTM or Marketing PartnerAssociation de la construction du Quebec regional partner for SIAT 2026.
• CEI MontrealminorGTM or Marketing PartnerIndustrial excellence center partner providing innovation services for SIAT 2026.
• SADC de Rouyn-NorandaminorGTM or Marketing PartnerSociete d'aide au developpement de la colectivite regional partner for SIAT 2026.
• STIQ (Reseau manufacturier)minorGTM or Marketing PartnerManufacturing network partner supporting SIAT 2026.
• Baho MediaminorGTM or Marketing PartnerMedia partner for SIAT 2026.
• CCI Quebec (Chambre de commerce et d'industrie de Quebec)minorGTM or Marketing PartnerChamber of commerce partner for SIQ 2026.
• CCIG LevisminorGTM or Marketing PartnerChamber of commerce partner for SIQ 2026.
• Quebec InternationalminorGTM or Marketing PartnerEconomic development organization partner for SIQ 2026.
• Productions OptimalesminorGTM or Marketing PartnerPartner for SIQ 2026.
• ACQ Bas-Saint-LaurentminorGTM or Marketing PartnerAssociation de la construction du Quebec regional partner for SIB 2027.
• STIQminorGTM or Marketing PartnerManufacturing network partner for SIB 2027.
• CCISF (Corporation des chefs en industrie du Saguenay-Lac-Saint-Jean)minorGTM or Marketing PartnerIndustry leadership corporation partner for SIS 2027.
• Ville de TerrebonneminorGTM or Marketing PartnerCity of Terrebonne partner collaborating on SIT 2027 event, along with neighboring municipalities.

Scale indicators15 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• FABTECH: North America's largest metal forming, fabricating, and welding event. Comparable industrial trade show targeting manufacturers and decision-makers, with similar booth-fee revenue model.
• RX (Reed Exhibitions): One of the world's largest trade show organizers, producing hundreds of events including industrial and manufacturing exhibitions. Analogous booth-fee-driven event model, but operates at a global, multi-vertical scale.
• Comexposium: French-based global trade show organizer with B2B exhibitions across multiple industries. Comparable exhibition business model and revenue mix, but at international scale.
• Hannover Messe: Flagship global industrial trade fair held annually in Hannover, Germany. Comparable in serving industrial/manufacturing exhibitors and decision-makers, but at international scale and with broader industrial vertical coverage.
• dmg events: Global large-scale trade show organizer running major industrial, construction, and energy events (e.g., Big 5, ADIPEC). Comparable business model and exhibitor/booth revenue mechanics, but at significantly larger scale and global scope.
• Messe Frankfurt: Global trade fair organizer with industrial, consumer goods, and textile events. Comparable B2B trade show model with booth fees and sponsorships, but globally diversified across verticals.
• IMTS (International Manufacturing Technology Show): Biennial U.S. manufacturing technology trade show operated by AMT. Comparable biennial industrial exhibition serving manufacturing decision-makers, but at a much larger national/international scale.

Others

• Canadian Manufacturing (Annex Business Media): Canadian industrial media brand covering manufacturing. Comparable as an industrial-content platform serving Quebec/Canadian manufacturers, and a potential media partner or adjacency for Salons Industriels' cross-media model.

Direct peers

• Convex Group: Quebec-based event and trade show organizer operating regional B2B expos. Directly comparable as a regional Canadian trade show organizer with a similar business model targeting local business audiences.

Regional players

• B2B Shows: Canadian operator of regional B2B trade shows (e.g., buildings, home, and consumer expos). Comparable regional expo model with booth-fee revenue, though focused on consumer/retail rather than industrial verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/salonsindustriels
• LinkedInlinkedin.com/company/salonsindustriels

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salons Industriels