Groenhart

What Groenhart does

Groenhart Group B.V. is a Dutch construction-technical wholesaler (bouwtechnische groothandel) supplying hardware, fastening materials, tools, machinery, electrical and plumbing supplies, chemicals, protective equipment, and related construction products to business customers in the building trades. The company is headquartered in Purmerend, was founded approximately 100 years ago, and operates as a closely held family business with Hofleverancier (Royal Supplier) status and 51-100 employees. Its core technology layer is a B2B e-commerce platform with account-based pricing, personalized order history, quick reorder lists, and a mobile app, supported by software integrations to the DICO Standaard / 2BA data standard, a budget management service, and a tool management service for trade customers. The product portfolio spans 12 main categories and hundreds of brands including Makita, Milwaukee, Bosch, Festool, and Snickers, with a stated focus on carrying top-brand construction-technical merchandise.

Groenhart goes to market through a hybrid wholesale model that combines 13 physical branch locations across North Holland with a regional e-commerce and mobile ordering channel, plus direct advisory support via phone, chat, email, and WhatsApp. The company advertises deliveries up to twice daily, account-based personalized pricing, and account services such as budget and tool management, positioning itself as a one-stop construction-technical supplier for regional Bouwbedrijven. Distribution is strictly regional, limited to North Holland, with no stated international footprint. Revenue is generated through one-time product sales across the wholesale assortment rather than subscription or licensing; pricing is not publicly disclosed and requires a B2B account login.

Ownership remains private and family-held, with no identified parent company, institutional investor, or private-equity sponsor in the data. The company shows no history of funding rounds, M&A activity, leadership changes, or regulatory actions in the available source material. The operating posture, based on the active website, current product catalog, and continued multi-channel distribution, indicates an ongoing operating business with a stable regional franchise and incremental digital investment.

Name

Groenhart

Legal name

Groenhart Group B.V.

Website

https://groenhart.nl

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

51–100 employees

Short description

Groenhart Group B.V. is a Dutch family-owned construction-technical wholesaler headquartered in Purmerend, serving construction companies in North Holland through 13 physical branches, a B2B webshop, and a mobile app distributing hardware, tools, machinery, and related building supplies.

Ownership category

akta.pro rank

Headquarters

HQ city

Purmerend

HQ country

Netherlands

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Infrastructure, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Wholesale distribution of construction materials: Groenhart operates as a bouwtechnische groothandel (construction technical wholesaler) selling ironware, tools, equipment, and construction materials to businesses in the construction industry. Revenue is generated through product sales across 11 major product categories including hardware, fastening materials, construction products, chemicals, electrical & sanitary, facilities, tools, hinges & locks, ironware, climbing materials, and machines.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Groenhart is a construction technical wholesaler (bouwtechnische groothandel) that sells ironware, tools, equipment, fastening materials, protective workwear, construction products, chemicals, electrical and plumbing supplies, and power tools to construction companies. The company distributes through 13 branch locations across North Holland, an online webshop, and a mobile app, with account-based B2B pricing and logistics deliveries up to twice daily.

Product overview

Groenhart is a construction technical wholesale distributor offering a comprehensive range of hardware, tools, and equipment. The product portfolio spans 12 main categories: Protective Equipment (Beschermingsmiddelen) for personal safety, Fastening Materials (Bevestigingsmaterialen) including screws, bolts, and nails, Construction Products (Bouwproducten) such as ventilation grilles and foils, Chemistry (Chemie) covering sealants and adhesives, Electrical & Plumbing (Elektra & Sanitair), Facilities (Facilitair), Tools (Gereedschappen), Hardware & Locks (Hang- en Sluitwerk), Ironware (IJzerwaren), Climbing Materials (Klimmaterialen), and Power Tools/Machinery (Machines). The company operates primarily as a B2B e-commerce platform serving construction companies in North Holland, Netherlands, with 13 branch locations and same-day delivery capabilities. Top brands include Makita, Milwaukee, Bosch, Festool, Snickers, and many others.

Differentiator

Problem solved

Functional benefit

Products and services

• Beschermingsmiddelen (Protective Equipment) Personal protective equipment including hearing protection (earplugs, earmuffs, otoplastics), hand protection (household gloves, work gloves, safety gloves), foot protection (boots, socks, safety shoes), head protection (caps, safety helmets), work clothing (jackets, shirts, sweatshirts, work trousers), and face/respiratory protection for construction workers and tradespeople.
• Bevestigingsmaterialen (Fastening Materials) Fasteners including screws (quick-build screws, chipboard screws, deck screws), tapes (sealing tapes, painter's tape, packaging tape), plugs (hollow wall plugs, expansion sleeves, standard plugs), nails (finishing nails, brads, T nails), bolts (wood thread bolts, slot bolts, hex bolts), nuts (lock nuts, cap nuts, hex nuts), and rings (carriage rings, washers, spring washers) for construction assembly and installation.
• Bouwproducten (Construction Products) Construction supplies including sealing bands (glazing bands, compression bands), foil products (construction foil, tarpaulins, plaster covers), ventilation products (ball gratings, louvered gratings, ventilation grilles), and adjustment plates (glazing blocks, wedge blocks, adjustment wedges, plastic shims) used in building construction.
• Chemie (Chemicals) Chemical products including sealants (sealing sealants, construction sealants, adhesive sealants, silicone sealants), adhesives (construction adhesives, contact adhesives, wood adhesives), repair products (fillers, repair compounds), PU foams (PUR pistols, PUR foams, cleaners), paints (exterior paints, primers, wall paints), and lubricants (sealing agents, lubricant sprays, cutting oils).
• Elektra & Sanitair (Electrical & Plumbing) Electrical and plumbing supplies including power distribution (cable reels, table sockets, distribution blocks), switching materials (flush-mount, surface-mount, plugs), installation pipes (PVC installation pipes, tools), fuse protection (glass fuses, fuse cartridges), batteries, cables (electricity cables, cable fasteners), security (smoke detectors), and lighting (construction lamps, lamps, flashlights).
• Facilitair (Facilities) Facility supplies including logistics (construction site, storage materials, workshop equipment), consumables (drinks, sweets, soup), household (hut items, sanitary), fire prevention, and transport equipment (van security, hand trucks, transport carts) for construction site and workshop operations.
• Gereedschappen (Tools) Hand and power tools including hand tools (measuring tools, screwdrivers), machining tools (drill bits, grinding materials, saw blades), garden tools (axes, shovels, garden hoses), and bits (pozidrive bits, torx bits, bit sets) used by construction tradespeople.
• Hang- en Sluitwerk (Hardware & Locks) Door hardware and locking systems including construction hardware (door hardware, sliding hardware, safety hardware), cylinders (automaton cylinders, knob cylinders, profile cylinders), locks (cylinder deadbolts, day/night locks, multipoint locks), hinges (pianos, ball bearings, invisible), padlocks (container locks, cylinder padlocks, disc padlocks), and closing mechanisms (door closers, snappers, gate closures).
• IJzerwaren (Ironware) Hardware supplies including anchoring (construction anchoring, wood connections, cavity anchors), profiles (corner profiles, flat profiles, water strike profiles), chains (safety chains, Victor chains), shelf supports (cabinet shelf supports, aluminum shelf supports, steel shelf supports), garden hardware (anti-climb brackets, galley hooks, fence screen supports, wind hooks), and wall rail systems.
• Klimmaterialen (Climbing Materials) Climbing and access equipment including ladders and stairs, and scaffolding for construction site access and working at height.
• Machines (Power Tools/Machinery) Power tools and machinery including cordless tools (impact screwdrivers, drill machines, combi sets), electric tools (breaker hammers, vacuum cleaners, saw machines), measuring tools (distance meters, lasers, voltage testers), air tools (compressors, sanders, tackers), and machine accessories (batteries, milling machines, carbon brushes) from top brands such as Makita, Milwaukee, Bosch, and Festool.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Toolstation: European multi-channel retailer of tools, fasteners, ironware, and construction supplies serving both trade and DIY customers; competes with Groenhart's tools, fastening, and ironware categories via webshop and physical stores.
• Raab Karcher Nederland: Subsidiary of the international STARK Group distributing construction materials, tools, and ironware to Dutch contractors; comparable in B2B construction technical wholesale, multi-branch presence, and broad assortment strategy.
• Technische Unie: Leading Dutch technical wholesaler serving installation, construction, and industrial buyers with electrical, plumbing, tools, and technical supplies; comparable in B2B account-based distribution, webshop, and broad technical assortment.
• Solar Nederland: Dutch technical wholesaler focused on installation materials, electrical, sanitary, and tools for the construction and installation market; overlaps directly with Groenhart's Elektra & Sanitair and tools categories.
• PontMeyer: One of the largest construction materials and timber wholesalers in the Netherlands, serving professional contractors with a multi-branch network and broad assortment — directly comparable in product categories, B2B customer base, and distribution model to Groenhart.

Broad incumbents

• Würth Nederland: Global leader in fastening materials, tools, and consumables for trade and industry; comparable in fastening, tools, and PPE categories, and operates a strong direct-sales model in the Netherlands.
• Sonepar Nederland: Global electrical distribution leader with a Dutch subsidiary serving contractors and industrial customers; broader portfolio than Groenhart but overlaps in electrical supplies, tools, and B2B technical distribution.
• Rexel Nederland: International electrical and technical distributor with a Dutch presence; comparable B2B account-based model, but operates at much larger scale and broader category scope than Groenhart.

Regional players

• BPG Nederland: Cooperative network of independent Dutch construction materials and timber merchants; competes with Groenhart for regional contractor spend, particularly on lumber, building materials, and ironware.
• HiGro: Dutch regional wholesaler of ironware, fasteners, tools, and construction supplies serving professional buyers; closely comparable in assortment, customer segment, and regional B2B distribution to Groenhart.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/groenhartgroup
• YouTubeyoutube.com/user/groenhartgroup
• Facebookfacebook.com/GroenhartGroup
• LinkedInlinkedin.com/company/groenhart-group-bv
• Instagraminstagram.com/groenhartgroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groenhart