Elecsnet
Elecsnet is a Russian Non-Bank Credit Organization operating a 4,000+ terminal self-service payment network across 60+ regions, serving consumers with bill payment, loan repayment, money transfers, and Steam top-up services via terminals, online portal, and electronic wallet.
- Company typePrivate
- Founded2000
- HeadquartersMoscow, Russia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Elecsnet does
Elecsnet (ЭЛЕКСНЕТ), legally АО НКО «ЭЛЕКСНЕТ» (AO NKO ELECSNET), is a Russian Non-Bank Credit Organization founded in 2000 that operates one of Russia's largest independent self-service payment terminal networks. The company runs 4,000+ payment terminals across 60+ Russian regions, placed in high-traffic locations including Rosneft and BP gas stations, IKEA, MEGA, Auchan, and Ramstor retail chains, supermarkets, universities, airports, and railway stations. Its online payment portal at 1.elecsnet.ru, Elecsnet Wallet electronic wallet (launched 2011), and SBP (System of Fast Payments) integration provide 24/7 access to 2,000+ services including utility and telecom bill payment, loan repayment, money transfers, transport card top-up (Troika, Strelka), and gaming account funding for Steam. The platform supports Visa, MasterCard, MIR, UnionPay, and JCB card schemes with 3D Secure authentication.
Elecsnet firmographics
Firmographics- Name
- Elecsnet
- Legal name
- НЕБАНКОВСКАЯ КРЕДИТНАЯ ОРГАНИЗАЦИЯ «ЭЛЕКСНЕТ» (АКЦИОНЕРНОЕ ОБЩЕСТВО)
- Website
- https://elecsnet.ru
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Elecsnet is a Russian Non-Bank Credit Organization operating a 4,000+ terminal self-service payment network across 60+ regions, serving consumers with bill payment, loan repayment, money transfers, and Steam top-up services via terminals, online portal, and electronic wallet.
- Ownership category
- akta.pro rank
Elecsnet industry classification
Industry- Product category
- Payment Processing Services
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- akta.pro primary industry
- Payouts, Disbursements & Mass Payments Infrastructure (FSAGABAN)
- akta.pro secondary industries
- International Money Transfer Operators (MTOs) (FSAMAIAE), Prepaid Reload Networks & Distribution (Retail Top-Up) (FSAMANAO)
Keywords
Where Elecsnet is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices6 records
Markets served
Elecsnet business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Transaction / Commission Fees: Elecsnet charges commission fees on most payment and transfer transactions processed through its terminal network and online portal. Commission rates vary by service type (e.g., 0.95% for wallet-to-card transfers, zero commission for certain partner bank loan repayments, Steam top-up without commission but with 4% provider-side currency conversion). Commissions are displayed on-screen before transaction confirmation.
- Internet Acquiring / Payment Gateway Fees: Elecsnet provides payment gateway services for businesses, charging transaction fees for processing card payments (Visa, MasterCard, MIR) through its platform. This covers telecom, internet, and other service provider bill payments.
- B2B Terminal Services (ATM Management, Self-Inkasso, Cash-in): Elecsnet provides business services to banks and merchants including: ATM Device Management as a Service (ADM), Terminal Network Management as a Service (TRM), Self-Inkasso (cash deposit) services, and Electronic Cashier solutions. These are contractual B2B services where Elecsnet installs, operates, and services terminals on behalf of partner banks.
- Advertising on Terminals and Screens: Elecsnet generates advertising revenue by selling advertising space on its terminal screens and video screens of partner networks, as well as offering cashback promotions on top-Russian bank platforms.
- Foreign Remittances and Cross-Border Transfers: Elecsnet offers instant money transfers to Kyrgyzstan on MBANK cards via phone number or card number at favorable exchange rates without additional commissions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard commission per transaction |
| Transaction based/ take rate | Multi-year contract | B2B terminal and processing services (ADM, TRM, Self-Inkasso) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Elecsnet product offering
Product offeringCore offering
Elecsnet is a Russian non-bank credit organization operating a nationwide network of over 4,000 self-service payment terminals and an online payment portal (1.elecsnet.ru) that together provide 24/7 access to more than 2,000 bill payment, money transfer, loan repayment, mobile top-up, transport card, and gaming account services. It also provides B2B payment infrastructure to banks and merchants, including ATM Device Management (ADM), Terminal Network Management (TRM), Self-Inkasso, Electronic Cashier, internet acquiring, and a payment gateway.
Product overview
Elecsnet (ЭЛЕКСНЕТ) is a non-bank credit organization (НКО) and one of Russia's first and largest terminal networks for instant payments, operating since 2000. The core offering is a nationwide network of self-service payment terminals (ATMs) combined with the online payment portal 1.elecsnet.ru, together providing 24/7 access to over 2,000 services including bill payments, credit repayments, mobile top-ups, transport card loading (Troika, Strelka), and gaming account funding. The platform supports card payments via Visa, MasterCard, MIR, UnionPay, and JCB, as well as the SBP (Faster Payments System) and an electronic wallet (Кошелек Элекснет). Business-facing offerings include the Electronic Cashier, Self-Inkasso, Internet Acquiring, and Payment Gateway modules, as well as managed services (ADM as Service, TRM as Service) for partner banks. A Steam top-up service and international transfers to Kyrgyzstan round out the consumer offering.
Differentiator
Problem solved
Functional benefit
Brands
- Кошелек Элекснет (Elecsnet Wallet): Electronic wallet service for convenient payments and transfers
- Электронный кассир
Products and services
- Terminal Network (Сеть терминалов) Nationwide network of self-service payment terminals (ATMs) offering cash deposits, bill payments, credit repayments, mobile top-ups, transport card loading, money transfers, and other financial services available 24/7 across 60+ regions of Russia.
- Online Payment Portal (1.elecsnet.ru) Web-based platform enabling customers to make online payments for banking services, mobile communications, utilities, internet, TV, taxi, gaming accounts, and other services using bank cards or the Elecsnet wallet.
- Elecsnet Wallet (Кошелек Элекснет) Electronic wallet service allowing users to store funds and make payments through the Elecsnet platform with various top-up methods including bank cards and mobile phone balance.
Quantifiable outcome
- Over $900 million in turnover and $25 million in revenue in 2007
- +3 more outcomes
Companies that use Elecsnet
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
Elecsnet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature5 records
Elecsnet partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor and core.
- MBANK (Kyrgyzstan)minorElecsnet launched instant money transfers to Kyrgyzstan on MBANK cards via phone number or card number at favorable exchange rates without additional commissions.
- Steam (Valve Corporation)coreElecsnet offers Steam account top-up on its website and terminals via SBP at favorable exchange rates (4% conversion, no Elecsnet commission), with limits of 100–10,000 RUB. Promotional campaigns (winter/summer Steam sales, prize draws) are regularly conducted.
- Svyaz.ONcoreElecsnet partnered with the Svyaz.ON multi-center network to make its payment services available at all Svyaz.ON locations across 60 regions of Russia, significantly expanding its physical distribution footprint.
- Over 2,000 service providers (utilities, telecom, internet, taxi, microfinance, government services)coreElecsnet's terminal network processes payments for over 2,000 service providers including utilities (UIT, Novosel), telecom operators, internet providers, taxi companies, microfinance organizations (Revo, Chectnoye Slovo, Prosto Kredit 24), and government services.
- Moscow Credit Bank (MKB)coreElecsnet partnered with MKB to enable card top-up by card number at Elecsnet terminals across Russia. Also launched 'Mir Privileges MKB BP CLUB' card top-up at terminals.
- CarMoneyminorElecsnet and CarMoney jointly developed a loan repayment service available at Elecsnet terminals and via Elecsnet Wallet for CarMoney borrowers.
- Russkiy Standart Bank (Black and Platinum credit card holders)minorHolders of Russkiy Standart Black and Platinum credit cards can replenish their cards commission-free at Elecsnet's network of 4,000+ terminals across Russia.
- Bank SOYUZminorSince September 2018, customers of Bank SOYUZ can repay loans commission-free at any Elecsnet terminal across Russia.
- Mir Payment SystemcoreElecsnet became a member of the MIR payment system in 2018, enabling it to process MIR card transactions alongside Visa, MasterCard, and JCB.
- Rosneft / BP (Major Oil and Gas Holding)coreSince 2017, Elecsnet has been part of Russia's largest oil and gas holding. The partnership enables financial centers at gas stations, automatic refueling stations, and remote refueling via smartphone. Elecsnet installed terminals at all Rosneft and BP stations in Moscow region (~300 new terminals in 2018).
- Zenit Bank, Tinkoff Bank, VTБ Bank Moskvy, Gazprombank, Bank Obrazovanie, Sovcombank/JI Mani Bank, Russkiy Standart, RNKB, OTP BankcoreElecsnet enabled loan repayment and bank card replenishment services for these major Russian banks via its terminal network and online portal, reducing the burden on bank offices and improving customer loyalty.
- MEGA, Auchan, Ramstor, IKEA, Magnolia, Pyaterochka, Moscow transport, railway stations and airportscoreElecsnet terminals are placed in major retail chains, supermarkets, transport hubs, and fuel stations across Russia, providing maximum consumer accessibility in daily traffic locations.
Scale indicators10 records
Recent moves7 records
Expansion highlights5 records
Elecsnet competitors and assessment
Company assessmentDirect peers
- Unistream: Russian money transfer operator with a multi-currency agent network including terminals, banks, and retail outlets. Overlaps with Elecsnet in cash-in money transfers and bill pay via Russian terminals.
- Qiwi (QIWI plc): Qiwi operated one of Russia's largest networks of payment terminals alongside an e-wallet and payment processing services, with overlapping consumer and B2B use cases (bill pay, top-ups, transfers). Closest direct competitor to Elecsnet in Russian terminal/fintech infrastructure.
- KoronaPay: Russia-anchored cross-border money transfer service (formerly part of Center for Financial Technologies). Comparable to Elecsnet's international money transfer product to CIS corridors (e.g., Kyrgyzstan via MBANK).
- YooMoney (formerly Yandex Money): Major Russian e-wallet and online payment service provider. Comparable to Elecsnet Wallet for online bill pay, transfers, and internet acquiring, with Sberbank ownership since 2020.
- WebMoney Transfer: Long-standing Russian/CIS electronic payment system with an R-wallet ecosystem. Historical partner of Elecsnet (since 2003) for cash-in top-ups; competes in e-wallet and online payment use cases.
- Comepay: Russian payment terminal operator offering bill payment, mobile top-up, and money transfer services. Competes with Elecsnet in the self-service terminal segment across Russian regions.
- PayPoint plc: UK-listed network operator of payment terminals in convenience stores for bill pay, top-ups, and cash services. Comparable business model and terminal economics to Elecsnet's domestic terminal business.
Broad incumbents
- Sberbank: Russia's largest bank and owner of YooMoney; offers SberPay, SBP integration, and a nationwide branch/ATM network. Establishes the incumbent standard in retail payments that Elecsnet's terminals complement.
- Euronet Worldwide: Global ATM and payment network operator (including in CIS markets via Euronet's ATM and epay segments). Useful international benchmark for terminal-scale operations and money transfer services comparable to Elecsnet's network.
- T-Bank (Tinkoff Bank): Major Russian digital bank offering mobile bill pay, transfers, and cashback through its super-app. Acts as both a partner of Elecsnet (loan repayment, card top-up) and a competing channel for retail payment services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Elecsnet social profiles
Digital presenceElecsnet compliance and trust
Trust signalCompliance1 record
Elecsnet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elecsnet leadership team
Management profileNumber of profiles
Elecsnet subsidiaries and ownership
Company hierarchySubsidiaries2 records
Elecsnet funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elecsnet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elecsnet
What does Elecsnet do?
Elecsnet is a Russian non-bank credit organization operating a nationwide network of over 4,000 self-service payment terminals and an online payment portal (1.elecsnet.ru) that together provide 24/7 access to more than 2,000 bill payment, money transfer, loan repayment, mobile top-up, transport card, and gaming account services. It also provides B2B payment infrastructure to banks and merchants, including ATM Device Management (ADM), Terminal Network Management (TRM), Self-Inkasso, Electronic Cashier, internet acquiring, and a payment gateway.
Is Elecsnet a public or private company?
Elecsnet is a private company. It is classified as corporate owned and is currently operating.
When was Elecsnet founded?
Elecsnet was founded in 2000. It employs 11 to 50 people.
Where is Elecsnet based?
Elecsnet is headquartered in Moscow, Russia, in the Europe region.
How does Elecsnet make money?
Five revenue lines are on record. Transaction / Commission Fees are the primary driver. The others are internet Acquiring / Payment Gateway Fees, B2B Terminal Services (ATM Management, Self-Inkasso, Cash-in), advertising on Terminals and Screens and foreign Remittances and Cross-Border Transfers.
Who are Elecsnet's main competitors?
Direct peers on record are Unistream, Qiwi (QIWI plc), KoronaPay, YooMoney (formerly Yandex Money), WebMoney Transfer, Comepay and PayPoint plc. Broad incumbents are Sberbank, Euronet Worldwide and T-Bank (Tinkoff Bank).
Does Elecsnet have an API?
No public API is recorded for Elecsnet.
What industry is Elecsnet in?
Elecsnet's product category is Payment Processing Services. Its primary akta.pro industry code is FSAGABAN, Payouts, Disbursements & Mass Payments Infrastructure, with a secondary code of FSAMAIAE, International Money Transfer Operators (MTOs). Its NAICS code is 518210.