Goodness Dental

What Goodness Dental does

Goodness Dental is a multi-specialty dental clinic headquartered in Escazú, San José, Costa Rica, founded in 2017 and American-owned and operated. The clinic serves international dental tourism patients — predominantly from the United States and Canada — seeking affordable, specialist-led dental care at 50-70% cost savings versus US pricing. Its clinical scope centers on dental implants (including All-on-4/5/6/8 full-arch solutions and zygomatic implants for patients with severe bone loss) supported by bone grafting, oral and maxillofacial surgery, restorative and cosmetic dentistry, endodontics, and sedation dentistry. The clinic is staffed by 20+ board-certified specialists with 250+ years of combined experience, many trained at leading international programs, and operates an in-house dental lab using CBCT imaging and other advanced diagnostic technology. Differentiators include a lifetime guarantee on titanium implants, GCR #2 global ranking and #1 in Costa Rica for eight consecutive years, and ADA/OSHA compliance.

The business model is direct-to-consumer: patients self-acquire via the website, organic search, social media (Facebook, YouTube, Google), patient testimonials, and referral programs ($50 Starbucks gift cards), then engage US-toll-free patient coordinators — themselves dentists and medical specialists — who provide quote-based pricing after free consultations. Coordinators bundle clinical care with end-to-end dental tourism logistics, including airport transfers, hotel partnerships (Sheraton, Marriott, Vista Canyon Inn, others), and on-site accommodations at the company-operated Goodness House. Pricing is quote-based, determined per procedure rather than transparently published. Adjacent programs include the Smiles for Heroes veterans discount (targeting 19M+ US veterans without VA dental coverage) and Acts of Goodness (donating 1% of profits to free community dental care), which expand the addressable customer base and reinforce brand positioning.

The competitive set operates within a fragmented Costa Rica dental tourism market; Goodness Dental's defensibility rests on specialist concentration, warranty-backed implant guarantees, and a vertically integrated tourism experience. Revenue is not publicly disclosed. The company is privately held, with no funding rounds, M&A, or institutional investors identified in available data, suggesting self-funded growth. Certifications include GCR accreditation, ADA and OSHA compliance, and recurring Costa Rica Dental Guide and Dental Association designations.

Name

Goodness Dental

Legal name

Goodness Dental

Website

https://goodnessdental.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Goodness Dental is a multi-specialty Costa Rica dental clinic in Escazú serving US and Canadian dental tourism patients with implants, full-arch restorations, oral surgery, and cosmetic dentistry at 50-70% lower cost than US pricing.

Ownership category

akta.pro rank

Product category

Dental Services and Dental Tourism

NAICS

Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Aesthetic/Cosmetic Restorative Dentistry (Smile Design) (HLABAFAE), Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC), Dental Tourism Agencies (THAKAIAC), Restorative General Dentistry (Fillings/Crowns/Bridges) (HLABAAAB)

Keywords

• Dental implants
• Dental tourism services
• Cosmetic dentistry
• Oral surgery services
• Restorative dental care

Headquarters

HQ city

Escazú

HQ country

Costa Rica

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Dental Procedures and Treatments: Revenue generated from dental procedures including dental implants, bone grafting, oral surgery, restorative dentistry, cosmetic dentistry, endodontic procedures, dentures, and specialty procedures. Services are priced significantly lower than US equivalents (50-70% savings), with quote-based pricing determined after consultation.
2. Dental Tourism Services: Bundled services including dental care coordination, travel assistance, hotel partnerships, airport transfers, and local transportation for international patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Goodness Dental is a multi-specialty dental clinic in Escazú, Costa Rica that provides comprehensive dental care to international patients, primarily from the United States and Canada. Core offerings include dental implants (including All-on-4/5/6/8 and zygomatic implants), bone grafting, oral surgery, restorative dentistry, dentures, endodontic procedures, cosmetic dentistry, and sedation dentistry. The clinic delivers bundled dental tourism services including travel coordination, airport pickups, hotel partnerships, and on-site accommodations.

Product overview

Goodness Dental is a multi-specialty dental clinic in Costa Rica offering comprehensive dental care services as a single unified practice rather than a platform-based architecture. The clinic provides a full spectrum of dental procedures organized around dental implants as the primary focus, with All-on-4, All-on-5, All-on-6, and All-on-8 solutions being the flagship offerings. Supporting services include bone grafting procedures (sinus lifts, ridge augmentation), oral surgery, wisdom teeth extraction, restorative dentistry (crowns, bridges, full mouth reconstruction), dentures, endodontic procedures (root canals), cosmetic dentistry (veneers, whitening), and sedation dentistry. The clinic differentiates through warranty programs including a Lifetime Guarantee on titanium implants and a one-year warranty on restorations. Additional services include dental tourism support with an on-site patient hospitality house, a referral gift card program, a veterans discount program (Smiles for Heroes), and a charitable program (Acts of Goodness) donating 1% of profits to free dental care for underserved Costa Rican communities.

Differentiator

Problem solved

Functional benefit

Brands

• Smiles for Heroes: A veterans discount program offering special pricing on dental care services to US military veterans.
• Acts of Goodness
• Goodness House

Products and services

• Dental Implants Titanium dental implants serving as artificial tooth roots to support permanent replacement teeth, offered with a Lifetime Guarantee on titanium implants. For patients from the USA and Canada seeking affordable, specialist-performed implant treatment.

Quantifiable outcome

• 50-70% cost savings compared to US dental prices
• +4 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Goodness HousecoreChannel Partner/ Reseller/ DistributorOn-site accommodations managed by Goodness Dental for dental tourism patients. Offers multiple room options including Grand Luxury Apartment, Courtyard Luxury Apartment, Signature Casita, Presidential Balcony Suite, and Deluxe Vista Room. Includes host/manager Evelyn Mamani on-site.
• Vista Canyon InnminorChannel Partner/ Reseller/ DistributorPartner hotel for dental tourism patients providing accommodation options near the clinic.
• Villas del Rio Apartotel & SuitesminorChannel Partner/ Reseller/ DistributorPartner hotel offering extended stay options for dental tourism patients undergoing longer procedures.
• Don Francisco ApartotelminorChannel Partner/ Reseller/ DistributorPartner hotel accommodation option for dental tourism patients.
• Courtyard by Marriott San JosécoreChannel Partner/ Reseller/ DistributorInternational chain hotel partnership providing standard accommodation options for dental tourism patients.
• Hotel Sheraton San JosécoreChannel Partner/ Reseller/ DistributorInternational chain hotel partnership providing premium accommodation options for dental tourism patients.
• Swiss Travel Costa RicaminorStrategic or Co-development PartnerTour operator partner for dental tourism that helps patients schedule tours and activities during their dental care visits to Costa Rica.
• In-House Dental Lab PartnerscoreTechnology or IntegrationDental laboratories used for creating restorations including crowns, bridges, and prosthetics. Labs are known for commitment to quality, precision, and artistry using highest quality materials and strict quality control protocols. Skilled dental technicians apply technical expertise and artistic talent.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dayo Dental: US-domiciled facilitator that coordinates dental tourism to Costa Rica and other Latin American clinics for implants and restorative work. Directly competes for the same US dental-tourism patient pool that Goodness Dental targets and offers overlapping coordination services.
• All on X Dental (Mexico): Mexican dental-tourism operator specializing in All-on-4/All-on-X full-arch implant solutions for US patients. Directly competes with Goodness on the most expensive dental-tourism ticket (full-arch implants) and is part of the same price-arbitrage value proposition.
• Dental Departures: Marketplace/platform that books dental tourism patients into vetted clinics across Mexico, Costa Rica, Thailand, and elsewhere. Highly comparable on the demand-generation and patient-coordination side of Goodness Dental's business, though Dental Departures is a multi-clinic aggregator rather than a single operator.
• Méraki Dental Studio (Tijuana): Tijuana-based dental clinic focused on US cross-border patients with implants and cosmetic procedures. Comparable cross-border dental tourism model with the same US patient target, though operating from Mexico rather than Costa Rica.
• Pristine Dental (Costa Rica): Costa Rica-based dental clinic serving US and Canadian dental tourists with implants and cosmetic work. Direct same-geography competitor with comparable cost-arbitrage positioning, drawing from the same inbound patient pool as Goodness Dental.
• New Smile Dental (Costa Rica): Costa Rica dental tourism clinic marketing full-mouth restoration and implant packages to US patients. Comparable operating geography, service mix, and patient target, making it a direct cross-town competitor within the San José/escazú dental-tourism corridor.
• Sani Dental Group: Large dental tourism operator based in Los Algodones, Mexico, serving US and Canadian patients with implants, crowns, and full-mouth restorations. Directly comparable to Goodness Dental in cross-border dental tourism business model, pricing arbitrage, and multi-clinic structure, though anchored in Mexico rather than Costa Rica.

Broad incumbents

• Affordable Dentures & Implants: US chain focused on dentures and dental implants with strong price-positioning. Competes with Goodness on the implant and denture procedure line and is a meaningful comparator for value-tier US patients considering traveling abroad for similar services.
• ClearChoice Dental Implant Centers: US-based chain of dental implant centers focused on full-arch implant solutions (All-on-4 and similar). Comparable on implant-led service mix and premium pricing, but operates domestically in the US, so Goodness's offshore cost arbitrage is the principal differentiation between the two models.
• Aspen Dental: Large US multi-specialty dental support organization with hundreds of branded offices offering implants, dentures, and restorative work. Comparable service mix to Goodness but US-domestic and broader market; serves as the alternative US option against which Goodness's price-arbitrage pitch is positioned.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCnbiXZGzu1KGPu7alrrupMA
• Facebookfacebook.com/GoodnessDentalCenter
• LinkedInlinkedin.com/company/goodness-dental

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodness Dental