4Ps Marketing
Artefact is a Paris-headquartered global data and AI consulting firm serving 1000+ enterprise clients across 10+ verticals, delivering strategy, implementation, and proprietary accelerators including SKAFF and the Artefact Research Center.
- Company typePrivate
- Founded2015
- HeadquartersIslington, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What 4Ps Marketing does
Artefact is a global data and AI consulting firm founded in 2015 and headquartered in Paris, serving 1000+ enterprise clients including 300 international brands across 33 countries. Its business is organized around enterprise engagements with C-suite stakeholders across 10+ verticals, including FMCG, retail, luxury and beauty, financial services and private equity, healthcare and pharmaceuticals, manufacturing, telecommunications, real estate, travel and transportation, and the public sector.
The company delivers its services through a portfolio spanning strategic advisory (Data and AI Strategy, Maturity Assessment, GenAI Academy), implementation (AI and GenAI Factory, AI for Customer Care, AI for Operations), data foundations (Data Governance, Data Platform, Customer Data Platforms), and marketing analytics (Consumer Data Environment, Marketing Mix Modeling, GMP and Amazon DSP certified reseller capabilities). Its technology stack includes the proprietary SKAFF platform for Data and AI accelerators, the Artefact Research Center that publishes benchmarks such as the Finance Corpus LLM benchmark, and partner integrations with AWS, Microsoft Azure, Google Cloud, Snowflake, Databricks, Palantir, OpenAI, Mistral AI, and others. Named 2025 deployments include Lumina for Lagardère Travel Retail, generative agents for Groupe Barrière, an agentic AI sales assistant for Bouygues Telecom, and an agentic AI rollout across 500 employees at Bpifrance.
Artefact makes money through professional services fees on enterprise consulting and implementation engagements. Pricing is not publicly disclosed and is structured around scope, duration, team composition, and industry vertical, typical of bespoke enterprise consulting. Distribution is entirely through direct enterprise sales, supplemented by owned industry events such as the Adopt AI Grand Palais International Summit, Data and AI Days, and VivaTech participation. The firm is privately held with no disclosed institutional ownership or parent company.
4Ps Marketing firmographics
Firmographics- Name
- 4Ps Marketing
- Legal name
- Artefact
- Website
- https://4psmarketing.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Artefact is a Paris-headquartered global data and AI consulting firm serving 1000+ enterprise clients across 10+ verticals, delivering strategy, implementation, and proprietary accelerators including SKAFF and the Artefact Research Center.
- Ownership category
- akta.pro rank
4Ps Marketing industry classification
Industry- Product category
- Data & AI Consulting Services
- NAICS
- Management, Scientific, and Technical Consulting Services (5416), Other Scientific and Technical Consulting Services (54169)
- SIC
- Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Data, Analytics & AI Consulting (BPAHAEAF)
- akta.pro secondary industry
- iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)
Keywords
Where 4Ps Marketing is headquartered
LocationHeadquarters
- HQ city
- Islington
- HQ country
- United Kingdom
- HQ region
- Europe
Offices32 records
Markets served
4Ps Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Data & AI Consulting Services: Professional consulting services for data and AI transformation, including strategy, implementation, and operational support. Services are delivered through dedicated teams organized by industry vertical and technical domain.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
4Ps Marketing product offering
Product offeringCore offering
Artefact is a global data and AI consulting firm that delivers end-to-end data and artificial intelligence transformation services to enterprise clients. The firm provides strategic advisory, implementation, and operational support spanning data strategy, data platforms, AI and GenAI deployment, customer data platforms, marketing analytics, and AI-driven operations across 10+ industry verticals including FMCG, Retail, Financial Services, Healthcare, Manufacturing, and Telecommunications.
Product overview
Artefact is a global data and AI consulting company offering a comprehensive portfolio of services organized into five main categories: Transformation & Data/AI Strategy (including Data & AI Strategy, Organization, Maturity Assessment, and GenAI Academy training), AI Acceleration (AI & GenAI Factory, AI for Customer Care, Data & AI for Operations), Data Foundations & BI (Data Governance & Management, New BI and Self Business Intelligence, Data for Sustainability), IT & Data Platforms (Data Platform, Customer Data Platforms), and Marketing Data & Digital (Consumer Data Environment, Marketing ROI/MMM/Attribution, Marketing Analytics, GMP Certified Reseller, Amazon DSP Certified Reseller). The company also operates Artefact 3000 & The Studio as its marketing data product, the SKAFF Platform for Data & AI accelerators, and the Artefact Research Center for academic-industry research. Artefact partners with 1000+ clients including 300 international brands across 33 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Data & AI Strategy Consulting Strategic consulting services aligning AI implementation with enterprise objectives, designing operating models, and advising on data and AI transformation roadmaps.
- AI & GenAI Factory AI acceleration services for developing and deploying generative AI and autonomous agent solutions across enterprise operations.
- AI for Customer Care AI-powered customer service automation with NLP capabilities for intelligent routing and response generation.
- Data Governance & Management Enterprise data governance framework and management systems ensuring data quality, lineage, and compliance.
- Data Platform Implementation Modern data infrastructure and platform engineering including data-centric IT and lakehouse implementations.
- Customer Data Platforms Unified customer data platform consolidating customer interactions across all touchpoints for personalization and targeting.
- Consumer Data Environment Marketing data environment enabling precision targeting and consumer insights for FMCG, retail, and luxury sectors.
- Marketing ROI (MMM, Testing & Attribution) Marketing mix modeling, testing, and attribution solutions for measuring and optimizing marketing effectiveness.
- Marketing Analytics Advanced analytics capabilities for marketing performance measurement and campaign optimization.
- Artefact 3000 & The Studio Marketing data and digital platform offering consumer data environment, marketing ROI measurement, data-driven sales, marketing analytics, and media services including GMP and Amazon DSP Certified Reseller capabilities.
- GenAI Academy Corporate training program for generative AI adoption and implementation across enterprise teams.
- Data & AI Maturity Assessment Consulting service evaluating organizational AI and data capability maturity and providing transformation roadmaps.
- Data for Sustainability AI-powered ESG sustainability tracking and management solutions for enterprise sustainability reporting and operations.
- GMP Certified Reseller Google Marketing Platform certified reseller service offering media buying and campaign management through GMP products.
- Amazon DSP Certified Reseller Amazon DSP certified reseller service for programmatic advertising activation and management.
- Data & AI for Private Equity Specialized data and AI consulting service for private equity firms covering investment due diligence, portfolio value creation, and data strategy.
Quantifiable outcome
- Deployed agentic AI across 500 employees at Bpifrance
- +1 more outcomes
Companies that use 4Ps Marketing
Customer profileNamed customers10 records
Segments10 records
Ideal customer profiles1 record
4Ps Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability14 records
Feature4 records
4Ps Marketing partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and strategic.
- Alibaba CloudcoreCloud infrastructure partner providing computing and data services to support Artefact's data and AI consulting deployments.
- AWScoreAmazon Web Services is a cloud infrastructure partner enabling Artefact to build and deploy AI solutions at scale.
- Microsoft AzurecoreAzure cloud platform partner for data and AI implementations.
- Google CloudcoreGoogle Cloud is a key partner, particularly for projects like VINCI Airports optimization and Valeo hackathons.
- IBMcoreTechnology partner for AI and data solutions.
- OVHcloudcoreEuropean cloud infrastructure partner providing data sovereignty options.
- SnowflakecoreData cloud platform partner for analytics and data sharing.
- DatabrickscoreData and AI platform partner used for enterprise data lakehouse implementations such as Nexans global strategy roadmap.
- DataikucoreData science and machine learning platform partner.
- Mistral AIcoreEuropean AI foundation model provider for generative AI implementations.
- OpenAIcoreAI foundation model partner for GPT-based implementations.
- PalantircoreData analytics and AI platform partner for enterprise deployments.
- Amazon AdvertisingcoreAmazon DSP certified reseller and advertising technology partner.
- Google Marketing PlatformcoreMedia and marketing technology partner with certifications for Campaign Manager and other GMP products.
- Meta Business PartnercoreSocial media and advertising technology partnership.
- Microsoft AdvertisingcoreAdvertising technology partner for Bing and Microsoft advertising platforms.
- DuststrategicAgentic AI platform partner used for Bpifrance deployment across 500 employees.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
4Ps Marketing competitors and assessment
Company assessmentBroad incumbents
- McKinsey & Company (QuantumBlack): Global strategy consulting firm with QuantumBlack as its AI and advanced analytics arm. Competes with Artefact on data/AI strategy and transformation engagements for C-suite audiences, with much larger consulting breadth.
- Bain & Company: Global strategy consultancy with advanced analytics and AI capabilities serving enterprise clients. Competes for high-end data and AI strategy work alongside Artefact, particularly with private equity and consumer clients.
- Accenture: Largest global consulting and professional services firm with a major data & AI practice (Accenture AI). Directly competes with Artefact on enterprise data/AI transformation engagements, but operates across many other consulting domains and is far larger.
- Cognizant: Global IT services and consulting firm with a strong data, analytics, and AI practice. Overlaps with Artefact on enterprise data platform builds, cloud, and AI/ML implementation work across multiple verticals.
- Deloitte (AI & Data): Big Four firm with a large AI and data analytics consulting practice. Competes with Artefact on enterprise AI strategy, data platforms, and Generative AI transformations, particularly with large multinational clients.
- Boston Consulting Group (BCG X / GAMMA): Global strategy consultancy with BCG X as its tech build/design unit and GAMMA for advanced analytics. Competes with Artefact for enterprise AI strategy, data products, and generative AI transformation mandates.
Direct peers
- Capgemini: French-headquartered global IT/consulting firm with a large data, AI, and digital services practice (Capgemini Engineering, Insights & Data). Closest direct comparable by origin, scale, and service mix, including cloud data platforms and industry-vertical AI services.
- Wavestone: French-headquartered consulting firm with strong data, AI, and digital transformation practices. Among the closest mid-sized direct peers by origin, scale, and customer profile (large French and European enterprises).
- Slalom: Tech-focused pure-play consulting firm with data engineering, AI, and analytics practices across multiple verticals. Closest mid-sized peer by business model - regional/local delivery, multi-cloud, and vertical specialism.
Others
- Databricks Consulting Partners (e.g., Deloitte, Slalom, Capgemini ecosystem): While Databricks is a platform vendor rather than a peer, ecosystem consultancy partners serve similar customers with similar delivery models; included because Databricks partnership is core to Artefact's go-to-market and these firms are visible substitutes for platform-led AI delivery work.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
4Ps Marketing social profiles
Digital presence4Ps Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
4Ps Marketing leadership team
Management profileNumber of profiles
4Ps Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
4Ps Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 4Ps Marketing
What does 4Ps Marketing do?
Artefact is a global data and AI consulting firm that delivers end-to-end data and artificial intelligence transformation services to enterprise clients. The firm provides strategic advisory, implementation, and operational support spanning data strategy, data platforms, AI and GenAI deployment, customer data platforms, marketing analytics, and AI-driven operations across 10+ industry verticals including FMCG, Retail, Financial Services, Healthcare, Manufacturing, and Telecommunications.
Is 4Ps Marketing a public or private company?
4Ps Marketing is a private company. It is classified as unknown and is currently operating.
When was 4Ps Marketing founded?
4Ps Marketing was founded in 2015. It employs 51 to 100 people.
Where is 4Ps Marketing based?
4Ps Marketing is headquartered in Islington, United Kingdom, in the Europe region.
How does 4Ps Marketing make money?
One revenue line is on record: data & AI Consulting Services.
Who are 4Ps Marketing's main competitors?
Broad incumbents on record are McKinsey & Company (QuantumBlack), Bain & Company, Accenture, Cognizant, Deloitte (AI & Data) and Boston Consulting Group (BCG X / GAMMA). Direct peers are Capgemini, Wavestone and Slalom. Databricks Consulting Partners (e.g., Deloitte, Slalom, Capgemini ecosystem) is listed as an others.
Does 4Ps Marketing have an API?
No public API is recorded for 4Ps Marketing.
What industry is 4Ps Marketing in?
4Ps Marketing's product category is Data & AI Consulting Services. Its primary akta.pro industry code is BPAHAEAF, Data, Analytics & AI Consulting, with a secondary code of HDAEAHAG, iBPMS (Intelligent BPM Suites) & Process Automation Suites. Its NAICS code is 5416 and its SIC code is 8742.