Dust
Dust is a Paris-based AI software company that provides a multiplayer AI platform for human-agent collaboration, enabling enterprises to build and orchestrate custom AI assistants across sales, support, marketing, and other workflows. Its model-agnostic platform serves 3,000+ organizations globally with shared workspaces, semantic + MCP context, and self-improving agents.
- Company typePrivate
- Founded2023
- HeadquartersParis, France
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Dust does
Dust (legally Permutation Labs SAS) is a Paris-headquartered, venture-backed software company founded in 2023 that builds a multiplayer AI platform for human-agent collaboration in enterprise workflows. The platform centers on persistent shared workspaces ('Pods') where humans and AI agents co-contribute with shared context, tools, skills, and notifications, supported by a hybrid context layer that combines semantic search with Model Context Protocol (MCP) connections across 64+ first-party integrations and a self-improvement loop that refines agent instructions and skills based on accumulated interaction signal. The product is model-agnostic, supporting 20+ frontier LLMs from OpenAI, Anthropic, Google, Mistral, and DeepSeek, and is extended by add-on modules including the Dust Chrome Extension and Dust Frames, plus a suite of department-specific solutions (Sales, Customer Support, Marketing, Engineering, Data & Analytics, Knowledge, IT, Legal, Recruiting, Productivity) and industry offerings for Consulting, Financial Services, Insurance, Marketplaces, and Retail/E-commerce.
Dust monetizes through tiered per-seat subscriptions (Free, Pro at $24–$30/mo, Max at $120–$150/mo) layered with a usage-based credit consumption model, plus custom-priced Enterprise contracts that include unlimited MCP servers, SCIM, audit logs, dedicated CSM, SLAs, and EU/US data residency. Distribution combines self-serve product-led growth, an enterprise direct-sales motion, a certified partner program (Platinum Partners Wesype and Idoption; SIs including Devoteam, Artefact, and Deloitte), and a community-led 'AI Operators' developer ecosystem. As of the May 2026 Series B, the company reported 3,000+ customer organizations, 300,000+ deployed agents, 51,000+ monthly active users, 70% weekly active usage, and 240% net revenue retention with zero churn in 2025.
Dust firmographics
Firmographics- Name
- Dust
- Legal name
- Permutation Labs SAS
- Website
- https://dust.tt
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Dust is a Paris-based AI software company that provides a multiplayer AI platform for human-agent collaboration, enabling enterprises to build and orchestrate custom AI assistants across sales, support, marketing, and other workflows. Its model-agnostic platform serves 3,000+ organizations globally with shared workspaces, semantic + MCP context, and self-improving agents.
- Ownership category
- akta.pro rank
Dust industry classification
Industry- Product category
- Enterprise AI Agent Platform
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
- akta.pro secondary industries
- Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF), AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety) (HDAEANAF), Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG), Responsible AI, AI Governance & Compliance Services (BPAEAHAJ)
Keywords
Where Dust is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Dust business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Per-seat subscription (Business plan): Tiered per-seat subscriptions: Free ($0, 500 credits lifetime), Pro ($30/mo or $24/mo annual, 8,000 credits/mo), Max ($150/mo or $120/mo annual, 40,000 credits/mo). Yearly billing saves 20%. Mix and match seat types across workspace.
- Credit-based usage consumption: Usage-based component layered on seats: each message consumes credits based on model used and actions performed; programmatic usage rate of $0.01/credit on Business, custom on Enterprise. Workspace-pooled credits and volume pricing on Enterprise.
- Freemium / free tier: Free Business plan with 500 lifetime credits per seat intended for occasional users or trials; intended to drive viral bottom-up adoption within organizations.
- Enterprise contracts: Custom-priced Enterprise contracts with unlimited connectors & MCP servers, workspace-pooled credits, SCIM, audit logs, custom data retention, US data residency & single-tenant deployment, dedicated CSM, priority support & SLA, custom legal terms (MSA, DPA).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free: $0/seat with 500 lifetime credits |
| Per seat | Monthly | Pro: $30/mo (or $24/mo annual) with 8,000 credits/mo |
| Per seat | Monthly | Max: $150/mo (or $120/mo annual) with 40,000 credits/mo |
| Subscription | Multi-year contract | Enterprise: custom pricing for AI at scale |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels10 records
Dust product offering
Product offeringCore offering
Dust provides a multiplayer AI platform that enables organizations to build, deploy and orchestrate AI agents connected to internal knowledge, workflows and business tools. The platform centers on shared collaborative workspaces ("Pods") where humans and agents work as co-contributors, augmented by a hybrid semantic search and Model Context Protocol (MCP) context layer, a self-improvement loop that refines agents over time, and 64+ first-party integrations spanning 20+ frontier AI models. It is sold as a tiered SaaS subscription (Free, Pro, Max) plus custom enterprise contracts with observability, governance, SSO/SCIM, audit logs, US/EU data residency, and dedicated support.
Product overview
Dust is a platform-plus-modules architecture: the core Dust Platform (a multiplayer AI workspace for human-agent collaboration) is augmented by two named extension products — the Dust Chrome Extension (browser sidebar) and Dust Frames (collaborative AI-generated visual artifacts) — and complemented by a suite of department-specific solutions (Dust for Sales, Customer Support, Marketing, Engineering, Data & Analytics, Knowledge, IT, Legal, Recruiting & People, Productivity) and industry-specific offerings (Consulting Firms, Financial Services, Insurance, Marketplaces, Retail & e-Commerce). The platform integrates 64+ first-party connectors, supports 20+ frontier LLMs (GPT-5, Claude, Gemini, Mistral, DeepSeek) via a model-agnostic architecture, exposes a Developer API and MCP servers, and includes the Dust Academy education program for builder enablement.
Differentiator
Problem solved
Functional benefit
Products and services
- Dust Platform Multiplayer AI platform for human-agent collaboration where people and agents work as co-contributors in shared persistent workspaces; combines an intelligent context layer (semantic search + MCP), self-improvement loop, observability and governance, and is sold to enterprise teams.
- Dust Chrome Extension Browser extension that brings Dust AI agents into a sidebar on any web page, enabling sales follow-ups, outreach drafting, and access to playbooks, battlecards and customer data without leaving the browser.
- Dust Frames Collaborative AI-generated visual artifacts that transform agent outputs into interactive dashboards, reports, memos and infographics that teams can edit, share, and brand with their own logos and styles.
- Dust for Sales Pre-built sales agents for account snapshots, cold outreach, RFP responses, meeting prep, call analysis and CRM hygiene; integrates with Salesforce, HubSpot, Gong, Intercom and other sales tools.
- Dust for Customer Support Support agents for ticket triage and routing, response drafting in 50+ languages, knowledge base augmentation and ticket insights; designed to deflect Tier 1 tickets and accelerate resolution.
- Dust for Marketing Marketing agents for content localization, content optimization, social media cross-posting, and market intelligence; maintains brand voice across channels and markets.
- Dust for Engineering Engineering agents for AI-powered code debugging, automated code reviews, incident response runbooks, and code-to-documentation generation integrated into the IDE.
- Dust for Data & Analytics Data agents for self-serve analytics, SQL generation and debugging, data catalog navigation, and data runbooks; democratizes data access across non-technical teams.
- Dust for Knowledge Knowledge agents that surface tribal knowledge, provide product expert support, generate activity digests, and produce industry radar reports across internal documents and communications.
- Dust for IT IT helpdesk and ops agents that automate routine requests, troubleshoot using documented procedures, guide procurement, and analyze ticket patterns.
- Dust for Legal Legal helpdesk, contract/RFP review, regulatory monitoring, and document creation agents that accelerate legal operations while ensuring compliance.
- Dust for Recruiting & People HR helpdesk, recruiting assistant, manager coach, and onboarding guide agents that scale HR knowledge and automate routine people operations.
- Dust for Productivity Personal productivity agents for meeting summaries, content summarization, writing coaching, and domain expert guidance across any skill or knowledge domain.
- Dust for Consulting Firms Industry-specific agents for consulting RFP/proposal response, workforce planning, report/slide generation, mission status reporting, and competitive intelligence.
- Dust for Financial Services Financial services agents for compliance operations (KYC/KYB), commercial operations, support, and content creation; tailored to modern financial institutions with regulatory standards.
- Dust for Insurance Insurance-specific agents for smart claims handling, support resolution, RFP automation, business development, and regulatory guidance for insurance workflows.
- Dust for Marketplaces Marketplace agents for prospection, lead enrichment, account 360 views, technical troubleshooting, community education, and competitive intelligence tailored to marketplace operators.
- Dust for Retail & e-Commerce Retail/e-commerce agents for ticket triaging, product information management, multi-channel content adaptation, brand compliance review, and merchant/supplier validation.
Quantifiable outcome
- 3,000+ organizations using Dust globally
- +21 more outcomes
Companies that use Dust
Customer profileNamed customers40 records
Segments18 records
Ideal customer profiles3 records
Dust technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration65 records
AI capability18 records
Feature8 records
Dust partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, flagship and minor.
- ZoomInfocoreZoomInfo integrated its GTM Context Graph data into Dust's enterprise AI agent platform via Model Context Protocol (MCP), giving Dust's 300,000+ deployed agents access to 100M+ companies and 500M+ contacts. Feature generally available to mutual customers.
- AnthropicflagshipDust enables enterprises to create actionable AI agents using Anthropic's Model Context Protocol (MCP) and Claude models. Co-announced plan to save time at work; Anthropic is a flagship model and protocol partner.
- QontocorePublic partnership announcement to enhance AI finance; Qonto is also a Dust customer and design partner shaping product for financial workflows.
- WesypecoreDust Platinum Partner with strong expertise in the IT services, FinTech and consulting industries; co-authors customer case studies (e.g., SYXPERIANE, Fluxym, CNCC, Spendesk, Ardabelle, CMI Strategies).
- IdoptioncoreDust Platinum Partner with strong expertise in the SAP and IT services industry; co-authored the Applium customer case study (90% AI adoption in 29 days).
- DevoteamminorNamed Dust partner in partner network (logo on /home/partner page); large European IT consultancy providing implementation services.
- ArtefactminorNamed Dust partner in partner network; data and AI consultancy.
- DeloitteminorNamed Dust partner in partner network (logo on /home/partner page); Big Four consultancy.
- NijiminorNamed Dust partner in partner network (logo on /home/partner page); French digital services and consulting firm.
- HumanskillsminorNamed Dust partner in partner network (logo on /home/partner page).
- ArgonminorNamed Dust partner in partner network (logo on /home/partner page).
- NovutechminorEuropean consulting firm positioned as an early adopter of the Oracle NetSuite AI Connector and Dust enterprise AI platform; offers AI readiness assessment and implementation services.
- DatadogcoreStrategic alignment linking Datadog's observability platform with Dust's multiplayer AI for human-agent collaboration; Datadog participates as investor and customer.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Dust competitors and assessment
Company assessmentDirect peers
- Aisera: AI agent platform for enterprise service desks, customer support and operations. Directly comparable multi-agent orchestration across IT, HR and customer service use cases similar to Dust's department-specific offerings.
- Moveworks: Enterprise AI copilot and agent platform specializing in IT support, HR and employee self-service. Comparable to Dust's IT/HR/people solutions and shared agent-based architecture for enterprise service automation.
- Glean: Enterprise AI search and agent platform that connects to workplace data (Slack, Drive, Salesforce) and powers AI assistants for employees. Directly comparable to Dust in serving enterprise knowledge workflows with agents, search and governance.
- Sana AI: Enterprise AI knowledge and agent platform that connects to workplace data and powers team-wide AI assistants. Comparable multiplayer/team-oriented AI workspace positioning and enterprise search + agents stack.
Emerging players
- Stack AI: No-code enterprise AI agent builder that connects LLMs to internal data and tools via integrations. Comparable in serving business teams building AI workflows, with overlapping enterprise agentic platform offering.
- Relevance AI: AI agent and workforce platform for sales, support and marketing teams; enables no-code multi-agent workflows with tool integrations. Comparable in offering accessible multi-agent building to business users.
- Decagon: AI agent platform for customer support that deploys autonomous agents integrated with knowledge bases and ticketing systems. Overlaps with Dust's customer support solution and a referenced Dust customer logo.
- Coda Brain: Coda's AI Brain and AI agents add enterprise AI assistant capabilities on top of Coda docs and tables. Comparable as an AI-augmented collaborative workspace with AI assistant capabilities for business teams.
Broad incumbents
- Notion AI: Notion's AI features (Q&A, agents, custom workflows) within its broad workspace product serve a comparable knowledge + AI agent use case at larger scale, often used by similar B2B SaaS customers.
- Salesforce Agentforce: Salesforce's enterprise agent platform offering autonomous AI agents built on Atlas Reasoning Engine; bundled into Salesforce CRM and Data Cloud. A broad incumbent competing with Dust in enterprise AI agents for sales, service and operations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Dust social profiles
Digital presenceDust compliance and trust
Trust signalCompliance3 records
Dust financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dust leadership team
Management profileNumber of profiles
Profiles2 records
Dust funding detail
Funding detailFunding overview
Funding rounds3 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dust M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dust
What does Dust do?
Dust provides a multiplayer AI platform that enables organizations to build, deploy and orchestrate AI agents connected to internal knowledge, workflows and business tools. The platform centers on shared collaborative workspaces ("Pods") where humans and agents work as co-contributors, augmented by a hybrid semantic search and Model Context Protocol (MCP) context layer, a self-improvement loop that refines agents over time, and 64+ first-party integrations spanning 20+ frontier AI models. It is sold as a tiered SaaS subscription (Free, Pro, Max) plus custom enterprise contracts with observability, governance, SSO/SCIM, audit logs, US/EU data residency, and dedicated support.
Is Dust a public or private company?
Dust is a private company. It is classified as venture growth investor backed and is currently operating.
When was Dust founded?
Dust was founded in 2023. It employs 101 to 250 people.
Where is Dust based?
Dust is headquartered in Paris, France, in the Europe region.
How does Dust make money?
Four revenue lines are on record. Per-seat subscription (Business plan) is the primary driver. The others are credit-based usage consumption, freemium / free tier and enterprise contracts.
Who are Dust's main competitors?
Direct peers on record are Aisera, Moveworks, Glean and Sana AI. Emerging players are Stack AI, Relevance AI, Decagon and Coda Brain. Broad incumbents are Notion AI and Salesforce Agentforce.
Does Dust have an API?
Yes. Dust offers a Developer API across both Business and Enterprise plans. The Business plan includes the Conversation API; the Enterprise plan adds the Data Source API. Programmatic usage is available with a $0.01/credit rate on Business (custom on Enterprise). The platform also exposes MCP (Model Context Protocol) servers natively and remotely (5 remote MCP servers on Business, unlimited on Enterprise), supports automation platforms such as Zapier, Make, n8n, and Power Automate, and provides webhooks, REST API, and OAuth2 for third-party permissions per the enterprise security page. Authentication and integration support OAuth2, SAML/OIDC SSO, and SCIM provisioning. Developer documentation is at docs.dust.tt.
What industry is Dust in?
Dust's product category is Enterprise AI Agent Platform. Its primary akta.pro industry code is HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management), with a secondary code of HDAAACAF, Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent). Its NAICS code is 5132 and its SIC code is 7372.