Elora Brewing Company

What Elora Brewing Company does

Elora Brewing Company is a privately held craft brewery and multi-concept hospitality venue founded in 2015 by three co-founders — Jonathan Laurencic, Donald Smith, and Jim Murphy — operating from a converted 160-year-old limestone building at 107 Geddes Street in Elora, Ontario. The company produces a portfolio of 12+ beers spanning core flagships (Elora Borealis Pale Ale, Lady Friend IPA, Three Fields Triple Grain Lager, Elora Lite, Maxin' Relaxin' Session IPA, Elora Pilsner), rotational and seasonal releases (Lodestar Sour Ale, Q.O.T.Q Hazy IPA, Lorelei Spelt Pilsner, Rad Alert Lemon Radler, Green Dragon English Ale), and non-alcoholic options (Gooder Non-Alc IPA, Waves Passionfruit Sparkling Water). Head brewer Dave Soehner oversees production, which has cumulatively reached millions of litres since opening.

The business operates a four-revenue-stream model: (1) on-site gastro pub food and beverage sales with extended weekend hours, (2) retail beer and merchandise through the on-site bottle shop, (3) wholesale distribution across 200+ LCBO locations and 150+ Ontario grocery stores, and (4) ticketed live music and private event revenue. Day-to-day operations are led by COO Dylan Erlendson and General Manager Phil Smyth. Marketing is community-driven, anchored by recurring programming — Live Music Fridays and Saturdays, Open Mic Sundays, monthly Trivia Tuesdays, and Pups & Pints — positioning the venue as both a craft beverage producer and a regional entertainment destination.

The company is founder-owned with no disclosed institutional investment, parent company, or external funding. Strategic positioning emphasizes local sourcing (Three Fields Lager is 100% Canadian ingredients), regional partnerships (notably the 2025 Ring Road Lager collaboration with University of Waterloo Engineering), and destination experience over scale. Distribution is concentrated exclusively within Ontario, and the customer base spans Elora/Waterloo-Guelph locals, Toronto-area tourists visiting the Elora Gorge, and Ontario packaged-beer consumers reached through provincial retail.

Name

Elora Brewing Company

Legal name

Elora Brewing Company

Website

https://elorabrewingcompany.ca

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Elora Brewing Company is a privately held Ontario craft brewery and multi-concept gastro pub producing 12+ beers, operating from a historic Elora building with on-site dining, live music, and wholesale distribution across 200+ LCBO and 150+ grocery locations.

Ownership category

akta.pro rank

Product category

Craft Brewery

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (7224)

SIC

Malt Beverages (2082)

akta.pro primary industry

Beer Brewing & Craft Brewing (AFAFAAAA)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Alcohol-Free & Low-Alcohol Beer/Wine/Spirits Production (AFAFAAAJ)

Keywords

• Craft beer brewing
• Brewery operations
• Craft beer distribution
• Gastro pub dining
• Live music venue

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. On-site Food & Beverage Sales: Restaurant, bar, and tasting room sales at the Elora location. The venue operates as a gastro pub with full food menu and draft beer service. Extended hours on weekends with kitchen open until 11pm Friday and Saturday.
2. Retail Beer Sales: Canned and bottled beer sold at the on-site retail shop, through LCBO (200+ locations), and grocery stores (150+ locations) across Ontario. Year-round products include Borealis Pale Ale, Three Fields Lager, Lady Friend IPA, Elora Lite, and rotational seasonal beers.
3. Special Events & Venue Rental: Concert and live music events with ticket sales, private event hosting, and special programming revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Elora Brewing Company brews and serves craft beer from a historic limestone building in Elora, Ontario. Core operations span manufacturing a beer portfolio (pale ales, IPAs, lagers, sours, session and non-alcoholic beers), operating an on-site gastro pub restaurant with full food service, hosting live music and events, and distributing canned and bottled beer through Ontario's LCBO (200+ locations) and grocery retailers (150+ locations).

Product overview

Elora Brewing Company is a craft brewery and gastro pub established in 2015, operating from a historic limestone building in Elora, Ontario. The company offers a portfolio of 12+ beer products including core offerings (Elora Borealis Pale Ale, Lady Friend IPA, Three Fields Triple Grain Lager, Elora Lite, Maxin' Relaxin' Session IPA, Elora Pilsner), seasonal/rotational releases (Lodestar Sour Ale, Green Dragon English Ale, Q.O.T.Q Hazy IPA, Lorelei Spelt Pilsner, Rad Alert Lemon Radler), and non-alcoholic options (Gooder Non-Alc IPA, Waves Sparkling Water). They also feature a limited edition Ring Road Lager collaboration with Waterloo Engineering. Beyond beer, the venue operates as a full-service gastro pub restaurant and live music/event venue.

Differentiator

Problem solved

Functional benefit

Products and services

• Elora Borealis Pale Ale Flagship hazy, juicy pale ale at 5% ABV with notes of peach, grapefruit and pine from Citra and Galaxy hops. Sold on draft at the Elora taproom and in retail cans through LCBO and grocery.
• Lady Friend IPA Bold juicy IPA at 6% ABV featuring notes of sweet papaya, ripe melon, and young spruce tips, balanced with round malty character and firm bitterness.
• Three Fields Triple Grain Lager Clean, crisp lager made with 100% Canadian ingredients, featuring subtle notes of honey, herbs, and sweet graininess.
• Elora Lite Light Lager Crisp, light, and refreshing light lager designed as an easy summer drink, sold as a 6-pack of cans.
• Green Dragon English Ale Traditional English-style ale in the brewery's core lineup.
• Maxin' Relaxin' Session IPA Easy-sipping session IPA at 4.2% ABV with notes of stone fruit and grapefruit, part of the core lineup.
• Elora Pilsner Fresh malt and hop pilsner with more depth and complexity while keeping a crisp, refreshing finish. Served on draft at the Elora taproom.
• Lodestar Sour Ale Rotational fruited sour ale whose current iteration features mango, smooth and full-flavored.
• Q.O.T.Q (Queen of The Quarry) Hazy IPA Rotational hazy IPA at 6.5% ABV.
• Lorelei Spelt Pilsner Spelt-based pilsner at 4.9% ABV as a rotational offering.
• Rad Alert Lemon Radler Refreshing seasonal lemon radler at 2.3% ABV, combining beer with citrus flavor.
• Gooder Non-Alc IPA Non-alcoholic IPA offering full hop flavor with juicy notes and a clean finish (priced at $9 per 473ml can).
• Waves Passionfruit Sparkling Water Completely non-alcoholic passionfruit sparkling water with subtle flavor, not sweet (priced at $5).
• Ring Road Lager Limited-edition lager produced as a collaboration with University of Waterloo Engineering to commemorate the 100th anniversary of the Iron Ring.
• Gastro Pub Restaurant Farm-to-fork full-service dining experience at 107 Geddes Street, Elora, featuring shareables ($12-$23), greens, handhelds ($24-$26), mains ($21-$24), kids menu ($12-$15), and desserts ($15). Kitchen open late on weekends (until 11pm Friday and Saturday).
• Live Music Events Regular entertainment programming including Live Music on Fridays and Saturdays, Open Mic Sundays hosted by Adrian Jones, monthly Trivia nights hosted by Kelsey on the 2nd and last Tuesday, and ticketed concert events featuring larger acts, plus recurring community events like Pups & Pints on Sundays.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• University of Waterloo EngineeringminorStrategic or Co-development Partner · 1 January 2025Collaboration to create Ring Road Lager celebrating the 100th anniversary of the Iron Ring. The beer commemorates engineering excellence and connects the brewery to Waterloo's engineering alumni network.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Great Lakes Brewery: Toronto craft brewery with LCBO/grocery distribution and on-site taproom, similar SKU breadth. Comparable as a long-established Ontario craft brewer with mixed taproom + wholesale model.
• Beau's All Natural Brewing: Ontario craft brewery with comparable LCBO/grocery distribution, all-natural/organic positioning, and family/community-oriented brand ethos. Closely comparable on values-driven branding and provincial wholesale footprint.
• Steam Whistle Brewing: Toronto craft pilsner-focused brewery with on-site Roundhouse taproom and provincial distribution. Comparable as an Ontario craft brand with taproom-anchored experience and retail beer sales.
• Bellwoods Brewery: Toronto craft brewery known for hop-forward IPAs/pale ales (overlapping with Elora's Borealis and Lady Friend) and operating a brewpub venue. Comparable on product style focus and on-site taproom model.
• Side Launch Brewing: Collingwood-based Ontario craft brewery distributing through LCBO with a focus on traditional and lager styles. Comparable on provincial distribution and craft brewery scale.
• Amsterdam Brewery: Toronto craft brewery with on-site brewery/taproom/restaurant and provincial LCBO distribution. Highly comparable as a brewpub-style Ontario craft brewery with multi-revenue venue model.
• Henderson Brewing: Toronto craft brewery operating a brewpub venue with event programming and provincial distribution. Comparable as an Ontario craft brewer combining beer production with live-event destination venue.
• Wellington Brewery: Guelph-based Ontario craft brewery with similar scale, distribution through LCBO, and a taproom/restaurant on-site. Comparable as a regional Ontario craft brewer operating a brewpub-style destination venue.
• Muskoka Brewery: Ontario craft brewery with similar provincial distribution footprint across LCBO and grocery, comparable flagship/seasonal SKU strategy, and tourism-positioned brand storytelling. Direct comparable on size, channel mix, and craft positioning.
• Collective Arts Brewing: Hamilton-based Ontario craft brewery with strong provincial LCBO/grocery distribution, broad SKU portfolio, and design-led brand. Comparable on distribution scale and product portfolio breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/EloraBrewingCompany
• LinkedInlinkedin.com/company/elora-brewing-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elora Brewing Company