New York Foot Care Services
New York Foot Care Services is a multi-location podiatry practice serving all four major NYC boroughs, offering both surgical and non-surgical foot and ankle care delivered by three board-certified podiatrists using advanced FDA-approved device technologies.
- Company typePrivate
- Founded2001
- HeadquartersBronx, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What New York Foot Care Services does
New York Foot Care Services, PLLC is a privately-held podiatry practice founded in 2001 by Dr. John A. DeBello and operating across all four major boroughs of New York City (The Bronx, Queens, Brooklyn, and Manhattan) with over 15 office locations. The practice is staffed by three board-certified podiatrists — Dr. DeBello (Chief Surgeon, 23+ years), Dr. James J. Anarella (28+ years), and Dr. Armando Lascano (16+ years) — plus affiliated physicians at satellite locations. Services span both conservative and surgical care for foot and ankle conditions including heel pain, bunions, hammertoes, fungal toenails, ingrown toenails, diabetic foot care, pediatric flat feet, sports injuries, neuromas, and wound care.
The practice's clinical offering is built around an extensive device portfolio: FDA-approved Q-Clear Nd:YAG laser for fungal nails, CryoStar cryoanalgesic system for neuroma/plantar fasciitis, Zimmer enPuls radial shockwave therapy, Harvest Terumo SmartPrep PRP therapy, NeuroTherm 250 radiofrequency generator, Integra Subtalar MBA titanium implant for flatfoot reconstruction, and the proprietary 'bikini incision' cosmetic surgical technique for bunion and hammertoe correction. Surgical procedures are performed at SurgiCare Ambulatory Surgery Center of New York, where Dr. DeBello serves as Director of Podiatric Surgery.
The revenue model combines insurance-reimbursed patient visits and surgical procedures (the practice accepts Medicare and 14+ major carriers including Aetna, Blue Cross Blue Shield, Cigna, Oxford, and United Healthcare) with cash-pay services for non-covered treatments such as laser fungal nail therapy, cosmetic surgery, custom prescription orthotics, and KeryFlex nail restoration. Patient acquisition flows through the practice website, third-party platforms (Zocdoc, DocChecker), physician referrals, and hospital affiliations at institutions including Mount Sinai Queens, Montefiore, Bronx-Lebanon, and Elmhurst.
New York Foot Care Services firmographics
Firmographics- Name
- New York Foot Care Services
- Legal name
- New York Foot Care Services, PLLC
- Website
- https://newyorkfootcareservices.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- New York Foot Care Services is a multi-location podiatry practice serving all four major NYC boroughs, offering both surgical and non-surgical foot and ankle care delivered by three board-certified podiatrists using advanced FDA-approved device technologies.
- Ownership category
- akta.pro rank
New York Foot Care Services industry classification
Industry- Product category
- Podiatry Services
- NAICS
- Offices of Podiatrists (621391), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro industry
- Foot & AnklePodiatry & Foot/Ankle Surgery CentersHealthcare & Life Sciences/Healthcare Providers & Systems/Surgical Centers & Perioperative Care (ASCs)Foot Care & Callus Treatment ServicesMedical/Clinical Nail Care (e.g., diabetic foot, podiatry-adjacent)Comfort, Orthopedic & Medical Footwear Retail
Keywords
Where New York Foot Care Services is headquartered
LocationHeadquarters
- HQ city
- Bronx
- HQ country
- United States
- HQ region
- North America
Offices18 records
Markets served
New York Foot Care Services business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Patient Visits and Consultations: Revenue generated from office visits, consultations, and examinations for foot and ankle conditions. Practice accepts Medicare and most major insurance plans.
- Surgical Procedures: Revenue from foot and ankle surgical procedures including bunion surgery, hammertoe correction, flat foot reconstruction, and other surgical interventions.
- Laser Treatments: Revenue from laser treatments for fungal nails using Q-Clear Nd:YAG system. These procedures are typically not covered by insurance.
- Cryosurgery Procedures: Revenue from cryosurgery procedures for neuromas and other foot conditions using CryoStar technology.
- Custom Orthotics and Medical Devices: Revenue from prescription custom orthotics, diabetic shoes, and other medical devices prescribed by podiatrists.
- Therapy Services: Revenue from radial shockwave therapy, radiofrequency therapy, and platelet-rich plasma (PRP) therapy treatments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Insurance-covered services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
New York Foot Care Services product offering
Product offeringCore offering
New York Foot Care Services is a multi-location podiatry practice providing both surgical and non-surgical treatment for foot and ankle conditions. The practice offers advanced procedures including bunion surgery, hammertoe correction, flat foot reconstruction, laser treatment for fungal nails, PRP therapy, radial shockwave therapy, radiofrequency therapy, cryosurgery, custom orthotics, and comprehensive diabetic foot care across 15+ office locations in the New York City boroughs.
Product overview
New York Foot Care Services is a podiatry practice offering a comprehensive portfolio of foot and ankle healthcare services across multiple office locations in New York. The practice provides surgical procedures (bunion surgery, hammertoe surgery, flat foot reconstruction, cryosurgery) alongside therapeutic treatments (laser fungal nail treatment, PRP therapy, radial shockwave therapy, radiofrequency therapy, KeryFlex nail restoration). The core offering consists of surgical services performed using advanced techniques like bikini incision methods, supported by diagnostic and non-surgical treatment capabilities including custom orthotics. The practice treats conditions spanning from common ailments (bunions, hammertoes, ingrown toenails) to complex cases (diabetic foot care, sports injuries, pediatric flat feet).
Differentiator
Problem solved
Functional benefit
Products and services
- Bunion Surgery using Bikini Incision Minimally invasive bunion surgery using bikini line incision technique that improves both the feel and look of feet, resulting in minimal visible scarring with local anesthesia at a surgical center. Targeted at patients with bunions seeking cosmetic surgical outcomes.
- Cryosurgery (CryoStar Cryoanalgesic System) Office-based cryosurgery using CryoStar technology for long-term pain relief treating neuromas, plantar fasciitis, nerve entrapment, osteoarthritis, and soft tissue tumors through controlled freezing of nerve tissue.
- Flat Foot Reconstruction Surgery (Integra Subtalar MBA Implant) Surgical correction of flatfoot deformity using the Integra Subtalar MBA titanium implant inserted to improve ankle motion and structure, preventing arch collapse with approximately 2-4 weeks recovery time.
- Foot Surgery Comprehensive foot and ankle surgical procedures including fusions, tendon surgery, metatarsal surgery, bunion surgery, hammertoe surgery, neuroma surgery, heel surgery, and reconstructive surgery.
- Hammertoe Surgery Surgical hammertoe correction using bikini incision technique performed at a surgical center with local anesthesia, removing bony prominence and restoring toe joint alignment.
- Laser Treatment of Fungal Nails (Q-Clear Nd:YAG Laser) FDA-approved laser treatment using Q-Clear Nd:YAG laser system for fungal nail infections, targeting fungi with high-intensity light bursts without harming surrounding tissue, with most patients needing only one treatment. Typically not covered by insurance.
- Nail Restoration with KeryFlex System In-office nail restoration applying patented KeryFlex resin to remodel nails affected by fungus, dystrophies, or trauma, creating a flexible natural-looking nail in approximately 15 minutes.
- Platelet Rich Plasma (PRP) Therapy (Harvest Terumo SmartPrep) PRP therapy using Harvest Terumo SmartPrep system that concentrates platelets 4-6 times above whole blood levels to accelerate healing of injured tissues with injections over six-month period.
- Radial Shockwave Therapy (Zimmer EnPuls) FDA-cleared radial pulse shockwave therapy using Zimmer EnPuls system for chronic foot and ankle pain, promoting healing of soft tissue injuries with 75-84% success rates across 4-5 weekly treatments.
- Radiofrequency Therapy (NeuroTherm 250 RF Generator) Radiofrequency therapy using NeuroTherm 250 RF Generator for nerve-related foot pain from plantar fasciitis and Morton's neuroma, using energy to disrupt nerve function and relieve chronic pain.
- Shoe Inserts and Prescription Custom Orthotics Custom prescription orthotics including functional orthotics (controlling abnormal motion) and accommodative orthotics (providing cushioning) for conditions like plantar fasciitis, bursitis, tendinitis, and diabetic foot ulcers. Also includes diabetic shoes.
Quantifiable outcome
- 75-84% success rate for radial shockwave therapy in treating foot and ankle conditions
- +2 more outcomes
Companies that use New York Foot Care Services
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
New York Foot Care Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
New York Foot Care Services partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- SurgiCare Ambulatory Surgery Center of New YorkcoreDr. John A. DeBello serves as Director of Podiatric Surgery at SurgiCare Ambulatory Surgery Center since 2006. The practice performs surgical procedures at this facility using local anesthesia.
- Elmhurst Hospital of New YorkminorDr. James J. Anarella is affiliated with Elmhurst Hospital for patient referrals and hospital-based care.
- The New York Hospital Center of QueensminorDr. James J. Anarella has admitting privileges at The New York Hospital Center of Queens.
- The Mount Sinai Hospital of QueensminorBoth Dr. Anarella and Dr. Lascano have affiliations with The Mount Sinai Hospital of Queens for patient referrals and surgical privileges.
- The Parkway HospitalminorDr. James J. Anarella has consulting and admitting privileges at The Parkway Hospital.
- Montefiore Medical Center North Division at Wakefield CampusminorDr. John A. DeBello is affiliated with Montefiore Medical Center for patient referrals and hospital-based care.
- Bronx-Lebanon Hospital CenterminorDr. John A. DeBello has affiliation with Bronx-Lebanon Hospital Center for patient referrals.
- New York Hospital of QueensminorDr. Armando Lascano is affiliated with New York Hospital of Queens for patient referrals and surgical privileges.
- Amerigroup Health InsuranceminorConsulting affiliations with insurance providers for podiatric care coverage and referrals.
- Medicis PharmaceuticalminorDr. Anarella has consulting affiliations with pharmaceutical companies including Medicis Pharmaceutical.
- Novartis PharmaceuticalminorDr. Anarella has consulting affiliations with pharmaceutical companies including Novartis.
- Integra Life ScienceminorDr. Anarella has consulting affiliations with medical device companies including Integra Life Science.
- ZocdocminorThird-party online platform listing for appointment scheduling and doctor discovery.
- DocCheckerminorDoctor verification and appointment scheduling platform for patient referrals.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
New York Foot Care Services competitors and assessment
Company assessmentDirect peers
- Upperline Health: One of the largest US multi-state podiatry physician groups, formed via PE-backed roll-up of independent podiatry practices. Directly comparable as a multi-location podiatric medical practice offering surgical and non-surgical foot and ankle care, though operating at much greater scale and geographic breadth than New York Foot Care Services.
- Brooklyn Podiatry Associates: Multi-physician podiatry group in Brooklyn offering foot and ankle medical and surgical care. Comparable as a NYC-borough-based podiatry practice group with overlapping service mix and patient demographics.
- Foot & Ankle Specialists of the Mid-Atlantic (FASMA): Large multi-physician podiatry group practice on the US East Coast offering comprehensive foot and ankle surgical and medical care across many offices. Comparable as a multi-location, multi-physician podiatry group with overlapping service lines (heel pain, bunions, diabetic foot, sports injuries).
- Ankle & Foot Centers of America: Multi-location podiatry group practice in the US Southeast offering both conservative and surgical foot and ankle care. Directly comparable in offering comprehensive podiatric services across multiple offices with a focus on common conditions (heel pain, bunions, diabetic foot care).
- City Podiatry (NYC): Multi-location podiatry practice serving Manhattan and surrounding NYC boroughs with surgical and non-surgical foot and ankle services. Comparable as a NYC-based, multi-office podiatry competitor targeting the same patient base and insurance networks.
Broad incumbents
- Hospital for Special Surgery (HSS) - Foot & Ankle Service: Major NYC specialty hospital with a dedicated Foot & Ankle service line offering complex surgical and non-surgical podiatric care. Comparable as a provider of advanced foot and ankle treatment in NYC, but operates at much larger institutional scale and tends to handle more complex tertiary cases.
Others
- Foot.com / American Podiatric Medical Association member practices: The APMA and its member-practice directory represent the broader ecosystem of independent US podiatry practices. Comparable as the institutional umbrella / referral context within which independent podiatry groups like New York Foot Care Services operate, rather than as a direct competitor.
- Pediatrics 2000 (affiliate partner): NYC-based pediatric group practice listed as a co-location site where New York Foot Care Services physicians hold hours. Comparable as an affiliated healthcare provider through which the practice extends its pediatric foot care footprint and patient referral flow in NYC.
- Zocdoc: Online healthcare appointment-booking marketplace used by New York Foot Care Services for patient acquisition. Comparable as the primary patient-acquisition channel / distribution partner that surfaces the practice to NYC-area patients searching for podiatrists.
Regional players
- Hudson Pro Orthopaedics & Sports Medicine: Orthopedic and podiatry group practice serving the greater NYC / New Jersey area with foot and ankle specialists. Comparable as a regional multi-specialty practice that includes podiatric services, though broader than a pure podiatry group.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
New York Foot Care Services social profiles
Digital presenceNew York Foot Care Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
New York Foot Care Services leadership team
Management profileNumber of profiles
Profiles3 records
New York Foot Care Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New York Foot Care Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New York Foot Care Services
What does New York Foot Care Services do?
New York Foot Care Services is a multi-location podiatry practice providing both surgical and non-surgical treatment for foot and ankle conditions. The practice offers advanced procedures including bunion surgery, hammertoe correction, flat foot reconstruction, laser treatment for fungal nails, PRP therapy, radial shockwave therapy, radiofrequency therapy, cryosurgery, custom orthotics, and comprehensive diabetic foot care across 15+ office locations in the New York City boroughs.
Is New York Foot Care Services a public or private company?
New York Foot Care Services is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was New York Foot Care Services founded?
New York Foot Care Services was founded in 2001. It employs 1 to 10 people.
Where is New York Foot Care Services based?
New York Foot Care Services is headquartered in Bronx, United States, in the North America region.
How does New York Foot Care Services make money?
Six revenue lines are on record. Patient Visits and Consultations are the primary driver. The others are surgical Procedures, laser Treatments, cryosurgery Procedures, custom Orthotics and Medical Devices and therapy Services.
Who are New York Foot Care Services's main competitors?
Direct peers on record are Upperline Health, Brooklyn Podiatry Associates, Foot & Ankle Specialists of the Mid-Atlantic (FASMA), Ankle & Foot Centers of America and City Podiatry (NYC). Hospital for Special Surgery (HSS) - Foot & Ankle Service is listed as a broad incumbent. Others are Foot.com / American Podiatric Medical Association member practices, Pediatrics 2000 (affiliate partner) and Zocdoc. Hudson Pro Orthopaedics & Sports Medicine is listed as a regional player.
Does New York Foot Care Services have an API?
No public API is recorded for New York Foot Care Services.
What industry is New York Foot Care Services in?
New York Foot Care Services's product category is Podiatry Services. Its primary akta.pro industry code is HLAKALAG, Foot & Ankle, with a secondary code of HLAFAIAL, Podiatry & Foot/Ankle Surgery Centers. Its NAICS code is 621391 and its SIC code is 8011.