What Gorman & Bunch Orthodontics does

Gorman & Bunch Orthodontics is an independently owned orthodontic practice headquartered in Carmel, Indiana, founded in 1962. The firm operates 8 office locations across Central Indiana, including Indianapolis, Noblesville, Fishers, Kokomo, Marion, Wabash, Carmel, and Westfield, employing between 11 and 50 staff including four partner orthodontists: Dr. J. Courtney Gorman, Dr. Jason K. Bunch, Dr. Carly A. Moran, and Dr. Jennifer Russell. The practice has served over 19,000 patients over its 54-plus year history and is positioned as Indiana's #1 Invisalign and Invisalign Teen provider with Invisalign VIP Diamond Plus status.

The company's core service offerings include Invisalign clear aligners, traditional metal and ceramic braces, pediatric orthodontic treatment (early intervention for ages 7+), retainers, palatal expanders, and Carriere bite correctors. Its underlying technology stack relies on digital 3D scanning for Invisalign treatment planning (provided through Align Technology's vendor platform), along with conventional orthodontic appliances. Supporting service modules include a complimentary initial consultation, a Retainer Guarantee program, and the Smile for a Lifetime charitable scholarship program offering free orthodontic care to underserved youth.

Gorman & Bunch operates a direct-to-consumer, sales-led go-to-market model. Pricing is quote-based and not publicly disclosed, with financing arrangements facilitated through treatment coordinators. Revenue is generated through treatment fees spanning multi-month care plans, positioning the business as a recurring-revenue orthodontic services provider. Marketing channels include educational blog content, community events, patient referral networks (including pediatric dentists), and a referral-driven patient acquisition strategy. The practice has no external equity investors, no parent company, and is structured as a doctor-owned partnership.

Name

Gorman & Bunch Orthodontics

Legal name

Gorman & Bunch Orthodontics

Website

https://gormanbunch.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

11–50 employees

Short description

Gorman & Bunch Orthodontics is an independently owned, multi-location orthodontic practice in Central Indiana, founded in 1962. Operating 8 offices staffed by 4 partner orthodontists, it serves children, teens, and adults with Invisalign, braces, and pediatric orthodontic treatments, and is Indiana's #1 Invisalign provider.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (621210)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Clear Aligner Orthodontics (HLABABAD), Orthodontic Group Practices (HLABAKAC), Adult Orthodontics (HLABABAC), Sleep & Airway Orthodontics (OSA Appliances/Expansion) (HLABABAI)

Keywords

• Orthodontic services
• Invisalign treatment
• Braces treatment
• Pediatric orthodontics
• Dental retainers

Headquarters

HQ city

Carmel

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Orthodontic Treatment Services: Professional orthodontic services including braces (metal and ceramic), Invisalign clear aligners, retainers, and early pediatric orthodontic treatment. Revenue generated through treatment plans tailored to patient needs with financing options available.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Gorman & Bunch Orthodontics is a multi-location orthodontic practice founded in 1962, providing professional orthodontic services across 8 offices in Central Indiana. The practice offers Invisalign clear aligners, traditional and ceramic braces, pediatric orthodontic treatment, retainers, palatal expanders, and related orthodontic appliances, supported by complimentary consultations and custom financing options.

Product overview

Gorman & Bunch Orthodontics is an orthodontic practice offering a unified portfolio of teeth straightening treatments. The core offerings include Invisalign (clear aligners), traditional braces (metal and ceramic), and pediatric orthodontic treatment. These are supported by retention products (retainers) and a Retainer Guarantee program. The practice also operates the Smile for a Lifetime charitable program providing free orthodontic care to qualifying youth. The company positions itself as Indiana's #1 Invisalign and Invisalign Teen provider.

Differentiator

Problem solved

Functional benefit

Products and services

• Invisalign Clear aligner orthodontic treatment using custom-made plastic trays to gradually straighten teeth. Gorman & Bunch is Indiana's #1 Invisalign and Invisalign Teen provider, holding the Diamond Plus Invisalign VIP ranking, with 1,100+ Invisalign patients treated since 2000.
• Braces Traditional orthodontic treatment using metal or ceramic brackets connected by archwires to straighten teeth. The practice offers both metal braces and ceramic (clear) braces for children, teens, and adults.
• Pediatric Orthodontics (Children) Early orthodontic evaluation and treatment for children, including first-phase treatment plans, palatal expanders, and guidance on jaw development. The American Association of Orthodontists recommends evaluation by age 7.
• Retainers Post-treatment retention appliances including removable retainers (upper/lower), fixed permanent retainers, clear retainers, and Hawley retainers to maintain teeth alignment after braces or Invisalign treatment.
• Palatal Expander Orthodontic appliance secured to the upper molars to widen the upper jaw, commonly used in early treatment for crossbite correction and creating space for incoming permanent teeth.
• Complimentary Orthodontic Consultation Free initial orthodontic consultation for new patients to discuss treatment options, costs, and create customized treatment plans with treatment coordinators.
• Retainer Guarantee A guarantee program ensuring patients receive retainers to maintain their orthodontic treatment results long-term.
• Smile for a Lifetime Charitable scholarship program offering free orthodontic care to underserved children and teens ages 11-19 who meet financial and academic criteria, awarding 3-6 scholarships per term in Central Indiana.

Quantifiable outcome

• 19,000+ patients treated over 54+ years of operation
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core, strategic and minor.

• Keyhole MarketingcoreGTM or Marketing Partner · 11 November 2019Collaborated with Keyhole Marketing for brand redesign and marketing strategy development to create a more approachable brand identity and digital presence.
• Co-motion StudiocoreStrategic or Co-development Partner · 11 November 2019Worked with Co-motion Studio to design new brand elements that better communicate their values and purpose to patients.
• Jennifer Russell, DDSstrategicStrategic or Co-development Partner · 22 February 2018Acquired Dr. Russell's orthodontic practice in Fishers, Indiana, bringing her expertise and team into the Gorman & Bunch practice.
• Fishers Pediatric DentistrystrategicStrategic or Co-development Partner · 10 May 2017Professional referral partnership with pediatric dental practice serving patients who need orthodontic care. Collaborate on treatment of mutual patients and share patient care values.
• Smile for a Lifetime FoundationcoreStrategic or Co-development Partner · 15 December 2016Founded the first Central Indiana Chapter of Smile for a Lifetime Foundation to provide free orthodontic care to underserved children and teens in need.
• Janus Developmental ServicesminorStrategic or Co-development Partner · 1 October 2016Community support partnership participating in annual derby racing event to raise funds and awareness for Janus Developmental Services, which supports individuals with disabilities.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Aspen Dental: National DSO with hundreds of locations offering general dentistry, dentures, and increasingly orthodontic services. Comparable as a large multi-site operator competing for the same adult and family orthodontic patients, though orthodontics is not its primary focus.
• North American Dental Group: Multi-state DSO with affiliated general and specialty practices, including orthodontic offerings. Comparable as a regional DSO platform that competes for the same suburban patient base, with similar dependence on the Invisalign product line.
• Pacific Dental Services: Major DSO supporting hundreds of dental practices across the U.S., with many offices offering Invisalign and orthodontic services. Comparable in scale and multi-site clinic model, though general dentistry dominates its mix.
• Sonrava Health: Parent of Western Dental and other dental brands, operating a multi-state network of dental and orthodontic offices. Comparable as a scaled dental services platform with an explicit orthodontic service line, though broader in scope than a single regional orthodontics group.
• Heartland Dental: The largest U.S. dental support organization, supporting thousands of offices primarily in general dentistry but increasingly including orthodontic services. Comparable as a scaled DSO platform serving similar patient demographics, though orthodontics is a smaller share of its portfolio.

Direct peers

• Western Dental & Orthodontics: Large multi-location dental services organization with a dedicated orthodontic service line (braces and clear aligners). Operates in many of the same consumer segments, including teens and adults, with a multi-site clinic model analogous to Gorman & Bunch.
• Great Expressions Dental Centers: Multi-state DSO providing general dentistry alongside in-house orthodontic services (Invisalign, braces). Comparable in that it offers comprehensive orthodontic care through affiliated offices and competes for the same suburban family demographic.
• Smile Doctors: The largest orthodontic-focused DSO in the U.S., with hundreds of affiliated locations offering Invisalign and braces. Directly comparable to Gorman & Bunch as a multi-location orthodontic group practice targeting the same patient segments (children, teens, adults) with the same core product mix.

Others

• Align Technology: Manufacturer of the Invisalign system and iTero scanners — the dominant supplier of clear aligner technology and digital scanning hardware used by Gorman & Bunch. Comparable not as a direct competitor but as a critical ecosystem participant and supplier whose pricing, product roadmap, and provider-tiering (Diamond Plus) directly shape the practice's economics.

Emerging players

• SmileDirectClub: Direct-to-consumer clear aligner company that historically bypassed in-office visits but has shifted toward a hybrid model with physical partner locations. Comparable as a competitor for adult orthodontic demand, especially price-sensitive and convenience-driven patients, and as a structural disruptor to traditional in-office orthodontic practices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gorman & Bunch Orthodontics