Jolene Jolene
Jolene Jolene is a single-location Atlanta bar and restaurant dedicated to women's sports viewing, serving contemporary Asian food and sports bar classics to Atlanta fans and the local women's sports community under founder Chelsea Fishman.
- Company typePrivate
- Founded2023
- HeadquartersDecatur, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Jolene Jolene does
Jolene Jolene is a single-location, full-service bar and restaurant in Atlanta, Georgia (Kirkwood neighborhood, 1963 Hosea L Williams Dr SE), operating as what the company describes as Atlanta's first and only bar dedicated to women's sports. Founded by Chelsea Fishman in 2024 after she was inspired during the 2023 Women's World Cup in Sydney, the venue screens women's sports as its default programming while also showing major Atlanta and college football games. The customer base is Atlanta-area women's sports fans and the broader Atlanta sports community, with group bookings available for private events.
The business operates with three core revenue streams: in-store food and beverage sales (a menu blending Brick and Mortar's contemporary Asian cuisine with modern sports bar classics), branded women's sports merchandise sold both on-site and via an online shop, and digital gift cards sold through the Toast Tab platform. There is no proprietary technology platform; the operational stack consists of a standard hospitality POS (Toast Tab), a Zyro-hosted website for marketing and e-commerce, and organic social media presence on Facebook. Pricing is not publicly disclosed and the venue operates on a first-come, first-served seating model without reservations.
The go-to-market is community-led and event-driven: the business relies on word-of-mouth within the women's sports fan community, social media, and an email newsletter rather than paid acquisition. It is a founder-owned, privately held business with no disclosed outside investors, no franchising or licensing arrangements, and no multi-unit expansion announced. The sole strategic partnerships are a food supply/co-development relationship with Brick and Mortar and a vendor integration with Toast Tab for gift card fulfillment. The company is pursuing a THC beverage license to expand its beverage offering, but otherwise exhibits the operational profile of an independent, single-unit hospitality concept in its first year of operation.
Jolene Jolene firmographics
Firmographics- Name
- Jolene Jolene
- Legal name
- Jolene Jolene
- Website
- https://jolenejoleneatl.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Short description
- Jolene Jolene is a single-location Atlanta bar and restaurant dedicated to women's sports viewing, serving contemporary Asian food and sports bar classics to Atlanta fans and the local women's sports community under founder Chelsea Fishman.
- Ownership category
- akta.pro rank
Jolene Jolene industry classification
Industry- Product category
- Sports Bar & Restaurant
- NAICS
- Drinking Places (Alcoholic Beverages) (7224), Drinking Places (Alcoholic Beverages) (722410), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Neighborhood & Sports Bars (THAFAEAA)
- akta.pro secondary industry
- Sports Bars (CRANACAC)
Keywords
Where Jolene Jolene is headquartered
LocationHeadquarters
- HQ city
- Decatur
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Jolene Jolene business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Food and Beverage Sales: The primary revenue stream is from food and beverage sales at the physical bar location. The menu features a blend of contemporary Asian food (sourced from Brick and Mortar) and modern sports bar classics.
- Merchandise Sales: Jolene Jolene sells branded merchandise including apparel and accessories with women's sports themes through its on-site shop and online store.
- Gift Cards: Digital gift cards are sold through Toast Tab's e-gift card platform, providing a recurring revenue mechanism as gift cards are redeemed over time.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Jolene Jolene product offering
Product offeringCore offering
Jolene Jolene operates a single-location full-service bar and restaurant in Atlanta's Kirkwood neighborhood dedicated to showing women's sports as the default programming. The venue serves a menu blending Brick and Mortar's contemporary Asian food with modern sports bar classics, and offers an all-ages, dog-friendly community space. The business is complemented by an online and in-store merchandise shop selling branded women's sports apparel and by digital gift cards sold through Toast Tab.
Product overview
Jolene Jolene is a single-location bar and restaurant in Atlanta, Georgia, serving as a dedicated venue for women's sports viewing. The business offers three core products: in-store dining and bar service featuring a menu of contemporary Asian food and sports bar classics; an online merchandise shop selling women's sports branded apparel; and gift cards sold through Toast Tab. Founded in 2024, the venue provides an all-ages, dog-friendly space focused on celebrating women's sports with a community-driven atmosphere.
Differentiator
Problem solved
Functional benefit
Products and services
- In-Store Dining and Bar Service Full-service bar and restaurant in Atlanta's Kirkwood neighborhood offering dine-in service with a menu that blends Brick and Mortar's contemporary Asian food with modern sports bar classics, with women's sports showing as the default programming in an all-ages, dog-friendly environment.
- Women's Sports Merchandise Shop Online and in-store shop selling women's sports merchandise and branded Jolene Jolene apparel and accessories, available to fans and visitors.
- Gift Cards Digital and physical gift cards available for purchase through Toast Tab at face value, redeemable for dining, beverages, and women's sports viewing at Jolene Jolene.
Companies that use Jolene Jolene
Customer profileSegments3 records
Ideal customer profiles3 records
Jolene Jolene technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Jolene Jolene partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Brick and MortarcoreBrick and Mortar is referenced as the source of the contemporary Asian food menu at Jolene Jolene. The website states 'Our menu is a delicious blend of Brick and Mortar's contemporary Asian food and Jolene Jolene's modern take on sports bar classics.' This indicates an ongoing food supply/partnership arrangement where Brick and Mortar's culinary offerings are featured at the venue.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Jolene Jolene competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Jolene Jolene social profiles
Digital presenceJolene Jolene financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jolene Jolene leadership team
Management profileNumber of profiles
Profiles1 record
Jolene Jolene funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jolene Jolene M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jolene Jolene
What does Jolene Jolene do?
Jolene Jolene operates a single-location full-service bar and restaurant in Atlanta's Kirkwood neighborhood dedicated to showing women's sports as the default programming. The venue serves a menu blending Brick and Mortar's contemporary Asian food with modern sports bar classics, and offers an all-ages, dog-friendly community space. The business is complemented by an online and in-store merchandise shop selling branded women's sports apparel and by digital gift cards sold through Toast Tab.
Is Jolene Jolene a public or private company?
Jolene Jolene is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Jolene Jolene founded?
Jolene Jolene was founded in 2023.
Where is Jolene Jolene based?
Jolene Jolene is headquartered in Decatur, United States, in the North America region.
How does Jolene Jolene make money?
Three revenue lines are on record. Food and Beverage Sales are the primary driver. The others are merchandise Sales and gift Cards.
Does Jolene Jolene have an API?
No public API is recorded for Jolene Jolene.
What industry is Jolene Jolene in?
Jolene Jolene's product category is Sports Bar & Restaurant. Its primary akta.pro industry code is THAFAEAA, Neighborhood & Sports Bars, with a secondary code of CRANACAC, Sports Bars. Its NAICS code is 7224 and its SIC code is 5810.