What Wnk Personeelsdiensten does

Wnk Personeelsdiensten is a Dutch staffing firm headquartered in Alkmaar, Netherlands, with a stated headcount of 1,001-5,000 employees. The firm specializes in recruiting personnel across sectors including landscaping, cleaning, catering, and distribution, serving local employers in the Alkmaar region and surrounding Noord-Holland area. Based on the aggregated source material, the company operates within or alongside a broader Dutch social services organization (Zaffier), which provides integrated employment support, financial guidance (geldzaken), and civic integration programs (inburgering) to residents.

The company's service portfolio spans two primary sides of the market. On the employer side, the firm offers recruitment, personnel placement, and outsourcing of production work to local businesses. On the job-seeker and resident side, the organization provides access to welfare benefits applications (Bijstandsuitkering), special assistance (Bijzondere bijstand), individual income support (individuele inkomenstoeslag), debt assistance (hulp bij schulden), a self-employed desk (zelfstandigenloket), and childcare benefit recovery support (kinderopvangtoeslagaffaire). Distribution is multi-channel: a physical office at Mallegatsplein 10, Alkmaar, phone support, and an online self-service portal (Mijn Zaffier).

The revenue model combines commercial staffing/recruitment fees from employer clients with what appears to be government-funded social services execution at the municipal level. The company is privately held, for-profit, and based in the Netherlands, operating within the regulated Dutch labor market and benefits administration landscape. No API, SDK, or proprietary technology platform is described, and the technical infrastructure is described as 'Not specified' in the source data.

Name

Wnk Personeelsdiensten

Legal name

Zaffier

Website

https://wnk.nl

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Wnk Personeelsdiensten is a Dutch staffing firm in Alkmaar offering recruiting and outsourced production work across landscaping, cleaning, catering, and distribution, while also supporting residents with employment, financial guidance, and integration services in the Noord-Holland region.

Ownership category

akta.pro rank

Product category

Public Employment and Social Services

NAICS

Individual and Family Services (6241), Vocational Rehabilitation Services (6243), Social Assistance (624)

SIC

Services-Social Services (8300), Services-Employment Agencies (7361)

akta.pro primary industry

State/Provincial Human Services & Benefits Administration (Welfare, Disability, Child & Family) (BPAIABAI)

akta.pro secondary industries

Financial Assistance & Benefits Navigation Services (BPAGAEAK), Unemployment Insurance & Employment Support Benefits (BPAIAKAB), Employment & Job Readiness Support Services (BPAGAEAJ), Integration & Inclusion Services (Housing, Education, Employment) (BPADAHAI)

Keywords

• Employment services
• Welfare benefits administration
• Civic integration programs
• Debt assistance services
• Staffing and recruitment

Headquarters

HQ city

Alkmaar

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Provides integrated support for residents in employment, financial matters (geldzaken), and civic integration (inburgering), including welfare benefits applications, debt assistance, self-employed desk, special assistance, individual income support, and childcare benefits recovery. For employers, the company offers staffing and recruitment services and the outsourcing of production work.

Product overview

Zaffier is a Dutch social services organization offering integrated support in employment, financial matters (geldzaken), and civic integration (inburgering). The organization provides services for both job seekers and employers, including job placement assistance, financial guidance, benefits administration, and integration programs. Services include Bijstandsuitkering aanvragen (welfare benefits application), Hulp bij schulden (debt assistance), Zelfstandigenloket (self-employed desk), Kinderopvangtoeslagaffaire (childcare benefit recovery), Bijzondere bijstand (special assistance), Individuele inkomenstoeslag (individual income support), Mijn Uitkering (my benefits portal), and Formulierenpunt (forms service). For employers, Zaffier offers recruitment services and outsourcing of production work.

Differentiator

Problem solved

Functional benefit

Products and services

• Mijn Zaffier (Customer Portal) A customer portal providing access to personal services, including Mijn Uitkering (My Benefits) for managing welfare and income support applications and payments. It is targeted at residents receiving benefits from the organization.
• Geldzaken (Financial Services) Financial services including welfare benefits (bijstandsuitkering), special assistance (bijzondere bijstand), individual income support (individuele inkomenstoeslag), debt assistance (hulp bij schulden), self-employed desk (zelfstandigenloket), and childcare benefit recovery (kinderopvangtoeslagaffaire). Targeted at residents needing financial support.
• Werkzoekende (Employment Services) Employment support services for job seekers, including job search assistance, training opportunities, and integration programs for immigrants. Targeted at unemployed residents and newcomers seeking work.
• Werkgevers (Employer Services) Staffing and recruitment services for employers, including finding personnel and outsourcing production work. Targeted at local businesses and organizations needing workforce support.
• Inburgeren (Integration Services) Civic integration programs and services to help immigrants settle and participate in Dutch society. Targeted at newcomers requiring civic integration support.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights3 records

Direct peers

• Tempo-Team: Major Dutch staffing and HR services provider. Competes directly with Zaffier's Werkgevers service line for local employer placements and outsourced production work in sectors like cleaning, catering, and distribution.
• ManpowerGroup Nederland: Global staffing firm with a substantial Dutch operation focused on industrial, logistics, and administrative placements. Directly comparable to Zaffier's Werkgevers offerings in target customer base and service delivery model.
• Olympia: Mid-sized Dutch staffing firm with strong regional branches. Competes with Zaffier's Werkgevers staffing line for SMB and industrial employer customers in the Noord-Holland market.
• UWV (Uitvoeringsinstituut Werknemersverzekeringen): Dutch national agency administering employee insurance, unemployment benefits (WW), and employment services. Zaffier's werkzoekende and bijstandsuitkering-adjacent activities overlap directly with UWV's mandate, and both serve Dutch residents navigating work and benefit needs.
• VluchtelingenWerk Nederland: Dutch NGO providing civic integration (inburgering) and refugee support services nationwide. Zaffier's inburgeren program serves the same population and use cases as VluchtelingenWerk, often operating as contracted partners in municipal programs.
• Randstad: Largest Dutch staffing firm with deep employer relationships across production, logistics, and cleaning verticals. Zaffier's Werkgevers staffing and production-work outsourcing compete for the same local employer mandates in the Alkmaar region.

Broad incumbents

• SVB (Sociale Verzekeringsbank): Dutch Social Insurance Bank administering family-related national benefits (including AKW child allowance and AOW pensions). Overlaps with Zaffier's family-benefit navigation work, particularly the kinderopvangtoeslagaffaire recovery track.
• COA (Centraal Orgaan opvang asielzoekers): Central Dutch agency for asylum-seeker reception and initial integration. Adjacent to Zaffier's inburgeren mandate — COA handles pre-municipal reception while Zaffier handles post-reception civic integration in its catchment.

Regional players

• Gemeente Amsterdam — Werk en Inkomen: Amsterdam's municipal social services division administering welfare, debt help, and employment support for Amsterdam residents. Same operating model as Zaffier but in a different (larger) Dutch region — a clear regional peer for benchmarking.

Emerging players

• Stimulanz: Dutch welfare-to-work and reintegration services provider. Comparable niche player focused on helping benefit recipients move toward employment, mirroring Zaffier's werkzoekende value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WNKpersoneelsdiensten

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wnk Personeelsdiensten