KREDA

What KREDA does

KREDA is a Lithuanian cooperative banking group administered by Jungtinė centrinė kredito unija (JCKU), comprising 14 member credit unions distributed across regional Lithuanian towns including Kaunas, Panevėžys, Biržai, Ignalina, Joniškis, Raseiniai, Kupiškis, Šakiai, Vilnius, Šilalė, and Elektrėnai. The group serves three primary customer segments: private individuals (payment accounts, savings deposits, consumer/housing/green loans, KREDA Prepaid Mastercard), small and medium enterprises (investment loans, credit lines, ILTE-guaranteed financing), and farmers/agricultural operations (investment loans up to 30 years for land acquisition, working capital financing, and ILTE-subsidized sustainable-agriculture loans up to EUR 200,000). Its combined loan portfolio exceeded EUR 500 million in Q1 2026, up from EUR 123.3 million at mid-2019.

The technology platform centers on internet banking (e.kreda.lt), a mobile banking application for iOS and Android with Smart-ID and mobile signature authentication, digital wallet integrations (Apple Pay launched March 2020, Google Pay launched 2022), SEPA instant payments with recipient IBAN/name verification, and a PSD2-compliant Open Banking API (REST/JSON, OAuth2, QWAC) with a sandbox environment for third-party providers. Card issuance is delegated to Paynovate SA under Mastercard licensing; KYC and AML compliance are handled by Ondato and Amlyze; risk underwriting is supported by Creditinfo Lietuva and Scorify. The group is ISO 14001:2015 certified and participates in the UN Global Compact.

The business model is cooperative: members purchase 'pajai' (shares) and access services through their local credit union, with revenue generated from net interest spread on the EUR 500M+ loan book, card/transaction commissions, payment services, and non-life insurance distribution via partnership with Compensa Vienna Insurance Group. Distribution relies on the 14-branch regional network plus digital self-service and open-banking channels; GTM is direct-to-consumer and direct-to-SME/farmer via partnerships with ILTE (state portfolio guarantees) and LZUKT (Lithuanian Agricultural Consultancy Service). A January 2026 reorganization converted one member credit union into a specialized bank, signaling regulatory evolution toward a broader banking charter within the group.

Name

KREDA

Legal name

Jungtinė centrinė kredito unija

Website

https://kreda.lt

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

KREDA is a Lithuanian cooperative banking group of 14 credit unions, administered by Jungtinė centrinė kredito unija, providing payment accounts, savings, consumer and housing loans, ILTE-guaranteed business financing, and specialized agricultural and green loans to individuals, SMEs, and farmers across regional Lithuania, with a combined loan portfolio exceeding EUR 500 million in Q1 2026.

Ownership category

akta.pro rank

Product category

Cooperative Banking Services

NAICS

Credit Unions (522130), Credit Unions (52213), Savings Institutions and Other Depository Credit Intermediation (522180), Depository Credit Intermediation (5221)

SIC

Savings Institutions, Not Federally Chartered (6036), Savings Institution, Federally Chartered (6035), Personal Credit Institutions (6141), Short-Term Business Credit Institutions (6153)

akta.pro industry

PRIMARYFSAEAEAI

SBA/USDA Government-Backed Loan Intermediation

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Mortgage Brokerage & Loan Intermediation

SECONDARYFSAKAGAI

SBA/Government-Backed & Development Finance Loans

Financial & Insurance/Lending & Consumer Finance/Small Business & Microenterprise Lending

Keywords

• Cooperative banking services
• Credit union lending
• Payment card services
• Agricultural loan financing
• Deposit savings products

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Interest Income from Lending: Primary revenue stream from interest charged on loans extended to members including housing loans, consumer loans, business loans, agricultural loans, and green loans. Loan portfolio exceeded EUR 500 million as of Q1 2026.
2. Member Deposits and Savings: Acceptance of member deposits including term deposits, savings deposits, targeted savings accounts, and children's savings accounts. Interest paid to depositors. Total deposit portfolio managed for members.
3. Payment and Card Services: Commission income from payment processing, card issuance (KREDA Prepaid Mastercard issued via Paynovate SA), digital wallet integration (Apple Pay, Google Pay), and SEPA payment services.
4. Non-Life Insurance Distribution: Distribution of non-life insurance products through partnership with Compensa Vienna Insurance Group, earning commission on policies sold to members.
5. Membership Fees: Revenue from membership contributions and fees paid by members to join credit unions. Members are required to purchase shares (pajai) as part of membership.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

KREDA is a Lithuanian cooperative banking group of 14 credit unions operating under Jungtinė centrinė kredito unija (JCKU). It provides retail and commercial banking services including payment accounts, the KREDA Prepaid Mastercard, savings and term deposits, consumer and housing loans, green loans, SME business loans with ILTE portfolio guarantees, specialized agricultural financing (investment and working capital loans), non-life insurance distribution, internet banking (e.kreda), a mobile banking app, and a PSD2 Open Banking API for third-party providers.

Product overview

KREDA is a Lithuanian cooperative banking group consisting of 14 credit unions, offering a comprehensive suite of financial services. The core product portfolio includes payment accounts, KREDA Prepaid Mastercard cards, and digital banking channels (internet banking e.kreda and mobile app). Lending products span personal loans (housing, consumer, green), business loans with ILTE guarantees, and specialized agricultural financing (investment loans, working capital, ILTE subsidized loans). Savings products include term deposits, savings accounts, and child deposits. Additional services encompass payment terminals, non-life insurance partnerships, and PSD2 Open Banking API for third-party providers. The group operates as a unified brand under Jungtinė centrinė kredito unija (JCKU) administration, serving private individuals, businesses, and farmers across Lithuanian regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Payment Account (Mokėjimo sąskaita) Primary customer account for daily financial operations, payment processing, and fund management, opened for credit union members in euros.
• KREDA Prepaid Mastercard Prepaid Mastercard payment card enabling cashless payments at terminals worldwide, online purchases, and ATM withdrawals. Supports Apple Pay and Google Pay tokenization and is issued via Paynovate SA under Mastercard license.
• Internet Banking (e.kreda) Online banking platform at e.kreda.lt for account management, payment processing, SEPA and SEPA Instant credit transfers, standing orders, recipient IBAN/name verification, and loan monitoring, accessible 24/7.
• KREDA Mobile App Mobile banking application for Android and iOS enabling account monitoring, payments, card management, loan viewing, biometric login, real-time payment notifications, and authentication via Smart-ID or mobile signature.
• Housing Loan (Būsto paskola) Mortgage loan for purchasing residential property, with state-subsidized options available for young families in Lithuanian regional areas.
• Consumer Loan (Vartojimo paskola) Personal loan for individual financial needs with flexible terms and amounts based on creditworthiness assessment.
• Green Loan (Žalioji paskola) Sustainable financing for renewable energy investments, solar panel installation, and environmentally friendly improvements, available to individuals, businesses, and farmers with potential state subsidies up to 30-45% of costs.
• Term Deposits (Terminuoti indėliai) Time deposit savings products with fixed terms and interest rates for capital preservation, offered alongside savings accounts and targeted savings accounts.
• Child Deposit (Vaiko indėlis) Specialized savings account for children with competitive interest rates (up to 3.5% annual promotional rate) to support long-term financial planning for families.
• Investment Loan for Farmers (Investicinė paskola ūkininkams) Long-term financing for farmers to expand or modernize farms, purchase agricultural equipment, construct or acquire real estate (farms, warehouses, grain dryers), and buy agricultural land, with terms up to 30 years for land acquisition and up to 10 years for non-land assets.
• Working Capital Financing for Farmers (Apyvartinių lėšų finansavimas ūkininkams) Short-term working capital financing for farmers to manage seasonal cash flow gaps for seeds, fertilizers, fuel, and other essential farm operational costs.
• ILTE Investment Loans for Farmers (ILTE paskolos investicijoms) Government-subsidized loans for agricultural investments including sustainable farming, renewable energy, and farm modernization up to EUR 200,000, with favorable terms including 0% interest on 70% of the amount and a 5% margin plus 6-month EURIBOR on the remaining 30%.
• Business Loan (Verslo paskola) Commercial lending products for small and medium enterprises including investment loans, credit lines, and working capital facilities.
• Loans with ILTE Guarantee (Paskolos su ILTE garantija) Business loans with ILTE (formerly INVEGA) portfolio guarantees to address insufficient collateral issues for SMEs, facilitating easier access to financing without standard collateral requirements.
• PSD2 Open Banking API Open Banking API platform enabling Third Party Providers to access payment initiation, account information, and confirmation of funds services under PSD2 regulation. RESTful architecture with JSON, OAuth2 authentication, sandbox environment, and QWAC requirement for production access.
• Payment Card Terminals (Mokėjimo kortelių skaitytuvai) Card payment terminals (POS) for merchants to accept card payments, supporting contactless, chip, and PIN transactions.
• Non-Life Insurance (Ne gyvybės draudimas) Non-life insurance products distributed through partnership with Compensa Vienna Insurance Group covering property, accident, travel, and other non-life insurance needs of members.

Quantifiable outcome

• Loan portfolio exceeded EUR 500 million in Q1 2026
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• ILTE (Investicijų ir verslo lengvatinės paskolos)coreGTM or Marketing PartnerILTE is a government investment financing tool (formerly INVEGA) providing portfolio guarantees that enable KREDA credit unions to extend loans to SMEs and farmers who lack sufficient collateral. KREDA promotes ILTE-guaranteed loans prominently on its website and branches as a key financing solution.
• VšĮ Lietuvos žemės ūkio konsultavimo tarnyba (LZUKT)coreStrategic or Co-development PartnerLithuanian Agricultural Advisory Service provides agricultural expertise and outreach to farmers, directing them to KREDA credit unions for specialized agricultural financing products including investment loans and ILTE subsidized loans.
• Paynovate SAcoreTechnology or IntegrationPaynovate SA is an e-money institution licensed by the National Bank of Belgium that issues the KREDA Prepaid Mastercard under license from Mastercard International Inc. Paynovate SA is a direct member of Mastercard.
• Compensa Vienna Insurance GroupminorChannel Partner/ Reseller/ DistributorNon-life insurance products distributed to KREDA members through credit union branches. Insurance offerings include property, accident, and other non-life coverage.
• Dojus AgrominorGTM or Marketing PartnerAgricultural equipment dealer and partner providing financing solutions for farm equipment purchases through KREDA credit unions.
• UAB MargučiaiminorGTM or Marketing PartnerPartner company involved in financing collaborations with KREDA for specific member services.
• Creditinfo LietuvacoreTechnology or IntegrationCredit bureau and financial data provider enabling KREDA credit unions to access credit history and scoring data for borrower risk assessment and loan decisions.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Regional players

• Paysera: Lithuanian-headquartered fintech providing payment accounts, cards, and payment processing. Comparable in offering Lithuanian customers digital payment accounts and Mastercard cards, overlapping with KREDA's payment account and KREDA Prepaid Mastercard products.
• Citadele banka (Lithuania operations): Baltic-headquartered bank with Lithuanian operations, offering retail and SME banking. Comparable in serving Lithuanian consumers and small businesses with deposits, payments, and lending products.

Broad incumbents

• Šiaulių bankas: Lithuania's largest domestically-owned commercial bank, offering deposits, loans, payments, and digital banking. Overlaps with KREDA on SME and regional lending but operates at far greater scale and as a public company.
• Swedbank Lithuania: One of the largest banks in Lithuania, offering the full suite of retail, SME, and agricultural financial services. Competes with KREDA for regional deposits and loans but at much larger scale and with broader product offerings.
• Luminor Lithuania: Baltic universal bank active in Lithuania with retail and SME banking products. Comparable to KREDA in providing deposits, loans, and digital banking channels to Lithuanian customers including regional segments.
• SEB Bankas: Major universal bank in Lithuania providing consumer banking, corporate lending, and digital services. Competes directly with KREDA in SME lending and consumer deposits in the Lithuanian market.

Emerging players

• Medicinos bankas: Smaller Lithuanian bank serving SMEs, healthcare professionals, and individual clients. Comparable niche in serving underserved customer segments in Lithuania similar to KREDA's community-cooperative focus.

Direct peers

• Lietuvos centrinė kredito unija (LCKU): The other main central credit union federation in Lithuania, administering a competing network of credit unions with similar cooperative banking, deposit, and lending services to regional members — directly comparable to KREDA's structure and product set.

Others

• European Association of Co-operative Banks (representative national co-op banks): Industry body for European cooperative banks; representative peers include Co-operative Bank (UK), Rabobank (Netherlands), and Crédit Mutuel (France) — comparable cooperative banking models serving regional and member-focused markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kredaunijos

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KREDA