UAB „Margučiai“
UAB Margučiai is a Lithuanian agricultural machinery distributor selling new and used farm equipment, spare parts, and livestock infrastructure from 10+ exclusive international brands, serving Lithuanian farmers and municipal customers via direct sales, e-commerce, and rental services.
- Company typePrivate
- Founded-
- HeadquartersPanevėžys region, Lithuania
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What UAB „Margučiai“ does
UAB „Margučiai" is a Lithuanian agricultural machinery trading and distribution company founded in 2007 and headquartered in Margučiai village, Panevėžys region. The company operates as a multi-brand distributor serving Lithuanian commercial farms, livestock operations, horticulture and small-scale farmers, as well as municipal and forestry customers. It holds exclusive or primary Lithuanian representation rights for a broad portfolio of international agricultural equipment brands including Farmtrac, Solis, Hinomoto, Dong Feng (tractors), MultiOne (self-propelled loaders), Pronar (trailers), Hardi (sprayers), Kverneland, Vaderstad, and New Holland (combines), along with resale of CHC Navigation precision farming systems.
The company's core offering spans new agricultural machinery, used equipment imported from Poland and Scandinavia, an extensive spare parts catalog, farm and livestock infrastructure equipment (barn fittings, milking units, ventilation, manure scrapers), and complementary services including technical inspection for plant protection sprayers, equipment repair, and machinery rental. The business runs on a traditional distribution model supplemented by a proprietary e-commerce platform at marguciai.lt and a TikTok social media presence for marketing. Distribution is direct-to-customer through dedicated phone lines by product category, email, and online ordering, with payment processing handled by Paysera and logistics via DPD. Financing options are advertised to support equipment purchases.
Revenue is generated primarily through one-time sales of new and used machinery (priced from €12,000 for entry-level tractors up to €57,500 for combines) and spare parts (€3–€1,400), with supplementary revenue from equipment rental on a usage basis and professional service fees for technical inspections and repairs. The company employs approximately 5 people, operates exclusively within Lithuania, and is privately held with no disclosed external investors or parent company.
UAB „Margučiai“ firmographics
Firmographics- Name
- UAB „Margučiai“
- Legal name
- UAB Margučiai
- Website
- https://marguciai.lt
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- UAB Margučiai is a Lithuanian agricultural machinery distributor selling new and used farm equipment, spare parts, and livestock infrastructure from 10+ exclusive international brands, serving Lithuanian farmers and municipal customers via direct sales, e-commerce, and rental services.
- Ownership category
- akta.pro rank
UAB „Margučiai“ industry classification
Industry- Product category
- Agricultural Machinery Distribution
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (423820)
- SIC
- Farm Machinery & Equipment (3523), Agricultural Services (700)
- akta.pro industry
- Custom Equipment Operation & Rental with Operator (Tractors, Implements)Agriculture & Food Production/Agricultural Services (Custom Farming, Agronomy, Veterinary)/Custom Farming & Field Operations (Planting, Spraying, Harvesting)
Keywords
Where UAB „Margučiai“ is headquartered
LocationHeadquarters
- HQ city
- Panevėžys region
- HQ country
- Lithuania
- HQ region
- Europe
Offices1 record
Markets served
UAB „Margučiai“ business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- New Agricultural Equipment Sales: Sale of new agricultural machinery including tractors (Farmtrac, Solis, Hinomoto, Dong Feng), MultiOne loaders, soil cultivation equipment, seeders, sprayers, mowing equipment, trailers, and farm equipment
- Used Equipment Sales: Sale of used agricultural machinery imported from Poland and Scandinavia, including combines, tractors, trailers, and various farm equipment
- Spare Parts Sales: Extensive catalog of spare parts for agricultural machinery including hammers, blades, pumps, filters, belts, and components for various equipment brands
- Equipment Rental: Rental services for agricultural machinery (Technikos nuoma)
- Service and Maintenance: Technical inspection services for sprayers and plant protection equipment, repair services, service pricing available
- Farm Equipment Sales: Sale of farm infrastructure equipment including partitions, feeding grates, gates, animal houses, barns, enclosures, waterers, feeders, ventilation systems, milking units, and manure scrapers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Agricultural machinery and tractors |
| Unit Pricing | Pay-as-you-go | Used equipment from Poland and Scandinavia |
| Unit Pricing | Pay-as-you-go | Spare parts and components |
| Unit Pricing | Pay-as-you-go | Farm equipment |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
UAB „Margučiai“ product offering
Product offeringCore offering
UAB Margučiai is a Lithuanian agricultural machinery retailer/distributor selling new tractors (Farmtrac, Solis, Hinomoto, Dong Feng), MultiOne self-propelled loaders, soil cultivation, seeding, spraying, mowing, grain processing, and farm infrastructure equipment. The company also sells used agricultural machinery imported from Poland and Scandinavia, supplies spare parts through an online catalog, offers equipment rental, and provides technical inspection services for sprayers along with repair/maintenance services.
Product overview
UAB Margučiai operates as an agricultural machinery trading company offering a comprehensive portfolio of new and used farm equipment. The core offering includes new tractors from brands (Farmtrac, Solis, Hinomoto, Dong Feng), MultiOne self-propelled loaders across multiple series (1-11, EZ), and extensive new equipment categories spanning soil cultivation, seeding, fertilizer/spraying (Hardi sprayers), mowing/feed preparation, grain processing, trailers (Pronar), irrigation, and precision farming technology (CHC Navigation auto-steering). The company also supplies used machinery from Poland and Scandinavia, farm equipment (partitions, feeding systems, ventilations, milking units, manure scrapers), and provides services including technical inspections, repairs, and equipment rental. An e-commerce platform enables online purchasing of equipment and spare parts.
Differentiator
Problem solved
Functional benefit
Products and services
- Farmtrac Tractors New Farmtrac tractors for agricultural work, including models such as Farmtrac 26 Pro, distributed by UAB Margučiai as the sole representative in Lithuania.
- Solis Tractors New Solis tractors distributed by UAB Margučiai for agricultural operations in Lithuania.
- Hinomoto Tractors New Hinomoto tractors distributed by UAB Margučiai for farming applications in Lithuania.
- Dong Feng Tractors New Dong Feng tractors distributed by UAB Margučiai for agricultural use in Lithuania.
- MultiOne Self-Propelled Loaders MultiOne self-propelled loaders available in multiple series (1, 2, 5, 6, 7, 8, 11, EZ) with various attachments for agricultural and material handling work.
- Soil Cultivation Equipment Soil cultivation equipment including cultivators, plows, harrows, and tillers from brands such as Kverneland and Vaderstad for agricultural field preparation.
- Seeders Seeders and seeding equipment for various crop types distributed by UAB Margučiai.
- Fertilizer and Chemical Spraying Equipment Fertilizer and chemical spraying equipment including Hardi sprayers and pumps for crop protection applications.
- Mowing and Feed Preparation Equipment Mowing and feed preparation equipment including disc mowers, drum mowers, and hammer shredders for forage and hay operations.
- Grain Processing Equipment Grain processing equipment including grain dryers, cleaners, and conveyors for post-harvest handling.
- Trailers and Semi-Trailers Trailers and semi-trailers from brands such as Pronar for agricultural transport applications.
- Irrigation Systems Irrigation systems for agricultural applications.
- Precision Farming Technology Precision farming technology including CHC Navigation automatic steering systems (NX510 SE) and parallel driving systems for GPS-guided agricultural operations.
- Farm Infrastructure Equipment Farm equipment including partitions, feeding troughs, gates, animal houses, barns, enclosures, waterers, feeders, ventilation systems, milking units, and manure scrapers for livestock operations.
- Used Agricultural Machinery from Poland Used agricultural machinery imported from Poland, including combines, tractors, trailers, and various farm equipment.
- Used Agricultural Machinery from Scandinavia Used agricultural machinery imported from Scandinavian countries, including tractors, combines, and various farm equipment.
- Equipment Rental Services Rental services for agricultural machinery (Technikos nuoma) on a usage-based pricing model for seasonal and short-term equipment needs.
- Sprayer Technical Inspection and Repair Services Technical inspection services for sprayers and plant protection equipment, plus repair and maintenance services with published service pricing.
Companies that use UAB „Margučiai“
Customer profileSegments5 records
Ideal customer profiles4 records
UAB „Margučiai“ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
UAB „Margučiai“ partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered major and minor.
- FarmtracmajorFarmtrac tractors distributed exclusively or primarily by UAB Margučiai in Lithuania. Product line includes Farmtrac 26 Pro and other tractor models.
- SolismajorSolis tractors distributed by UAB Margučiai in Lithuania.
- HinomotomajorHinomoto tractors distributed by UAB Margučiai in Lithuania.
- Dong FengmajorDong Feng tractors distributed by UAB Margučiai in Lithuania.
- MultiOnemajorMultiOne self-propelled loaders distributed by UAB Margučiai. Multiple series offered (1, 2, 5, 6, 7, 8, 11, EZ) with various attachments.
- PronarmajorPronar trailers and semi-trailers distributed by UAB Margučiai. Featured brand in homepage slider.
- HardimajorHardi sprayers and pumps distributed by UAB Margučiai. Featured in homepage slider and prominent product listings.
- KvernelandmajorKverneland equipment including plows, mowers, and balers distributed by UAB Margučiai.
- VaderstadmajorVaderstad cultivation equipment distributed by UAB Margučiai.
- New HollandmajorNew Holland combines sold through UAB Margučiai, including New Holland CX840 6m model.
- StigaminorStiga ride-on mowers distributed by UAB Margučiai, including Stiga Park 300 RC model.
- SipmaminorSipma balers and mowers distributed by UAB Margučiai.
- PayseraminorPayment services provider for e-commerce transactions
- DPDminorLogistics and delivery services partner for product shipments
Scale indicators1 record
Expansion highlights5 records
UAB „Margučiai“ competitors and assessment
Company assessmentBroad incumbents
- Deere & Company (John Deere): World's largest agricultural equipment manufacturer. Represents the dominant OEM whose dealer network structure and direct-sales initiatives shape the playing field for independent distributors like Margučiai.
- AGCO Corporation: Global manufacturer of Massey Ferguson, Fendt, and Valtra tractors and agricultural implements. A broad incumbent whose brand-level distribution economics shape the independent dealer landscape that Margučiai competes in.
- CNH Industrial: Global manufacturer of Case IH, New Holland, and Steyr tractors and equipment. Margučiai already distributes New Holland combines from CNH, and CNH represents the manufacturer-side incumbent whose dealer networks define the competitive structure Margučiai operates within.
- Kverneland Group: European manufacturer of tillage, seeding, spraying, and forage equipment, owned by Kubota. Already represented by Margučiai in Lithuania, making it both a supplier and a structural benchmark for the implement categories Margučiai sells.
- Kubota: Japanese tractor and equipment manufacturer with significant European presence. Competes in the compact and mid-size tractor segments where Margučiai's Farmtrac, Solis, and Hinomoto lines are positioned, and is the parent of Kverneland.
- Hardi International: Danish sprayer and crop protection equipment manufacturer. Margučiai distributes Hardi sprayers in Lithuania, making Hardi a key supplier partner and a benchmark for the sprayer category that anchors part of Margučiai's product mix.
Regional players
- Lantmännen Maskin: Swedish agricultural machinery dealer group distributing tractors and implements to Scandinavian farmers. Comparable in operating model (multi-brand dealer with service and parts) and serves a nearby regional market with similar farm structures.
- Danish Agro: Danish agribusiness cooperative with machinery distribution alongside crop inputs and feed. Operates farm equipment sales and service in Northern Europe and represents a regional comparable for machinery distribution into a farmer membership base.
Direct peers
- Dotnuva Baltic: Lithuanian agricultural machinery distributor operating in the same country and market. Also distributes a portfolio of international equipment brands (including Kverneland and similar implements) to Lithuanian farmers, making it the closest direct channel competitor.
- Konekesko (Kesko): Finnish agricultural machinery dealer chain operating multi-brand distribution of tractors and farm equipment through a network of outlets. Closely comparable business model with multi-brand franchise, parts, and service in a Nordic/Baltic context.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
UAB „Margučiai“ social profiles
Digital presenceUAB „Margučiai“ financial estimates
Financial estimateRevenue estimate
Valuation estimate
UAB „Margučiai“ leadership team
Management profileNumber of profiles
UAB „Margučiai“ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UAB „Margučiai“ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UAB „Margučiai“
What does UAB „Margučiai“ do?
UAB Margučiai is a Lithuanian agricultural machinery retailer/distributor selling new tractors (Farmtrac, Solis, Hinomoto, Dong Feng), MultiOne self-propelled loaders, soil cultivation, seeding, spraying, mowing, grain processing, and farm infrastructure equipment. The company also sells used agricultural machinery imported from Poland and Scandinavia, supplies spare parts through an online catalog, offers equipment rental, and provides technical inspection services for sprayers along with repair/maintenance services.
Is UAB „Margučiai“ a public or private company?
UAB „Margučiai“ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was UAB „Margučiai“ founded?
UAB „Margučiai“ was founded in -1. It employs 1 to 10 people.
Where is UAB „Margučiai“ based?
UAB „Margučiai“ is headquartered in Panevėžys region, Lithuania, in the Europe region.
How does UAB „Margučiai“ make money?
Six revenue lines are on record. New Agricultural Equipment Sales are the primary driver. The others are used Equipment Sales, spare Parts Sales, equipment Rental, service and Maintenance and farm Equipment Sales.
Who are UAB „Margučiai“'s main competitors?
Broad incumbents on record are Deere & Company (John Deere), AGCO Corporation, CNH Industrial, Kverneland Group, Kubota and Hardi International. Regional players are Lantmännen Maskin and Danish Agro. Direct peers are Dotnuva Baltic and Konekesko (Kesko).
Does UAB „Margučiai“ have an API?
No public API is recorded for UAB „Margučiai“.
What industry is UAB „Margučiai“ in?
UAB „Margučiai“'s product category is Agricultural Machinery Distribution. Its primary akta.pro industry code is AFACAAAH, Custom Equipment Operation & Rental with Operator (Tractors, Implements). Its NAICS code is 423820 and its SIC code is 3523.