CPL Training

Name

CPL Training

Legal name

CPL Training / CPL Learning

Website

https://cpltraining.co.uk

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Hospitality Compliance Training

NAICS

Other Technical and Trade Schools (611519), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Legal & Compliance (CLE, Paralegal CE) (EDAAALAB)

akta.pro secondary industries

Food Safety, Sanitation & HACCP Training (EDAOAKAG), Continuing Education (CE/CPD) & Provider Accreditation Bodies (EDADACAF)

Keywords

• Alcohol licensing training
• Personal licence courses
• Hospitality compliance training
• First aid certification
• Premises licence services

Headquarters

HQ city

Birkenhead

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Online Course Sales: Sale of accredited online courses including APLH (England and Wales), SCPLH and SCPLH Refresher (Scotland). Self-service purchasing through website shopping basket.
2. In-Person Training Courses: Face-to-face training courses including Emergency First Aid at Work, Fire Marshal Award, First Aid at Work, and Food Safety Level 3 at CPL training venues across the UK.
3. Premises Licence Application Service: Professional service assisting businesses with premises licence applications for selling alcohol, entertainment, or late-night refreshment.
4. Premises Licence Variation Service: Service helping businesses make changes to existing premises licences.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

CPL Training (trading as CPL Learning) delivers accredited alcohol licensing qualification courses — the Award for Personal Licence Holders (APLH) for England and Wales, and the Scottish Certificate for Personal Licence Holders (SCPLH) and SCPLH Refresher for Scotland — delivered via 24/7 online e-learning. The company also offers in-person compliance training (Emergency First Aid at Work, First Aid at Work, First Aid at Work Refresher, Fire Marshal Award, Food Safety Level 3), themed course collections for hotels, retail, compliance, personal development, and team development, and a Premises Licence Application and Variation Service for hospitality businesses.

Product overview

CPL Training (trading as CPL Learning) is a training provider offering a portfolio of online courses and in-person training focused on the hospitality and licensing sectors. The core product offering consists of alcohol licensing qualification courses including the Award for Personal Licence Holders (APLH) for England and Wales, and the Scottish Certificate for Personal Licence Holders (SCPLH) and SCPLH Refresher for Scotland. These are complemented by supplementary services including Premises Application Service and Premises Licence Variation Service. The company also provides compliance, hotel, retail, personal development, and team development course collections, plus in-person first aid (Emergency First Aid at Work, First Aid at Work, First Aid at Work Refresher), fire safety (Fire Marshal Award), and food safety (Food Safety Level 3) training. Additional offerings include Essentials of Pub Management (EPM) and elearning site licence packages, supported by a Hospitality Learning Management System platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Award for Personal Licence Holders (APLH) Accredited online course covering the essentials of the Licensing Act 2003 to enable individuals to responsibly sell alcohol and obtain a personal licence in England and Wales.
• Scottish Certificate for Personal Licence Holders (SCPLH) Essential certification course covering key aspects of managing licensed premises and complying with Scotland's licensing laws.
• Scottish Certificate for Personal Licence Holders (SCPLH) Refresher Refresher course covering the most important aspects of licensing law and regulation for Scotland-based personal licence holders.
• Premises Application Service Professional service assisting businesses with premises licence applications required to sell alcohol, offer entertainment, or serve hot food and drinks between 11pm and 5am.
• Premises Licence Variation Service Professional service helping businesses make changes to existing premises licences.
• Emergency First Aid at Work In-person first aid training course for emergency situations in the workplace.
• Fire Marshal Award In-person training for fire safety and marshal responsibilities.
• First Aid at Work Comprehensive in-person first aid training course meeting HSE requirements.
• First Aid at Work Refresher Refresher course for those who need to renew their First Aid at Work qualification.
• Food Safety Level 3 Advanced in-person food safety training at Level 3 for supervisors and managers.
• Compliance Courses Collection Collection of online compliance-related training courses.
• Hotel Courses Collection Collection of online courses tailored for the hospitality and hotel industry.
• Retail Courses Collection Collection of online courses for the retail sector.
• Personal Development Courses Collection Collection of online courses for personal development and skills enhancement.
• Team Development Courses Collection Collection of online courses for business owners and team development.
• Essentials of Pub Management (EPM) Comprehensive training programme for managing licensed premises such as pubs.
• eLearning Packages (Site Licence) Site licence packages enabling organisations to access elearning courses for multiple users.
• Hospitality Learning Management System Learning management system platform for hospitality industry training and development.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• iHASCO: UK-based e-learning provider offering accredited health & safety, food safety, fire safety, and HR compliance training to businesses. Directly comparable to CPL's compliance course collections and LMS-led delivery approach.
• High Speed Training: UK-based e-learning provider offering accredited courses for hospitality and licensed-trade professionals, including APLH, SCPLH, food safety, and first aid training. Directly comparable to CPL Learning in product mix, audience, and self-service e-learning delivery model.
• Flow Hospitality Training: UK specialist training provider for the licensed hospitality trade, offering personal licence qualifications, food safety, and compliance training. Overlaps with CPL on core APLH/SCPLH product lines and similar in-person + e-learning delivery model.
• Virtual College: UK e-learning compliance and professional development provider with courses across food safety, first aid, fire safety, and licensing. Comparable to CPL Learning in the breadth of compliance catalogue and self-service e-commerce model.
• Intellelearn: UK e-learning provider offering accredited personal licence, food safety, first aid, and health and safety courses with self-service purchasing. Closely comparable to CPL Learning on product set, audience, and online self-service GTM.
• Acorn Learning: UK training provider offering APLH, SCPLH, food safety, and first aid courses for the hospitality and licensed trade. Directly comparable on the licensing-qualification core and SME hospitality buyer profile.

Broad incumbents

• BIIAB: UK awarding body offering regulated qualifications including APLH and SCPLH, and accredits training centres. Functions both as a competitor (training delivery) and as the standards body underpinning the qualifications CPL delivers.
• The Access Group: Parent company of CPL Training/CPL Learning and a major UK vertical-software provider with a significant hospitality and HR software portfolio. Relevant as parent and as a potential cross-sell channel into the broader Access Group customer base.

Emerging players

• British Institute of Innkeeping (BII): UK trade body for the licensed hospitality sector that provides training, qualifications, and member support. Adjacent peer serving the same DPS and pub-operator audience with overlapping training and CPD content.

Others

• Totara Learn: Open-source enterprise LMS platform used by training providers to deliver online courses. Comparable to CPL's Hospitality LMS offering as a technology/platform layer underpinning compliance and professional training delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/100069057925139
• LinkedInlinkedin.com/company/cpl-training-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CPL Training