British Institute of Innkeeping
- Company typePrivate
- Founded1980
- HeadquartersFleet, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
British Institute of Innkeeping firmographics
Firmographics- Name
- British Institute of Innkeeping
- Legal name
- British Institute of Innkeeping
- Website
- https://bii.org
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where British Institute of Innkeeping is headquartered
LocationHeadquarters
- HQ city
- Fleet
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
British Institute of Innkeeping business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Subscriptions: BII operates as a membership organization with annual subscription fees covering 12 months from joining or renewal. Fees are payable by Debit/Credit Card, BACS, or Direct Debit (annually or quarterly in advance). Membership provides access to helplines, resources, industry insights, trusted partners, training discounts, and events.
- Training Courses: Revenue generated from sector-specific training courses including PEAT (Pre-Entry Awareness Training for those considering taking on a pub), APLH (Award for Personal Licence Holders), and Level 1 Customer Service qualifications.
- Events and Awards: Revenue from events including Summer Event, National Innovation & Training Awards (NITAs), Licensee of the Year Award, People Conference, and Annual General Meeting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual Membership |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
British Institute of Innkeeping product offering
Product offeringCore offering
BII is a UK registered charity and membership organization that supports, inspires, and promotes individuals working in the licensed hospitality trade. It sells annual memberships providing access to nine expert helplines, an online Resource Hub with business tools (including a Staff Contract Builder and Business Rates Calculator), sector-specific training courses (PEAT, APLH, Level 1 Customer Service), networking events and awards, an advocacy function, and a curated Trusted Partner network of vetted suppliers.
Product overview
The British Institute of Innkeeping operates as a membership organisation offering a unified portfolio of products and services for the licensed hospitality trade. Its core product is annual membership providing access to 9 expert helplines, resources, and industry insights. Supporting this are training courses (PEAT, APLH, Level 1 Customer Service), the Resource Hub with calculators, guides, and Staff Contract Builder tool, and events & awards programmes including the Licensee of the Year Award, NITAs, Summer Event, People Conference, and sustainability/community awards. BII also runs advocacy campaigns (VAT's The Problem, Our Pub) and maintains a Trusted Partner network of vetted suppliers. The Workforce sub-brand provides career development resources for pub staff including podcasts, mentoring, and wellbeing support.
Differentiator
Problem solved
Functional benefit
Brands
- Workforce: BII's workforce development platform supporting pub industry staff with tailored resources, expert advice, career guidance, and wellbeing support.
- BIIAB
Products and services
- BII Membership Annual subscription providing licensees and pub operators access to 9 expert helplines, Resource Hub, industry insights, Trusted Partner directory, training discounts, and events. Payable annually or quarterly via Debit/Credit Card, BACS, or Direct Debit.
- PEAT (Pre-Entry Awareness Training) Training course designed for individuals considering taking on a pub, providing foundational knowledge for prospective pub operators.
- APLH (Award for Personal Licence Holders) Training course equipping individuals with the skills and qualification to manage a licensed premises.
- Level 1 Customer Service Entry-level qualification course developing customer service skills for hospitality sector staff.
- Resource Hub Online library of calculators, guides, helplines, and downloadable tools helping members manage their licensed hospitality businesses, including the Business Rates Bill Calculator and Employment Rights Act resources.
- Staff Contract Builder Online tool enabling members to generate employment contracts for hospitality staff quickly, addressing HR needs of sole traders and small operators.
- Expert Helplines Nine expert helplines delivering up to 30 minutes of free advice per call to members on topics spanning licensing, legislation, employment law, business management, and operations.
Quantifiable outcome
- 220,000+ signatories supporting 10% hospitality VAT campaign
- +2 more outcomes
Companies that use British Institute of Innkeeping
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
British Institute of Innkeeping technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
British Institute of Innkeeping partnerships and signals
Strategic signalPartnerships
32 partnerships are on record, tiered core and minor.
- British Beer & Pub AssociationcoreBII partners with the British Beer & Pub Association on industry surveys, advocacy campaigns, and sector representation. The BBPA represents pubs, brewers and the beer industry, and together with BII and UK Hospitality, conducts surveys on business conditions and government support for the sector.
- UK HospitalitycoreBII collaborates with UK Hospitality, the trade association for the UK's hospitality sector, on industry advocacy, surveys, and campaigns including the VAT's The Problem campaign for 10% hospitality VAT.
- Hospitality UlstercoreBII partners with Hospitality Ulster to conduct industry surveys and represent the hospitality sector across the UK, including Northern Ireland in joint advocacy efforts.
- Licensed Trade Charity (LTC)coreBII has joined forces with the Licensed Trade Charity to help pubs, bars, breweries and individuals boost business and personal wellbeing. LTC provides 24/7 helpline support, wellbeing resources, and has supported people in the sector for over 200 years. BII Workforce members receive free access to the LTC Helpline.
- BIIAB QualificationsminorBIIAB Qualifications Limited, a long-standing part of the British Institute of Innkeeping, has joined the Skills and Education Group - a further education and skills sector membership body.
- HIT TrainingminorHIT Training is a trusted partner providing training services to BII members, with BII members using the Trusted Partner page to find training for staff.
- Only A Pavement AwayminorCharity connecting hospitality employers with people facing barriers to employment including those experiencing homelessness, prison leavers and veterans, helping build sustainable careers while supporting operators to access motivated employees.
- New Futures NetworkminorPartnership supporting workforce recruitment from prison leavers into the hospitality sector, addressing employment needs while providing career pathways for individuals.
- Sky BusinessminorSky Business is a Trusted Partner providing entertainment and sports broadcasting solutions for pubs and hospitality venues.
- Howden InsuranceminorHowden Insurance is a Trusted Partner providing business insurance services to BII members, with over 400 BII members having chosen Howden to protect their businesses.
- Molson CoorsminorMolson Coors Beverage Company is a Trusted Partner and Workforce partner providing drinks and hospitality solutions.
- Bhayani LawminorBhayani Law is a Trusted Partner providing legal services to BII members, specifically highlighted for employment law support.
- John Gaunt & PartnersminorJohn Gaunt & Partners is a Trusted Partner and specialist licensing and regulatory advisor to the hospitality sector.
- Cask MarqueminorCask Marque is an Industry Friend and Trusted Partner providing beer quality accreditation for pubs.
- Drinks TrustminorDrinks Trust is an Industry Friend providing support and assistance to individuals working in the drinks and hospitality industry.
- Pub AidminorPub Aid is an Industry Friend supporting pubs that give back to their communities through fundraising and charitable activities.
- Pub WatchminorPub Watch is an Industry Friend promoting safety and security in pubs through shared best practices.
- Pubs Code AdjudicatorminorPubs Code Adjudicator is an Industry Friend providing guidance on the Pubs Code regulations affecting tied pub tenants.
- VianetminorVianet is a Trusted Partner providing draught beer sales monitoring and analytics through their BevMetrics platform, used for industry reports on pub performance.
- ElavonminorElavon is a Trusted Partner providing payment processing services to hospitality businesses.
- DNA PaymentsminorDNA Payments is a Trusted Partner providing payment solutions for hospitality operators.
- CloverminorClover is a Trusted Partner providing point-of-sale and business management solutions for hospitality.
- AccessminorAccess is a Trusted Partner providing business management software solutions including EPOS, HR, and workforce management for hospitality.
- ZonalminorZonal is a Trusted Partner and Workforce partner providing hospitality technology solutions.
- BidfoodminorBidfood is a Trusted Partner providing food and drink wholesale supplies to hospitality businesses.
- Enexus EnergyminorEnexus Energy is a Trusted Partner providing energy procurement advisory services to hospitality businesses.
- Shield AssureminorShield Assure is referenced as a partner providing food safety, health and safety, and daily checks platform for hospitality teams.
- Tom KerridgecoreCelebrity chef Tom Kerridge is spearheading the VAT's The Problem campaign alongside BII, UK Hospitality, British Beer and Pub Association, and CODE Hospitality, advocating for 10% hospitality VAT.
- KAM InsightminorKAM Insight is a partner providing consumer research and market intelligence on drinking trends, with reports published through BII's news channel.
- The Oxford PartnershipminorThe Oxford Partnership provides market intelligence data on hospitality performance, including Market Watch reports published through BII's news channel.
- DojominorDojo provides payment transaction data and hospitality intelligence used in industry reports published through BII.
- CODE HospitalitycoreCODE Hospitality supports the VAT's The Problem campaign alongside BII, UKHospitality, British Beer and Pub Association, and chef Tom Kerridge.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
British Institute of Innkeeping competitors and assessment
Company assessmentDirect peers
- CAMRA (Campaign for Real Ale): UK consumer-led campaign and membership organization championing pubs and real ale; competes for mindshare among pub-goers and operators and recently recognized BII's CEO as Top Campaigner 2025.
- UK Hospitality: The primary UK trade association for the broader hospitality sector; BII is a coalition partner on the VAT's The Problem campaign and joint survey work, making it the most directly comparable membership/advocacy peer.
- British Beer & Pub Association: Trade body representing UK pubs and brewers; partners with BII on advocacy campaigns and industry surveys, sharing a similar member-services and lobbying model focused on the licensed trade.
- Institute of Hospitality: Professional membership body for hospitality managers and leaders offering accreditation, training and events; overlaps with BII in professional development and member benefits for the UK hospitality workforce.
Regional players
- Hospitality Ulster: Northern Ireland's hospitality trade association; partners with BII on joint advocacy and surveys but focuses on a different (regional) geographic membership base.
- Scottish Licensed Trade Association: Trade association representing Scotland's licensed hospitality trade; comparable membership-and-advocacy model but with primary focus on Scottish operators rather than the all-England/Scotland/Wales remit of BII.
Others
- Licensed Trade Charity: Charity providing wellbeing and financial support to people in the licensed trade; BII has a formal partnership with LTC and offers Workforce members 24/7 LTC Helpline access, making it a closely linked adjacent organization.
Emerging players
- Springboard Charity: UK charity focused on careers, training and workforce development in hospitality; overlaps with BII's Workforce platform in addressing pub-sector recruitment, training and career pathways.
- Cask Marque: Independent beer quality accreditation body working with pubs; listed as a BII Trusted Partner and Industry Friend, with overlapping audience of UK licensees and a narrower scope.
- Pub Aid: Industry initiative celebrating pubs' community fundraising and charitable contributions; a BII Industry Friend with overlapping audience of community-focused UK licensees.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
British Institute of Innkeeping social profiles
Digital presenceBritish Institute of Innkeeping financial estimates
Financial estimateRevenue estimate
Valuation estimate
British Institute of Innkeeping leadership team
Management profileNumber of profiles
Profiles1 record
British Institute of Innkeeping subsidiaries and ownership
Company hierarchySubsidiaries1 record
British Institute of Innkeeping funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
British Institute of Innkeeping M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about British Institute of Innkeeping
What does British Institute of Innkeeping do?
BII is a UK registered charity and membership organization that supports, inspires, and promotes individuals working in the licensed hospitality trade. It sells annual memberships providing access to nine expert helplines, an online Resource Hub with business tools (including a Staff Contract Builder and Business Rates Calculator), sector-specific training courses (PEAT, APLH, Level 1 Customer Service), networking events and awards, an advocacy function, and a curated Trusted Partner network of vetted suppliers.
Is British Institute of Innkeeping a public or private company?
British Institute of Innkeeping is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was British Institute of Innkeeping founded?
British Institute of Innkeeping was founded in 1980. It employs 11 to 50 people.
Where is British Institute of Innkeeping based?
British Institute of Innkeeping is headquartered in Fleet, United Kingdom, in the Europe region.
How does British Institute of Innkeeping make money?
Three revenue lines are on record. Membership Subscriptions are the primary driver. The others are training Courses and events and Awards.
Who are British Institute of Innkeeping's main competitors?
Direct peers on record are CAMRA (Campaign for Real Ale), UK Hospitality, British Beer & Pub Association and Institute of Hospitality. Regional players are Hospitality Ulster and Scottish Licensed Trade Association. Licensed Trade Charity is listed as an others. Emerging players are Springboard Charity, Cask Marque and Pub Aid.
Does British Institute of Innkeeping have an API?
No public API is recorded for British Institute of Innkeeping.