Saint-Emilion Tourisme

What Saint-Emilion Tourisme does

Saint-Emilion Tourisme (legally Office de Tourisme du Grand Saint-Émilionnais) is a French non-profit tourism organization operating as the official destination management body for the Grand Saint-Émilionnais territory in the Bordeaux wine region. It covers 22 municipalities, including 8 communes within the UNESCO World Heritage-listed Juridiction de Saint-Émilion (designated 1999), and serves more than one million annual visitors to Saint-Émilion village. Its core functions are visitor information, ticketing, tour booking, and destination marketing across heritage, wine, gastronomy, family, and corporate segments.

The organization runs a multilingual (9 languages: French, English, Spanish, German, Italian, Dutch, Portuguese, Chinese, Russian, Japanese) digital platform with an integrated e-commerce ticketing storefront (boutique.saint-emilion-tourisme.com), a member/adherent portal, and a B2B "Espace pro" login for corporate clients. Core products include monolithic church tours, château visits, walking-and-tasting experiences (Balade & Dégustation), private guided tours, seminars, gift boxes (Saint-Émilion Découverte and Saint-Émilion Expériences), a seasonal pass (Pass saisonnier), and a summer campaign (Intensément Saint-Émilion). The underlying technology stack is described as a multilingual CMS/e-commerce platform with member portal functionality, hosted/maintained by Klemeor (Bruges, France).

Revenue is generated through four main streams: (1) transaction-fee ticket and experience sales via the online boutique and physical office, (2) one-time gift box purchases, (3) recurring membership fees from local "adhérents" (châteaux, restaurants, accommodations, activity providers), and (4) professional services for seminars and private corporate events. Pricing is per-unit and varies by activity (wine tastings €8–60/person; cultural tours €15–40). The go-to-market is primarily direct-to-consumer via the website and on-site office, supported by partner referrals and seasonal campaigns. The organization is jointly supported by the 22 member municipalities and the Gironde Department, which co-financed website development.

Name

Saint-Emilion Tourisme

Legal name

Office de Tourisme du Grand Saint-Émilionnais

Website

https://saint-emilion-tourisme.com

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

11–50 employees

Short description

Saint-Emilion Tourisme is the official non-profit destination management office for the Grand Saint-Émilionnais territory in Bordeaux, France, operating ticketing, tour booking, gift boxes, and corporate seminars across 22 municipalities (including 8 UNESCO-listed communes) for wine tourists, heritage visitors, families, and corporate groups.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint-émilion

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Ticket Sales: Online sales of tickets for tours, experiences, and attractions including the monolithic church tour, château visits, and walking tours
2. Gift Boxes (Coffrets Cadeaux): Sale of gift packages for experiences including wine tastings and cultural tours
3. Membership Fees: Annual membership fees from local partners and wine estates ('adhérents') who join the tourism network
4. Seminars and Private Events: Corporate seminar and private group booking services

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

No source content was provided to describe the core offering.

Product overview

Saint-Emilion Tourisme operates as a destination tourism management platform for the Greater Saint-Émilion Area (Grand Saint-Émilionnais), offering a unified digital platform that integrates ticketing, tour booking, and visitor services. The core offering includes the Billetterie (ticketing system) for online bookings, combined with in-person visitor services across multiple categories: heritage tours centered on the UNESCO-listed Monolithic Church, wine-focused experiences like Balade & Dégustation walking tours and Château Visits, gift packages (Coffrets cadeaux) such as Saint-Émilion Découverte and Saint-Émilion Expériences, private/seminar services for groups, and seasonal programs like Intensément Saint-Emilion summer activities and the Pass saisonnier. The platform serves as the digital gateway to 22 municipalities, managing visitor experiences from ticket purchase through activity participation.

Differentiator

Problem solved

Functional benefit

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Grand Libournais TourismecoreStrategic or Co-development PartnerRegional tourism confederation that encompasses the Grand Saint-Émilionnais territory; co-branded logo appears on the website footer indicating partnership in destination marketing
• Gironde DepartmentcoreStrategic or Co-development PartnerThe Gironde Department co-financed website development as part of regional tourism infrastructure support
• Local Member Establishments (Adhérents)coreChannel Partner/ Reseller/ DistributorNetwork of local châteaux, restaurants, accommodations, and activity providers who are members of the tourism office and promote the destination through their businesses

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Visit Alsace (ADT Alsace): Regional destination marketing organization for Alsace, centered on the famous Alsace Wine Route. Operates a highly comparable model of promoting wine route tourism, domaine visits, and integrated ticketing across multiple communes in a heritage wine region.
• Visit Napa Valley: Destination marketing organization for Napa Valley, the leading premium wine tourism region in the United States. Closest international analog in business model, premium positioning, and wine-tourism focus, though operating in a different regulatory and funding environment.
• Comité Interprofessionnel du Vin de Champagne (CIVC): Inter-professional body representing the Champagne appellation, running tourism, heritage, and experience programs for the Champagne region. Directly comparable as a French wine-region DMO with regulatory authority, ticketing for maisons and cellars, and heritage/experience packaging at a similar premium positioning.
• Office de Tourisme et des Congrès de Bordeaux: Metropolitan tourism office for Bordeaux in the same broader Bordeaux wine region. Comparable as a French DMO selling tickets, wine experiences, heritage tours, and corporate events, operating in an overlapping wine-tourism market and competing for some of the same international visitor base.
• Consejo Regulador de la D.O.Ca. Rioja: Spain's premier wine appellation regulatory body, coordinating wine tourism across the Rioja region. Comparable as a wine-region DMO with regulatory authority, ticketing and visits for bodegas, and heritage and experience packaging, paralleling the Saint-Émilion Juridiction structure.
• Toscana Promozione Turistica: Regional tourism promotion agency for Tuscany, encompassing Chianti and other wine regions. Operates a comparable destination management function promoting wine routes, cultural heritage, and integrated booking across multiple municipalities in a premier wine destination.
• Office de Tourisme de Beaune: Municipal tourism office for Beaune, the historic wine capital of Burgundy. Directly comparable as a French wine-region DMO combining UNESCO-adjacent heritage, ticketing for premier attractions (Hospices de Beaune), château and winery experiences, and gift-box products, serving a similar mid-sized premium wine destination.
• Office de Tourisme de Sancerre: Tourism office serving the Sancerre wine appellation in the Loire Valley. Operates a small-scale wine-region DMO model with vineyard and wine-tasting experiences, heritage tours, and central ticketing, similar in scale and structure to Saint-Émilion Tourisme.
• Visit Bruges: Municipal tourism organization for Bruges, a medieval UNESCO World Heritage city with significant cultural and gastronomy tourism. Comparable in scale, regulatory status as an official DMO, integrated ticketing for premier medieval attractions, and heritage positioning, even though wine tourism is not the lead vertical.

Broad incumbents

• Tourism New Zealand: National destination marketing organization for New Zealand. A much larger DMO with national scope, but operating a comparable destination-promotion and experience-packaging business model across multiple regions, illustrating the broader DMO category at scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/saint_emilion
• YouTubeyoutube.com/channel/UCZrUIiNm4xg_g1tranZY1_w
• Facebookfacebook.com/saintemiliontourisme
• Instagraminstagram.com/mysaintemilion
• Pinterestpinterest.fr/saintemilion
• LinkedInlinkedin.com/company/saint-emilion-tourisme

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saint-Emilion Tourisme