Beaune & Pays Beaunois Tourist Office

What Beaune & Pays Beaunois Tourist Office does

Beaune & Pays Beaunois Tourist Office (legal name: Office de Tourisme Beaune & Pays Beaunois Cat.I) is the official Category I classified local tourism organization for the Beaune and Pays Beaunois territory in Burgundy, France, operating under the French law of 22 July 2009 and registered with Atout France under IM021100008. It functions as the statutory destination authority for one of France's most prestigious wine regions, serving approximately 2.5 million visitors annually through 7 physical welcome offices (headquartered at 2 rue de la Colombière, Beaune) and a multilingual digital platform (beaune-tourisme.fr) supporting 7 languages.

Its core product is a unified tourism information and booking platform combining a curated directory of local providers (accommodations, restaurants, winemakers, activity operators, cultural sites) with online reservation capability, event ticketing (notably the Vente des Vins des Hospices de Beaune and the Festival International d'Opéra Baroque), and themed experience offerings (wine tourism, EuroVelo 6 cycling, Route des Grands Crus, Voie des Vignes). Underlying technology is operated by third-party web agency RACCOURCI, with no disclosed proprietary AI or data infrastructure. The destination is certified under the Vignobles & Découvertes and Qualité Tourisme labels, with 85 communes in scope and protected Natura 2000 biodiversity sites integrated into the visitor offering.

The organization earns revenue primarily through transaction commissions on bookings intermediated for third-party tourism providers, supplemented by event ticketing and, implicitly, public-interest funding typical of French Offices de Tourisme. Customer segments span individual leisure tourists, group/coach tourism, business/MICE clients, and accessible tourism visitors. Distribution combines face-to-face welcome desks, e-commerce on the owned platform, direct sales for group and corporate clients, and emerging channel presence on WeChat targeting Chinese-speaking visitors. Strategic priorities visible in the data include sustainability (CITEO waste-reduction partnership, PCAET alignment, Imprim'Vert-certified print, #gourdefriendly initiative) and digital accessibility (RGAA audit planned for 2026).

Name

Beaune & Pays Beaunois Tourist Office

Legal name

Office de Tourisme Beaune & Pays Beaunois Cat.I

Website

https://beaune-tourisme.fr

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

The Beaune & Pays Beaunois Tourist Office is the official Category I classified destination authority for Beaune and the Burgundy wine region in France, serving 2.5 million annual visitors across 85 communes with 7 welcome offices, a 7-language booking platform, and curated wine, heritage, and cycling tourism offerings.

Ownership category

akta.pro rank

Product category

Tourism Information Services

NAICS

Convention and Visitors Bureaus (561591), Travel Agencies (561510)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industry

Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)

Keywords

• Tourism information services
• Destination marketing services
• Visitor booking services
• Wine tourism services
• Travel concierge services

Headquarters

HQ city

Beaune

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Commission on bookings: The tourist office facilitates bookings for tourism providers (accommodations, restaurants, activities, experiences) and earns commission on reservations made through its platform. It acts as an authorized booking intermediary for the region.
2. Professional liability insurance: The office holds professional liability insurance (assurance responsabilité civile professionnelle) under article 60 of decree n°94-490, policy number 082509/J with GENERALI, as required for registered tourism operators.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Beaune & Pays Beaunois Tourist Office operates as the official Category I Office de Tourisme for the Beaune and Pays Beaunois territory in Burgundy, France. It provides destination information, an online booking platform intermediating reservations with local providers (hotels, restaurants, wine domains, activity operators), curated wine tourism experiences, group and MICE tourism services, event ticketing, and multilingual visitor welcome across 7 physical offices. It earns commission on bookings it facilitates and is registered as an authorized tourism intermediary (Atout France IM021100008).

Product overview

Beaune & Pays Beaunois Tourist Office operates a unified tourism information and booking platform for the Burgundy wine region. The core offering consists of a comprehensive destination website providing tourism information, curated booking services for accommodations/activities/restaurants/events, and promoted wine tourism experiences. The portfolio includes regional events (Festival International d'Opéra Baroque, Vente des Vins des Hospices), cycling routes (EuroVelo 6, Voie des Vignes), the Cité des Climats wine museum partnership, and directories of Vignobles & Découvertes labeled establishments. The platform functions as an Authorized Local Tourism Office (OTI) categorized as Category I, facilitating reservations and promoting sustainable tourism practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Tourism Information Platform Comprehensive digital destination platform providing curated tourism information, travel guides, and trip-planning resources for Beaune and the Pays Beaunois region in Burgundy, supporting 7 languages and eco-design mode.
• Online Booking Services Authorized booking intermediation service enabling reservations for accommodations, restaurants, activities, wine experiences, and event tickets across the Burgundy wine region, with commission-based pricing governed by CGV terms.
• Wine Tourism Experiences Curated wine tourism activities including visits to Domaines, tasting sessions, cycling routes through vineyards (Voie des Vignes), and access to the Route des Grands Crus for individual visitors and small groups.
• Group Tourism Services Dedicated services for group travel organizers, including pre-arranged guided visits, themed itineraries, and guide coordination for associations and coach tours across Beaune and the surrounding wine region.
• Business / MICE Tourism Services Specialized services for corporate clients including seminar venues, team-building activities, catering partners, and event management support in the Burgundy wine region.

Quantifiable outcome

• 2.5 million visitors welcomed annually across the Beaune & Pays Beaunois region

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Communauté d'Agglomération Beaune Côte&SudcoreStrategic or Co-development PartnerThe office partners with the Communauté d'Agglomération Beaune Côte&Sud on the Plan Climat Air Énergie Territorial (PCAET) and other sustainability initiatives. Joint projects include a waste reduction program for tourist accommodations, in partnership with CITEO, aimed at reducing the environmental footprint of the 2.5 million annual visitors.
• CITEOminorStrategic or Co-development PartnerCITEO is a French eco-organization supporting recycling and waste management. The office collaborated with Beaune Côte et Sud and CITEO on a project to reduce waste from tourist accommodations, aligning with the destination's sustainability goals.
• Côte-d'Or AttractivitéminorGTM or Marketing PartnerThe office collaborates with Côte-d'Or Attractivité to promote the department's tourism assets and contribute to its visibility, working together on departmental sustainable tourism initiatives.
• Natura 2000 (Arrière-Côte de Beaune et Dijon)minorOthersThe office supports the protection of Natura 2000 sites spanning 85 communes, which preserve exceptional biodiversity including the Peregrine Falcon and Red-backed Shrike, integrating environmental protection with tourism promotion.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Visit Alsace (ADT Alsace): Alsace destination tourism agency covering the Alsace wine route; comparable regional DMO model combining wine tourism, cycling, gastronomy and a multilingual website targeting cross-border (German-speaking) demand.
• CRT Bourgogne-Franche-Comté: Regional Tourism Committee (Comité Régional du Tourisme) that the office partners with via Côte-d'Or Attractivité. Operates one administrative level above the office, marketing Burgundy as a whole and channeling demand into local OTIs including Beaune.
• Office de Tourisme Intercommunal de la Vallée du Louron: Small French mountain/intercommunal OTI demonstrating the rural, multi-commune OTI operating model (sustainability, multi-site welcome desks) that Beaune's 85-commune footprint resembles structurally.

Direct peers

• Office de Tourisme de Dijon: Adjacent French municipal tourist office (Catégorie I) covering Dijon and the northern Côte-d'Or, including Cité des Climats. Most directly comparable as a Burgundy Catégorie I OTI with multilingual booking and wine-tourism focus that partially overlaps Beaune's catchment.
• Office de Tourisme de Reims (Champagne): Official tourist office for the Champagne wine region with comparable wine-tourism positioning, heritage (cathedral), and event-ticketing infrastructure (e.g., sales similar in spirit to the Hospices de Beaune).
• Office de Tourisme de Strasbourg: Grand-Est Catégorie I tourist office with multilingual content, UNESCO heritage positioning and cruise/MICE demand — a useful size and governance benchmark for a major French city-adjacent wine region OTI.
• Office de Tourisme et des Congrès de Bordeaux: Catégorie I French tourist office for Bordeaux, a fellow UNESCO-listed wine capital with multilingual booking, MICE services, and a Vignobles & Découvertes-labeled destination — the closest analog to Beaune in scale and product mix.

Broad incumbents

• Atout France: France's national tourism development agency and the body that registers and classifies French OTIs (including Beaune under IM021100008). Sets the regulatory and labeling framework (Vignobles & Découvertes, Qualité Tourisme) the office operates under.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BeauneTourisme
• Facebookfacebook.com/beaunetourisme

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beaune & Pays Beaunois Tourist Office