NICE Indonesia

What NICE Indonesia does

NICE Indonesia (PT Nusantara Integra Cipta Ekselensia) is an Indonesia-based social enterprise founded in March 2018 and headquartered in South Jakarta, operating with 101-250 employees across at least eight Indonesian provinces. The company provides capacity building, consulting, and training services to three primary segments: civil society organizations (CSOs), educational institutions, and corporate/government entities, with a secondary focus on SMEs, youth, and mosque-based community programs. Its service portfolio is organized around two programmatic pillars — NGO/CSO & SME empowerment (CSO Lead, SUSTAIN, FinManage, Up Skills, Social Loans, PRIME, Count Me In, C4C) and Education & Youth development (ROOTS, EduLEAD, BRIGHT, Starlight, CATADEMIA, School Improvement, Parent School, SNMS, Mosque Innovation) — supported by consulting, monitoring & evaluation, module development, and applied research services delivered through the NICE Academy LMS platform.

The underlying technology is methodology-driven rather than platform-driven. NICE's core intellectual property consists of two proprietary training frameworks: the ADLX (Active Deep Learner Experience) method, which transforms teacher-centered instruction into student-centered active learning, and the FIRST Edu Framework, a 5-domain, 15-principle facilitation approach grounded in Educational Psychology, Neuropsychology, Cognitive Psychology, and Design Thinking. The School Network Management System (SNMS) is a software product installed in partner schools for academic, operational, and stakeholder management. The company does not disclose AI/ML capabilities, APIs, or SDKs.

NICE Indonesia's business model is hybrid. A significant portion of revenue derives from grant funding administered through its strategic partner NAMA Foundation (Saudi Arabia), which committed approximately €1.5 million in initial 2018 program funding across Indonesia, Tanzania, and Kyrgyzstan under a multi-year arrangement. A second revenue stream comes from professional services and consulting fees paid by corporate and institutional clients (BAZNAS, BRI, Schneider Electric Indonesia, BSI Maslahat, SMAN 29 Jakarta, and others), with custom multi-year contract pricing. Distribution is primarily through direct institutional sales and foundation/NGO partnership channels, supplemented by direct-to-consumer enrollment via the company's website and WhatsApp. The company markets through content (blog/news), Instagram, email newsletter, and event-driven demand generation including bootcamps, ESG Club discussions, and youth camps.

Name

NICE Indonesia

Legal name

PT Nusantara Integra Cipta Ekselensia (NICE) Indonesia

Website

https://niceindonesia.id

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

NICE Indonesia is a Jakarta-based social enterprise (founded 2018) providing capacity building, consulting, and training programs to civil society organizations, educational institutions, and corporate clients across Indonesia, with proprietary ADLX and FIRST Edu methodologies.

Ownership category

akta.pro rank

Product category

Capacity Building Services

NAICS

Educational Support Services (611710), Educational Services (611), Child and Youth Services (62411), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Management Services (8741), Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Technical Cooperation, Capacity Building & Policy Advisory Programs (BPADABAO)

akta.pro secondary industries

Education Systems & Skills Technical Assistance (BPADAEAI), Program & Project Implementation (TA Delivery) (BPADAEAA), Education, Skills & Workforce Development Aid Programs (BPADABAE), NGO/Nonprofit Education Programs & Service Delivery (EDADALAC)

Keywords

• Capacity building services
• NGO consulting
• Education training
• Civil society support
• Program implementation

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Professional Services and Consulting: NICE Indonesia provides consulting services, training programs, and capacity building solutions to organizations and institutions. Revenue is generated through service fees for training delivery, program implementation, and consulting engagements with CSOs, schools, and government bodies.
2. Grant Management and Program Administration: As a partner of NAMA Foundation, NICE Indonesia manages grant programs and receives funding for implementing development initiatives in education and civil society sectors. The company receives financial support for program execution, monitoring, and evaluation services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

NICE Indonesia is a social enterprise that delivers capacity-building programs and consulting services for civil society organizations, educational institutions, government bodies, and youth. Its core offerings include structured training and leadership programs for NGOs/SMEs (CSO Lead, SUSTAIN, FinManage, Up Skills, Social Loan, PRIME, Count Me In, C4C) and for schools and youth (ROOTS, EduLEAD, BRIGHT, Starlight, CATADEMIA, School Improvement, Parent School, Mosque Innovation). Supporting services encompass consultation, monitoring and evaluation, program implementation, module development and localisation, and applied research, delivered through proprietary ADLX and FIRST Edu Frameworks and the SNMS school management platform.

Product overview

NICE Indonesia is a social enterprise providing capacity building services in two main sectors: Education and Youth, and NGOs & SMEs. The company operates as a platform of programs organized into two primary categories: NGO/CSO & SME empowerment programs (including CSO Lead, SUSTAIN, FinManage, Up Skills, Social Loans, PRIME, Count Me In, C4C) and Education & Youth development programs (including ROOTS, EduLEAD, BRIGHT, Starlight, CATADEMIA, School Improvement, Parent School, SNMS, Mosque Innovation). Supporting these are consulting services covering monitoring and evaluation, capacity building, module development, and applied research. The company also offers training programs like Sustainable Impact Leaders Bootcamp and FinPro. NICE Academy LMS serves as the training delivery platform.

Differentiator

Problem solved

Functional benefit

Brands

• Starlight: Program designed to equip grade 12 students with preparation for facing college entrance exams including UMPTN, SBMPTN, and Independent Exams.
• BRIGHT
• ROOTS
• EduLEAD
• SUSTAIN
• FinManage
• Catademia

Products and services

• CSO Lead Program Capacity building program developing leadership competencies, governance, and management skills of Civil Society Organization leaders to drive organizational improvement and transformation.
• SUSTAIN Program Financial sustainability empowerment program equipping third sector organizations with knowledge and tools to build organizational financial sustainability.
• FinManage Program Organizational capacity building program assisting CSO partners in managing finances according to best practice standards and training partners to become CSO financial management trainers.
• Up Skills Program Human resources quality improvement initiative enhancing individual competencies and skills through training, coaching, and development to increase productivity and effectiveness.
• Social Loan Program Financial assistance initiative providing interest-free loans (Qard Hasan) to selected Civil Society Organizations within the NAMA network across Indonesia, Tanzania, and Kyrgyzstan.
• PRIME Program Third sector capacity building program strengthening organizations through fund management, creating impactful programs, and human development services.
• Count Me In (CMI) Program Volunteer management program addressing challenges of civil society organizations in managing volunteers, including planning, development, evaluation, and stakeholder relationship building.
• C4C (Consultants for Change) Program Consultant development program building capacity for change agents within civil society organizations.
• ROOTS Program Educator quality improvement program transforming teachers from traditional approaches to transformational teaching using the FIRST Edu Framework and ADLX methodology.
• EduLEAD Program School leadership training program focused on 21st century school leadership concepts, staff development, and change management, with master trainer certification.
• School Improvement Program School quality and infrastructure improvement program encouraging active participation from the school community to improve teaching facilities and resources.
• Parent School Program Capacity building program for parents of students improving knowledge in child care, parent-school bonds, and positive parenting practices.
• SNMS (School Network Management System) Software platform installed in selected NAMA schools to improve academic and operational management of students, academics, staff, inventory, fees, alumni, parents, and other school operations.
• CATADEMIA Program Combined Catalyst and Academia program for university managers and lecturers, providing knowledge and skills for higher education managers and strengthening lecturers' capacity in student-centered teaching methods.
• BRIGHT Program Self-capacity improvement program for junior high school students (15 years old) helping them find their identity through workshops, identify interests and potential, and develop social project initiatives.
• Mosque Innovation Program Mosque empowerment collaboration program providing training on Halal Product Processes and Coffee Business Optimization with halal certification support, delivered in partnership with DKM Al Muhajirin Bekasi.
• Starlight Program College preparation program for grade 12 students with intensive tutoring, interest and talent mapping services, and SMART Life Plan mentoring for university entrance exams.
• FinPro Training CSO Risk and Financial Management Capability Enhancement program providing training on financial and risk management systems for civil society organizations.
• Sustainable Impact Leaders Bootcamp Three-day intensive leadership bootcamp for UI alumni in CSR or ESG fields covering SDGs & ESGs, Sustainability Impact Leadership, and Project Management.
• ESG Club Monthly Discussion Cross-sector monthly discussion forum for sharing ESG best practices, policy reflections, and multi-stakeholder collaboration on Environmental, Social, and Governance implementation.
• Consultation Services Strategic business consulting providing effective solutions for designing strategies and identifying opportunities to enhance organizational performance, delivered to organizational clients.
• Monitoring and Evaluation Services Program monitoring and evaluation services ensuring program steps run according to plan with comprehensive analysis, success measurement, and improvement recommendations.
• Implementation Program Services Structured program implementation services driving positive change through approaches tailored to specific organizational needs with focus on tangible outcomes.
• Capacity Building Services Individual and organizational empowerment through comprehensive training and ongoing mentoring to improve capabilities for facing future challenges.
• Module Development and Localisation Services Training module development and localization services customizing learning materials for local context relevance and maximum effectiveness.
• Applied Research and Assessment Services Data-driven applied research providing deep insights to support better decision-making in program implementation, including Social Return on Investment (SROI) assessments.

Quantifiable outcome

• Reached 28,653 students across 59 schools including 5,800 teachers and 111,000 school children
• +3 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

19 partnerships are on record, tiered major, flagship, core and minor.

• Dunecrest (UK)majorStrategic or Co-development Partner · 20 June 2025International collaboration for ESG Club Monthly Discussion forum. Dunecrest from England co-initiated the ESG Club with NICE Indonesia and TellUs Report (Malaysia).
• TellUs Report (Malaysia)majorStrategic or Co-development Partner · 20 June 2025International collaboration for ESG Club Monthly Discussion forum. TellUs Report from Malaysia co-initiated the ESG Club with NICE Indonesia and Dunecrest.
• PUSKAMUDA (Pusat Kajian Kepemudaan)majorStrategic or Co-development Partner · 18 December 2023Five-year strategic partnership for human resource development. Includes training and development programs, research and development, and advocacy initiatives. Focus on building competencies relevant to industry and labor market needs.
• Universitas Indonesia (UI)flagshipStrategic or Co-development Partner · 19 September 2018MoU partnership for Youth Empowerment Program including scholarship programs (bachelor to doctoral levels), character development for youth, and alumni career placement. Also collaborated on NAMA Foundation International Conference and Expo (NICX) and UI Career and Scholarship Expo.
• NAMA FoundationcoreStrategic or Co-development PartnerPrimary strategic partner and funding source. NAMA Foundation (based in Malaysia) provides funding and program frameworks for capacity building initiatives in education and civil society. NICE Indonesia serves as the local implementation partner for NAMA's programs across Indonesia. The partnership includes 5-year funding commitments and covers programs in Indonesia, Tanzania, and Kyrgyzstan.
• BAZNAS (Badan Amil Zakat Nasional)coreImplementation/ SI/ Consulting PartnerCollaboration on Monitoring and Evaluation Training for Social Development. PUSDIKLAT BAZNAS works with NICE Indonesia to deliver training programs for zakat program administrators on performance monitoring, evaluation, and project management.
• ILUNI UI (Ikatan Alumni Universitas Indonesia)majorStrategic or Co-development PartnerCollaboration on Sustainable Impact Leaders Bootcamp targeting UI alumni working in CSR or ESG at various companies. Three-day intensive training program on sustainability leadership and project management.
• Dompet DhuafacoreImplementation/ SI/ Consulting PartnerCSO partner under NAMA Foundation network. Participated in FinPro 2024 training on financial and risk management capabilities.
• Dampak Sosial IndonesiacoreImplementation/ SI/ Consulting PartnerCSO partner under NAMA Foundation network. Participated in FinPro 2024 training program for CSO capacity building.
• Rumah KepemimpinancoreImplementation/ SI/ Consulting PartnerCSO partner under NAMA Foundation network. Part of NAMA Initiative 2024 program for CSO strengthening.
• Indonesia MengajarcoreImplementation/ SI/ Consulting PartnerCSO partner under NAMA Foundation network. Collaborated on NAMA Initiative 2024 program for civil society organization development.
• YBM BRI (Yayasan Baitul Maal Bank Rakyat Indonesia)majorImplementation/ SI/ Consulting PartnerImpact assessment partnership for Mustahik Income Generating (MIG) Program and other YBM BRI programs. NICE Indonesia conducts evaluations using Most Significant Change (MSC) method.
• PT Schneider Electric IndonesiamajorImplementation/ SI/ Consulting PartnerImpact assessment partnership for Center for Excellent Program. Evaluates how electrical equipment donations have improved education quality at recipient schools.
• DKM Masjid Al Muhajirin BekasimajorImplementation/ SI/ Consulting PartnerMosque empowerment program including halal product process training, coffee business optimization, and halal certification support. Part of BSI Maslahat funded initiative.
• SMAN 29 JakartamajorImplementation/ SI/ Consulting PartnerEducation partnership for Starlight program - preparing grade 12 students for university entrance exams through intensive tutoring, interest and talent mapping, and SMART Life Plan guidance.
• KEMITRAANmajorStrategic or Co-development PartnerPartnership for climate adaptation program in Pekalongan City. KEMITRAAN collaborates with local government to facilitate various parties including youth in increasing climate adaptation capacity.
• New Future Management DisasterminorImplementation/ SI/ Consulting PartnerCollaboration on Road Safety Program for junior high school students including infrastructure development (Zona Aman Sekolah) and traffic safety education.
• Ashoka Young ChangemakermajorStrategic or Co-development PartnerCollaboration on youth development program with BRIGHT Bootcamp. Joint commitment to developing positive environments for change agents and comprehensive training for youth and schools.
• Wafaa IndonesiacoreImplementation/ SI/ Consulting PartnerPart of NICE Indonesia consortium alongside Dompet Dhuafa, Baznas, and others. Wafaa Indonesia is one of the social education consortium members.

Scale indicators12 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• World Vision Indonesia: Large international NGO with extensive Indonesia education, child welfare, and community development programming. Comparable in target schools and CSO partnerships but at substantially greater scale.
• Save the Children Indonesia: Large international NGO with extensive Indonesia presence across education and child welfare. Operates a much broader portfolio but competes for the same school-improvement and CSO capacity-building funding pools.
• Plan International Indonesia: International child- and youth-focused NGO with Indonesia operations delivering education programs, youth leadership, and CSO partnerships. Larger scale and broader mandate overlap with NICE's Starlight, BRIGHT, and ROOTS programs.
• Palladium Group (Indonesia operations): International development consulting firm with Indonesia footprint delivering monitoring & evaluation, impact assessment, and program implementation services, directly overlapping NICE's M&E and applied research offerings.
• Deloitte Indonesia (Sustainability & ESG Services): Big Four advisory firm with sustainability and ESG services practice in Indonesia targeting enterprise CSR and ESG strategy needs; represents the larger incumbent threat as ESG demand grows and corporates shift toward advisory firms.

Direct peers

• Teach for All (Teach for Indonesia): Global network of education leadership programs including Teach for Indonesia; similarly focuses on educator capacity, leadership development for school improvement, and university partnerships (e.g., Universitas Indonesia alumni engagement).
• Indonesia Business Links (IBL): Indonesian non-profit focused on building SME and CSR capacity through training, mentoring, and partnerships with companies and government. Closely comparable in the SME capacity-building segment NICE Indonesia targets.
• Mercy Corps Indonesia: International development NGO operating in Indonesia with overlapping portfolio of capacity building for civil society organizations, youth programs, and education initiatives. Directly comparable in mission and target beneficiary segments (CSOs and vulnerable communities).
• Ashoka Southeast Asia: Global social entrepreneur ecosystem organization running Young Changemaker programs in Indonesia; directly comparable youth development and social-impact training approach (BRIGHT Bootcamp is a co-delivered program).
• SNV Netherlands Development Organisation (Indonesia): Dutch development organization with deep Indonesia operations focused on capacity building across agriculture, water, and civil society sectors. Comparable in the multi-country CSO capacity-building delivery model and donor-funded program structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/niceindonesiaimpact
• Facebookfacebook.com/niceindo
• LinkedInlinkedin.com/company/niceindonesia

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NICE Indonesia