Family Private Care Services

What Family Private Care Services does

Family Private Care Services is a private, veteran- and locally-owned home health care provider headquartered in Roswell, Georgia, with a regional office in Birmingham, Alabama. Founded in 1997, the company delivers in-home care services to seniors and other clients across approximately 35 counties in North Georgia and 5 counties in Alabama, and reports having served more than 23,000 families over 25+ years of continuous operation. The service portfolio is organized as eight integrated modules — Alzheimer's Home Care, Companion Care, Personal Home Care, Skilled Nursing Care, Respite Care, Spiritual Care, ALS Care, and Pediatric Home Care — delivered under a "whole-person" care model that explicitly addresses mind, body, and spirit and uniquely includes chaplain-led spiritual care alongside licensed skilled nursing and personal caregiving.

The company runs a labor-intensive, human-staffed care model with no proprietary software stack beyond a WordPress website and the Seraphinite Accelerator plugin. The website is the primary marketing and lead-capture asset, supported by 20+ city-specific local-SEO landing pages, a blog and resources section, organic social profiles, and persistent phone-driven CTAs that route prospects to a free in-home consultation. Caregiver matching is handled via a relational roster with a "Worry-Free Guarantee" that re-matches clients at no additional cost, complemented by thorough background, credential, and reference screening, and the ability to provide 1-hour visits through 24-hour live-in care.

Family Private Care generates revenue through private-pay hourly and live-in home care, with Long-Term Care insurance reimbursement and VA benefits accepted as additional payment channels; pricing is not publicly disclosed and is delivered as a quote following the free in-home assessment. Go-to-market is direct-to-consumer and community-led, anchored on local SEO, free in-home consultations, and complimentary LTC insurance claim-filing assistance. The customer base is entirely consumer/family — there are no enterprise or institutional contracts — and the agency advertises no long-term contracts, distributing revenue across a long tail of individual family clients typical of the private-duty home care model.

Name

Family Private Care Services

Legal name

Family Private Care LLC

Website

https://familyprivatecarellc.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Family Private Care Services is a veteran- and locally-owned home health care agency founded in 1997, delivering in-home companion, personal, skilled nursing, respite, spiritual, Alzheimer's, ALS, and pediatric care to seniors and families across North Georgia and Birmingham, Alabama, via a phone-driven, private-pay model.

Ownership category

akta.pro rank

Product category

Home Health Care Services

NAICS

Home Health Care Services (6216), Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (621610)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Private Duty Personal Care Agencies (Non-Medical Home Care Providers) (HLADAGAL)

akta.pro secondary industries

Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG), Private Duty 24/7 Nursing (RN/LPN) In-Home Care (HSABAHAJ), Dementia Personal Care (ADLs) Support (HSABAEAB)

Keywords

• Home health care
• Personal care services
• Skilled nursing care
• Respite care services
• Companion care services

Headquarters

HQ city

Roswell

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Private-Pay Home Care Services: Direct private-pay billing for hourly and live-in home care services including companion care, personal care, respite care, Alzheimer's care, ALS care, and pediatric care. Pricing is quote-based and tailored per care plan.
2. Long-Term Care (LTC) Insurance Reimbursement: Family Private Care accepts Long-Term Care insurance and helps clients file claims, generating revenue through insurance reimbursement for covered home care services.
3. VA Benefits Billing: As a veteran-owned agency, Family Private Care accepts VA benefits as a payment channel for qualifying veteran seniors.
4. Skilled Nursing Care Services: Higher-tier services delivered by RNs and LPNs including wound care, IV therapy, medication management, and chronic disease management, billed under higher skilled-care rates.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Family Private Care Services provides in-home health and personal care services delivered by registered nurses (RNs/LPNs), personal caregivers, and chaplains across North Georgia and Birmingham, Alabama. Its service portfolio includes Alzheimer's Home Care, Companion Care, Personal Home Care, Skilled Nursing Care, Respite Care, Spiritual Care, ALS Care, and Pediatric Home Care, scheduled flexibly from 1-hour visits to 24-hour live-in care and funded by private pay, Long-Term Care insurance, and VA benefits. The company positions around a whole-person (mind, body, spirit) care model with a Worry-Free Guarantee caregiver re-match policy and free in-home assessments.

Product overview

Family Private Care Services is a single integrated home health care provider, not a multi-product software platform; its offering is a unified whole-person care service (mind, body, and spirit) delivered in clients' homes, organized as a portfolio of eight named service modules — Alzheimer's Home Care, Companion Care, Personal Home Care, Skilled Nursing Care, Respite Care, Spiritual Care, ALS Care, and Pediatric Home Care — that can be combined and customized per client via a personalized care plan. The core offering is in-home caregiving and skilled nursing, with flexible scheduling (1-hour visits to 24-hour live-in care) and flexible payment (private pay, VA benefits, LTC insurance).

Differentiator

Problem solved

Functional benefit

Products and services

• Alzheimer's Home Care
• Companion Care
• Personal Home Care
• Skilled Nursing Care
• Respite Care
• Spiritual Care
• ALS Care
• Pediatric Home Care

Quantifiable outcome

• Over 23,000 families served since 1997
• +3 more outcomes

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Better Business Bureau (BBB)minorOthersFamily Private Care displays the BBB logo as a trust signal on its homepage, indicating BBB-accredited business status. The BBB is a third-party consumer protection organization whose accreditation signals reliability to prospective customers.
• Angie's ListminorGTM or Marketing PartnerAngie's List logo is featured on the Family Private Care homepage as a peer-review/customer-rating trust signal. Angie's List is a consumer review platform that can drive referral traffic and lend third-party validation.
• NAIPC (National Association of Insurance and Private Care)minorOthersFamily Private Care displays NAIPC membership on its homepage, indicating membership in a national association for the private care industry. The association provides industry alignment and credibility.
• ALZCA (Alzheimer's / Caregiver Association)minorOthersFamily Private Care displays ALZCA membership on its homepage, indicating membership in an Alzheimer's-focused caregiver association. This supports its Alzheimer's Home Care service line.
• ASCNN (American Senior Care Nurses Network or similar)minorOthersASCNN full logo is featured on the Family Private Care homepage as a professional association trust signal relevant to senior nursing care. Likely a nursing/skilled-care trade body whose membership signals professional standards.
• Grow Home Care MarketingcoreGTM or Marketing PartnerGrow Home Care Marketing is credited as the website designer at the bottom of the Family Private Care site ('Web design by Grow Home Care Marketing'). This is the agency's primary digital marketing/web vendor.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Interim HealthCare: National franchised home health, hospice, and personal care provider. Overlaps with FPC across skilled nursing, personal care, and respite, with a more diversified payer mix and broader geographic footprint.
• Amedisys: Public home health and hospice operator with strong skilled-nursing and chronic-disease capabilities. Comparable to FPC on the skilled-nursing service line, but operates at vastly greater scale, with Medicare-led reimbursement.
• Aveanna Healthcare: Large public home health and pediatric private-duty nursing provider. Comparable to FPC on skilled nursing and pediatric home care, but at national scale with institutional and Medicaid payer exposure.
• Bayada Home Health Care: Large non-profit home health and skilled nursing provider with adult, pediatric, and hospice service lines. Comparable to FPC on integrated skilled nursing + personal care, but at much greater scale and with broader payer coverage including Medicare.

Direct peers

• Comfort Keepers: Franchised in-home care provider offering personal care, companionship, respite, and specialty dementia/Alzheimer's care. Comparable to FPC in service portfolio, payer mix, and local-market delivery model.
• Senior Helpers: Franchised senior home care provider with strong Alzheimer's/dementia and Parkinson's specialty programs. Directly comparable to FPC on specialty care positioning, private-pay revenue model, and local franchisee-led GTM.
• Home Instead Senior Care: Largest franchised non-medical home care network in the U.S., with strong senior care and Alzheimer's/dementia care programs. Overlaps directly with FPC on companion/personal care, dementia specialization, and private-pay/VA/LTC payer mix.
• Visiting Angels: Franchised home care network offering companion, personal, and respite care with locally owned owner-operators. Closely mirrors FPC's local-operator, phone-driven, private-pay model across multi-county regional territories.
• BrightStar Care: National franchised home care agency offering companion care, personal care, and skilled nursing in homes and facilities. Directly comparable to FPC in service mix (companion + skilled), private-pay/LTC payer model, and local SEO-driven GTM — but at far greater national scale.
• Synergy HomeCare: Franchised in-home care provider offering companion, personal, and specialty care with locally owned operators. Closely comparable to FPC's private-pay home care model, multi-county regional coverage, and dementia/ALS specialty focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fpcllc
• Facebookfacebook.com/Family-Private-Care-LLC-214642738554036
• LinkedInlinkedin.com/company/family-private-care
• Instagraminstagram.com/fpcservices

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Family Private Care Services