Emmezeta

What Emmezeta does

Emmezeta (legally Fliba d.o.o.) is a Croatian omnichannel home-furnishings retailer founded in 1999 and headquartered in Donji Stupnik, Zagreb. The company sells furniture, electronics, white goods, small appliances, home decor, tiles and flooring, DIY/interior-finishing materials, garden equipment, and personal-care products through 14 physical showrooms across major Croatian cities (Zagreb, Split, Rijeka, Osijek, Varaždin, Zadar, Pula, Dubrovnik, Poreč, Koprivnica, Slavonski Brod) and a nationwide e-commerce platform launched in 2012 — making it the first retailer to sell furniture online in Croatia. The technology stack is a Magento-based web shop with SSL 128/256-bit payment encryption, real-time inventory management, and integrated call-center CRM; ancillary services include a 3D kitchen-design studio (EUR 20 refundable on purchase), a Click-and-Collect pickup network across all 14 stores, gift cards with 10-year validity, and the Emmezeta Klub points-based loyalty program offering tiered discounts of 5-10%.

Revenue is generated primarily through direct retail of goods across online and physical channels, supplemented by professional services (kitchen measurement, 3D design) and recurring loyalty-driven repeat purchases. Customer segmentation is predominantly B2C, addressing individual consumers, apartment and vacation-property owners (notably Croatian coastal tourist rentals), and a secondary B2B segment of legal entities (companies, hotels, hospitality operators) purchasing with R1 invoicing and bulk-order coordination. Delivery is executed via a logistics partnership with Gebruder Weiss covering mainland Croatia and islands, with promotional channels including Magenta Days events, Black Friday campaigns, seasonal clearances, and Diners D-Tuesday cardholder offers. The company has been owned since 2021 by the Polish retail conglomerate Merkury Market, which operates home-improvement and furnishing brands across Poland, Slovakia, the Czech Republic, Serbia, Hungary, and Lithuania — providing potential cross-border sourcing and category synergies, though Croatian operations remain locally managed with no disclosed revenue or profitability metrics.

Name

Emmezeta

Legal name

Fliba d.o.o.

Website

https://www.emmezeta.hr

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Emmezeta (Fliba d.o.o.) is a Croatian omnichannel retailer offering furniture, electronics, white goods, home decor, tiles, and DIY goods through 14 physical stores and a nationwide e-commerce platform, serving individual consumers, apartment owners, and legal entities since 1999.

Ownership category

akta.pro rank

Product category

Home Furnishings Retail

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Home & Furniture Omnichannel (CRAFAEAD)

akta.pro secondary industry

Apparel, Footwear & Accessories Omnichannel (CRAFAEAA)

Keywords

• Home furnishings retail
• Furniture retail
• Home appliances
• Consumer electronics
• Home decor

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: Revenue from sale of furniture, electronics, home appliances, home decor, and DIY products through physical stores and e-commerce platform. Both one-time purchases and repeat customer transactions. Includes delivery and installation services as additional revenue streams.
2. Professional Services: Charged services including kitchen measurement (60 EUR, fully refundable upon kitchen purchase), 3D kitchen design (20 EUR, fully refundable upon purchase), and paid delivery for orders below thresholds.
3. Loyalty Program (Emmezeta Klub): Points-based loyalty system where customers earn points on purchases and redeem for discounts. Points expire after 2 years. Drives customer retention and repeat purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Emmezeta (operated by Fliba d.o.o.) is a Croatian omnichannel home furnishings retailer selling furniture, white goods and small appliances, multimedia and electronics, home décor and kitchenware, tiles and flooring, DIY/interior finishing materials, and garden furniture and equipment through 14 physical showrooms and a nationwide e-commerce platform. Complementary paid services include 3D kitchen design consultation, kitchen measurement, gift cards, and home delivery and assembly via logistics partner Gebruder Weiss. The business also runs the Emmezeta Klub points-based loyalty program that offers tiered discounts from 5% to 10% across online and in-store purchases.

Product overview

Emmezeta is a Croatian retail chain offering comprehensive home furnishing and equipment through both physical retail locations and an e-commerce platform. The portfolio spans multiple product categories including furniture (kitchen, living room, bedroom, bathroom, office, hallway, garden), multimedia/electronics, white goods/appliances, small household appliances, home decor, tiles and flooring, and DIY/interior finishing materials. Core service offerings include a 3D kitchen design consultation service, loyalty program (Emmezeta Club), gift cards, and delivery/assembly services. The company operates 15 retail locations across Croatia and launched Croatia's first online furniture store in 2012. Emmezeta operates as part of the Merkury Market group, a Polish multinational retail network.

Differentiator

Problem solved

Functional benefit

Products and services

• Emmezeta Web Shop Magento-based e-commerce platform selling furniture, appliances, electronics, and home equipment to individual consumers and legal entities across Croatia, with nationwide delivery and free in-store pickup at all 14 showrooms. Certified by the Association of Certified E-commerce Traders.
• 3D Kitchen Design Service

Quantifiable outcome

• First online furniture retailer in Croatia since 2012
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Merkury MarketcoreStrategic or Co-development Partner · 1 January 2021Emmezeta became part of Merkury Market group in 2021. Merkury Market is a Polish DIY retail chain operating in Poland, Slovakia, Czech Republic, and Serbia with additional brands including Baumax and Abra. This acquisition strengthened Emmezeta's position and aligned it with European home furnishing leaders. Shared network includes stores in Poland, Slovakia, Czech Republic, Hungary, and Lithuania.
• Gebruder WeisscoreImplementation/ SI/ Consulting PartnerInternational transport company specializing in small and large format shipments. Handles all delivery logistics for Emmezeta web shop orders including mainland and island deliveries across Croatia.
• Global BlueminorOthersTax-Free service provider enabling non-EU citizens to claim VAT refunds on purchases. Available at central checkout for eligible purchases above minimum threshold.
• U ShopminorOthersAlternative Tax-Free service provider offering multiple refund options: bank card, PayPal, bank account, or cash at Zagreb office.
• OTP BankminorChannel Partner/ Reseller/ DistributorBanking partner for payment processing. IBAN: HR2024070001100620863 at OTP bank for business transactions.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Elipso: Croatian electronics and home appliance retailer with both physical stores and e-commerce. Competes with Emmezeta's electronics and white goods categories but does not focus on furniture.
• Baumax: Austrian/Central European DIY and home improvement chain, sister brand under Merkury Market. Operates in Austria and adjacent markets rather than Croatia, but offers a directly comparable assortment in home improvement and DIY.
• Pevex: Croatian discount home and DIY retail chain with nationwide store coverage. Competes with Emmezeta in tools, small appliances, and basic home equipment with an aggressive price-led positioning targeting similar value-conscious Croatian households.

Broad incumbents

• IKEA: Global home furnishing leader with a major Zagreb-area store and growing Croatian e-commerce presence. Directly competes with Emmezeta in furniture, kitchens, and home accessories but with substantially larger scale, lower price points, and a stronger global brand.
• Wayfair: Global online home goods marketplace with extensive selection and aggressive delivery promises. Increasingly competitive in Croatia for higher-ASP furniture and home accessories, applying structural pricing pressure on regional incumbents like Emmezeta.

Direct peers

• XXXLutz (Lesnina): Austrian furniture giant operating the Lesnina brand in Croatia. Closest direct peer in big-box furniture retail with Croatian stores, full home assortment, and a strong kitchen category overlap with Emmezeta.
• Sancta Domenica: Croatian retail chain specializing in furniture, home appliances, and electronics. Direct competitor in white goods and home equipment, with overlapping customer base and similar omnichannel model in the Croatian market.
• JYSK: Danish-chained home furnishings and mattress retailer with extensive store network across Croatia. Competes head-to-head with Emmezeta in furniture, bedding, and home textiles, with comparable omnichannel operations and a strong Scandinavian value proposition.

Emerging players

• Home24: European online-only furniture and home accessories retailer active in several continental European markets. Represents the pure-play e-commerce model that competes with Emmezeta's online channel, especially in standardized furniture and decor categories.

Others

• Merkury Market: Polish DIY and home retail chain and the parent company of Emmezeta since 2021. Operates in Poland, Slovakia, Czech Republic, Serbia, Hungary, and Lithuania. Direct parent and sister-brand operator with shared sourcing and category strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCf4M_JCcJDGvc0RZo6P1iOg
• Facebookfacebook.com/emmezeta.hr
• Instagraminstagram.com/emmezeta_hr
• Pinterestpinterest.com/emmezetahr
• TikToktiktok.com/@emmezeta_official
• Xx.com/EmmezetaCRO
• LinkedInlinkedin.com/company/emmezeta

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emmezeta