What Pevex does

PEVEX d.d. (operating as Pevex) is a privately held Croatian joint stock company headquartered at Savska cesta 84, 10360 Sesvete (Zagreb), Croatia, with OIB 73660371074. The company operates a nationwide omnichannel general-merchandise retail network under the Pevex brand, comprising 34 physical sales centers in Croatian cities including Zagreb (five locations), Split, Rijeka, Osijek, Pula, Zadar, Dubrovnik, and others, plus an e-commerce website at www.pevex.hr and native iOS/Android mobile applications. The company has been in operation for more than 30 years and is not publicly listed; ownership and parent structure are not disclosed in the source data.

The product assortment spans an unusually broad set of consumer categories: home appliances (white goods, climate control, small kitchen and personal care devices), consumer electronics (TVs, phones, audio, IT), garden equipment (mechanization, furniture, pools), ceramics and sanitary ware, hardware (hand and power tools, electrical installations), home and design (furniture, lighting, cookware), construction materials (building materials, paints, windows), and fast-moving consumer goods (food, beverages, hygiene). Revenue is generated primarily through one-time merchandise sales across both physical and digital channels, supplemented by ancillary services: Click & Collect (free pickup from 34 stores), home delivery, free trailer rental for purchases over €250, extended warranties of up to 5 years for loyalty members, and SAMO FINO cafés inside selected stores.

Customer segmentation follows a hybrid model. The PEVEX KLUB vjernosti (loyalty program) serves retail consumers with member-exclusive green pricing, free delivery benefits, extended warranty coverage, and birthday discounts. The PEVEX PARTNER program targets R1 business buyers (craftsmen, tradespeople, entrepreneurs, OPG farmers) through preferential cumulative-spending pricing. Payment flexibility includes 36-installment interest-free terms. Marketing is delivered across Facebook, Instagram, YouTube, LinkedIn, TikTok, email newsletter, the PEVEX Blog, and seasonal print catalogs. Underlying technology is conventional omnichannel infrastructure rather than a proprietary platform: the website is built by ShipShape Solutions and integrates with Cloudflare (security), Cookiebot (consent), Google Analytics and Microsoft Clarity (analytics), InfoBIP (SMS authentication), Facebook and Google (social login), Bisnode (business verification), and Flixmedia/YouTube (video content). No API, SDK, proprietary model, or AI/ML capability is disclosed. Compliance footprint includes GDPR alignment and a Bisnode trust badge; no patents, awards, regulatory actions, M&A activity, leadership changes, or funding rounds are recorded in the source data.

Name

Pevex

Legal name

PEVEX d.d.

Website

https://pevex.hr

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

PEVEX d.d. is a Croatian retail chain operating 34 stores nationwide plus an e-commerce site and mobile app, selling appliances, electronics, garden equipment, construction materials, ceramics, and household goods through PEVEX KLUB and PEVEX PARTNER loyalty programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Sesvete

HQ country

Croatia

HQ region

Europe

Offices35 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail merchandise sales: Sale of diverse consumer goods including home appliances, electronics, garden equipment, construction materials, ceramics, hardware, household goods, and fast-moving consumer goods (FMCG). Revenue generated from both physical retail stores and online e-commerce channel. Extended warranties sold as ancillary product.
2. Delivery and logistics services: Delivery services to customer addresses with promotional free delivery offers for loyalty members. Parcel rental services including free trailer rental for purchases over €250.
3. Click & Collect service: In-store pickup service from 34 retail centers across Croatia, enabling customers to order online and collect in store.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

Pevex is a Croatian omnichannel retailer selling household appliances, consumer electronics, garden equipment, construction materials, ceramics, hardware, home and design goods, and fast-moving consumer goods. The company operates 34 physical sales centers across Croatia, the www.pevex.hr e-commerce platform, and a mobile application, supported by the PEVEX KLUB consumer loyalty program and the PEVEX PARTNER business customer program.

Product overview

PEVEX is a Croatian retail chain (PEVEX d.d.) operating 34 physical stores and a unified e-commerce platform. The core offering is the PEVEX Webshop (www.pevex.hr) supplemented by a mobile application for loyalty members. The product portfolio spans household appliances (white goods, climate control, small kitchen and personal care devices), consumer electronics (TVs, phones, audio, IT), garden equipment (mechanization, furniture, pools), ceramics and sanitary ware, hardware (hand tools, power tools, electrical installations), home and design (furniture, lighting, cookware), construction materials (building materials, paints, windows), and fast-moving consumer goods (food, beverages, hygiene products). Loyalty is enabled through the PEVEX KLUB vjernosti (offering member-exclusive green prices, extended warranties, free delivery, free trailer rental) and PEVEX PARTNER program for business customers. The company also provides Click&Collect service from 34 locations, extended warranty programs, SAMO FINO café outlets in select stores, and publishes the PEVEX Blog for customer education.

Differentiator

Problem solved

Functional benefit

Brands

• PEVEX KLUB: Loyalty program offering exclusive member prices, promotions, and benefits including extended warranties, free delivery options, and special discounts on food products.
• PEVEX PARTNER

Products and services

• PEVEX KLUB Loyalty Program Customer loyalty program for individual consumers offering exclusive green prices, special promotions, free delivery benefits, free trailer rental for purchases over €250, complimentary extended warranty up to 5 years on registered devices, and birthday discounts. Available via physical and virtual membership cards connected to both online and in-store purchases.
• PEVEX PARTNER Program Business customer program for R1 buyers (craftsmen, tradespeople, entrepreneurs, and OPG family farmers) providing preferential tiered pricing based on cumulative total spending and proper R1 invoicing for business tax compliance.
• PEVEX Extended Warranty Extended warranty service providing complimentary warranty extension up to 5 years on registered appliances purchased in-store or online by PEVEX KLUB loyalty members.
• Click & Collect Free in-store pickup service allowing customers to order online via the webshop or mobile app and collect the order from any of the 34 physical PEVEX retail centers across Croatia.
• SAMO FINO Cafés In-store café service available in selected PEVEX retail locations offering food and beverages to shoppers, with PEVEX KLUB member benefits applicable to purchases.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• KEKSpayminorGTM or Marketing PartnerMobile payment solution partner allowing customers to use KEKSpay for purchases at Pevex.
• ShipShape SolutionsminorImplementation/ SI/ Consulting PartnerWeb development agency responsible for Pevex e-commerce website design and development.
• Social Media Platforms (Facebook, YouTube, Instagram, LinkedIn, TikTok)minorGTM or Marketing PartnerSocial media channels used for brand communication, customer engagement, and marketing. Pevex maintains official pages on these platforms.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Konzum: Croatia's largest national grocery and general merchandise chain, owned by Fortenova Group. Directly comparable as a nationwide Croatian omnichannel retailer with overlapping assortment in household goods, appliances, and FMCG.
• Tommy: Croatian regional retail chain with hypermarket and DIY formats. Comparable as a domestic multi-format retailer overlapping in household goods, tools, and general merchandise.
• MediaMarkt Hrvatska: European consumer electronics and appliance specialist with Croatian stores. Directly comparable on Pevex's largest revenue categories: major and small appliances, TVs, audio, IT, and smartphones.
• Leroy Merlin: Global home improvement retailer with Croatian operations. Directly comparable in construction materials, garden, tools, ceramics, and home furnishings—segments that anchor Pevex's assortment.
• Plodine: Croatian national supermarket chain with growing non-food assortment. Comparable as a domestic omnichannel general merchandise and grocery chain serving the same household shopping missions.
• Bauhaus Hrvatska: European DIY and home improvement chain operating Croatian stores. Directly competes with Pevex in tools, hardware, garden, construction materials, and sanitary/ceramics categories.

Broad incumbents

• Lidl Hrvatska: German discount hypermarket operating in Croatia with deep private-label assortment across household, FMCG, and small appliances. Comparable as a price-led omnichannel competitor targeting the same Croatian value-conscious shopper.
• Kaufland Hrvatska: German hypermarket discounter with a growing Croatian footprint. Comparable as a large-format broad-assortment retailer competing for similar household and appliance basket occasions.

Regional players

• Harvey Norman: International electronics, appliance, and home furnishings big-box retailer. Comparable business model to Pevex's appliance and electronics retail focus, but operating in different geographies (primarily Australia/SE Asia) rather than competing directly in Croatia.

Emerging players

• JYSK Hrvatska: Danish home goods retailer with strong Croatian footprint. Comparable in furniture, bedding, and household category overlap with Pevex's home and design assortment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/pevecfacebook
• Facebookfacebook.com/trgovacki.lanac.pevex
• LinkedInlinkedin.com/company/pevexdd
• Instagraminstagram.com/trgovacki_lanac_pevex
• TikToktiktok.com/@pevexcentar
• Xx.com/Pevex1

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pevex